A limited-edition makeup collection created by Donni Davy, head makeup artist for HBO®'s Euphoria
Sparkling tiny rhinestones that stay put all day (and all night) – ZERO glue needed! Available in iridescent crystals, bold neons and edgy metals and designed with hypo-allergenic, medical-grade adhesive for strong hold.
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Let's just pick the hottest, most confident, bad b*tch version of ourselves and be that for the rest of our lives. Euphoria Head Makeup Artist Donni Davy created this limited-edition EYESHADOW PALETTE inspired by six of the original main characters, and the intoxicating hope, heartbreak, beauty, and chaos of discovering who you are. Each iridescent shade takes on a life of her own when applied, revealing alter egos and mesmerizing sparkle. Tune into the iconic energy that fits your current mood and swipe on Rue, Cassie, Lexi, Maddy, Kat, or Jules, or do it Donni’s way: Layer all six at once for quite literally the most euphoric look of all time.
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
$59
Overall rating: 4.6981134 / 5 from 106 reviews.
The EUPHORIA X HALF MAGIC EYESHADOW PALETTE is praised for its versatile, highly pigmented shades that create both soft everyday looks and creative styles. Customers appreciate the beautiful shimmer, intense glow, and smooth feel of the palette.
Review topics: ["color","packaging","texture","palette","quality","design","tone","shade","base","light","results","look","shimmer","shadow","feels","glitter","pigment","formula","eyeshadow","makeup","sparkle","eyes","glow","payoff","fallout","shine","catches","creasing","problem","magic"].
"As a shimmer and sparkle girl through and through, I absolutely loved opening up this palette and seeing all the gorgeous shades. Watching Euphoria, the makeup always felt so iconic, and I love how each shade perfectly matches the vibe of the characters. Maddie instantly became my favorite The formula is so smooth, insanely pigmented, and applies beautifully!!"
"Absolutely in love with this palette, when I first swatched it I was only loving half but once I played with it on my eyes I absolutely fell in love with each shade! just what I expected from Doni 🤭"
"I bought this as a collector’s item, for the last season of Euphoria. If that’s what you’re looking for too, it’s a fun palette. If you’re a young person spending your hard earned dollars, you can get better color payoff and sparkle from other brands at this same price point. The Cassie color barely shows on me and I’m of medium tan complexion. Was also disappointed there isn’t a mirror for $59."
"I used these for my birthday and someone's prom look and they're so gorgeous. User friendly and they catch the light well, especially in photographs. Pretty great payoff too as someone who is dark skin. Great topper or can be used on its own; this palette makes a great addition to any collection."
"I really enjoyed this eyeshadow palette. The shimmer is beautiful and catches the light so nicely. On its own, it applied a bit more sheer than I expected, but I used it on bare skin. I imagine it would adhere much better and appear more vibrant with a primer. I ended up layering it over a darker shadow, and it created the perfect dimensional look I was going for. Overall, I’m excited to keep experimenting with this palette and all the different ways to wear it!"
"I love this palette so so much, the packaging is small and compact and I love that’s perfect to travel with, the shades are super fun and glittery and they’re so perfect for a fun pop of color, they’re very pigmented and easy to blend on the lid and the don’t crease or wear off, I think this is a very cute and unique palette and honestly it’s a great addition to my makeup collection! Would definitely recommend it for any glitter lover!"
"These colors are so nice. I typically like to put a little sparkle into my eyeshadow and I think that these shades are so complimentary. The pink and whites went well with my day time looks and the purples and greens were a staple in the evening for darker looks. It's super pigmented and I got so many compliments on how the simmer complimented my eyes. I can't wait to try more half magic shadows!"
"I brought this Euphoria palette with me to C2E2 to do my makeup there, and it was a total lifesaver. The design is gorgeous. It’s got that ethereal vibe that fits the show perfectly, and the color is real magic. They shift in the light like crazy, and the formula glides on so buttery smooth. I was able to go from a soft glimmer during the day to a full-on statement look for the evening panels without any fuss. Definitely my new con essential."
"I’m honestly in love with this palette! The shades are so beautiful and easy to work with. The colors blend seamlessly and let you create both soft everyday looks and something more expressive. I especially love using the white shade as a highlighter in the inner corners of my eyes. It adds the prettiest glow. The texture feels smooth and pigmented without being тяжелой, and it wears really well throughout the day. I keep reaching for it in my routine and would definitely recommend."
"If there is one thing that Half-Magic knows how to do, it’s glitter shadows!!! I fell in love with their Glitter Puck last year & jumped at the chance to try the new eyeshadow palette! I love the names are all after Euphoria characters. The shades are all beautiful, easy to apply, have a great color payoff & little to no fallout. Rue is probably my favorite shade & the one I reach for the most!"
VEGAN & CRUELTY FREE
©2026 Half Magic Beauty.
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation
