MAGICAL
"When I tell you I’m obsessed with this collection! I’ve been incorporating it into my daily glam routine because it’s a must💖picture is full face of Half Magic 💖"
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Let's just pick the hottest, most confident, bad b*tch version of ourselves and be that for the rest of our lives. Euphoria Head Makeup Artist Donni Davy created this limited-edition EYESHADOW PALETTE inspired by six of the original main characters, and the intoxicating hope, heartbreak, beauty, and chaos of discovering who you are. Each iridescent shade takes on a life of her own when applied, revealing alter egos and mesmerizing sparkle. Tune into the iconic energy that fits your current mood and swipe on Rue, Cassie, Lexi, Maddy, Kat, or Jules, or do it Donni’s way: Layer all six at once for quite literally the most euphoric look of all time.
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
$59
Overall rating: 4.680672 / 5 from 119 reviews.
The EUPHORIA X HALF MAGIC EYESHADOW PALETTE is praised for its versatile, highly pigmented shades that create both soft everyday looks and creative styles. Customers appreciate the beautiful shimmer, intense glow, and smooth feel of the palette.
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"When I tell you I’m obsessed with this collection! I’ve been incorporating it into my daily glam routine because it’s a must💖picture is full face of Half Magic 💖"
"As a shimmer and sparkle girl through and through, I absolutely loved opening up this palette and seeing all the gorgeous shades. Watching Euphoria, the makeup always felt so iconic, and I love how each shade perfectly matches the vibe of the characters. Maddie instantly became my favorite The formula is so smooth, insanely pigmented, and applies beautifully!!"
"This palette has been such a great addition to my makeup collection! The shimmer shades are absolutely stunning—they sparkle beautifully and catch the light in the most flattering way. Whenever I use it, it adds that extra special touch that elevates my entire makeup look."
"It's just not as bold as I was expecting. The color payout is a bit less than their singles like Blushing Lizard or Electric Butterfly. . The packaging sucks. The sticker on the push out part on mine started peeling back after the first time I opened it."
"Absolutely in love with this palette, when I first swatched it I was only loving half but once I played with it on my eyes I absolutely fell in love with each shade! just what I expected from Doni 🤭"
"I bought this as a collector’s item, for the last season of Euphoria. If that’s what you’re looking for too, it’s a fun palette. If you’re a young person spending your hard earned dollars, you can get better color payoff and sparkle from other brands at this same price point. The Cassie color barely shows on me and I’m of medium tan complexion. Was also disappointed there isn’t a mirror for $59."
"I used these for my birthday and someone's prom look and they're so gorgeous. User friendly and they catch the light well, especially in photographs. Pretty great payoff too as someone who is dark skin. Great topper or can be used on its own; this palette makes a great addition to any collection."
"I really enjoyed this eyeshadow palette. The shimmer is beautiful and catches the light so nicely. On its own, it applied a bit more sheer than I expected, but I used it on bare skin. I imagine it would adhere much better and appear more vibrant with a primer. I ended up layering it over a darker shadow, and it created the perfect dimensional look I was going for. Overall, I’m excited to keep experimenting with this palette and all the different ways to wear it!"
"I love this palette so so much, the packaging is small and compact and I love that’s perfect to travel with, the shades are super fun and glittery and they’re so perfect for a fun pop of color, they’re very pigmented and easy to blend on the lid and the don’t crease or wear off, I think this is a very cute and unique palette and honestly it’s a great addition to my makeup collection! Would definitely recommend it for any glitter lover!"
"This eyeshadow palette is so versatile and pretty! If you are looking to elevate your eyeshadow look, this palette is for you! I love how it gives a nice glow and can elevate the look. I would recommend this palette to elevate any look you are going for."
Half Magic is available in Australia exclusively at MECCA.
Shop Half Magic at MECCA