A limited-edition makeup collection created by Donni Davy, head makeup artist for HBO®'s Euphoria
Sparkling tiny rhinestones that stay put all day (and all night) – ZERO glue needed! Available in iridescent crystals, bold neons and edgy metals and designed with hypo-allergenic, medical-grade adhesive for strong hold.
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This limited-edition “blush-lighter” duo pairs two iridescent pink shades—You Love to Be Loved (iridescent light pink) and Love Is a Million Things (rosy magenta)—inspired by Cassie and Jules, who iconically embody that moment where romance gets heated. Loaded with squalane and barely-there pearls, the balm-like texture melts into skin. Zero stickiness or tackiness, just real-skin dewy sheen and the rosy flush you get from being seen in your softest or most impassioned states—because as Maddy says, “love is a million things.”
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
$26
Overall rating: 4.7294116 / 5 from 85 reviews.
The EUPHORIA X HALF MAGIC BEAM TRAP is praised for its vibrant pink color, soft and hydrated feel, and dewy glow. Customers appreciate its unique packaging and the beautiful shade of pink it provides on the skin. The mixed highlighter/blush concept is well-received, though feedback on the glow balm is varied.
Review topics: ["color","packaging","texture","glow","finish","results","base","look","blush","balm","shade","pink","formula","makeup","feels","highlighter","sheen","skin","duo","shimmer","palette","pigment","euphoria","blends","brush","fun","use","wear","point","glitter"].
"I really love this product! It gives the skin such a pretty dewy glow, and both shades are gorgeous. I’ve even used it on my lips and it looks so nice. What I loved most is that it didn’t mess up the makeup underneath. Usually cream or balm products like this can lift foundation, but this one stayed smooth and didn’t disturb my base at all. Super pretty for soft glam, creative, or editorial looks. Would definitely recommend!"
"I’m absolutely in love with this product. The glow it gives my skin is stunning and looks so radiant in any light. The shades are rich, beautiful, and highly pigmented, blending effortlessly without looking patchy. It adds such a fresh, luminous finish. I also really love the longevity! It stays on all day without fading. Truly impressed!"
"This is a unique product. It’s a hybrid blush and highlighter. Both can be used separately or layered. The formula is super balmy and melts into the skin creating a natural glaze. It’s creamy and blends out easily. It leaves the skin feeling soft and hydrated. The color also lasts and stays on the skin. The packaging is also very unique and fits the vibe."
"The pink blush in the Euphoria x Half Magic Beam Trap translates so beautifully on my skin, giving me that perfect, iridescent summer flush. For the highlighter I love layering it over the blush, then dabbing it onto my lids and lips before gloss. It creates this stunning, seamless shimmer that ties the whole look together!"
"I really had fun with this beam balm. I used it in my brow, nose, cheeks, & sometimes as an eyeshadow. I like how smooth it goes on. The shimmer lasts all night even on a night out dancing. My skin is on the dry side but the creamy consistency really blended in well with the other products in my makeup routine. I absolutely love the shades and how they blend so well together. My favorite is “you love to be love” side. I really like the purple undertones."
"This was a super fun blush/highlighter combo! The pink blush is super pigmented and a very vibrant color, the highlight does not have much of a color more of a clear “glass skin” shine! Both are a bit sticky and emphasized my pores around my cheeks. Overall it was a great product and fits the collab so well!"
"Such cute packaging to start with but a tiny pan to work with. I love the cream texture of a blush and Highlight. The Rosy blush is so pigmented, I used a Small brush to apply and blended with a bigger brush. It gave a very pretty color on my cheeks. The blush and Highlight together is such a pretty rosy sheen."
"This is such a good color mix. I feel like it's the right amount of pigment and I felt like it really went with my makeup without being too costume so it was a nice in-between of subtle but still super glowy. I really think this is a great product for blending too. It melted into the rest of my makeup for a natural blushed look. I think the shimmer in the cream really stood out well as a nice touch."
"I absolutely love glowy skin, so I was so excited to try this! I really love the hybrid formula and how it melts into the skin. The blush is very pigmented, so you only need a little bit to get the perfect flushed skin look. The illuminator is so nice for everyday as well- it gives the skin more of a natural glow. I will say that due to the balm formula, my face felt a little bit greasy throughout the day."
"I absolutely loved this illuminating balm. It gave me the perfect glow to my matte products. I usually find that after adding powder my skin can get a little too matte for my liking, and this product was the perfect solution. The glow definitely gives spring! I personally used the pink part to highlight my blush a bit more and the white to glow up the high points of my face, and it worked great for me :)"
VEGAN & CRUELTY FREE
©2026 Half Magic Beauty.
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation
