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From the imagination of award-winning makeup artist Donni Davy (HBO’s Euphoria), HALF MAGIC was designed to provide inclusive beauty products that allow you to look and feel as unique as you are. Whether you want an eye-catching bomb of color or a subtle pop of glitter, we have exactly what you need to wear your heart on your face and embody every version of you.

We curated our line of vegan and cruelty-free makeup products to help you shape-shift with every day – using intensely saturated pigments in bold mattes and multidimensional shimmers. All you need is a mirror and your creativity. For lip makeup, we have MOUTHCLOUD, a velvety-soft whipped lip cream that comes in a variety of intensely saturated shades for full matte coverage. SCULPTITUDE, a dual lip liner, locks in lip color and helps you create an endless array of bold lip looks – from lip halos to ombré grades. Whether you're going for easy sophistication or more daring looks, HALF MAGIC's lip makeup products can help you build high-pigment looks with depth and dimension.

We hope HALF MAGIC helps you create your deepest dream self, and to be absolutely and unapologetically you – because "normal" means nothing.