EYESHADOW SINGLES

SPARKLE DUOCHROME MAGIC

Color-shifting sparkle that keeps them guessing.

Ultra-precise 16-hour Definition

VELVET FLIK

Seven matte shades. Endless ways to make a statement.

The Euphoria x Half Magic Sets

A NEW EUPHORIC ERA

Awaken your main character energy with the limited-edition EUPHORIA x HALF MAGIC sets.

FROM THE MIND OF EUPHORIA’S
EMMY®-WINNING MAKEUP ARTIST

“Be absolutely and
unapologetically you
— because ‘normal’
means nothing.”

From the imagination of award-winning makeup artist Donni Davy (HBO®'s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.

CREATOR SPOTLIGHT

Magic in the Wild

EXPLORE MORE

We are only half of the Magic. The other half is YOU.

From the imagination of award-winning makeup artist Donni Davy (HBO®’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.

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THE OTHER HALF BLOG