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From the imagination of award-winning makeup artist Donni Davy (HBO’s Euphoria), HALF MAGIC was designed to provide clean and inclusive beauty products that allow you to look and feel as unique as you are. Whether you want an eye-catching bomb of color or a subtle pop of glitter, we have exactly what you need to wear your heart on your face and embody every version of you.

We curated our line of vegan and cruelty-free makeup products to help you shape-shift with every day – using intensely saturated pigments in bold mattes and multidimensional shimmers. All you need is a mirror and your creativity. For eye makeup, we have CHROMADDICTION, an intensely saturated eye paint and eyeliner that come in a variety of bold mattes and magical shimmers. GLITTERPILL, a hyper-reflective formula, can be applied as a multidimensional glitter eyeshadow or stunning liquid glitter eyeliners. Whether you're going for sophisticated details or more daring looks, HALF MAGIC's eye makeup products can help you build high-pigment eye makeup looks with depth and dimension.

We hope HALF MAGIC helps you create your deepest dream self, and to be absolutely and unapologetically you – because "normal" means nothing.