A limited-edition makeup collection created by
Donni Davy, head makeup artist for HBO®’s Euphoria

Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO and related trademarks are the property
of Home Box Office, Inc.  Euphoria® is used under license from Calvin Klein Cosmetic Corporation

Creator Spotlight

Magic in the Wild

FROM THE MIND OF EUPHORIA’S
EMMY®-WINNING MAKEUP ARTIST

“Be absolutely and
unapologetically you
— because ‘normal’
means nothing.”

From the imagination of award-winning makeup artist Donni Davy (HBO®'s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.

EXPLORE MORE

We are only half of the Magic. The other half is YOU.

From the imagination of award-winning makeup artist Donni Davy (HBO®’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.

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EXPLORE THE NEW COLLECTION
JOIN OUR REWARDS PROGRAM
THE OTHER HALF BLOG