CREATOR SPOTLIGHT
FROM THE MIND OF EUPHORIA’S
EMMY®-WINNING MAKEUP ARTIST
“Be absolutely and
unapologetically you
— because ‘normal’
means nothing.”
From the imagination of award-winning makeup artist Donni Davy (HBO®'s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.
EXPLORE MORE
We are only half of the Magic. The other half is YOU.
From the imagination of award-winning makeup artist Donni Davy (HBO®’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.
“HBO®’s Euphoria Makeup dramatically changed the landscape of beauty, bringing expressive looks into the everyday.”

























































































































































































































































































































