The Euphoria x Half Magic collection

FEEL EVERYTHING

Awaken your main character energy with the limited-edition EUPHORIA x HALF MAGIC Collection.

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THE OVERACHIEVER EYESHADOW STICK

SPARKLE OUTSIDE THE LINES

Mega sparkle and color in one swipe

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FACE GEMS

STICK. SPARKLE. SLAY

Self-adhesive FACE GEMS for every mood and occasion!

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GLITTERPUCK
$32.50
NEW! Princess Ghost (Baby Blue Iridescent Lilac) NEW! Princess Ghost (Baby Blue Iridescent Lilac) Glimmer Pop (Icy Champagne) Glimmer Pop (Icy Champagne) Dopamine Sparkle (Light Peach w Champagne Reflect) Dopamine Sparkle (Light Peach w Champagne Reflect) Cyber Diamond (Silver) Cyber Diamond (Silver) + 1 more
MAGIC DRIP GLITTER LIPGLOSS
$24.00
NEW! Virtual BFF (Milky Baby Blue with Lilac Reflects) NEW! Virtual BFF (Milky Baby Blue with Lilac Reflects) VHS Vixen (Ruby Rose) VHS Vixen (Ruby Rose) Magic Brownie (Rosy Brown w Multi-Color Reflects) Magic Brownie (Rosy Brown w Multi-Color Reflects) Dreamie Genie (Lilac with Blue Reflects) Dreamie Genie (Lilac with Blue Reflects) No Fux Fuchsia (Fuchsia With Pink Reflects) No Fux Fuchsia (Fuchsia With Pink Reflects) Blushing Lizard (Mauve Taupe with Mint Reflects) Blushing Lizard (Mauve Taupe with Mint Reflects) Y2K Cherub (Bubblegum Pink) Y2K Cherub (Bubblegum Pink) Frosty B*tch (Icy Peach w Multi-Colored Reflects) Frosty B*tch (Icy Peach w Multi-Colored Reflects) Problem Child (Black Silver) Problem Child (Black Silver) Chaos Prone (Cool Brown) Chaos Prone (Cool Brown) + 7 more
GLITTERPILL
$25.00
NEW! Mother Mist (Baby Blue) NEW! Mother Mist (Baby Blue) NEW! Panic in Pink (Baby Pink Holo) NEW! Panic in Pink (Baby Pink Holo) Microcosm (Silver Holographic) Microcosm (Silver Holographic) Sweet Prince (Rosy Mauve) Sweet Prince (Rosy Mauve) Goblin (Pear Green) Goblin (Pear Green) Merquoise (Aqua Green) Merquoise (Aqua Green) Pretty Puddle (Gunmetal Holographic) Pretty Puddle (Gunmetal Holographic) Money Plz (Copper) Money Plz (Copper) + 5 more
GO PLUMP YOURSELF INVISIBLE EXTREME PLUMPING LIP LINER
$22.00
EUPHORIA X HALF MAGIC EYESHADOW PALETTE
$59.00
EUPHORIA X HALF MAGIC GLITTERPUCK PRESSED FAIRY DUST
$34.00
SPARKLESTIK EYE CRAYON
$26.00
Champagne Snowflake (Icy Champagne) Champagne Snowflake (Icy Champagne) Beige Mystique (Beige) Beige Mystique (Beige) Princess Teddy (Bronze) Princess Teddy (Bronze) Fauxbot (Gunmetal) Fauxbot (Gunmetal) Noir or Never (Black) Noir or Never (Black) Frostiwinkle (Periwinkle) Frostiwinkle (Periwinkle) The Dreamies (Lavender) The Dreamies (Lavender) Cloud Kid (Warm Icy Blue) Cloud Kid (Warm Icy Blue) Punk Pony (Navy Slate) Punk Pony (Navy Slate) Twirlita (Baby Pink) Twirlita (Baby Pink) + 7 more
EYESHADOW SINGLES | BLUSHING LIZARD
$15.00
Blushing Lizard (Mauve Taupe With Blue Reflects) Blushing Lizard (Mauve Taupe With Blue Reflects)
THE WING HACK SET
$49.00 $62.00
SHIMMERY NEUTRALS TRIO
$38.00 $45.00
EYESHADOW SINGLES | POSSESSED PEARL
$15.00
NEW! Possessed Pearl (Cool Taupe With Icy Sparkle) NEW! Possessed Pearl (Cool Taupe With Icy Sparkle)
EYESHADOW SINGLES | TICKLE SPELL
$15.00
Tickle Spell (Gold With Icy Sparkle) Tickle Spell (Gold With Icy Sparkle)
EYELECTRIC EXTREME LENGTHENING MASCARA
$26.00
Urchin (Black) Urchin (Black) New Bombshell (Brown) New Bombshell (Brown) Teal Widdit (Teal) Teal Widdit (Teal) Violet Act (Violet) Violet Act (Violet) Indigorgeous (Indigo) Indigorgeous (Indigo) + 2 more
CRYSTAL BUTTER LIP BALM
$24.00
Cinnawich (Cinnamon) Cinnawich (Cinnamon) Icon Aura (Fuchsia) Icon Aura (Fuchsia) Shell-ebrity (Baby Pink) Shell-ebrity (Baby Pink) Sugarhead (Iridescent White) Sugarhead (Iridescent White) + 1 more
EYESHADOW SINGLES | ELECTRIC BUTTERFLY
$15.00
Electric Butterfly (Lavendar Violet) Electric Butterfly (Lavendar Violet)
EYESHADOW SINGLES | UNICORNCORE
$15.00
Unicorncore (Baby Blue) Unicorncore (Baby Blue)

FROM THE MIND OF EUPHORIA’S
EMMY®-WINNING MAKEUP ARTIST

“Be absolutely and
unapologetically you
— because ‘normal’
means nothing.”

From the imagination of award-winning makeup artist Donni Davy (HBO®'s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.

MEET DONNI DAVY

THE EUPHORIA X HALF MAGIC COLLECTION

THE EUPHORIA X HALF MAGIC COLLECTION

EUPHORIA X HALF MAGIC EYESHADOW PALETTE
$59.00
EUPHORIA X HALF MAGIC GLITTERPUCK PRESSED FAIRY DUST
$34.00
EUPHORIA X HALF MAGIC GLITTERPILL
$27.00
EUPHORIA X HALF MAGIC B*TCH UR MY SOULMATE EXTRA PLUSH LIP GLOSS
$24.00
THE EUPHORIA X HALF MAGIC T-SHIRT
$29.89
EUPHORIA X HALF MAGIC BEAM TRAP
$26.00
EUPHORIA X HALF MAGIC COLLECTION
$225.00
EUPHORIA X HALF MAGIC MAGIC FLIK
$26.00
EUPHORIA X HALF MAGIC FLIK ERASER
$26.00
EUPHORIA X HALF MAGIC WING MAGICIAN STENCIL
$14.00
EUPHORIA X HALF MAGIC FACE GEMS
$15.50

Feel Something

Glitterpuck Pressed fairy dust

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The Eyeshadow Palette

COLOR SHIFTING MAGIC

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CREATOR SPOTLIGHT

Magic in the Wild

EXPLORE MORE

We are only half of the Magic. The other half is YOU.

From the imagination of award-winning makeup artist Donni Davy (HBO®’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.

LEARN MORE
EXPLORE THE NEW COLLECTION
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THE OTHER HALF BLOG

EUPHORIA
X
HALF MAGIC

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