HALF YOU, HALF MAGIC

FIND YOUR HOLIDAY FAVORITES

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MAKEUP THAT TRANSFORMS YOUR FANTASIES INTO REALITY

The world wants us to lock down an identity, but we all have versions of ourselves that shape-shift with every day – unapologetically evolving and truly free. Create your deepest dream self, and follow your fantasy self down the rabbit hole. Be strange, be beautiful, be you.

Invent your own reality, because "normal" means nothing.

GET INSPIRED

HALF MAGIC makeup look using LIPTRIK lip kit

WORK YOUR MAGIC WITH LIPTRIK KIT

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HALF MAGIC eye makeup look using GLITTERPILL

TAKE YOUR GLITTERPILL

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HALF MAGIC eye makeup look using FACE GEMS

SHINE BRIGHT LIKE A FACE GEM

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HALF MAGIC eye makeup look using CHROMADDICTION EYE PAINT/LINER

PICK YOUR CHROMADDICTION

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GIVING BACK IS PART OF OUR DNA

Our philanthropic strategy focuses on mental health + underserved communities.

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HALF MAGIC philanthropy