GO AHEAD, WING IT

THE WING HACK SET

The 3 must-have products for EASY, sharp, crisp wings every single time.

SHOW NOW
BOLD EYES ONLY

UNAPOLOGETICALLY EXTRA

This is your sign to dial your eye look all the way up. Use code MAGIC3EYE for 20% off 3 eyeshadows & eye paints!

Shop NOW
FROSTY ABGEL BABIES SET

MINI SIZED, MAJOR SHINE

Our first ever minis of the two best selling Magic Drip Lip Gloss shades.

SHOP NOW

NEW + BESTSELLERS

View all
Quick buy
THE WING HACK SET
$45.00 $55.00
Quick buy
GLITTERPUCK
$29.50
NEW! Glimmer Pop (Icy Champagne) NEW! Glimmer Pop (Icy Champagne) Dopamine Sparkle (Light Peach w Champagne Reflect) Dopamine Sparkle (Light Peach w Champagne Reflect) Cyber Diamond (Silver) Cyber Diamond (Silver)
Quick buy
FROSTY ANGEL BABIES SET
$17.00 $25.00
Quick buy
SPARKLESTIK EYE CRAYON
$25.00
Champagne Snowflake (Icy Champagne) Champagne Snowflake (Icy Champagne) Beige Mystique (Beige) Beige Mystique (Beige) Princess Teddy (Bronze) Princess Teddy (Bronze) Fauxbot (Gunmetal) Fauxbot (Gunmetal) Noir or Never (Black) Noir or Never (Black) Frostiwinkle (Periwinkle) Frostiwinkle (Periwinkle) The Dreamies (Lavender) The Dreamies (Lavender) Cloud Kid (Warm Icy Blue) Cloud Kid (Warm Icy Blue) Punk Pony (Navy Slate) Punk Pony (Navy Slate) Twirlita (Baby Pink) Twirlita (Baby Pink) + 7 more
Quick buy
MAGIC DRIP GLITTER LIPGLOSS
$22.50
Blushing Lizard (Mauve Taupe with Mint Reflects) Blushing Lizard (Mauve Taupe with Mint Reflects) VHS Vixen (Ruby Rose) VHS Vixen (Ruby Rose) Dreamie Genie (Lilac with Blue Reflects) Dreamie Genie (Lilac with Blue Reflects) Y2K Cherub (Bubblegum Pink) Y2K Cherub (Bubblegum Pink) Frosty B*tch (Icy Peach w Multi-Colored Reflects) Frosty B*tch (Icy Peach w Multi-Colored Reflects) No Fux Fuchsia (Fuchsia With Pink Reflects) No Fux Fuchsia (Fuchsia With Pink Reflects) Magic Brownie (Rosy Brown w Multi-Color Reflects) Magic Brownie (Rosy Brown w Multi-Color Reflects) Chaos Prone (Cool Brown) Chaos Prone (Cool Brown) Problem Child (Black Silver) Problem Child (Black Silver) + 6 more
Quick buy
SHIMMERY NEUTRALS TRIO
$36.00 $42.00
Quick buy
EYESHADOW SINGLES | BLUSHING LIZARD
$14.00
Blushing Lizard (Mauve Taupe With Blue Reflects) Blushing Lizard (Mauve Taupe With Blue Reflects)
Quick buy
EYESHADOW SINGLES | POSSESSED PEARL
$14.00
NEW! Possessed Pearl (Cool Taupe With Icy Sparkle) NEW! Possessed Pearl (Cool Taupe With Icy Sparkle)
Quick buy
EYESHADOW SINGLES | WET PEBBLE
$14.00
Wet Pebble (Deep Taupe) Wet Pebble (Deep Taupe)
Quick buy
FLIK ERASER MAKEUP CORRECTING PEN
$23.00
Quick buy
EYESHADOW SINGLES | SPARKLE PUFF
$14.00
NEW! Sparkle Puff (Champagne With Icy Blue Sparkle) NEW! Sparkle Puff (Champagne With Icy Blue Sparkle)
Quick buy
EYESHADOW SINGLES | TICKLE SPELL
$14.00
NEW! Tickle Spell (Gold With Icy Sparkle) NEW! Tickle Spell (Gold With Icy Sparkle)
Quick buy
EYELECTRIC EXTREME LENGTHENING MASCARA
$26.00
Indigorgeous (Indigo) Indigorgeous (Indigo) New Bombshell (Brown) New Bombshell (Brown) Urchin (Black) Urchin (Black) Violet Act (Violet) Violet Act (Violet) Teal Widdit (Teal) Teal Widdit (Teal) + 2 more
Quick buy
CRYSTAL BUTTER LIP BALM
$22.00
Cinnawich (Cinnamon) Cinnawich (Cinnamon) Icon Aura (Fuchsia) Icon Aura (Fuchsia) Shell-ebrity (Baby Pink) Shell-ebrity (Baby Pink) Sugarhead (Iridescent White) Sugarhead (Iridescent White) + 1 more
Quick buy
BLUSHING LIZARD DUO
$32.00 $36.50
Quick buy
EYESHADOW SINGLES | ELECTRIC BUTTERFLY
$14.00
Electric Butterfly (Lavendar Violet) Electric Butterfly (Lavendar Violet)
Quick buy
CHROMADDICTION SHIMMER
$26.50
Baby Bunny (Baby Pink with Periwinkle Reflects) Baby Bunny (Baby Pink with Periwinkle Reflects) Fairies Are Real (Baby Blue with Pink Reflects) Fairies Are Real (Baby Blue with Pink Reflects) Spirit Guide (Periwinkle with Lilac Reflects) Spirit Guide (Periwinkle with Lilac Reflects) Baby Phoenix (Rust with Pink Reflects) Baby Phoenix (Rust with Pink Reflects) Lil' Beast (Taupe with Rose Gold Reflects) Lil' Beast (Taupe with Rose Gold Reflects) A.S.M.R. (Champagne with Blue Reflects) A.S.M.R. (Champagne with Blue Reflects) + 3 more
Quick buy
GLITTERPILL
$25.00
Microcosm (Silver Holographic) Microcosm (Silver Holographic) Pretty Puddle (Gunmetal Holographic) Pretty Puddle (Gunmetal Holographic) Sweet Prince (Rosy Mauve) Sweet Prince (Rosy Mauve) Goblin (Pear Green) Goblin (Pear Green) Merquoise (Aqua Green) Merquoise (Aqua Green) Neptune Daddy (Deep Turquoise) Neptune Daddy (Deep Turquoise) Money Plz (Copper) Money Plz (Copper) + 4 more
Quick buy
EYESHADOW SINGLES | SWAMP GODDESS
$14.00
Swamp Goddess (Chartreuse) Swamp Goddess (Chartreuse)
Quick buy
EYESHADOW SINGLES | UNICORNCORE
$14.00
Unicorncore (Baby Blue) Unicorncore (Baby Blue)
MEET THE FOUNDER

DONNI DAVY

Best known for her Emmy Award-winning makeup on HBO’s Euphoria, which inspired the #euphoriamakeup movement from fans all over the world, Donni creates makeup magic.

READ MORE

VALUE SETS

View all
Quick buy
DISCOBALL DARLINGS TRIO SET
$50.00 $72.00
Quick buy
DOPAMINE DIAMONDS BEST SELLERS SET
$30.00 $42.00
Quick buy
FROSTY ANGEL BABIES SET
$17.00 $25.00
Quick buy
TWINKLE N PINK BEST SELLERS SET
$34.00 $49.00
Quick buy
SHIMMERY NEUTRALS TRIO
$36.00 $42.00
Quick buy
BLUSHING LIZARD DUO
$32.00 $36.50
Quick buy
METALLIC EYESHADOW TRIO
$36.00 $42.00
Quick buy
TRIPLE DUOCHROME SET
$36.00 $42.00
Quick buy
THE WING HACK SET
$45.00 $55.00
Quick buy
MOUTH CLOUD LIPTRIK KIT
$34.50 $40.50
Self Help (True Red)
Edward's Fantasy (Red Wine)
Magic Brownie (Rosy Brown)
Mr. Chic-y Pants (Warm Beige)
+ 1 more
Quick buy
MAGIC DRIP LIPTRIK KIT
$34.50 $41.00
NEW! VHS Vixen (Ruby Rose) NEW! VHS Vixen (Ruby Rose) NEW! Dreamie Genie (Lilac with Blue Reflects) NEW! Dreamie Genie (Lilac with Blue Reflects) Problem Child (Black/Silver)
Blushing Lizard (Mauve Taupe with Mint Reflects) Blushing Lizard (Mauve Taupe with Mint Reflects) No Fux Fuschia (Fuchsia With Pink Reflects) No Fux Fuschia (Fuchsia With Pink Reflects) Frosty B*tch (Icy Peach w Multi-Color Reflects)
Y2K Cherub (Bubblegum Pink) Y2K Cherub (Bubblegum Pink) Chaos Prone (Cool Brown)
Magic Brownie (Rosy Brown w Multi-Color Reflects)
+ 6 more
Quick buy
BLUSH BESTIES SET
$38.00 $43.00
Magic Brownie (Rosy Brown)
Only Drama (Magenta Plum)
Pink Mushroom (Pearlescent Rosy Beige)
Don't Be a Doll (Peachy Bubblegum)
Sexual Flushtration (Coral Hot Pink)
+ 2 more
Quick buy
THE NECESSITIES SET
$24.00 $28.50
IRIDESCENT SPARKLE (REFLECTIVE)
CRYSTALLINE NUDE (CHAMPAGNE)
champagne
 SOLID NEON (MULTI NEON)
FACE PEARLS (CLASSIC IRIDESCENT)
FACE PEARLS (BOLD METALLIC)
FACE STUDS (SILVER)
+ 3 more
Quick buy
OVERCOMPENSATING x HALF MAGIC SET
$42.00 $84.00
Sold out
Quick buy
GLITTERPHORIA TRIO
$41.65 $69.00
Sold out

✨THE OTHER HALF IS YOU ✨

icy-champagne
GLIMMERPOP

GLITTERPUCK

SHOP NOW
MICROCOSM

GLITTERPILL

SHOP NOW
ENTER THE GLOW

LIGHT TRAP

SHOP NOW
POSSESSED PEARL

EYESHADOW SINGLES

SHOP NOW

SHOP BY CATEGORY

EYE

29 products

FACE

9 products

LIP

10 products

SETS & KITS

15 products
WEAR YOUR HEART ON YOUR FACE VEGAN & CRUELTY FREE