EARTH DAY 2024

11 products

OUR APPOACH TO SUSTAINABILITY

Thoughtfully designed packaging.

Most makeup packaging today never actually gets recycled because it isn't properly cleaned or is too small for curbside recycling machinery. Our goal is to help reduce beauty waste and support circularity in the industry. We are inaugural members of the PACT Collective and created HALF MAGIC's mail-back program to help tread more lightly on this planet while we revel in magical creativity and expression. For us, sustainability is always a work in progress, and we continuously strive to use recycled and recyclable materials in our products to reduce waste.