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From the imagination of award-winning makeup artist Donni Davy (HBO’s Euphoria), HALF MAGIC was designed to provide clean and inclusive beauty products that allow you to look and feel as unique as you are. Whether you want an eye-catching bomb of color or a subtle pop of glitter, we have exactly what you need to wear your heart on your face and embody every version of you.

We curated our line of vegan and cruelty-free makeup products to help you shape-shift with every day – using intensely saturated pigments in bold mattes and multidimensional shimmers. All you need is a mirror and your creativity. In addition to our makeup, we have HALF MAGIC accessories for you to keep your products and beauty tools safe and sound. Our limited edition makeup bag is the perfect way to organize and travel with your maekup and tools – whether it's your tubes CHROMADDICTION eye paint, capsules of GLITTERPILL glitter eyeliner, or your ADORNMENTS TWEEZER for your FACE GEMS rhinestones.

We hope HALF MAGIC helps you create your deepest dream self, and to be absolutely and unapologetically you – because "normal" means nothing.