If you’ve been waiting for makeup that makes you feel something, this season of HBO®'s Euphoria is about to hit you hard.
I’m Donni Davy, Head Makeup Artist on HBO®'s Euphoria and founder of Half Magic Beauty, and I can honestly say: this is the most creatively charged, emotionally layered, and visually experimental makeup we’ve ever done. The makeup doesn’t just sit on the face—it tells a story before a single word is spoken.
And I cannot wait for you to see it.
Makeup as Storytelling: What to Expect This Season
From the very beginning of Euphoria, my goal has been to push makeup beyond trends and into storytelling. This season, we leaned even further into that idea.
Think:
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Glitter that feels like armor
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Smudged pigments that mirror emotional unraveling
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Unexpected color combinations that signal transformation
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Texture layered in ways that feel almost otherworldly
Every look was built to reflect character evolution—messier, more raw, but also more intentional.
The Evolution of Euphoria Makeup
In past seasons, you saw a lot of graphic liner, rhinestones, and high-impact sparkle. That DNA is still here—but it’s evolved.
This season is:
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Less “perfect,” more expressive
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Less symmetrical, more instinctual
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Less about trends, more about identity
We played with negative space, imperfect application, and layered shimmer in ways that feel alive—like the makeup is breathing with the character.
How Half Magic Beauty Shaped the Looks
Creating Half Magic Beauty was always about giving people access to the same tools and textures we use on set. This season, that connection is stronger than ever.
You’ll see techniques using:
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Water-pressed glitter formulas that stay put without heaviness
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Buildable shimmer pigments layered for dimension
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Precision applications that still feel undone
The magic comes from layering—letting products dry, building intensity slowly, and embracing imperfection.
Why Glitter Still Matters (And Always Will)
Glitter isn’t just aesthetic—it’s emotional.
On Euphoria, sparkle can mean:
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Vulnerability
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Power
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Chaos
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Fantasy
This season, we pushed glitter into new territory—less about placement, more about energy. Sometimes it’s diffused and soft, sometimes it’s sharp and intentional. But it always means something.
A Love Letter to Creative Expression
What excites me most isn’t just the looks themselves—it’s what people will do with them.
Every season, I see fans reinterpret the makeup in ways I could never have imagined. That’s the whole point. There are no rules here.
If this season inspires you to:
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Smudge your liner instead of perfecting it
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Layer shimmer until it feels like you
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Wear glitter in the middle of the day just because
Then we did our job.
Get Ready for the Next Era of Euphoria Beauty
This season is louder in some ways, quieter in others—but always intentional. It’s about growth. It’s about contradiction. It’s about finding beauty in the in-between moments.
And most of all—it’s about giving you permission to experiment. I truly cannot wait to see how you make these looks your own.
Welcome back to the world of Euphoria. ✨
