MEET THE FOUNDER

DONNI DAVY

Best known for her Emmy Award-winning makeup on HBO’s Euphoria, which inspired the #euphoriamakeup movement from fans all over the world, Donni creates makeup magic.

READ MORE

ECO-FRIENDLY MAGIC

Our goal is to help reduce beauty waste and support circularity in the industry. We are inaugural members of the PACT Collective and created HALF MAGIC's mail-back program to help tread more lightly on this planet while we revel in magical creativity and expression.

READ MORE