LIMITED TIME ONLY

HOLIDAY SETS

Sleigh the season with four new value sets!

NEW

SERIOUS SHIMMER, ZERO EFFORT

Our viral eyeshadow now in 3 new ultra shimmery neutral shades!

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THE MAGIC SHOP

Use code MAGIC3EYE for 20% off select eye products

MEET THE FOUNDER

DONNI DAVY

Best known for her Emmy Award-winning makeup on HBO’s Euphoria, which inspired the #euphoriamakeup movement from fans all over the world, Donni creates makeup magic.

WEAR YOUR HEART ON YOUR FACE VEGAN & CRUELTY FREE