NEW

SERIOUS SHIMMER, ZERO EFFORT

Our viral eyeshadow now in 3 new ultra shimmery neutral shades!

Woman holding a red card with 'MAXIME' printed on it against a neutral background
NEW MAGIC DRIP SHADES

VHS VIXEN

From the cult-fave MAXXXINE SET — MAGIC DRIP in VHS Vixen is back for good.

NEW

THE MAGIC SHOP

Use code MAGIC3 for 20% off select Halloween products (excluding sets)!

MEET THE FOUNDER

DONNI DAVY

Best known for her Emmy Award-winning makeup on HBO’s Euphoria, which inspired the #euphoriamakeup movement from fans all over the world, Donni creates makeup magic.

WEAR YOUR HEART ON YOUR FACE VEGAN & CRUELTY FREE