A limited-edition makeup collection created by Donni Davy, head makeup artist for HBO®'s Euphoria
Sparkling tiny rhinestones that stay put all day (and all night) – ZERO glue needed! Available in iridescent crystals, bold neons and edgy metals and designed with hypo-allergenic, medical-grade adhesive for strong hold.
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If you’re not instantly in love with how this rosy-brown cushion-y formula looks and feels on your lips, then your brain must be all scrambled from, like, all the other lip glosses you use, because B*TCH, this lip gloss is your new SOULMATE. We’ve all been in that vulnerable place between falling apart and falling in love, so make it hot with a sultry, just-bitten lip look—you know that flushed color you get from ugly-crying or making out or sometimes both at the same time. With the most addictive feeling, wet shine, and 12-hour hydration, your lips have NEVER EVER BEEN HAPPIER.
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
$24
Overall rating: 4.7674417 / 5 from 86 reviews.
Customers highly appreciate the EUPHORIA X HALF MAGIC B*TCH UR MY SOULMATE Extra Plush Lip Gloss for its stunning shade, plush and comfortable formula, and smooth, natural look. The product is praised for its beautiful shine, non-sticky gloss, and eye-catching packaging.
Review topics: [color, packaging, texture, lips, finish, tone, coverage, feels, compliments, gloss, shade, look, shine, formula, application, lippie, balm, moment, euphoria, tube, hydration, show, vibe, effect, brown, tip, wear, pigment, box, gift].
"It is REEEEEEALLLY glossy! I love that it is not goopy. It adds the perfect shine. It is really pigmented as well!! The color pay off is definitely there. Just not my personal preference for color. Once I layer it on tile of a lighter lipstick, it still does the job! I like this shade better on me when I am doing a natural face. Shameless plug for the dual ended lipliner as well!! Pairs BEAUTIFULLY"
"Absolutely LOVE!! Love Half Magic, love Euphoria…this collab was overdue!! Obsessed with the Euphoria themed packaging, the lippie itself is super hydrating and high shine without feeling super heavy or think on the lips. The shade itself is gorgeous, it gives “my lips but better”. The applicator is also really nice as well!"
"This gloss is *chef's kiss* for anyone who loves a juicy, high-shine lip. It's incredibly moisturizing, my lips never feel sticky or dry, and the shine is next level. As someone with a deeper skin tone, I love how it actually shows up and complements brown skin beautifully instead of washing it out. The name is bold and so is the formula. Definitely earns a spot in my rotation."
"Loved the packaging, it looks super premium and aesthetic in person. The floral design on the box gives it a very classy and slightly romantic vibe, while the blue tube adds a nice bold contrast. It definitely feels like a high-end product and would make a great gift too. Overall, the packaging alone makes it feel worth buying!"
"The color of this gloss is so good. It's like my natural color but better. The texture is lightweight and not sticky at all. The gloss blends easily to customize the amount of pigment and opacity. After using the gloss my lips feel more hydrated and smoothed. The packing is beautiful and the applicator is easy to use."
"I thought the lip gloss was such a pretty color. Definitely a color I reach for often that would fit my everyday lip combos. The packaging was super cute and I love that it’s Euphoria theme. I feel like Maddie wearing this gloss. I did think the lip gloss was a little sticky because it was hard to take off. But I don’t think that’s a deal breaker because the gloss looks good with or without makeup on."
"The texture feels smooth and plush without being sticky, which makes it really comfortable to wear. It gives my lips a beautiful glossy shine with the perfect touch of sparkle. I also love that it keeps my lips feeling soft and hydrated throughout the day. It’s such a fun product that instantly makes any makeup look feel more fresh and special."
"This is my first product from half magic beauty and I’m super impressed! I love the glossy look and feel of this lippie! I didn’t realize how deep the shade was, but I surprisingly love how it looks on my lips! This feels very hydrating and nourishing and just good on. I also really love the tube and the way it comes out. It makes application really easy and it’s cute."
"This has been added into my lippie rotation. It’s pigmented, but not so much that it just sits on the lips. I love that it doesn’t sacrifice moisture for color payoff - my lips stayed soft all day. It also has really nice staying power! I wore it to my retail job, and drank water, a canned drink and had a snack during my break - the gloss barely smudged and still looked pretty good even after all of that. This color is perfect for days where you just want something that’s simple but looks like you put in effort"
"I really love how plush and soft this feels on my lips. It doesn't feel overly sticky or heavy but adds a pretty shine with a berry red color. It helps make my lips look less chapped and more moisturised. Very easy to apply and looks even even after eating. The color is a bit deeper than I usually wear but it is pretty and you can make it deeper or lighter with more gloss."
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©2026 Half Magic Beauty.
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation
