Eco-Minded Packaging, Recycling & Sustainability

Our approach to Sustainability

Thoughtfully designed packaging.

Most makeup packaging today never actually gets recycled because it isn't properly cleaned or is too small for curbside recycling machinery. Our goal is to help reduce beauty waste and support circularity in the industry. We are inaugural members of the PACT Collective and created HALF MAGIC's mail-back program to help tread more lightly on this planet while we revel in magical creativity and expression. For us, sustainability is always a work in progress, and we continuously strive to use recycled and recyclable materials in our products to reduce waste.

Recycling Guide

CHROMADDICTION

Cap:

30% Post-consumer recycled materials

Collar:

30% Post-consumer recycled materials

Vial:

30% Post-consumer recycled materials

How To Recycle:

Recycle via our mail-back program

GLITTERPILL

Cap:

30% Post-consumer recycled materials

Vial:

30% Post-consumer recycled materials

How To Recycle:

Recycle via our mail-back program

LIGHT TRAP

Pan:

Tin-plated steel

Compact:

100% Recycled, FSC-certified cardboard

How To Recycle:

Remove the label and insert the tip of a pen through the hole in the back to remove the pan. Recycle the empty compact per your local recycling guidelines.

DEW LOCK

Cap & Pump:

Mixed materials, including virgin plastic

Bottle:

100% Aluminum

How To Recycle:

Unscrew the pump and wash the bottle to remove any remaining product. Recycle the aluminum bottle according to your local recycling guidelines.

MOUTHCLOUD

Cap:

30% Post-consumer recycled materials

Collar:

30% Post-consumer recycled materials

Vial:

30% Post-consumer recycled materials

How To Recycle:

Recycle via our mail-back program

SCULPTITUDE

Cap:

50% Post-consumer recycled materials

Body:

100% Post-consumer recycled materials

Inner Parts:

Mixed virgin plastics (POM not available in PCR)

How To Recycle:

Recycle via our mail-back program

PRECISION EYE LINER BRUSH

Bristle:

Synthetic PBT

Body:

100% Aluminum

How To Recycle:

Recycle via our mail-back program

FACE GEMS

Face Gems:

Mixed materials

How To Recycle:

Not recyclable

ADORNMENT TWEEZERS

Tweezer:

100% Stainless steel

How To Recycle:

Recycle via our mail-back program

WING MAGICIAN

Stencil:

100% Silicone

How To Recycle:

Recycle via our mail-back program

MAGIC FLIK

EYELINER:

Cap and body are made with 10% recycled ocean plastics.

HOW TO RECYCLE:

Recycle both components via our mail-back program.

EYESHADOW SINGLES

HOW TO RECYCLE:

Once you've used up your eyeshadow single – or decided to move it to your own custom "FOREVER" PALETTE – you can recycle or compost your PaperFoam® compact. First, remove the pan by peeling off the label and inserting the tip of a pen through the bottom of the compact. Be sure to remove any excess glue as well.

Recycle the now-empty compact via our mail-back program, or simply place it in your home compost bin.

PYRAMID EYESHADOW BRUSH

BRUSH HEAD:

Synthetic PBT Bristle

FERRULE:

100% Aluminum

HANDLE:

FSC-certified Wood Handle

THE FOREVER PALETTE

HOW TO RECYCLE:

To recycle, remove the keepsake mirror and all your makeup pans. Insert your finger or a pointed tool in the notch to remove the bottom frame. Peel back the perforated edges near the palette closure to remove and dispose of all magnetic parts.

Recycle the now-empty palette and bottom frame per local recycling guidelines.

MAKING SUSTAINABLE MAGIC

THE HALF MAGIC MAIL-BACK PROGRAM

HALF MAGIC has partnered with Pact Collective to make recycling your clean empties as easy as sending a postcard. Follow our recycling guide to send all eligible packaging to Pact's Collection Facility, instead of another landfill. To say thank you for helping us close the loop on beauty waste, we'll reward every mail-back shipment with $5 off your next purchase of $45 or more.

LET'S START RECYCLING

HALF MAGIC RECYCLING GUIDE

step 1

PRINT A SHIPPING LABEL

Use the link above to complete our MAIL BACK program checkout and we'll email you a shipping label with print instructions.

step 2

PACK UP YOUR EMPTIES

Pack 5 to 10 clean and Pact-approved beauty packages (from any brand!) in a mail-friendly package – we accept boxes smaller than 6" x 6" x 3" or envelopes smaller than 8" x 12".

step 3

LEAVE THE RECYCLING TO US

Attach the shipping label to your package, and drop it off in your nearest mailbox.