AWARD WINNING
SHIMMER

CHROMADDICTION SHIMMER is an intensely saturated shimmer eye paint and liner available in eight ethereal colors!

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MEET EUPHORIA'S MAKEUP ARTIST

DONNI DAVY

Donni is best known for her Emmy Award-winning makeup on HBO’s Euphoria, which inspired the #euphoriamakeup movement from fans all over the world. She’s been dreaming up impossible-to-find makeup products and shades since her very first film job and excited to be able to bring a new level of makeup creativity to the world with Half Magic.

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INTRODUCING PAPERFOAM®

Sustainability is always a work in progress, and at Half Magic we are constantly searching for new materials and innovation that can help us tread more lightly on the planet.  We are excited to be the first beauty brand to introduce PaperFoam® in use as primary packaging.