NEW

THE MAGIC SHOP

Use code MAGIC3 for 20% off select Halloween products!

NEW

GO PLUMP YOURSELF

Invisible Extreme Plumping Lip Liner gives filler vibes for 8 hours.

Glossy Metallics

FALL INTO GLAM

The makeup essentials you need for autumn.

MEET THE FOUNDER

DONNI DAVY

Best known for her Emmy Award-winning makeup on HBO’s Euphoria, which inspired the #euphoriamakeup movement from fans all over the world, Donni creates makeup magic.

WEAR YOUR HEART ON YOUR FACE VEGAN & CRUELTY FREE