The next generation of blush. CHEEK FLUFF'S springy texture combines the best of both worlds – it blends seamlessly into skin like a cream for a soft-focus effect, but like a powder, imparts a diffused lasting flush to the cheeks.

For the richest color payoff, use your fingertips to apply CHEEK FLUFF directly onto your skin.

 

For a more diffused and airbrushed finish, use our BABY PAW BLUSH BRUSH to swipe CHEEK FLUFF lightly across the contours of your cheeks. Build to achieve desired color intensity.

 

(DON'T) BE A DOLL

Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Synthetic Fluorphlogopite, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Aluminum Hydroxide, Lauroyl Lysine, Tin Oxide, Methicone, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

 

MAGIC BROWNIE

Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Lauroyl Lysine, Aluminum Hydroxide, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850).

 

ONLY DRAMA

Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Lauroyl Lysine, Aluminum Hydroxide, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Red 6 (CI 15850).

 

PINK MUSHROOM

Talc, Dimethicone, Synthetic Fluorphlogopite, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Mica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Lauroyl Lysine, Aluminum Hydroxide, Tin Oxide, Methicone, Sodium Hyaluronate, Yellow 5 Lake (CI 19140), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77492, CI 77499).

 

SEXUAL FLUSHTRATION

Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Aluminum Hydroxide, Lauroyl Lysine, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410), Yellow 6 Lake (CI 15985), Red 7 Lake (CI 15850).

Once you've used up your CHEEK FLUFF blush – or decided to add it to your custom "FOREVER" PALETTE – peel the label off the PaperFoam® compact, remove any excess glue, and insert a pen tip through the bottom to remove the pan.

 

Recycle the now-empty PaperFoam® compact via our mail-back program, or simply place in your home compost bin.

CREAM-TO-FLUFF MAGIC

FEELING FLUSH

CHEEK FLUFF's unique and playfully moldable texture was designed to capture the effortless and forgivable application of a cream, but with the diffused, matte effect and longer wear of a powder.
FEELING FLUSH

CHEEK FLUFF IN THE WILD

Show us how you wear your magic IRL. Tag us @HALFMAGICBEAUTY to share your CHEEK FLUFF looks!
CHEEK FLUFF IN THE WILD CHEEK FLUFF IN THE WILD
CHEEK FLUFF IN THE WILD CHEEK FLUFF IN THE WILD