animal-friendly and human-safe
Express yourself in new and creative ways all while keeping you and your furry friends safe. All of our glitters and pigments have been specially sourced to ensure they are eye-safe. We've also designed every product to be cruelty-free – our formulas are all vegan and have never been tested on animals. With HALF MAGIC, unleash your creativity to experiment with new fantasy selves, all while relying on clinically-tested safety and performance.