The next generation of blush. CHEEK FLUFF'S springy texture combines the best of both worlds – it blends seamlessly into skin like a cream for a soft-focus effect, but like a powder, imparts a diffused lasting flush to the cheeks.

For the richest color payoff, use your fingertips to apply CHEEK FLUFF directly onto your skin.

 

For a more diffused and airbrushed finish, use our BABY PAW BLUSH BRUSH to swipe CHEEK FLUFF lightly across the contours of your cheeks. Build to achieve desired color intensity.

 

(DON'T) BE A DOLL

Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Synthetic Fluorphlogopite, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Aluminum Hydroxide, Lauroyl Lysine, Tin Oxide, Methicone, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Iron Oxides (CI 77491), Iron Oxides (CI 77499).

 

MAGIC BROWNIE

Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Lauroyl Lysine, Aluminum Hydroxide, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850).

 

ONLY DRAMA

Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Lauroyl Lysine, Aluminum Hydroxide, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Red 6 (CI 15850).

 

PINK MUSHROOM

Talc, Dimethicone, Synthetic Fluorphlogopite, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Mica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Lauroyl Lysine, Aluminum Hydroxide, Tin Oxide, Methicone, Sodium Hyaluronate, Yellow 5 Lake (CI 19140), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77492, CI 77499).

 

SEXUAL FLUSHTRATION

Talc, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Diisostearyl Malate, Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, 1,2-Hexanediol, Aluminum Hydroxide, Lauroyl Lysine, Sodium Hyaluronate, Titanium Dioxide (CI 77891), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410), Yellow 6 Lake (CI 15985), Red 7 Lake (CI 15850).

Once you've used up your CHEEK FLUFF blush – or decided to add it to your custom "FOREVER" PALETTE – peel the label off the PaperFoam® compact, remove any excess glue, and insert a pen tip through the bottom to remove the pan.

 

Recycle the now-empty PaperFoam® compact via our mail-back program, or simply place in your home compost bin.

CHEEK FLUFF IN THE WILD

Show us how you wear your magic IRL. Tag us @HALFMAGICBEAUTY to share your CHEEK FLUFF looks!
INSTAGRAM
CHEEK FLUFF IN THE WILD CHEEK FLUFF IN THE WILD
CHEEK FLUFF IN THE WILD CHEEK FLUFF IN THE WILD
CHEEK FLUFF IN THE WILD CHEEK FLUFF IN THE WILD
MAKEUP AS CHEEKY AS YOU ARE

MAKEUP AS CHEEKY AS YOU ARE

CREAM-TO-FLUFF MAGIC

FEELING FLUSH

CHEEK FLUFF's unique and playfully moldable texture was designed to capture the effortless and forgivable application of a cream, but with the diffused, matte effect and longer wear of a powder.
GET INSPIRED
FEELING FLUSH

FROM THE CREATOR:

"Cheek fluff feels and looks as cute as the act of blushing itself, which I think is one of the sweetest things in the world that we humans do. She’s squishy marshmallow puffy fluff that melts into your skin"

DONNI DAVY

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