Our approach to Sustainability
Thoughtfully designed packaging.
Most makeup packaging today never actually gets recycled because it isn't properly cleaned or is too small for curbside recycling machinery. Our goal is to help reduce beauty waste and support circularity in the industry. We are inaugural members of the PACT Collective and created HALF MAGIC's mail-back program to help tread more lightly on this planet while we revel in magical creativity and expression. For us, sustainability is always a work in progress, and we continuously strive to use recycled and recyclable materials in our products to reduce waste.
MAKING SUSTAINABLE MAGIC
THE HALF MAGIC MAIL-BACK PROGRAM
HALF MAGIC has partnered with Pact Collective to make recycling your clean empties as easy as sending a postcard. Follow our recycling guide to send all eligible packaging to Pact's Collection Facility, instead of another landfill. To say thank you for helping us close the loop on beauty waste, we'll reward every mail-back shipment with $5 off your next purchase of $45 or more.
HALF MAGIC RECYCLING GUIDE
step 1
PRINT A SHIPPING LABEL
step 2
PACK UP YOUR EMPTIES
step 3