A limited-edition makeup collection created by Donni Davy, head makeup artist for HBO®'s Euphoria
Sparkling tiny rhinestones that stay put all day (and all night) – ZERO glue needed! Available in iridescent crystals, bold neons and edgy metals and designed with hypo-allergenic, medical-grade adhesive for strong hold.
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This limited-edition “blush-lighter” duo pairs two iridescent pink shades—You Love to Be Loved (iridescent light pink) and Love Is a Million Things (rosy magenta)—inspired by Cassie and Jules, who iconically embody that moment where romance gets heated. Loaded with squalane and barely-there pearls, the balm-like texture melts into skin. Zero stickiness or tackiness, just real-skin dewy sheen and the rosy flush you get from being seen in your softest or most impassioned states—because as Maddy says, “love is a million things.”
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.
$37
Overall rating: 4.714286 / 5 from 91 reviews.
The EUPHORIA X HALF MAGIC BEAM TRAP is praised for its vibrant pink color, soft and hydrated feel, and dewy glow. Customers appreciate its unique packaging and the beautiful shade of pink it provides on the skin. The mixed highlighter/blush concept is well-received, though feedback on the glow balm is varied.
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"This product is a now a complete staple in my makeup routine! I love the way that it blends flawlessly into my skin. The glow is so unmatched. In the photo below I only put on the slightest bit of the product, and I think that is perfect for a more natural, every day look. If you are doing full glam, you can definitely use more product, depending on your liking, but the iridescent color is very pigmented. Love, love, love. A makeup look is not complete without her. No complaints!"
"I have to admit—I kept putting off trying this product. The colors in the packaging threw me off, and the fact that it's a cream formula instead of a powder made me worry it would ruin my makeup. But I finally gave it a chance, and now it's one of my favorite highlighting products. It's beautifully pigmented, but what really makes it stand out is the shade. It catches the light in the most flattering way, creating a gorgeous, luminous glow without looking harsh. The biggest surprise? It layered perfectly over my makeup without lifting or disrupting my base at all. If you've been hesitant like I was, this is definitely worth trying."
"I love love love how pigmented the pink blush is. I have been using it as both a blush and eye shadow. It’s such a cute girlie soft pink. I am running out which is crazy because I don’t ever run out of blush lol so that just shows how much I have been using this booking the past 1 month. I 109% recommend"
"I really love this product! It gives the skin such a pretty dewy glow, and both shades are gorgeous. I’ve even used it on my lips and it looks so nice. What I loved most is that it didn’t mess up the makeup underneath. Usually cream or balm products like this can lift foundation, but this one stayed smooth and didn’t disturb my base at all. Super pretty for soft glam, creative, or editorial looks. Would definitely recommend!"
"I’m absolutely in love with this product. The glow it gives my skin is stunning and looks so radiant in any light. The shades are rich, beautiful, and highly pigmented, blending effortlessly without looking patchy. It adds such a fresh, luminous finish. I also really love the longevity! It stays on all day without fading. Truly impressed!"
"This is a unique product. It’s a hybrid blush and highlighter. Both can be used separately or layered. The formula is super balmy and melts into the skin creating a natural glaze. It’s creamy and blends out easily. It leaves the skin feeling soft and hydrated. The color also lasts and stays on the skin. The packaging is also very unique and fits the vibe."
"The pink blush in the Euphoria x Half Magic Beam Trap translates so beautifully on my skin, giving me that perfect, iridescent summer flush. For the highlighter I love layering it over the blush, then dabbing it onto my lids and lips before gloss. It creates this stunning, seamless shimmer that ties the whole look together!"
"I really had fun with this beam balm. I used it in my brow, nose, cheeks, & sometimes as an eyeshadow. I like how smooth it goes on. The shimmer lasts all night even on a night out dancing. My skin is on the dry side but the creamy consistency really blended in well with the other products in my makeup routine. I absolutely love the shades and how they blend so well together. My favorite is “you love to be love” side. I really like the purple undertones."
"This was a super fun blush/highlighter combo! The pink blush is super pigmented and a very vibrant color, the highlight does not have much of a color more of a clear “glass skin” shine! Both are a bit sticky and emphasized my pores around my cheeks. Overall it was a great product and fits the collab so well!"
"Such cute packaging to start with but a tiny pan to work with. I love the cream texture of a blush and Highlight. The Rosy blush is so pigmented, I used a Small brush to apply and blended with a bigger brush. It gave a very pretty color on my cheeks. The blush and Highlight together is such a pretty rosy sheen."
VEGAN & CRUELTY FREE
©2026 Half Magic Beauty.
Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation
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