A limited-edition makeup collection created by
Donni Davy, head makeup artist for HBO®'s Euphoria

Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO and related trademarks are the property of Home Box Office, Inc.  Euphoria® is used under license from Calvin Klein Cosmetic Corporation

This collection was created as a love note to #EUPHORIAMAKEUP fans. And it was created to make you FEEL. Feel like you can do anything, be anything.

I created Half Magic Beauty to celebrate individuality, fierceness, weirdness and everything in between.

SEE THE LOOKS

the collection

the collection

#EUPHORIAMAKEUP

You BELONG HERE

@noopur_makeup

@josalynandromeda

@kdawg_123

“This look unlocked something in me.
I’ve never felt more myself.”

- ALLIE B.

FEEL
Everything

The Looks. The Feeling. The Magic.
the Euphoria x Half Magic Beauty Collection.

SHOP THE COLLECTION

The Looks. The Feeling. The Magic.
the Euphoria x Half Magic Beauty Collection.

SHOP THE COLECTION