We’ve always believed makeup should feel like magic—not routine. And now, that belief just got a major co-sign.
Our Sparklestik Eye Crayon has officially been named a Best of Beauty 2025 winner by Allure in the Eye Makeup category—and we’re still sparkling about it.
The Award-Winning Sparkle That Hits Different
The Half Magic Beauty Sparklestik Eye Crayon was recognized as one of the best bold eye makeup products of the year—celebrated for its high-impact shimmer, effortless application, and long-lasting wear.
This isn’t just another eyeshadow stick. It’s:
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Full-glam payoff in one swipe
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Precision + blendability (no brushes required)
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Comfort-first sparkle that stays put
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Multi-dimensional shine that shifts with the light
In other words: maximum main-character energy, minimum effort.
Why This Win Matters to Us
At Half Magic Beauty, we design products for expression—not perfection. Being recognized by Allure means our vision for bold, artistic, and wearable sparkle is resonating far beyond the studio.
Their editors test thousands of products each year, looking for innovation, inclusivity, and real performance across different skin tones and styles.
So yes—this award is iconic. But more importantly, it confirms what our community already knows:
glitter is power.
Sparkle Is the Future of Eye Makeup
This moment isn’t happening in a vacuum. We’re seeing a shift—away from safe neutrals and into fearless, expressive beauty.
The Sparklestik Eye Crayon was made for that shift:
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For the 5-minute face that still turns heads
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For layering, stacking, and playing without rules
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For looks that live somewhere between everyday and editorial
Because eye makeup shouldn’t be boring. Ever.
How We Wear It
There’s no one way to use Sparklestik—but here are a few of our favorite go-to looks:
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Glitter Cut Crease: Use the precision tip to carve and define
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All-Over Shine: Swipe across the lid and blend with fingertips
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Inner Corner Pop: Add a flash of light for instant dimension
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Graphic Liner: Draw, layer, and build your own shape
No brushes. No limits. No rules.
What’s Next for Half Magic Beauty
Winning a Best of Beauty Award from Allure is just the beginning. We’re doubling down on what we do best:
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More sparkle
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More pigment
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More products that feel like self-expression
Because the future of beauty? It’s not subtle.
It’s Half Magic. And the other half is you!
