7504920838321-CUSTOM https://halfmagicbeauty.com/products/grwm-tool-set https//halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_large.png?v=1692576146 This set includes Donni’s ride-or-die tools, specially designed so you can get razor sharp wings, multi-dimensional eye looks, and softly flushed cheeks all in a cinch. Whether you want an ethereal wash of color or bold graphic look, the PRECISION EYELINER BRUSH and PYRAMID EYESHADOW BRUSH have you covered for any and every eye look. Try using WING MAGICIAN as the ultimate guide for even crisp wings, to outline a fierce cut crease, or as a shadow shield for easy clean up. Top off any look with sparkling gems, fierce studs or pearls using our curved ADORNMENT TWEEZERS, which make safe gem application a breeze.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_WingMagicianStencil_1600x2160_Benefits_480x480_crop_center.png?v=1723053076 10 7298407366833-CUSTOM https://halfmagicbeauty.com/products/magic-flik-liquid-eyeliner https//halfmagicbeauty.com/cdn/shop/files/Magicflik-viral-elle-popsugar_large.png?v=1702414598 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints, shadows, and other select eye products (Use code MAGICEYE3) An ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MagicFlikFlikkingFierce_1600x2160_Model_480x480_crop_center.png?v=1733947167 32965 7179937972401-CUSTOM https://halfmagicbeauty.com/products/wing-magician https//halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_large.png?v=1702415810 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_WingMagicianStencil_1600x2160_Benefits_480x480_crop_center.png?v=1723053076 18909 7179936071857-CUSTOM https://halfmagicbeauty.com/products/precision-eyeliner-brush https//halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_OPEN_km_large.jpg?v=1723571032 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PrecisionEyelinerBrush_1600x2160_Benefits_480x480_crop_center.png?v=1743441289 2762 7179936661681-CUSTOM https://halfmagicbeauty.com/products/adornment-tweezers https//halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS, FACE PEARLS, and FACE STUDS for easy and safe application. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_AdornmentTweezers_1600x2160_Benefits_480x480_crop_center.png?v=1723570612 18400 7214763049137-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//halfmagicbeauty.com/cdn/shop/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://halfmagicbeauty.com/cdn/shop/products/CloudsCloseUp_km_1_480x480_crop_center.jpg?v=1652764472 25 7179923095729-CUSTOM https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//halfmagicbeauty.com/cdn/shop/files/DewLock_large.png?v=1702412440 A hydrating setting spray with a dewy real-skin finish. 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The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. https://halfmagicbeauty.com/cdn/shop/products/Eye_Shadow_Group_1600X2160_0cdbefe5-74d3-4bf3-aca4-b408ff9dd4e4_1_480x480_crop_center.jpg?v=1674686478 10 7416640962737-CUSTOM https://halfmagicbeauty.com/products/pro-forever-palette-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669_large.jpg?v=1674686876 Stock up your kit with a value set of 3 "FOREVER" Palettes! Each palette is a recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https:products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669.jpg 10 7416642666673-CUSTOM https://halfmagicbeauty.com/products/pro-dew-lock-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-dew-lock-set_large.jpg?v=1674686779 Stock up your kit with a value set of 3 Dew Lock bottles! This hydrating setting spray leaves a dewy real-skin finish, instantly setting makeup to last all day long. https:products/ASW23007-2-pro-dew-lock-set.jpg 10 7417984942257-CUSTOM https://halfmagicbeauty.com/products/grippie-brow-sculpting-gel https//halfmagicbeauty.com/cdn/shop/files/GrippieBrowglamour_Nylonaward_large.png?v=1702410001 This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_GrippieBrowSculptingGel_1600x2160_Benefits_480x480_crop_center.png?v=1745602014 4384 7427119808689-CUSTOM https://halfmagicbeauty.com/products/pro-grippie-brow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-closed-x3_large.jpg?v=1675714178 Stock up your kit with a value set of 3 Grippie Brow Sculpting Gels! This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-combined_1_af62e85d-2ec3-4f7f-ada1-d86760df4ad8_480x480_crop_center.jpg?v=1675884559 9 7443868713137-CUSTOM https://halfmagicbeauty.com/products/glitterpuck-pressed-fairy-dust-eyes-face-body https//halfmagicbeauty.com/cdn/shop/files/Glitterpuck-ViralonTikTok_large.png?v=1738029421 The viral grown-up glitter guaranteed to blow your mind. For eyes, face, and body.This sparkling pressed glitter has the glide of a gel and the staying power of a powder for effortless, ZERO-mess application. Designed with a blend of magically twinkling glitters, this mesmerizing formula can be applied lightly for an ethereal, sophisticated sparkle or layered alone or on top of eyeshadow or eye paint for an extra-intense, multidimensional sparkle. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Glitterpuck_OG-2_f1f4d5b3-556b-435d-b043-cc97d925fc97_480x480_crop_center.png?v=1738029421 19328 7449215140017-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-elvin-things https//halfmagicbeauty.com/cdn/shop/files/elvin_things_1_large.png?v=1744809649 ✨MAKE YOUR OWN MAGIC ✨  Take 20% OFF any 3 eye paints or eyeshadows. (Use code MAGIC3EYE) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. 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When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/WET_PEBBLE_2e6e6466-7555-457e-ba6e-c0fd2cf2fc75_480x480_crop_center.png?v=1744809983 453 7449216483505-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-glamourust https//halfmagicbeauty.com/cdn/shop/files/glamourust_1_large.png?v=1744750054 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/GLAMOURUST_0bce3488-1507-49df-8cb9-93192e991cc0_480x480_crop_center.png?v=1744750054 7449217040561-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-lil-deranged https//halfmagicbeauty.com/cdn/shop/files/lil_deranged_2_64679cf2-7491-44a4-96ec-bb6201b6a7fd_large.png?v=1744750243 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/LIL_DERANGED_480x480_crop_center.png?v=1744750243 4816 7450019496113-CUSTOM https://halfmagicbeauty.com/products/pro-adornment-set-2-0 https//halfmagicbeauty.com/cdn/shop/products/ASW23007-3-pro-adornment-set_2_large.jpg?v=1679585517 Stock up your kit with a value set of all our face adornments including the gems, studs and pearls! Amp up your look with something for every look and mood: sparkle, color and shine. All of our gems, studs and pearls contain medical-grade self-adhesive for quick and easy application that truly lasts. 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Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-BOLD-METALLIC_V1_1600X2160_c027af61-dc7a-4fd7-8ea2-bf4d34cb83ee_480x480_crop_center.jpg?v=1680191158 2 7502289141937-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-mermacculate https//halfmagicbeauty.com/cdn/shop/files/mermaculate_e5d90a6f-bb0e-4657-8038-5120e293b34e_large.png?v=1744809810 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. Mix and match colors and finishes to create a beauty colorscape that is uniquely you.  https://halfmagicbeauty.com/cdn/shop/files/mermaculategoop_480x480_crop_center.png?v=1744809810 4848 7502289371313-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-blushing-lizard https//halfmagicbeauty.com/cdn/shop/files/Sparkle_suochrome_trio_1_large.png?v=1737565171 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/BlushingLizardGoop_1_480x480_crop_center.png?v=1737565171 16985 7521206304945-CUSTOM https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-urchin https//halfmagicbeauty.com/cdn/shop/files/PROURCHINSET_large.png?v=1696605952 Stock up your kit with a value set including three of our EYELECTRIC Extreme Lengthening Mascaras in the shade Urchin – the truest black for high impact lashes. 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The tubing mascara of your wildest dreams – extreme length and definition with absolutely zero trace of racoon eyes for all day, flake-free and smudge-proof wear. https://halfmagicbeauty.com/cdn/shop/files/EYELECTRICMASCARABUNDLE_480x480_crop_center.png?v=1748831096 1983 7658047963313-CUSTOM https://halfmagicbeauty.com/products/viral-best-sellers-trio https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Trio_Set_1600x2160_1_large.jpg?v=1709850798 The internet “it” girlies have spoken. Get all of HALF MAGIC’s viral bestsellers in one magical bundle, for a one-way ticket to your most head-turning eye looks. Whether you’re dusting your lids with GLITTERPUCK’S insanely reflective sparkle or drawing razor-sharp wings with MAGIC FLIK liner and WING MAGICIAN, the ultimate wing guide – these TikTok darlings give you everything you need to create effortless eye magic. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MagicFlikFlikkingFierce_1600x2160_Application_480x480_crop_center.png?v=1745943257 546 7771679129777-CUSTOM https://halfmagicbeauty.com/products/lip-snuggle-high-pigment-oil-balm https//halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Purr_ProductSHot_large.png?v=1714494005 The holy grail high pigment lip balm for makeup lovers: 12-hour hydration and rich color that lasts. Combining the best of both worlds – the smooth glide and sheen of an oil and the moisture and comfort of a balm – LIP SNUGGLE keeps your lips cozied in nourishing luscious color. Available in six ultra-flattering neutral shades. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_SayP_Model_480x480_crop_center.png?v=1733946609 38668 7771686535345-CUSTOM https://halfmagicbeauty.com/products/beam-trap-illuminating-balm-light-beam-deep-beam https//halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Product_large.png?v=1715017084 The secret to a euphoric skin glow. Loaded with Squalane and "barely there" pearls, BEAM TRAP's balm-like texture effortlessly melts into skin, transforming complexion makeup into a natural real-skin sheen. Wear under or over your go-to complexion products or directly on bare skin for an angelic skin luminescence with absolutely zero stickiness or tackiness. https://halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Model1copy3_480x480_crop_center.png?v=1746472878 4375 7920640590001-CUSTOM https://halfmagicbeauty.com/products/pro-lip-snuggle-lip-balm-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_ALL_1600x2160_b0b38f31-86db-47cf-91b1-81e135bc4740_large.jpg?v=1715185577 Stock up your kit with all six of our ultra-flattering LIP SNUGGLE shades. From everyday your-lips-but-better color to statement-making moody hues, this kit has what you need for any and every look. Swipe on this innovative oil-balm formula using our ultra-soft fuzzy applicator for rich, luscious pigment that lasts and 12 hours of plumping hydration. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Shades_1_480x480_crop_center.png?v=1715187465 49 7934332633265-CUSTOM https://halfmagicbeauty.com/products/glitterpill https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_4d19b58d-0c8d-4fd8-abc0-ac65feda9512_large.jpg?v=1716912191 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in 8 hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/MicroCosm_20e275f8-bbb5-4ee0-8fd5-691c333408a0_480x480_crop_center.png?v=1733942849 31803 7934336336049-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONBURNITDOWN_1_1_large.png?v=1747072615 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in five bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/HalfMagic19011_1600X2160_3446fd98-d56c-41cd-8b4a-53b12be52889_480x480_crop_center.jpg?v=1747072615 17995 7934343970993-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-1 https//halfmagicbeauty.com/cdn/shop/files/BABYBUNNYALLURETAG_6a0ba1fe-aaea-4ca4-9f6c-e2bed64b0d60_large.png?v=1746820348 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in six ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/SHimmer_hover_1_480x480_crop_center.jpg?v=1747679038 67859 7934350033073-CUSTOM https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara https//halfmagicbeauty.com/cdn/shop/files/HMB_Eyelectric_mecca_silo_indigorg_1_large.png?v=1748828670 The tubing mascara of your dreams. Get extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining, ultra-lengthening formula and precise tapered brush coats each lash in rich, defining color that lasts all day for flake-free, smudge-proof wear.  https://halfmagicbeauty.com/cdn/shop/files/HMB_eyelectric_DTC_application_indigorg_480x480_crop_center.png?v=1748831096 58572 7934354292913-CUSTOM https://halfmagicbeauty.com/products/magic-drip-glitter-lipgloss https//halfmagicbeauty.com/cdn/shop/files/HMB_MagicDrip_DTC_silo_BL_large.png?v=1750034085 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/HMB_MagicDrip_DTC_application_BL_480x480_crop_center.png?v=1750036262 35583 7934359044273-CUSTOM https://halfmagicbeauty.com/products/cheek-fluff-1 https//halfmagicbeauty.com/cdn/shop/files/221121_CHEEK_FLUFF-OPEN_PRODUCT_DONT-BE-A-DOLL_V2_1600X2160_8255d4e4-cea9-48bc-8cc6-eeec23a96df6_large.jpg?v=1746467886 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/files/221121_CHEEK_FLUFF-OPEN_PRODUCT_PINK-MUSHROOM_V3_1600X2160_c871109a-8032-47db-9562-4f334b10de59_480x480_crop_center.jpg?v=1746467886 11078 7934359535793-CUSTOM https://halfmagicbeauty.com/products/light-trap https//halfmagicbeauty.com/cdn/shop/files/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_4d24f272-49d3-4711-808d-f300093b505a_large.jpg?v=1715308936 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://halfmagicbeauty.com/cdn/shop/files/220406_LIGHT_TRAP_1182_HERO_SPIRITUALLY-COMPLEX_01_V3_km_55991187-21ae-4ed0-9c7e-e1f2f4eeecea_480x480_crop_center.jpg?v=1715308935 19300 7934360027313-CUSTOM https://halfmagicbeauty.com/products/face-gems-1 https//halfmagicbeauty.com/cdn/shop/files/Face_gems_silo_large.png?v=1726079038 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/files/FaceGemsCrystaline_f187b2b8-f04a-48f2-b96f-a1256df64125_480x480_crop_center.png?v=1717519673 34287 7934360486065-CUSTOM https://halfmagicbeauty.com/products/face-pearls-1 https//halfmagicbeauty.com/cdn/shop/files/221121_FACE-PEARLS-BOLD-METALLIC_PACKAGING_V3_1600X2160_c032358c-49f4-4455-99a5-0b897a42490d_large.jpg?v=1715620595 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-CLASSIC-IRIDESCENT_PACKAGING_V1_1600X2160_6e15fe25-ede1-488e-a683-80c1a6594718_480x480_crop_center.jpg?v=1674252045 19406 7941026939057-CUSTOM https://halfmagicbeauty.com/products/something-new https//halfmagicbeauty.com/cdn/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_large.gif We're dropping some new magic soon. Are you ready?    https: 7941096014001-CUSTOM https://halfmagicbeauty.com/products/magic-drip-liptrik-kit https//halfmagicbeauty.com/cdn/shop/files/HM_Blushing_Lizard_Magic_Drip_Liptrik_1600x2160_1_large.jpg?v=1750034569 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now. Pair MAGIC DRIP with SCULPTITUDE 2-in-1 Longwear Lip Liner. Pair PROBLEM CHILD (Black silver), CHAOS PRONE (Cool brown), Y2K CHERUB (Bubblegum Pink), BLUSHING LIZARD (Mauve with Mint Reflects) with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré, Ur my Taupe (Taupe) for a reverse halo effect. Or pair MAGIC DRIP in FROSTY BITCH, MAGIC BROWNIE, and NO FUX FUSCHIA with SCULPTITUDE 2-in-1 Longwear Lip Liner in I'll Pray for You/I Have Needs (Light Peachy Brown and Deep Warm Brown). https://halfmagicbeauty.com/cdn/shop/files/HM_Mascara_No_Fux_Lip_Kit_1600x2160_1_480x480_crop_center.jpg?v=1750034569 218 8066027094193-CUSTOM https://halfmagicbeauty.com/products/flik-eraser-makeup-correcting-pen https//halfmagicbeauty.com/cdn/shop/files/HMB_FlikEraser_DTC_Product_large.png?v=1721152413 The ultimate eyeliner + lip liner hack for sharper lines.The days of licking cotton swabs and messy makeup remover wipes are over. Perfect your wings, lip liner, graphic eye looks or anything in between with FLIK ERASER. Featuring our iconic paddle tip for the most precise corrections, FLIK ERASER's micellar formula removes even waterproof imperfections without smearing makeup.For best results, clean tip after each use by tapping on a tissue or makeup wipe. https://halfmagicbeauty.com/cdn/shop/files/HMB_FlikEraser_DTC_Model_480x480_crop_center.png?v=1733947816 8081 8066036302001-CUSTOM https://halfmagicbeauty.com/products/sparklestik-eye-crayon https//halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_ChampagneS_Solo_large.png?v=1747678772 12 hours of crease-proof, mega sparkle + color in one swipe. Whether you're a total newbie or a certified pro, SPARKLESTIK is your grab-and-go essential for creating a world of multidimensional looks, from smoldering smokey eyes to softly sparkling washes of pastel. Just swipe on this blendable, mess-free formula and diffuse with your finger or a brush.Available in ten magical shades.  https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_ChampagneS_model_480x480_crop_center.png?v=1747678772 173463 8066081226929-CUSTOM https://halfmagicbeauty.com/products/sparklestik-trio-neutral-statements https//halfmagicbeauty.com/cdn/shop/files/Sparklestiktrio_large.png?v=1746547977  Let your look do the talking. 12 hours of crease-proof color in three striking, ultra-flattering shades: Champagne Snowflake, a blinding icy champagne that’s perfect for popping in the inner corners of the eye or adding a hyper-reflective sheen, Beige Mystique, a neutral, everyday sparkle, and Princess Teddy, a super-wearable, shimmering, and sophisticated bronze. Swipe on the blendable, mess-free formula and diffuse with your finger or a brush for easy, on-the-go sparkling color.   https://halfmagicbeauty.com/cdn/shop/files/HMB_sparkleStik_DTC_pteddy_combo_480x480_crop_center.png?v=1747678772 37 8066085290161-CUSTOM https://halfmagicbeauty.com/products/pro-sparklestik-set https//halfmagicbeauty.com/cdn/shop/files/HM_Pro_Set_1600x2160_81d4ccda-0413-45b2-81f9-443f4d56ce3b_large.jpg?v=1722007578 12 hours of crease-proof, mega sparkle + color in one swipe. Whether you're a total newbie or a certified pro, SPARKLESTIK is your grab-and-go essential for creating a world of multidimensional looks, from smoldering smokey eyes to softly sparkling washes of pastel. Just swipe on this blendable, mess-free formula and diffuse with your finger or a brush.Available in 6 frosty, magical shades. https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_DTC_Group_480x480_crop_center.png?v=1721147373 9 8090990248113-CUSTOM https://halfmagicbeauty.com/products/wing-hack-set https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_winghackset_set_large.png?v=1745346005 The 3 must-have products for EASY, sharp, crisp wings every single time.  With two viral best–sellers WING MAGICIAN Silicone Guide and MAGIC FLIK Liquid Eyeliner, and our newest wing-perfecting innovation FLIK ERASER, this set is the ultimate hack for snatched wings. WING MAGICIAN, a reusable guide for sharp angles and lines MAGIC FLIK, an inky black liner with a unique paddle-shaped tip for one-flick wings that effortlessly hug the lashline FLIK ERASER, a paddle-tipped makeup correcting pen filled with potent micellar water, for precision clean up of those inevitable liner mishaps in seconds. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_winghackset_model_how_to_1_480x480_crop_center.png?v=1745346005 1802 8098511552689-CUSTOM https://halfmagicbeauty.com/products/glitterphoria-trio https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_glitterforia_large.png?v=1726513158 Bring the magic to every eye look with this full-size GLITTERPILL trio in three hyper-reflective, best-selling shades: Holy Goldie, a gold holographic, Microcosm, a silver holographic, and Money Plz a rich copper. With its longwearing gel-like formula and mix of specially curated glitter sizes in complementary hues, GLITTERPILL gives maximum reflectivity with minimal fall-out. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Holiday_glitterforia_480x480_crop_center.png?v=1726513158 550 8098514469041-CUSTOM https://halfmagicbeauty.com/products/rhinestone-fantasy https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_fantasy_large.png?v=1726592163 Adorn yourself in sparkling tiny rhinestones that stay put all day with ZERO glue! Designed by Euphoria's head makeup artist for easy and simple application, these twinkling gems are perfect for any and every eye look – from an inner corner pop to a bedazzled wing. Use our curved ADODRNMENT TWEEZERS for safe and easy application in seconds. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Holiday_fantasycopy_480x480_crop_center.png?v=1726592163 8098523742385-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-unicorncore https//halfmagicbeauty.com/cdn/shop/files/unicorncore_1_large.png?v=1744750608 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_Unicorn_480x480_crop_center.png?v=1744750608 8686 8098529247409-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-electric-butterfly https//halfmagicbeauty.com/cdn/shop/files/electric_butterfly_2_large.png?v=1745596957 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_lavender_480x480_crop_center.png?v=1745596957 6013 8098533146801-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-eyelectric-swamp-goddess https//halfmagicbeauty.com/cdn/shop/files/swamp_goddess_1_large.png?v=1744810126 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 3 eye paints or shadows (Use code MAGIC3EYE) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_swamp_480x480_crop_center.png?v=1744810126 11066 8108016599217-CUSTOM https://halfmagicbeauty.com/products/mouth-cloud-liptrik-kit https//halfmagicbeauty.com/cdn/shop/files/EDWARD_S_FANTASY_LIPTRIK_KIT_composite_km_large.jpg?v=1739308911 LIPTRIK KIT is the lip combo you never knew you couldn’t live without. We've paired MOUTH CLOUD, our addictive, velvety-soft lip cream, for all-day matte coverage that never looks or feels dry with SCULPTITUDE 2-in-1 Longwear Lip Liner for a statement-making tonal ombré.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MouthCloud_EdwardsFantasy_1600x2160_Model_480x480_crop_center.png?v=1739506640 396 8133567348913-CUSTOM https://halfmagicbeauty.com/products/glitterpuck-duo https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_Glitterpuck_1600X2160_08f6fd9d-19ee-454d-ac7b-a2fc08c1d722_large.png?v=1726698357 The grown-up glitter guaranteed to blow your mind in two magically, ethereal sparkling shades: Dopamine Sparkle, the OG viral best-seller in light peach with champagne reflects and our newest, most highly requested shade yet – Cyber Diamond, an icy platinum silver. Elevate any and every look with head-turning sparkle for eyes, face and body– with absolutely zero mess.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Glitterpuck_OG-2_480x480_crop_center.png?v=1726758665 518 8134572933297-CUSTOM https://halfmagicbeauty.com/products/sparkle-duochrome-trio https//halfmagicbeauty.com/cdn/shop/files/Sparkle_suochrome_trio_large.png?v=1736538261 Stock up on three NEW magical duochromes – UNICORNCORE, an icy blue with pink reflects, SWAMP GODDESS, a light green with a pink shift, and ELECTRIC BUTTERFLY, a dreamy lavender with a blue shift. Each shade is packed with multi-dimensional, shape-shifting pearls that catch the light at every angle for head-turning, one-of-a-kind looks.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_duochrome_shadesmodels_unicorncore_480x480_crop_center.png?v=1745963990 178 8134597345457-CUSTOM https://halfmagicbeauty.com/products/sparkle-duochrome-pro-set https//halfmagicbeauty.com/cdn/shop/files/sparkle_duo_pro_large.png?v=1726763372 Our viral best-seller Blushing Lizard broke the internet with her insane color-shifting sparkle in just one easy swipe. Now you can stock up your kit with a value set of all 5 of our magically sparkling duochrome eyeshadow shades! Each shadow is tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_duochrome_shadesmodels_swamp_480x480_crop_center.png?v=1745940858 962 8201798975665-CUSTOM https://halfmagicbeauty.com/products/heavenly-glow-duo https//halfmagicbeauty.com/cdn/shop/files/BEAM_TRAP_DEW_LOCK_2_large.png?v=1745967927 The secret to your angelic glow this winter. These two complexion products contain skin-loving ingredients that hydrate and illuminate for a your skin-but-better dewy finish.  BEAM TRAP: loaded with Squalane and "barely there" pearls, this  balm-like texture effortlessly melts into skin for an angelic skin luminescence with absolutely zero stickiness or tackiness. DEW LOCK: hydrates and protects your skin barrier with 12-hr setting power so your makeup lasts all day long. Dermatologist-tested, non-comedogenic.   https://halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_B_A_Erika_480x480_crop_center.png?v=1746472878 549 8227523166385-CUSTOM https://halfmagicbeauty.com/products/crystal-butter-lip-balm https//halfmagicbeauty.com/cdn/shop/files/HMB_CrystalLipButter_DTC_Shell-ebrity_Product_large.jpg?v=1738689867 Your basic lip balm could never. CRYSTAL BUTTER takes the lip care you need daily and supercharges it with high-impact glitter with none of the grit. The super buttery, ultra-hydrating formula is infused with ethereal sparkle through and through—so it’s extremely comfortable to wear and packs a punch until the very last swipe, whether you're looking for one-swipe soft color + shimmer or buildable high-intensity sparkle. The crystal-like shape of the bullet lets you swipe the magic on the go, but also offers precision on the lip line or cupid’s bow when you want it. https://halfmagicbeauty.com/cdn/shop/files/HMB_CrystalLipButter_DTC_Shell-ebrity_ModelApplication_480x480_crop_center.jpg?v=1740420945 2848 8227525492913-CUSTOM https://halfmagicbeauty.com/products/crystal-butter-lip-balm-pro-set https//halfmagicbeauty.com/cdn/shop/files/ALL_SHADES_CRYSTAL_BUTTER_large.png?v=1740420945 Indulge in four shades of CRYSTAL BUTTER, becuase your basic lip balm could never. CRYSTAL BUTTER takes the lip care you need daily and supercharges it with high-impact glitter with none of the grit. The super buttery, ultra-hydrating formula is infused with ethereal sparkle through and through—so it’s extremely comfortable to wear and packs a punch until the very last swipe, whether you're looking for one-swipe soft color + shimmer or buildable high-intensity sparkle. The crystal-like shape of the bullet lets you swipe the magic on the go, but also offers precision on the lip line or cupid’s bow when you want it. https://halfmagicbeauty.com/cdn/shop/files/HMB_CrystalLipButter_DTC_Group_fe02ca49-5a77-4b79-8d28-a939e17e3451_480x480_crop_center.jpg?v=1740420945 542 8239479193777-CUSTOM https://halfmagicbeauty.com/products/mouth-cloud-1 https//halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_01_01_MAGIC-BROWNIE_V2-_1_large.jpg?v=1739311254 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MouthCloud_MagicBrownie_1600x2160_Model_480x480_crop_center.png?v=1739506640 33180 8244977926321-CUSTOM https://halfmagicbeauty.com/products/disco-diva-eye-duo https//halfmagicbeauty.com/cdn/shop/files/FESTIVALBUNDLE1_large.png?v=1740698014 Give your eyes a dose of magic.  Start your festival makeup look off with our EYESHADOW SINGLE in Blushing Lizard, a sparkle duochrome mauve taupe with blue reflects. Then pile on as many of our award-winning Classic Iridescent FACE GEMS as you please, with the included curved ADORNMENT TWEEZERS and medical-grade self adhesive. Applying our “tiny rhinies” is easy, and they’ll stay on you like an all-access wristband.  Bonus: These shadows are good for the planet too—pop your favorite shades into a custom “FOREVER” PALETTE and let either curbside recycling or home composting give your PaperFoam® compacts another life.   https://halfmagicbeauty.com/cdn/shop/files/FESTIVAL_BUNDLES_480x480_crop_center.png?v=1741717584 550 8244978647217-CUSTOM https://halfmagicbeauty.com/products/365-sparkle-girl-set https//halfmagicbeauty.com/cdn/shop/files/FESTIVALBUNDLE2_large.png?v=1741036611 Give all-out party vibes from sunrise to sunset (to afters) without having to touch-up or reapply your makeup in the desert heat. This festival starter kit has everything you need for a full-on iridescent effect: GLITTERPUCK in Dopamine Sparkle; our new CRYSTAL BUTTER LIP BALM in Sugarhead, FACE GEMS in Classic Iridescent, plus our custom curved ADORNMENT TWEEZERS to apply. Wear it as an ensemble or amp up certain features. With pigments that pack a punch, formulas that never feel heavy or tacky, and design that makes it easy, your festival aesthetic has never been better. https://halfmagicbeauty.com/cdn/shop/files/FESTIVAL_BUNDLES_1_480x480_crop_center.png?v=1741723222 547 8268702646449-CUSTOM https://halfmagicbeauty.com/products/triple-duochrome-set https//halfmagicbeauty.com/cdn/shop/files/2025_half_magic_trio_aligned_large.png?v=1745963990 Our magical duochrome shadows are packed with multi-dimensional, shape-shifting pearls that catch the light, all with a velvety texture. We’ve paired BLUSHING LIZARD, a mauve tone with blue reflects, ELECTRIC BUTTERFLY, a dreamy lavender with a blue shift, and UNICORNCORE, an icy blue with pink reflects to start or add to your collection. https://halfmagicbeauty.com/cdn/shop/files/HMB_ULTA_PDP_duochrome_model_blushing-1_480x480_crop_center.png?v=1749416432 81 8285775888561-CUSTOM https://halfmagicbeauty.com/products/overcompensating https//halfmagicbeauty.com/cdn/shop/files/HMB_Overcompensating_DTC_setsilo_baselined2_large.png?v=1746124543 A24 & Prime Video’s highly anticipated TV show, OVERCOMPENSATING, is a college-set comedy series telling the story of a young football player who is navigating his true self. Benito Skinner, known for his pop internet persona ‘Benny Drama,’ created, wrote, produced, and stars in the show. The must-have makeup essentials for the pre-game, the game and maybe the after? Featuring 4 iconic products selected by @bennydrama7 himself and used on set to create key looks in the show, for the ultimate, head-turning looks:SPARKLESTIK mega color + sparkle in one-swipe. Achieve the easiest smokey eye in seconds with this zero-mess eye crayonMAGIC DRIP a viral sparkling lip gloss for luscious, high-shine lipsCHEEK FLUFF a pillowy soft blush with buildable color for airbrushed flushed cheeksFACE GEMS award-winning self-adhesive gems (NO glue required!) to complement any and every eye look https://halfmagicbeauty.com/cdn/shop/files/HMB_Overcompensating_DTC_setsilocontents_480x480_crop_center.png?v=1746124543 1866 8344711528625-CUSTOM https://halfmagicbeauty.com/products/blushing-lizard-duo https//halfmagicbeauty.com/cdn/shop/files/HM_Blushing_Lizard_Duo_1600x2160_2cfeff9a-96fc-46c0-b3e8-5858a4f77d65_large.jpg?v=1749416041 Our fan favorite, high-pigment Blushing Lizard EYE SHADOW SINGLE has met its match—literally. It’s the latest shade of MAGIC DRIP GLITTER LIP GLOSS, a mauve taupe with mint reflects that hugs your lips in insane levels of sparkle without any stickiness. Wear them together for a multidimensional, mega-sparkle look that still feels monochrome and harmonious, or snag the shadow and lip gloss shade that’s about to be on everyone’s lips. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_duochrome_models_blushing_480x480_crop_center.png?v=1749416041 765 8425255207089-CUSTOM https://halfmagicbeauty.com/products/face-studs https//halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_large.png?v=1690421117 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://halfmagicbeauty.com/cdn/shop/products/Half_Magic_FACEGEMS_9540_METALLICSTUDS_03_km_480x480_crop_center.jpg?v=1690421117 1149