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Available in 4 hyper-reflective shades to amplify your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220403_GLITTERPILL_1253_NEPTUNEDADDY_01_V3_km_480x480_crop_center.jpg?v=1659988974 10373 7179916083377-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-eye-paint-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_MATTE_0030_BLUE_COMPOSITE_km_large.jpg?v=1660663684 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in 4 bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_MATTE_0055_RED_COMPOSITEkm_480x480_crop_center.jpg?v=1660663684 12239 7179937972401-CUSTOM https://halfmagicbeauty.com/products/wing-magician https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_WING_MAGICIAN_2250_km_large.jpg?v=1650321022 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/5_ECP25530_VS_R4_b8324b0c-9483-42df-8c74-9d1c2a57df74_480x480_crop_center.jpg?v=1651156918 3783 7179921064113-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-eye-paint-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_SHIMMER_0055_PURPLE_COMPOSITE_km_large.jpg?v=1654806527 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. 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Available in iridescent crystals and bold neons. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/623B3635-EDE2-4008-B264-09C8AE94B62F_65856e6c-21e6-41cf-9b5c-60aab09b6c92_480x480_crop_center.jpg?v=1664296165 21595 7179932958897-CUSTOM https://halfmagicbeauty.com/products/liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/MAGICBROWNIELIPTRIKKIT_composite_km_large.jpg?v=1655162749 Our bestselling MAGIC BROWNIE LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now.  Our curated twist on Y2K lips is a magical rosy brown that seemingly transforms on lips and manages to flatter every skin tone?!!  Pair it with SCULPTITUDE 2-in-1 Longwear Lip Liner in  I’ll Pray for You (deep warm brown) for a statement-making tonal ombré,  I Have Needs (light peachy brown) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/20_LipKit-MagicBrownie_0121_480x480_crop_center.jpg?v=1655162749 631 7179934040241-CUSTOM https://halfmagicbeauty.com/products/light-trap-duochrome-glow-powder https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_large.jpg?v=1650591146 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_LIGHT_TRAP_1182_HERO_SPIRITUALLY-COMPLEX_01_V3_km_480x480_crop_center.jpg?v=1650591146 6623 7179936071857-CUSTOM https://halfmagicbeauty.com/products/precision-eyeliner-brush https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_large.jpg?v=1650467161 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_PRECISIONEYELINER_3219_OPEN_km_480x480_crop_center.jpg?v=1650467161 3299 7179936661681-CUSTOM https://halfmagicbeauty.com/products/adornment-tweezers https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS and FACE STUDS for easy and safe application.   https://cdn.shopify.com/s/files/1/0608/3464/4145/products/11_DSCF5088_VS_R4_480x480_crop_center.jpg?v=1650329561 2195 7214763049137-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/CloudsCloseUp_km_1_480x480_crop_center.jpg?v=1652764472 1391 7179939709105-CUSTOM https://halfmagicbeauty.com/products/mouth-cloud-soft-matte-lip-cream https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_large.jpg?v=1660664041 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MouthCloud_0015_07_HOUSE-WIFE-DREAMS_480x480_crop_center.jpg?v=1660664041 24727 7179923095729-CUSTOM https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_DEWLOCK_0083_01_km_large.jpg?v=1650145640 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/13_ECP25637_VS_R2_480x480_crop_center.jpg?v=1651002772 3498 7230188355761-CUSTOM https://halfmagicbeauty.com/products/get-the-look-fly-with-me https//cdn.shopify.com/s/files/1/0608/3464/4145/products/HalfMagicBeauty16863_large.jpg?v=1653575738 Fly away in full color with the quickest, easiest, winged eye looks. This set includes Donni’s specially designed tools to get those razor sharp wings with 24-hour wear. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/FLYWITHME_composite_km_480x480_crop_center.jpg?v=1653654353 13 7209427271857-CUSTOM https://halfmagicbeauty.com/products/angel-rave-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ANGELRAVELIPTRIKKIT_composite_km_large.jpg?v=1655161519 Our original ANGEL RAVE LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Dare to dream in lilac violet with sky blue and hot pink accents or re-create this iconic lip look from our HALF MAGIC film Featuring MOUTH CLOUD Soft Matte Lip Cream in Angel Rave, with a hit of Honestly, Yes and a halo of Don't Be Confused. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/19_LipKit-AngelRave_0096_480x480_crop_center.jpg?v=1655161519 141 7179925815473-CUSTOM https://halfmagicbeauty.com/products/face-gems https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_FACEGEMS_5418_METALLICSTUDS_02_km_526a4b9b-62a8-43e1-bec9-0a97c60697d7_large.jpg?v=1651017115 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look.  https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Half_Magic_FACEGEMS_9540_METALLICSTUDS_03_km_480x480_crop_center.jpg?v=1652764311 4430 7179941642417-CUSTOM https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_SCULPTITUDE_1263_OPEN_01_IHAVENEEDS_ILLPRAYFORYOU_large.jpg?v=1660664250 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade.   https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_SCULPTITUDE_1263_OPEN_07_VITAMINZPLZ_PETILEFLEUR_480x480_crop_center.jpg?v=1660664250 22816 7240424587441-CUSTOM https://halfmagicbeauty.com/products/mr-chic-y-pants-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_large.jpg?v=1655162926 When you want understatement to actually make a statement, pair the warm beige of Mr. Chic-y Pants MOUTH CLOUD Soft Matte Lip Cream with a light peachy pink or terracotta shaded SCULPTITUDE 2-in-1 Longwear Lip Liner.  This guided foray into subtle ombrés and custom shade mixing speaks for itself.  As your lips luxuriate in soft velvet, they'll be silently turning heads...     https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Nicola-Mr.Chic-yPants_480x480_crop_center.jpg?v=1655162926 293 7240423833777-CUSTOM https://halfmagicbeauty.com/products/edwards-fantasy-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_large.jpg?v=1655162059 Pair saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the classic red wine of MOUTH CLOUD Soft Matte Lip Cream in Edward's Fantasy with SCULPTITUDE 2-in-1 Longwear Lip Liner in burgundy plum and cherry red tones. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/VeronicaC.-Edward_sFantasy2_480x480_crop_center.jpg?v=1655162059 421 7179896815793-CUSTOM https://halfmagicbeauty.com/products/makeup-bag https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https:products/220406_MAKEUP_BAG_1214_HERO_km.jpg 1504 7214765899953-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-spiked https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographicspikes_blackspikes_km_large.jpg?v=1651515816 2 sheets of Spikey designs that serve up graphic eyelash energy. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/SpikedCloseUp_km_1_480x480_crop_center.jpg?v=1652764481 1758 7240425013425-CUSTOM https://halfmagicbeauty.com/products/spicy-queen-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/SPICYQUEENLIPTRIKKIT_composite_km_large.jpg?v=1655162827 Our SPICY QUEEN LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into tonal ombrés and custom shade mixing, this kit pairs the brick orange of MOUTH CLOUD Soft Matte Lip Cream in Spicy Queen with SCULPTITUDE 2-in-1 Longwear Lip Liner in light peach and brick tones.   https://cdn.shopify.com/s/files/1/0608/3464/4145/products/VeronicaC.-SpicyQueen1_480x480_crop_center.jpg?v=1655162827 185 7179911004337-CUSTOM https://halfmagicbeauty.com/products/hair-pin-half-magic-4-pc-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_HAIRCLIPS_0083_CHROMEHERO_V2_km_large.jpg?v=1650320970 Limited edition HALF MAGIC hair pins to style your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/8_ECP25590_VS_R5_480x480_crop_center.jpg?v=1650326252 276 7240423014577-CUSTOM https://halfmagicbeauty.com/products/house-wife-dreamz-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_large.jpg?v=1655162472 Unforgettable lips pleeez.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Amplify our MOUTH CLOUD Soft Matte Lip Cream in House Wife Dreamz (Neon Coral) with SCULPTITUDE 2-in-1 Longwear Lip Liner in deep coral and orange tones. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Ajwelina-HouseWifeDreamz_480x480_crop_center.jpg?v=1655162472 58 7216261660849-CUSTOM https://halfmagicbeauty.com/products/get-the-look-flying-saucer https//cdn.shopify.com/s/files/1/0608/3464/4145/products/dominique_km_large.jpg?v=1651514886 An otherworldy collection of bold eye paints and rhinestones, curated for your most ethereal looks. Features sky-blue and alien-green mattes, a galactic blue-purple shimmer, and neon face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/FLYINGSAUCER_Composite_km_480x480_crop_center.jpg?v=1652639301 102 7239223017649-CUSTOM https://halfmagicbeauty.com/products/invoice-attached-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_large.jpg?v=1655162662 Boardroom lips have arrived, HALF MAGIC style.  Pair MOUTH CLOUD Soft Matte Lip Cream in Invoice Attached (neon hot pink) with a guided foray into custom shade mixing.  Choose SCULPTITUDE 2-in-1 Longwear Lip Liner in Biz Plan (fuchsia) or Up & At 'Em (magenta).  Nail that next meeting while your lips bask in velvety soft victory. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Jei-InvoiceAttached_480x480_crop_center.jpg?v=1655162662 133 7214764327089-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/EyelectricCloseUp_km_480x480_crop_center.jpg?v=1652764462 1844 7302012043441-CUSTOM https://halfmagicbeauty.com/products/the-necessities-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/146EB0CB-6693-40FF-ACC1-C7135F00126D_480x480_crop_center.jpg?v=1664295975 559 7240425406641-CUSTOM https://halfmagicbeauty.com/products/self-help-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/SELFHELPLIPTRIKKIT_composite_km_large.jpg?v=1655163054 Can't decide between true red, orange red, or blue red?  Our SELF HELP LIPTRIK KIT lets you have them all.  Pair saturated colors with addictively velvety textures to create every red lip your heart desires.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the MOUTH CLOUD Soft Matte Lip Cream in Self Help with orange red and blue red accents.   https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Sasami-SelfHelp1_480x480_crop_center.jpg?v=1655163054 79 7240425799857-CUSTOM https://halfmagicbeauty.com/products/excuse-me-sir-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/EXCUSEMESIRLIPTRIKKIT_composite_km_large.jpg?v=1655161395 Learn how to rock a blue lip with our guided foray into lip halos and custom shade mixing.  Pair bold cobalt blue MOUTH CLOUD Soft Matte Lip Cream (Excuse Me Sir) with SCULPTITUDE 2-in-1 Longwear Lip Liner in violet for an instantly edgy femme take, or electric blue for a pop of playful color.  An endless number of customizable looks await. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Sasami-ExcuseMeSir_480x480_crop_center.jpg?v=1655161395 115 7215319122097-CUSTOM https://halfmagicbeauty.com/products/get-the-look-flame-resistant https//cdn.shopify.com/s/files/1/0608/3464/4145/products/8_ECP25590_VS_R5copy_568fb1c8-dd7a-427b-b99a-2237abaabd1b_large.jpg?v=1651516573 An angelic collection of eye paints and rhinestones in our sweetest shades, curated for that neon-girl-next-door look. Features pink and gold shimmers, a warm coral matte, and neon face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/NEONBABYDOLL_composite_480x480_crop_center.jpg?v=1652651048 7212694503601-CUSTOM https://halfmagicbeauty.com/products/get-the-look-carnival-queenie https//cdn.shopify.com/s/files/1/0608/3464/4145/products/9_DSCF6344_VS_R8_km_large.jpg?v=1651516168 The collection your eyes would find at the end of the rainbow! This look features every shade of our eye paints and liners as well as our magically iridescent face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/CARNIVALQUEENIE_fullcomposite_km_480x480_crop_center.jpg?v=1652642191 7230854660273-CUSTOM https://halfmagicbeauty.com/products/burn-it-down-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/3_DSCF5589_VS_R8copy_KM_large.jpg?v=1653593907 Bring the heat with this red hot look featuring our deeply rich CHROMADDICTION MATTE in Burn It Down outlined with a strikingly shimmery copper. Use our PRECISION EYELINER BRUSH to create your best flames and go for the ultimate glow with our violet highlighter.  https://cdn.shopify.com/s/files/1/0608/3464/4145/products/LIGHTMYFIRE_composite_km_480x480_crop_center.jpg?v=1653654390 79 7215305851057-CUSTOM https://halfmagicbeauty.com/products/get-the-look-what-a-stud https//cdn.shopify.com/s/files/1/0608/3464/4145/products/10_DSCF6235_VS_R2_km_large.jpg?v=1651592060 A dreamy collection of violet-based shimmers, a cerulean glitter eye paint, and a delightfully shocking pink/purple lip cream – all topped off with a dynamic violet highlighter. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/NIGHTBLOOMER_composite_480x480_crop_center.jpg?v=1652732772 40 7288151834801-CUSTOM https://halfmagicbeauty.com/products/back-2-school-bundle-1 https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ScreenShot2022-09-13at8.44.04AM_large.png?v=1663073061 All the campus essentials you need (and Donni’s faves for the fall) for a quick sprinkle of daytime magic or nighttime glam, including a retractable eye-liner brush, in our signature MAKEUP BAG NO.1. Our fresh take on fall includes a dreamy periwinkle eye paint, copper glitter topper, and pumpkin-hued lips. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22048-set-1_78026064-1bf9-4a56-9984-6030183f20e7_480x480_crop_center.jpg?v=1663073061 74 7302008897713-CUSTOM https://halfmagicbeauty.com/products/gems-studs-trial-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/8B9A8135-D6E6-4F7E-B643-1A6307A50F94_large.jpg?v=1664296234 This ultimate adornments set includes something for every look and mood: sparkle, color and shine. All of our gems and studs contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/DB3D81DB-946B-4DE9-BEC9-CF8439859481_64500935-c944-40d1-bab8-36f4834bf6c3_480x480_crop_center.jpg?v=1664296234 170 7302011257009-CUSTOM https://halfmagicbeauty.com/products/endless-sparkle-value-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/CA1904B8-805A-4C3D-89B0-DFD030706828_large.jpg?v=1664296090 Snag a 3-pack of our best-selling Allure Best of Beauty award-winning FACE GEMS in Iridescent Sparkle—for the ultimate sparkle and value! These gems are the perfect complement to any look- from the most soft and delicate to the most bold and colorful. The multi-faceted shape reflects light from all angles for the perfect twinkle. 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