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Available in 4 hyper-reflective shades to amplify your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220403_GLITTERPILL_1253_NEPTUNEDADDY_01_V3_km_480x480_crop_center.jpg?v=1659988974 5715 7179916083377-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-eye-paint-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22072-chomeaddiction-composite_large.jpg?v=1669439044 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in 5 bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_MATTE_0030_BLUE_COMPOSITE_km_480x480_crop_center.jpg?v=1669439044 22181 7179937972401-CUSTOM https://halfmagicbeauty.com/products/wing-magician https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_WING_MAGICIAN_2250_km_large.jpg?v=1650321022 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/5_ECP25530_VS_R4_b8324b0c-9483-42df-8c74-9d1c2a57df74_480x480_crop_center.jpg?v=1651156918 506 7179921064113-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-eye-paint-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_SHIMMER_0055_GOLD_COMPOSITE_km_large.jpg?v=1665801396 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. 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Available in iridescent crystals and bold neons. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/623B3635-EDE2-4008-B264-09C8AE94B62F_65856e6c-21e6-41cf-9b5c-60aab09b6c92_480x480_crop_center.jpg?v=1664296165 14628 7179932958897-CUSTOM https://halfmagicbeauty.com/products/liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/MAGICBROWNIELIPTRIKKIT_composite_km_large.jpg?v=1655162749 Our bestselling MAGIC BROWNIE LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now.  Our curated twist on Y2K lips is a magical rosy brown that seemingly transforms on lips and manages to flatter every skin tone?!!  Pair it with SCULPTITUDE 2-in-1 Longwear Lip Liner in  I’ll Pray for You (deep warm brown) for a statement-making tonal ombré,  I Have Needs (light peachy brown) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https:products/MAGICBROWNIELIPTRIKKIT_composite_km.jpg 547 7179934040241-CUSTOM https://halfmagicbeauty.com/products/light-trap-duochrome-glow-powder https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_large.jpg?v=1650591146 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_LIGHT_TRAP_1182_HERO_SPIRITUALLY-COMPLEX_01_V3_km_480x480_crop_center.jpg?v=1650591146 15029 7179936071857-CUSTOM https://halfmagicbeauty.com/products/precision-eyeliner-brush https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_large.jpg?v=1650467161 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_PRECISIONEYELINER_3219_OPEN_km_480x480_crop_center.jpg?v=1650467161 1915 7179936661681-CUSTOM https://halfmagicbeauty.com/products/adornment-tweezers https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS and FACE STUDS for easy and safe application.   https://cdn.shopify.com/s/files/1/0608/3464/4145/products/11_DSCF5088_VS_R4_480x480_crop_center.jpg?v=1650329561 9329 7214763049137-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/CloudsCloseUp_km_1_480x480_crop_center.jpg?v=1652764472 147 7179939709105-CUSTOM https://halfmagicbeauty.com/products/mouth-cloud-soft-matte-lip-cream https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_large.jpg?v=1660664041 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MouthCloud_0015_07_HOUSE-WIFE-DREAMS_480x480_crop_center.jpg?v=1660664041 26189 7179923095729-CUSTOM https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_DEWLOCK_0083_01_km_large.jpg?v=1650145640 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/13_ECP25637_VS_R2_480x480_crop_center.jpg?v=1651002772 3071 7230188355761-CUSTOM https://halfmagicbeauty.com/products/get-the-look-fly-with-me https//cdn.shopify.com/s/files/1/0608/3464/4145/products/FLY_WITH_ME_composite_km_large.jpg?v=1674001418 Fly away in full color with the quickest, easiest, winged eye looks. This set includes Donni’s specially designed tools to get those razor sharp wings with 24-hour wear. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/HalfMagicBeauty16863_480x480_crop_center.jpg?v=1674001418 148 7209427271857-CUSTOM https://halfmagicbeauty.com/products/angel-rave-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ANGELRAVELIPTRIKKIT_composite_km_large.jpg?v=1655161519 Our original ANGEL RAVE LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Dare to dream in lilac violet with sky blue and hot pink accents or re-create this iconic lip look from our HALF MAGIC film Featuring MOUTH CLOUD Soft Matte Lip Cream in Angel Rave, with a hit of Honestly, Yes and a halo of Don't Be Confused. https:products/ANGELRAVELIPTRIKKIT_composite_km.jpg 149 7179925815473-CUSTOM https://halfmagicbeauty.com/products/face-gems https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_FACEGEMS_5418_METALLICSTUDS_02_km_526a4b9b-62a8-43e1-bec9-0a97c60697d7_large.jpg?v=1651017115 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Half_Magic_FACEGEMS_9540_METALLICSTUDS_03_km_480x480_crop_center.jpg?v=1652764311 8117 7179941642417-CUSTOM https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_SCULPTITUDE_1263_OPEN_01_IHAVENEEDS_ILLPRAYFORYOU_large.jpg?v=1660664250 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade.   https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_SCULPTITUDE_1263_OPEN_07_VITAMINZPLZ_PETILEFLEUR_480x480_crop_center.jpg?v=1660664250 23219 7240424587441-CUSTOM https://halfmagicbeauty.com/products/mr-chic-y-pants-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_large.jpg?v=1655162926 When you want understatement to actually make a statement, pair the warm beige of Mr. Chic-y Pants MOUTH CLOUD Soft Matte Lip Cream with a light peachy pink or terracotta shaded SCULPTITUDE 2-in-1 Longwear Lip Liner.  This guided foray into subtle ombrés and custom shade mixing speaks for itself.  As your lips luxuriate in soft velvet, they'll be silently turning heads...     https:products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km.jpg 100 7240423833777-CUSTOM https://halfmagicbeauty.com/products/edwards-fantasy-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_large.jpg?v=1655162059 Pair saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the classic red wine of MOUTH CLOUD Soft Matte Lip Cream in Edward's Fantasy with SCULPTITUDE 2-in-1 Longwear Lip Liner in burgundy plum and cherry red tones. https:products/EDWARD_SFANTASYLIPTRIKKIT_composite_km.jpg 100 7179896815793-CUSTOM https://halfmagicbeauty.com/products/makeup-bag https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https:products/220406_MAKEUP_BAG_1214_HERO_km.jpg 1391 7214765899953-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-spiked https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographicspikes_blackspikes_km_large.jpg?v=1651515816 2 sheets of Spikey designs that serve up graphic eyelash energy. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/SpikedCloseUp_km_1_480x480_crop_center.jpg?v=1652764481 73 7240425013425-CUSTOM https://halfmagicbeauty.com/products/spicy-queen-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/SPICYQUEENLIPTRIKKIT_composite_km_large.jpg?v=1655162827 Our SPICY QUEEN LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into tonal ombrés and custom shade mixing, this kit pairs the brick orange of MOUTH CLOUD Soft Matte Lip Cream in Spicy Queen with SCULPTITUDE 2-in-1 Longwear Lip Liner in light peach and brick tones.   https:products/SPICYQUEENLIPTRIKKIT_composite_km.jpg 50 7179911004337-CUSTOM https://halfmagicbeauty.com/products/hair-pin-half-magic-4-pc-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_HAIRCLIPS_0083_CHROMEHERO_V2_km_large.jpg?v=1650320970 Limited edition HALF MAGIC hair pins to style your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/8_ECP25590_VS_R5_480x480_crop_center.jpg?v=1650326252 225 7240423014577-CUSTOM https://halfmagicbeauty.com/products/house-wife-dreamz-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_large.jpg?v=1655162472 Unforgettable lips pleeez.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Amplify our MOUTH CLOUD Soft Matte Lip Cream in House Wife Dreamz (Neon Coral) with SCULPTITUDE 2-in-1 Longwear Lip Liner in deep coral and orange tones. https:products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km.jpg 49 7216261660849-CUSTOM https://halfmagicbeauty.com/products/get-the-look-flying-saucer https//cdn.shopify.com/s/files/1/0608/3464/4145/products/FLYING_SAUCER_Composite_km_large.jpg?v=1674000912 An otherworldy collection of bold eye paints and rhinestones, curated for your most ethereal looks. Features sky-blue and alien-green mattes, a galactic blue-purple shimmer, and neon face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/dominique_km_480x480_crop_center.jpg?v=1674000912 25 7239223017649-CUSTOM https://halfmagicbeauty.com/products/invoice-attached-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_large.jpg?v=1655162662 Boardroom lips have arrived, HALF MAGIC style.  Pair MOUTH CLOUD Soft Matte Lip Cream in Invoice Attached (neon hot pink) with a guided foray into custom shade mixing.  Choose SCULPTITUDE 2-in-1 Longwear Lip Liner in Biz Plan (fuchsia) or Up & At 'Em (magenta).  Nail that next meeting while your lips bask in velvety soft victory. https:products/INVOICEATTACHEDLIPTRIKKIT_composite_km.jpg 50 7214764327089-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/EyelectricCloseUp_km_480x480_crop_center.jpg?v=1652764462 50 7302012043441-CUSTOM https://halfmagicbeauty.com/products/the-necessities-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https:products/23728BF7-9A57-4297-825D-8ACCE8D51960.jpg 296 7240425406641-CUSTOM https://halfmagicbeauty.com/products/self-help-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/SELFHELPLIPTRIKKIT_composite_km_large.jpg?v=1655163054 Can't decide between true red, orange red, or blue red?  Our SELF HELP LIPTRIK KIT lets you have them all.  Pair saturated colors with addictively velvety textures to create every red lip your heart desires.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the MOUTH CLOUD Soft Matte Lip Cream in Self Help with orange red and blue red accents.   https:products/SELFHELPLIPTRIKKIT_composite_km.jpg 50 7240425799857-CUSTOM https://halfmagicbeauty.com/products/excuse-me-sir-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/EXCUSEMESIRLIPTRIKKIT_composite_km_large.jpg?v=1655161395 Learn how to rock a blue lip with our guided foray into lip halos and custom shade mixing.  Pair bold cobalt blue MOUTH CLOUD Soft Matte Lip Cream (Excuse Me Sir) with SCULPTITUDE 2-in-1 Longwear Lip Liner in violet for an instantly edgy femme take, or electric blue for a pop of playful color.  An endless number of customizable looks await. https:products/EXCUSEMESIRLIPTRIKKIT_composite_km.jpg 30 7215319122097-CUSTOM https://halfmagicbeauty.com/products/get-the-look-flame-resistant https//cdn.shopify.com/s/files/1/0608/3464/4145/products/NEON_BABY_DOLL_composite_large.jpg?v=1674001938 An angelic collection of eye paints and rhinestones in our sweetest shades, curated for that neon-girl-next-door look. Features pink and gold shimmers, a warm coral matte, and neon face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/8_ECP25590_VS_R5copy_568fb1c8-dd7a-427b-b99a-2237abaabd1b_480x480_crop_center.jpg?v=1674001938 20 7212694503601-CUSTOM https://halfmagicbeauty.com/products/get-the-look-carnival-queenie https//cdn.shopify.com/s/files/1/0608/3464/4145/products/CARNIVAL_QUEENIE_full_composite_km_large.jpg?v=1674001870 The collection your eyes would find at the end of the rainbow! This look features every shade of our eye paints and liners as well as our magically iridescent face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/9_DSCF6344_VS_R8_km_480x480_crop_center.jpg?v=1674001870 20 7230854660273-CUSTOM https://halfmagicbeauty.com/products/burn-it-down-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/BURN_IT_DOWN_composite_km_large.jpg?v=1674001474 Bring the heat with this red hot look featuring our deeply rich CHROMADDICTION MATTE in Burn It Down outlined with a strikingly shimmery copper. Use our PRECISION EYELINER BRUSH to create your best flames and go for the ultimate glow with our violet highlighter.  https://cdn.shopify.com/s/files/1/0608/3464/4145/products/3_DSCF5589_VS_R8copy_KM_480x480_crop_center.jpg?v=1674001474 20 7302008897713-CUSTOM https://halfmagicbeauty.com/products/gems-studs-trial-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/8B9A8135-D6E6-4F7E-B643-1A6307A50F94_large.jpg?v=1664296234 This ultimate adornments set includes something for every look and mood: sparkle, color and shine. All of our gems and studs contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https:products/8B9A8135-D6E6-4F7E-B643-1A6307A50F94.jpg 99 7302011257009-CUSTOM https://halfmagicbeauty.com/products/endless-sparkle-value-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/CA1904B8-805A-4C3D-89B0-DFD030706828_large.jpg?v=1664296090 Snag a 3-pack of our best-selling Allure Best of Beauty award-winning FACE GEMS in Iridescent Sparkle—for the ultimate sparkle and value! These gems are the perfect complement to any look- from the most soft and delicate to the most bold and colorful. The multi-faceted shape reflects light from all angles for the perfect twinkle. Gem application has also never been easier – the hypoallergenic, medical-grade self-adhesive will have you sparkling all day and night. https:products/CA1904B8-805A-4C3D-89B0-DFD030706828.jpg 59 7302022135985-CUSTOM https://halfmagicbeauty.com/products/precious-gems-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22054-shot-5.2-precious-gems_1_large.jpg?v=1674000482 A soft and dreamy collection of pretty pinks, iridescent sparkle and rosy, brown lips. This look features three of our best-sellers and beloved favorites—our creamy matte eye paint in Wild Caught, our velvety smooth MOUTH CLOUD in Magic Brownie and our award-wining, delicate iridescent face gems for a magical sparkle. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/HalfMagicBeauty17454_1600X2160_26ed2b9a-7b76-4a7b-bcaa-b2fb122fc264_480x480_crop_center.jpg?v=1674000482 20 7321960317105-CUSTOM https://halfmagicbeauty.com/products/chromecore-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-chromecore_large.jpg?v=1670276381 Take a break from the cottage-core moment into Chromecore. This set is reminiscent of the classic fall colors, but with a metallic twist that will have your eyes glistening like your favorite cozy fall candle. The set also includes our new MAGIC FLIK LIQUID EYELINER, perfect for adding dimension and any finishing touches to your chrome-plated look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ScreenShot2022-10-12at5.42.22AM_480x480_crop_center.png?v=1670276381 5 7321959432369-CUSTOM https://halfmagicbeauty.com/products/spicy-robot-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-spicy-robot_large.jpg?v=1670276450 Become Mr. Roboto’s girl crush with this set, which includes all the rich romantic hues. Achieve a delicate monochromatic look with our lilac crystal shimmer EYESHADOW SINGLE in Pretty Robot and the dreamy violet hues of LIGHT TRAP in Spiritually Complex. Top off your look with a rich pumpkin lip, fierce black eyeliner and FACE GEMS in Iridescent Sparkle to add boldness, depth and an ethereal twinkle. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/HalfMagic18306_1600X2160_c3eac786-fb92-4dcc-8fc3-dc536b702d08_480x480_crop_center.jpg?v=1670276450 5 7321958514865-CUSTOM https://halfmagicbeauty.com/products/flik-off-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-flick-off_large.jpg?v=1664452867 This set is the perfect wing woman for all your winged looks! Our new MAGIC FLIK LIQUID EYELINER paired with WING MAGICIAN will help you get the most crisp, sharp lines AND the most snatched wings. Flip the Wing Magician around to achieve your perfect wing angle and use the unique paddle shaped tip of Magic Flik to achieve both the thinnest and thickest of lines. The ideal product pairing to help you fiercely flik-off! https:products/ASW22058-fall-bundle-flick-off.jpg 374 7321955336369-CUSTOM https://halfmagicbeauty.com/products/dynamic-duo-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-dynamic-duo-daydreamies_48d692ca-0581-4260-aa7c-e50d94f9406c_large.jpg?v=1664480585 Dominate your eye looks with this dynamic duo. Our PYRAMID EYESHADOW BRUSH paired with our velvety eyeshadow is all you need to create a simple and fresh eye look. Snag your favorite eyeshadow color and simply use one of the flat edges of the brush to swipe an all over wash of color on the lid or use the pointed tip of the brush for an inner highlight or smoky wing moment. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-dynamic-duo-wet-pebble_480x480_crop_center.jpg?v=1665429653 208 7321954975921-CUSTOM https://halfmagicbeauty.com/products/create-a-palette-set-1 https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-create-a-palette_large.jpg?v=1664453076 Can’t decide on your favorite shade? No need – we have you covered with an eye shadow for every day of the week! This starter palette set includes our “FOREVER” PALETTE and all 7 EYESHADOW SINGLES for an endless amount of possibilities and looks. Add in your favorite highlighters and shadows (not just ours!) and create a little family so all your favorites can live happily together in a forever home. https:products/ASW22058-fall-bundle-create-a-palette.jpg 72 7319093444785-CUSTOM https://halfmagicbeauty.com/products/the-forever-palette-paper-palette https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_large.jpg?v=1663962771 A recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Forever_Palette_Closed_1600X2160_4f21ff15-dbe8-4769-9778-15c346871912_480x480_crop_center.jpg?v=1663962771 994 7298398716081-CUSTOM https://halfmagicbeauty.com/products/pyramid-eyeshadow-brush https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Eyeshadow_Brush_0341_V1_1600X2160_293ef256-29ac-4923-9597-fbbda499a954_large.jpg?v=1663962317 A three-dimensional brush for equally multidimensional looks. Sports a uniqulely tapered pyramidal brush head, perfect for contouring creases and blending out smokey wings. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-Eyeshadow_Brush_4914_DETAIL_V2_1600X2160_ace303e3-25c9-47d2-befd-195e74c34ff0_480x480_crop_center.jpg?v=1663962331 1330 7191197647025-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_EyeShadow_Single_OPEN_ELVIN-THINGS_V5_1600X2160_57278fd6-dbc6-42a9-80ad-8014dca709a1_large.jpg?v=1674173125 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220624_EyeShadow_Single_OPEN_DAYDREAMIES_V3_1600X2160_df3c84f7-f318-4ae3-b095-0453906a3610_480x480_crop_center.jpg?v=1674173125 15017 7323425800369-CUSTOM https://halfmagicbeauty.com/products/daydreamies-quad https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22053-half-magic-fall-campaign-Daydreamies-Quad_1600X2160_7a5d38a1-b67f-47e5-84e1-3eaa8e222009_large.jpg?v=1673999224 This eyeshadow “quad” will have you daydreaming in color. Layer soft pastels and cool hues together to create the ultimate grunge fairy look. Mix and match our crystal shimmer shades in Pretty Robot and Elvin Things with our silky sky-blue matte in Daydreamies to achieve a magical colorscape. Our glossy metallic shade in Wet Pebble serves as the perfect accent color for a smoky wing or moody lashline. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/HalfMagic18196_1600X2160_1efff075-f73a-4db9-b554-a0fae0957d77_480x480_crop_center.jpg?v=1673999224 25 7323426717873-CUSTOM https://halfmagicbeauty.com/products/cheeky-eyes-quad https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22053-half-magic-fall-campaign-set-Cheeky-Eyes-Quad_1600X2160_a3b1adcf-8f85-4820-ba41-a78f44b548cf_large.jpg?v=1674000832 The perfect “quad” for creating whimsical sunset eyes, complete with rich warm hues and all three of our velvety eyeshadow textures- crystal shimmers, silky mattes, and glossy metallics. Test out Donni’s hot tip and use shade Pretty Robot as both an inner corner and cheekbone highlight for a unicorn-like glow. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/HalfMagic18873_1600X2160_710073ea-cd2c-4aa7-944e-73d1177d5c0c_480x480_crop_center.jpg?v=1674000832 25 7354383990961-CUSTOM https://halfmagicbeauty.com/products/half-magic-half-classic-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copyof220624_HALFMAGIC_BUNDLE_V2_large.jpg?v=1666967551 Donni Davy’s fresh take on the must-have products for this season’s festivities, featuring a new limited-edition shade of CHROMADDICTION MATTE in Off the Deep End for a striking blue twist on traditional holiday glam. Complete the look with a classic red lip and twinkling face gems that will last all night. All these goodies are tucked away in a collectible makeup bag designed by Brooklyn artist, Sara Rabin, making it the perfect gift or on-the-go pouch. At Half Magic, we want everyone to have some extra sparkle this holiday season, and are excited to offer extra-special pricing on our limited edition holiday sets. Holiday sets are excluded from additional sitewide discounts. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/HalfMagic19303_1600X2160_8ed2c9a8-3f28-4ffa-97ae-2edb8af576fc_480x480_crop_center.jpg?v=1667304671 312 7354384416945-CUSTOM https://halfmagicbeauty.com/products/neptune-daddy-special-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22050-half-magic-neptune-daddy-composite_large.jpg?v=1666965930 The ultimate deep blue, monochromatic set. Our new limited-edition shade of CHROMADDICTION MATTE in Off the Deep End and mesmerizing GLITTERPILL in Neptune Daddy will have you twinkling like a cozy winter night. Adorn your look with our metallic FACE STUDS for a bold twist and pop all your goodies in our limited-edition chartreuse makeup pouch, perfect for on-the-go glam touchups. At Half Magic, we want everyone to have some extra sparkle this holiday season, and are excited to offer extra-special pricing on our limited edition holiday sets. Holiday sets are excluded from additional sitewide discounts. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_MATTE_OFF-THE-DEEP-END_V2_236d13e7-28b8-444c-adb8-de63f8bea0a0_480x480_crop_center.jpg?v=1667234610 108 7354384875697-CUSTOM https://halfmagicbeauty.com/products/religious-experience-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22050-half-magic-religious-experince-composite_large.jpg?v=1666966436 Transcend your next look with this heavenly duo, housed in a limited-edition chartreuse makeup pouch. Our two best-selling sparklers – CHROMADDICTION SHIMMER in A.S.M.R. and FACE GEMS in Iridescent Sparkle – are perfect for creating a show-stopping standalone look or the finishing touch to any holiday glam. At Half Magic, we want everyone to have some extra sparkle this holiday season, and are excited to offer extra-special pricing on our limited edition holiday sets. Holiday sets are excluded from additional sitewide discounts. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_SHIMMER_0030_GOLD_480x480_crop_center.jpg?v=1667234577 3 7378310496433-CUSTOM https://halfmagicbeauty.com/products/cassie-test-digital-gift-card https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_large.jpg?v=1668459489 Give the gift of creative expression with Half Magic's Digital Gift Card!  Please note that all Gift Cards are final sale, non-transferable, and not eligible for sitewide sales. Have questions? Feel free to email us at customer@halfmagicbeauty.com. https:products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46.jpg 7380413350065-CUSTOM https://halfmagicbeauty.com/products/makeup-bag-no-2 https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copyof220624_Bag_0525_HERO_V1_resized_large.jpg?v=1669222588 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound.  https:products/Copyof220624_Bag_0525_HERO_V1_resized.jpg 969 7399768129713-CUSTOM https://halfmagicbeauty.com/products/cheek-fluff https//cdn.shopify.com/s/files/1/0608/3464/4145/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_PINK-MUSHROOM_V3_1600X2160_45f2a98f-d70e-4592-8c6c-aaa155991dc9_large.jpg?v=1673294151 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_DONT-BE-A-DOLL_V2_1600X2160_834879bf-8022-4c6d-b33f-ba3ab2d10ce7_480x480_crop_center.jpg?v=1673294221 13027 7399772946609-CUSTOM https://halfmagicbeauty.com/products/baby-paw-blush-brush https//cdn.shopify.com/s/files/1/0608/3464/4145/products/221121_BRUSH_V2_1600X2160_f8f1c78d-ad6e-4eb1-a06c-a44344f27437_large.jpg?v=1673294644 An ultra-plush blush brush designed to mimic the shape of a "baby paw" for the smoothest, most airbrushed color application. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/221121_BRUSH_SIDE_V2_480x480_crop_center.jpg?v=1673928704 3033 7399773405361-CUSTOM https://halfmagicbeauty.com/products/face-pearls https//cdn.shopify.com/s/files/1/0608/3464/4145/products/221121_FACE-PEARLS-CLASSIC-IRIDESCENT_PACKAGING_V1_1600X2160_a5c7257d-8b60-4e6f-8ff8-6442f05fed36_large.jpg?v=1673295394 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/221121_FACE-PEARLS-CLASSIC-IRIDESCENT_V1_1600X2160_0d81ddbc-f390-41bc-82d5-4091ec7f03d2_480x480_crop_center.jpg?v=1673295394 7231 7406235943089-CUSTOM https://halfmagicbeauty.com/products/blush-besties-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23002-half-magic-pink-mushroom_large.jpg?v=1673929290 Achieve the dreamiest flush with this cheeky duo. Our CHEEK FLUFF Soft Blur Blush with our BABY PAW Blush Brush is all you need to create effortless soft and diffused color.  https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23002-half-magic-dont-be-a-doll_480x480_crop_center.jpg?v=1673929290 887 7406279262385-CUSTOM https://halfmagicbeauty.com/products/hot-pink-addiction-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23002-half-magic-hot-pink-addiction_large.jpg?v=1673930910 This hot little number will have you turning heads whether it be at the grocery store or date night. Our neon hot pink MOUTH CLOUD lip cream and just-as-pink CHEEK FLUFF blush, deliver vivid, bright and playful color in two ultra-soft, blurring and diffused textures. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MouthCloud_0015_05_INVOICE-ATTACHED_1_480x480_crop_center.jpg?v=1673930910 100 7406283292849-CUSTOM https://halfmagicbeauty.com/products/magic-brownie-obsession-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23002-half-magic-magic-brownie-obsession_large.jpg?v=1673931613 The O.G. universally flattering rosy brown shade, now available in a killer blush-lip combo. MOUTH CLOUD in Magic Brownie quickly stole hearts and went viral for her ultra-complementary undertone. Naturally, we had to create a pillowy cushion of blush in the same color for the ultimate neutral, yet rosy soft flush. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MouthCloud_0015_01_01_MAGICBROWNIE_V2_1_2_480x480_crop_center.jpg?v=1673931674 197 7406285848753-CUSTOM https://halfmagicbeauty.com/products/self-crush-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23002-half-magic-self-crush-set_large.jpg?v=1674014218 All the show-stopping items you need to show yourself a lil’, or as we advocate for, a LOT of extra love this Valentine’s Day. Whether you’re envisioning a classic and sweet look or a moody and grunge one, this mix of lilac, pink and red wine hues, shimmering, fluffy and velvety textures has you covered. In honor of having a major crush on yourself, try using our new self-adhesive FACE PEARLS to create a cute little heart moment on your cheek, eye or face. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Webbundle-1_480x480_crop_center.jpg?v=1674855536 99 7406291255473-CUSTOM https://halfmagicbeauty.com/products/pearl-power-duo-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23002-half-magic-pearl-powder-duo_large.jpg?v=1673932194 This “power couple” includes something for every look and every mood – from the most classic and delicate to the most edgy and bold. Our opalescent and metallic spheres can be used to line and decorate the eyes, adorn your brows or be scattered on the cheeks like freckles, Donni Davy’s personal favorite. Mix and match them with our award-winning FACE GEMS and FACE STUDS to create a sea of sparkle, shimmer, and shine. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/IMG_2065f2_126d6d0b-1b73-4126-ad79-f1c125e6e802_480x480_crop_center.jpg?v=1673932245 98 7406302265521-CUSTOM https://halfmagicbeauty.com/products/pearlfection-set-classic-irridescent https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23002-half-magic-pearlfection-iridescent_large.jpg?v=1673933124 The perfect intro to our lustrous and eye-catching pearls. Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning ADORNMENTS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that stays put day and night. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/z003A1383-4_1_da33bb33-fc39-4382-a2ad-5f29caf56b94_480x480_crop_center.jpg?v=1673933130 299 7406307573937-CUSTOM https://halfmagicbeauty.com/products/pearlfection-set-bold-metallic https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23002-half-magic-pearlfection-metallic_large.jpg?v=1673932661 The perfect intro to our lustrous and eye-catching pearls. Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning ADORNMENTS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that stays put day and night. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/IMG_2065f2_aaaa311c-916a-4960-9cbf-f296c7e2535f_480x480_crop_center.jpg?v=1673932678 200 7416524734641-CUSTOM https://halfmagicbeauty.com/products/pro-chromaddiction-matte-eye-paint-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23007-chromaddiction-matte-set_large.jpg?v=1674686609 Stock up your kit with a value set of all of our Chromaddiction Matte shades! Get all 5 intensely saturated eye paint and liners, for all-over color or graphic designs. The 5 bold shades create high-impact looks – from razor-sharp wings to delicate details. https:products/ASW23007-chromaddiction-matte-set.jpg 24 7416596627633-CUSTOM https://halfmagicbeauty.com/products/pro-chromaddiction-shimmer-eye-paint-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08_large.jpg?v=1674686685 Stock up your kit with a value set of all of our Chromaddiction Shimmer shades! Get all 4 intensely saturated shimmer eye paint and liners, for all-over color or a delicate fairy wing. These 4 ethereal colors catch light from every direction. https:products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08.jpg 24 7416599478449-CUSTOM https://halfmagicbeauty.com/products/pro-eyeshadow-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070_large.jpg?v=1674686828 Stock up your kit with a value set of all of our eyeshadow shades! A magical set of all 7 sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. These seven shades come in three finishes - silky mattes, glossy metallics, and crystal shimmers. https:products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070.jpg 25 7416638865585-CUSTOM https://halfmagicbeauty.com/products/pro-adornment-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23007-2-pro-adornment-set_large.jpg?v=1674686345 Stock up your kit with a value set of all our face adornments including the gems, studs and pearls! Amp up your look with something for every look and mood: sparkle, color and shine. All of our gems, studs and pearls contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https:products/ASW23007-2-pro-adornment-set.jpg 25 7416639619249-CUSTOM https://halfmagicbeauty.com/products/pro-cheek-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23007-2-pro-cheek-set_c41dd03b-f41c-4ed3-89b3-c6c3f3e62b3d_large.jpg?v=1674686478 Stock up your kit with a value set of all of our Cheek Fluff shades! Our 5 dreamy mattes are pillowy cushions of blush that guarantee mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Eye_Shadow_Group_1600X2160_0cdbefe5-74d3-4bf3-aca4-b408ff9dd4e4_1_480x480_crop_center.jpg?v=1674686478 25 7416640962737-CUSTOM https://halfmagicbeauty.com/products/pro-forever-palette-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669_large.jpg?v=1674686876 Stock up your kit with a value set of 3 "FOREVER" Palettes! Each palette is a recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https:products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669.jpg 25 7416642666673-CUSTOM https://halfmagicbeauty.com/products/pro-dew-lock-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW23007-2-pro-dew-lock-set_large.jpg?v=1674686779 Stock up your kit with a value set of 3 Dew Lock bottles! This hydrating setting spray leaves a dewy real-skin finish, instantly setting makeup to last all day long. https:products/ASW23007-2-pro-dew-lock-set.jpg 25