7504920838321-CUSTOM GRWM TOOL SET https://halfmagicbeauty.com/products/grwm-tool-set https//halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_large.png?v=1692576146 This set includes Donni’s ride-or-die tools, specially designed so you can get razor sharp wings, multi-dimensional eye looks, and softly flushed cheeks all in a cinch. Whether you want an ethereal wash of color or bold graphic look, the PRECISION EYELINER BRUSH and PYRAMID EYESHADOW BRUSH have you covered for any and every eye look. Try using WING MAGICIAN as the ultimate guide for even crisp wings, to outline a fierce cut crease, or as a shadow shield for easy clean up. Top off any look with sparkling gems, fierce studs or pearls using our curved ADORNMENT TWEEZERS, which make safe gem application a breeze.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_WingMagicianStencil_1600x2160_Benefits_480x480_crop_center.png?v=1723053076 10 7298407366833-CUSTOM MAGIC FLIK https://halfmagicbeauty.com/products/magic-flik-liquid-eyeliner https//halfmagicbeauty.com/cdn/shop/files/Magicflik-viral-elle-popsugar_large.png?v=1702414598 An ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. https://halfmagicbeauty.com/cdn/shop/files/MAGICFLIKGOOPD2C_5edec75b-3d4a-488c-85b2-840e43b7a30b_480x480_crop_center.png?v=1713896099 4710 7179939709105-CUSTOM MOUTH CLOUD https://halfmagicbeauty.com/products/mouth-cloud-soft-matte-lip-cream https//halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_large.jpg?v=1694448011 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_01_01_MAGIC-BROWNIE_V2-_1_480x480_crop_center.jpg?v=1694448011 50233 7179937972401-CUSTOM WING MAGICIAN https://halfmagicbeauty.com/products/wing-magician https//halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_large.png?v=1702415810 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_WingMagicianStencil_1600x2160_Benefits_480x480_crop_center.png?v=1723053076 24903 7179936071857-CUSTOM PRECISION EYELINER BRUSH https://halfmagicbeauty.com/products/precision-eyeliner-brush https//halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_OPEN_km_large.jpg?v=1723571032 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PrecisionEyelinerBrush_1600x2160_Benefits_480x480_crop_center.png?v=1723571013 3435 7179936661681-CUSTOM ADORNMENT TWEEZERS https://halfmagicbeauty.com/products/adornment-tweezers https//halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS, FACE PEARLS, and FACE STUDS for easy and safe application. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_AdornmentTweezers_1600x2160_Benefits_480x480_crop_center.png?v=1723570612 11667 7214763049137-CUSTOM DONNI x FACE LACE DECAL SET: Head in the Clouds https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//halfmagicbeauty.com/cdn/shop/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://halfmagicbeauty.com/cdn/shop/products/CloudsCloseUp_km_1_480x480_crop_center.jpg?v=1652764472 23 7179923095729-CUSTOM DEW LOCK https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//halfmagicbeauty.com/cdn/shop/files/DewLock_large.png?v=1702412440 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_Dewlock_1600x2160_Model_480x480_crop_center.png?v=1723052670 4232 7179925815473-CUSTOM FACE STUDS https://halfmagicbeauty.com/products/face-gems https//halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_large.png?v=1690421117 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://halfmagicbeauty.com/cdn/shop/products/Half_Magic_FACEGEMS_9540_METALLICSTUDS_03_km_480x480_crop_center.jpg?v=1690421117 3555 7179941642417-CUSTOM SCULPTITUDE https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//halfmagicbeauty.com/cdn/shop/files/HMB_Sculptitude_DTC_productsolo_emorose_large.png?v=1722532533 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day. Wear all over lips for longwear color, or mix and match with MAGIC DRIP, LIP SNUGGLE, MOUTH CLOUD or your favorite lip to create your perfect custom color or lip combo. https://halfmagicbeauty.com/cdn/shop/files/HMB_Sculptitude_DTC_productsolo_Haze_480x480_crop_center.png?v=1722532533 39925 7179896815793-CUSTOM MAKEUP BAG No. 1 https://halfmagicbeauty.com/products/makeup-bag https//halfmagicbeauty.com/cdn/shop/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https:products/220406_MAKEUP_BAG_1214_HERO_km.jpg 467 7214765899953-CUSTOM DONNI x FACELACE DECAL SET: Spiked! https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-spiked https//halfmagicbeauty.com/cdn/shop/products/holographicspikes_blackspikes_km_large.jpg?v=1651515816 2 sheets of Spikey designs that serve up graphic eyelash energy. https://halfmagicbeauty.com/cdn/shop/products/SpikedCloseUp_km_1_480x480_crop_center.jpg?v=1652764481 24 7214764327089-CUSTOM DONNI x FACE LACE DECAL SET: Eye-lectric https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//halfmagicbeauty.com/cdn/shop/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://halfmagicbeauty.com/cdn/shop/products/EyelectricCloseUp_km_480x480_crop_center.jpg?v=1652764462 24 7302012043441-CUSTOM THE NECESSITIES SET https://halfmagicbeauty.com/products/the-necessities-set https//halfmagicbeauty.com/cdn/shop/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS FACE PEARLS, and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https://halfmagicbeauty.com/cdn/shop/files/ASW23002-half-magic-pearlfection-metallic_da76daaf-114b-4b29-a290-944b30358507_480x480_crop_center.jpg?v=1715620799 98 7321958514865-CUSTOM FLIK-OFF SET https://halfmagicbeauty.com/products/flik-off-set https//halfmagicbeauty.com/cdn/shop/files/FLikOff-TodayShowSeal_large.png?v=1702412070 This set is the perfect wing woman for all your winged looks! Our new MAGIC FLIK LIQUID EYELINER paired with WING MAGICIAN will help you get the most crisp, sharp lines AND the most snatched wings. Flip the Wing Magician around to achieve your perfect wing angle and use the unique paddle shaped tip of Magic Flik to achieve both the thinnest and thickest of lines. The ideal product pairing to help you fiercely flik-off! https://halfmagicbeauty.com/cdn/shop/files/MAGICFLIKGOOPD2C_3de244a1-5e27-4291-a4eb-80db95dc829b_480x480_crop_center.png?v=1713894302 78 7321955336369-CUSTOM DYNAMIC DUO SET https://halfmagicbeauty.com/products/dynamic-duo-set https//halfmagicbeauty.com/cdn/shop/files/BLUSHINGLIZARDDYNAMICDUO_large.png?v=1715371587 Dominate your eye looks with this dynamic duo. Our PYRAMID EYESHADOW BRUSH paired with our velvety eyeshadow is all you need to create a simple and fresh eye look. Snag your favorite eyeshadow color and simply use one of the flat edges of the brush to swipe an all over wash of color on the lid or use the pointed tip of the brush for an inner highlight or smoky wing moment. https://halfmagicbeauty.com/cdn/shop/files/MERMACULATEDYNAMICDUO_480x480_crop_center.png?v=1715371587 74 7319093444785-CUSTOM THE "FOREVER" PALETTE https://halfmagicbeauty.com/products/the-forever-palette-paper-palette https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_large.jpg?v=1663962771 A recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_Closed_1600X2160_4f21ff15-dbe8-4769-9778-15c346871912_480x480_crop_center.jpg?v=1663962771 224 7298398716081-CUSTOM PYRAMID EYESHADOW BRUSH https://halfmagicbeauty.com/products/pyramid-eyeshadow-brush https//halfmagicbeauty.com/cdn/shop/files/PyramidAllureSeal_large.png?v=1702412694 A three-dimensional brush for equally multidimensional looks. Sporting a uniquely tapered pyramidal brush head, this brush is perfect for contouring creases and blending out smokey wings. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PyramidEyeshadowBrush_1600x2160_Benefits_480x480_crop_center.png?v=1723571124 2253 7378310496433-CUSTOM Half Magic Digital Gift Card https://halfmagicbeauty.com/products/digital-gift-card https//halfmagicbeauty.com/cdn/shop/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_large.jpg?v=1668459489 Give the gift of creative expression with Half Magic's Digital Gift Card!  Please note that all Gift Cards are final sale, non-transferable, and not eligible for sitewide sales. Have questions? Feel free to email us at customer@halfmagicbeauty.com. https:products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46.jpg 7380413350065-CUSTOM MAKEUP BAG No. 2 https://halfmagicbeauty.com/products/makeup-bag-no-2 https//halfmagicbeauty.com/cdn/shop/products/Copyof220624_Bag_0525_HERO_V1_resized_large.jpg?v=1669222588 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound.  https:products/Copyof220624_Bag_0525_HERO_V1_resized.jpg 488 7399772946609-CUSTOM BABY PAW https://halfmagicbeauty.com/products/baby-paw-blush-brush https//halfmagicbeauty.com/cdn/shop/products/221121_BRUSH_V2_1600X2160_2_large.jpg?v=1676331510 An ultra-plush blush brush designed to mimic the shape of a "baby paw" for the smoothest, most airbrushed color application. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_BabyPawBlushBrush_1600x2160_Benefits_480x480_crop_center.png?v=1723570897 4823 7406235943089-CUSTOM BLUSH BESTIES SET https://halfmagicbeauty.com/products/blush-besties-set https//halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-only-drama_large.jpg?v=1673929593 Achieve the dreamiest flush with this cheeky duo. Our CHEEK FLUFF Soft Blur Blush with our BABY PAW Blush Brush is all you need to create effortless soft and diffused color.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_BabyPawBlushBrush_1600x2160_Model_480x480_crop_center.png?v=1723570832 69 7416596627633-CUSTOM PRO CHROMADDICTION SHIMMER EYE PAINT SET https://halfmagicbeauty.com/products/pro-chromaddiction-shimmer-eye-paint-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08_large.jpg?v=1674686685 Stock up your kit with a value set of all of our Chromaddiction Shimmer shades! Get all 4 intensely saturated shimmer eye paint and liners, for all-over color or a delicate fairy wing. These 4 ethereal colors catch light from every direction. https:products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08.jpg 10 7416599478449-CUSTOM PRO EYESHADOW SET https://halfmagicbeauty.com/products/pro-eyeshadow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070_large.jpg?v=1674686828 Stock up your kit with a value set of all of our eyeshadow shades! A magical set of all 7 sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. These seven shades come in three finishes - silky mattes, glossy metallics, and crystal shimmers. https:products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070.jpg 7416639619249-CUSTOM PRO CHEEK SET https://halfmagicbeauty.com/products/pro-cheek-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-cheek-set_c41dd03b-f41c-4ed3-89b3-c6c3f3e62b3d_large.jpg?v=1674686478 Stock up your kit with a value set of all of our Cheek Fluff shades! Our 5 dreamy mattes are pillowy cushions of blush that guarantee mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. https://halfmagicbeauty.com/cdn/shop/products/Eye_Shadow_Group_1600X2160_0cdbefe5-74d3-4bf3-aca4-b408ff9dd4e4_1_480x480_crop_center.jpg?v=1674686478 10 7416640962737-CUSTOM PRO FOREVER PALETTE SET https://halfmagicbeauty.com/products/pro-forever-palette-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669_large.jpg?v=1674686876 Stock up your kit with a value set of 3 "FOREVER" Palettes! Each palette is a recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https:products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669.jpg 10 7416642666673-CUSTOM PRO DEW LOCK SET https://halfmagicbeauty.com/products/pro-dew-lock-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-dew-lock-set_large.jpg?v=1674686779 Stock up your kit with a value set of 3 Dew Lock bottles! This hydrating setting spray leaves a dewy real-skin finish, instantly setting makeup to last all day long. https:products/ASW23007-2-pro-dew-lock-set.jpg 10 7417984942257-CUSTOM GRIPPIE BROW Sculpting Gel https://halfmagicbeauty.com/products/grippie-brow-sculpting-gel https//halfmagicbeauty.com/cdn/shop/files/GrippieBrowglamour_Nylonaward_large.png?v=1702410001 This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_GrippieBrowSculptingGel_1600x2160_Benefits_480x480_crop_center.png?v=1723571590 6715 7427119808689-CUSTOM PRO GRIPPIE BROW SET https://halfmagicbeauty.com/products/pro-grippie-brow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-closed-x3_large.jpg?v=1675714178 Stock up your kit with a value set of 3 Grippie Brow Sculpting Gels! This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-combined_1_af62e85d-2ec3-4f7f-ada1-d86760df4ad8_480x480_crop_center.jpg?v=1675884559 10 7444220772529-CUSTOM ALL THAT SPARKLES SET https://halfmagicbeauty.com/products/all-that-sparkles-set https//halfmagicbeauty.com/cdn/shop/files/ALLTHATSPARKLESCLASSIC_large.png?v=1715372099 The ultimate “grown-up glitter” duo – achieve the most ethereal and effortless magical sparkle on eyes, face or body with GLITTERPUCK – a water-infused powder, packed with a blend of sparkling champagne and baby peach glitters. To complete a fairy-like look, sprinkle on our newest FACE GEMS in Crystalline Nude, a timeless champagne hue.  This captivating combo will have you twinkling from miles away.  https://halfmagicbeauty.com/cdn/shop/products/ASW23022-all-that-sparkles-set_480x480_crop_center.jpg?v=1715372099 29 7443868713137-CUSTOM GLITTERPUCK https://halfmagicbeauty.com/products/glitterpuck-pressed-fairy-dust-eyes-face-body https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Glitterpuck_CyberD_large.png?v=1729517713 The viral grown-up glitter guaranteed to blow your mind. For eyes, face, and body.This sparkling pressed glitter has the glide of a gel and the staying power of a powder for effortless, ZERO-mess application. Designed with a blend of magically twinkling glitters, this mesmerizing formula can be applied lightly for an ethereal, sophisticated sparkle or layered alone or on top of eyeshadow or eye paint for an extra-intense, multidimensional sparkle. https://halfmagicbeauty.com/cdn/shop/files/Glitterpuck-ViralonTikTok_480x480_crop_center.png?v=1702416138 32643 7449214615729-CUSTOM EYESHADOW SINGLES | Cheeky Eyes https://halfmagicbeauty.com/products/eyeshadow-singles-cheeky-eyes https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_CHEEKY-EYES_V1_1600X2160_4f8258db-a722-4e82-91f9-a381a34074ac_large.jpg?v=1679370150 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/files/CHEEKY_EYES_480x480_crop_center.png?v=1717514947 7449214943409-CUSTOM EYESHADOW SINGLES | Karat Kween https://halfmagicbeauty.com/products/eyeshadow-singles-karat-kween https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_KARAT-KWEEN_V5_1600X2160_047e8ca6-4f88-4e04-a3e8-b0e84a36efb8_large.jpg?v=1679370263 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/files/KARAT_KWEEN_-_Copy_-_Copy_480x480_crop_center.png?v=1717514766 7449215140017-CUSTOM EYESHADOW SINGLES | Elvin Things https://halfmagicbeauty.com/products/eyeshadow-singles-elvin-things https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_ELVIN-THINGS_V5_1600X2160_94074ef8-e7e9-4ce4-b9fe-b65381981a99_large.jpg?v=1679370359 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/files/ELVIN_THINGS_8974f129-6873-477f-b29f-7854de6ee62f_480x480_crop_center.png?v=1723572459 512 7449215500465-CUSTOM EYESHADOW SINGLES | Pretty Robot https://halfmagicbeauty.com/products/eyeshadow-singles-pretty-robot https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_PRETTY-ROBOT_V3_1600X2160_850e71e3-2b14-42ec-8f86-4006db30b20d_large.jpg?v=1679370469 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4)   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/files/PRETTY_ROBOT_4922d425-3e43-464e-8ccf-db4b92fbb73b_480x480_crop_center.png?v=1723577688 7449215893681-CUSTOM EYESHADOW SINGLES | Wet Pebble https://halfmagicbeauty.com/products/eyeshadow-singles-wet-pebble https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_WET-PEBBLE_V5_1600X2160_2d8452fb-fdbe-4f98-b655-950e08903f9d_large.jpg?v=1679370567 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/files/WET_PEBBLE_2e6e6466-7555-457e-ba6e-c0fd2cf2fc75_480x480_crop_center.png?v=1723581019 924 7449216483505-CUSTOM EYESHADOW SINGLES | Glamourust https://halfmagicbeauty.com/products/eyeshadow-singles-glamourust https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_GLAMOURUST_V4_1600X2160_b41b5711-2f40-40dd-8323-ccd5cde9cc72_large.jpg?v=1679370689 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/files/GLAMOURUST_0bce3488-1507-49df-8cb9-93192e991cc0_480x480_crop_center.png?v=1723572809 2624 7449217040561-CUSTOM EYESHADOW SINGLES | Lil Deranged https://halfmagicbeauty.com/products/eyeshadow-singles-lil-deranged https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_LILDERANGED_V4_1600X2160_424a1056-4831-40ca-abd7-ccb5f86f8947_large.jpg?v=1679370917 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/files/LIL_DERANGED_480x480_crop_center.png?v=1723573015 2517 7450019496113-CUSTOM PRO ADORNMENT SET 2.0 https://halfmagicbeauty.com/products/pro-adornment-set-2-0 https//halfmagicbeauty.com/cdn/shop/products/ASW23007-3-pro-adornment-set_2_large.jpg?v=1679585517 Stock up your kit with a value set of all our face adornments including the gems, studs and pearls! Amp up your look with something for every look and mood: sparkle, color and shine. All of our gems, studs and pearls contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https:products/ASW23007-3-pro-adornment-set_2.jpg 5 7502289141937-CUSTOM EYESHADOW SINGLES | Mermacculate https://halfmagicbeauty.com/products/eyeshadow-singles-mermacculate https//halfmagicbeauty.com/cdn/shop/files/MERMACULATESILOD2C_large.png?v=1695668289 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers.  https://halfmagicbeauty.com/cdn/shop/files/mermaculategoop_480x480_crop_center.png?v=1696611010 19588 7502289371313-CUSTOM EYESHADOW SINGLES | Blushing Lizard https://halfmagicbeauty.com/products/eyeshadow-singles-blushing-lizard https//halfmagicbeauty.com/cdn/shop/files/BlushingLizard_large.png?v=1694629768 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) These velvety eyeshadows are meant to be mixed and matched, layered, and blended. Silky Mattes provide a bomb of high-pigment payoff, Glossy Metallics deliver one-swipe shine, Crystal Shimmers impart a fairy-like twinkle, and Sparkle Duochromes shape shift for the ultimate chameleon color. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/TEALWIDDITMODELIMAGES_382f4a1e-eb97-434b-a2db-8c9844fa3b8a_480x480_crop_center.png?v=1713898441 19462 7502290583729-CUSTOM EVERYDAY FIERCE SET https://halfmagicbeauty.com/products/everyday-fierce-set https//halfmagicbeauty.com/cdn/shop/files/EVERYDAYFIERCESETD2C_large.png?v=1695670760 Two viral bestsellers ideal for achieving endless head-turning looks. Create the winged eyeliner of your dreams with MAGIC FLIK – a one-of-a-kind liquid eyeliner pen designed with both a curved edge for razor-thin lines and a flat edge for bold graphic looks. Top off the look with a new shade of MAGIC DRIP – a glittering, juicy gloss in the most cool, yet wearable shade of brown that will leave your lips looking and feeling smooth and luscious. https://halfmagicbeauty.com/cdn/shop/files/EVERYDAYFIERCEGOOPD2C_480x480_crop_center.png?v=1706804289 7515818197169-CUSTOM CHROMADDICTION SHIMMER | SET https://halfmagicbeauty.com/products/chromaddiction-shimmer-set https//halfmagicbeauty.com/cdn/shop/files/NOSHAMEALLURETAG_large.png?v=1695050852 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/LILBEASTALLURETAG_480x480_crop_center.png?v=1695050852 350 7521206304945-CUSTOM PRO EYELECTRIC MASCARA SET – URCHIN https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-urchin https//halfmagicbeauty.com/cdn/shop/files/PROURCHINSET_large.png?v=1696605952 Stock up your kit with a value set including three of our EYELECTRIC Extreme Lengthening Mascaras in the shade Urchin – the truest black for high impact lashes. Gone are the days (and nights) of racoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear.  https://halfmagicbeauty.com/cdn/shop/files/URCHINSMOOSHD2C_654e9b2f-024b-4a00-95f5-b3c07ee52bad_480x480_crop_center.png?v=1696605952 50 7521206730929-CUSTOM PRO EYELECTRIC MASCARA SET – ALL SHADES https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-all-shades https//halfmagicbeauty.com/cdn/shop/files/EYELECTRICMASCARABUNDLE_large.png?v=1696004521 Stock up your kit with a value set including all three of our vibrant, yet ultra-WEARABLE EYELECTRIC Mascara shades – Urchin, Teal Widdit and Violet Act. The tubing mascara of your wildest dreams – extreme length and definition with absolutely zero trace of racoon eyes for all day, flake-free and smudge-proof wear. https://halfmagicbeauty.com/cdn/shop/files/TealWidditGoop_1d64a0f4-3ea3-46fe-8f85-94faaabde00c_480x480_crop_center.png?v=1696005338 49 7546008240305-CUSTOM MASCARA MAGIC SET - Urchin https://halfmagicbeauty.com/products/mascara-magic-set-urchin https//halfmagicbeauty.com/cdn/shop/files/MASCARAMAGIC_1_large.png?v=1699285596 The dynamic duo you never knew you always needed for perfect lashes, every single time. Pair EYELECTRIC – our ultra-lengthening, defining and long wear mascara with WING MAGICIAN – our viral reusable silicone guide – the ultimate mascara shield for clean and effortless mascara application, giving you extra-long, magical lashes without any of the messy clean up. https://halfmagicbeauty.com/cdn/shop/files/URCHINSILOD2C_480x480_crop_center.png?v=1699285596 49 7546017185969-CUSTOM MASCARA MAGIC SET - Teal Widdit https://halfmagicbeauty.com/products/mascara-magic-set-teal-widdit https//halfmagicbeauty.com/cdn/shop/files/MASCARAMAGICTEAL_large.png?v=1699285709 The dynamic duo you never knew you always needed for perfect lashes, every single time. Pair EYELECTRIC – our ultra-lengthening, defining and longwear mascara with WING MAGICIAN – our viral reusable silicone guide – the ultimate mascara shield for clean and effortless mascara application, giving you extra-long, magical lashes without any of the messy clean up. https://halfmagicbeauty.com/cdn/shop/files/TealWiddit_f0753eef-ff79-4f44-8114-356247e6e122_480x480_crop_center.png?v=1699285709 20 7573766701233-CUSTOM THE PRISCILLA TRIO https://halfmagicbeauty.com/products/the-priscilla-trio https//halfmagicbeauty.com/cdn/shop/files/PriscillaTrio_large.png?v=1699925712 While our limited-edition PRISCILLA X HALF MAGIC boxed set is sold out, you can still get all the holy grail products needed to achieve Priscilla's iconic 1960s-winged eye look with ease.  Recreate the film's unforgettable beauty moments with EYELECTRIC, an ultra-black lengthening tubing mascara, our viral MAGIC FLIK Liquid Eyeliner and WING MAGICIAN Reusable Wing Guide – the ultimate duo for perfectly sharp, crisp wings. This set does not come with PRISCILLA X HALF MAGIC box or insert. https://halfmagicbeauty.com/cdn/shop/files/MAGICFLIKGOOPD2C_93c5a2f7-2cc4-45f1-a289-b88b2727c908_480x480_crop_center.png?v=1699925712 8 7648727597233-CUSTOM SPARKLE 911 SET https://halfmagicbeauty.com/products/sparkle-911-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_SPARKLE911_SET_1600x2160_c07011f4-6071-43c1-9db8-36d56daafb55_large.jpg?v=1708403944 All the newest members of our MAGIC DRIP, GLITTERPILL, AND SCULPTITUDE family under one roof. Create all the magical, vibrant, and eye-catching looks of your dreams. Because sparkle makes everything better!  https://halfmagicbeauty.com/cdn/shop/files/SPARKLE911COLLECTION_480x480_crop_center.png?v=1708445994 7648729202865-CUSTOM PRO GLITTERPILL SET 3.0 https://halfmagicbeauty.com/products/pro-glitterpill-set-3-0 https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_GLITTERPILL_PROSET_1600x2160_dffb67e1-e732-446c-9978-44ca4bfc44fc_large.jpg?v=1708402771 Stock up your kit with a value set of all of our hyper-reflective GLITTERPILL shades! An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLSTILL_480x480_crop_center.png?v=1708402771 5 7648730611889-CUSTOM PRO MAGIC DRIP SET https://halfmagicbeauty.com/products/pro-magic-drip-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_MAGICDRIP_PROSET_1600x2160_44278334-66b0-4696-81ce-6bbf20db0875_large.jpg?v=1708403269 Stock up your kit with a value set of all of our MAGIC DRIP shades! This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/MagicDripGoop_480x480_crop_center.png?v=1708403330 10 7658041508017-CUSTOM VIRAL BEST SELLERS SET https://halfmagicbeauty.com/products/viral-best-sellers-set https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Set_1600x2160_1_large.jpg?v=1709850769 Kick off your HALF MAGIC journey with our must-try products that broke the internet. Create head-turning looks with the viral bestsellers – GLITTERPUCK’s ethereal fairy sparkle, MAGIC FLIK’s razor-sharp lines, and WING MAGICIAN’s guiding contours – as well as our fan-favorite EYELECTRIC mascara – for the ultimate lash length and definition with zero trace of racoon eyes.  https://halfmagicbeauty.com/cdn/shop/files/GLITTERPUCKSMOOSH_DTC_f4a89cec-c0e7-4d78-b8f4-c1066db22d13_480x480_crop_center.png?v=1709850769 50 7658047963313-CUSTOM VIRAL BEST SELLERS TRIO https://halfmagicbeauty.com/products/viral-best-sellers-trio https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Trio_Set_1600x2160_1_large.jpg?v=1709850798 The internet “it” girlies have spoken. Get all of HALF MAGIC’s viral bestsellers in one magical bundle, for a one-way ticket to your most head-turning eye looks. Whether you’re dusting your lids with GLITTERPUCK’S insanely reflective sparkle or drawing razor-sharp wings with MAGIC FLIK liner and WING MAGICIAN, the ultimate wing guide – these TikTok darlings give you everything you need to create effortless eye magic. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPUCKSMOOSH_DTC_6eed14f7-b0e8-4cef-bae9-7ae7d4291d05_480x480_crop_center.png?v=1714143134 45 7771679129777-CUSTOM LIP SNUGGLE HIGH PIGMENT OIL-BALM https://halfmagicbeauty.com/products/lip-snuggle-high-pigment-oil-balm https//halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Purr_ProductSHot_large.png?v=1714494005 The holy grail high pigment lip balm for makeup lovers: 12-hour hydration and rich color that lasts. Combining the best of both worlds – the smooth glide and sheen of an oil and the moisture and comfort of a balm – LIP SNUGGLE keeps your lips cozied in nourishing luscious color. Available in six ultra-flattering neutral shades. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Kitten_ProductSHot_480x480_crop_center.png?v=1714505342 18745 7771686535345-CUSTOM BEAM TRAP ILLUMINATING BALM Light Beam/Deep Beam https://halfmagicbeauty.com/products/beam-trap-illuminating-balm-light-beam-deep-beam https//halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Product_large.png?v=1715017084 The secret to a euphoric skin glow. Loaded with Squalane and "barely there" pearls, BEAM TRAP's balm-like texture effortlessly melts into skin, transforming complexion makeup into a natural real-skin sheen. Wear under or over your go-to complexion products or directly on bare skin for an angelic skin luminescence with absolutely zero stickiness or tackiness. https://halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Swatches_480x480_crop_center.png?v=1715017084 6208 7920640590001-CUSTOM PRO LIP SNUGGLE LIP BALM SET https://halfmagicbeauty.com/products/pro-lip-snuggle-lip-balm-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_ALL_1600x2160_b0b38f31-86db-47cf-91b1-81e135bc4740_large.jpg?v=1715185577 Stock up your kit with all six of our ultra-flattering LIP SNUGGLE shades. From everyday your-lips-but-better color to statement-making moody hues, this kit has what you need for any and every look. Swipe on this innovative oil-balm formula using our ultra-soft fuzzy applicator for rich, luscious pigment that lasts and 12 hours of plumping hydration. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Shades_1_480x480_crop_center.png?v=1715187465 50 7920641376433-CUSTOM LIP SNUGGLE LIP BALM TRIO https://halfmagicbeauty.com/products/lip-snuggle-lip-balm-trio https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_TRIO_1600x2160_a117a103-50e3-48f7-9b68-fc05f2b635f0_large.jpg?v=1715194591 The essential lip trio curated for everyday wear with our most reached-for LIP SNUGGLE shades –– Kitten Pounce, a tantalizing rosy pink, Mauvie Industry, a moody deep mauve, and Killa Meows, a timeless cool taupe. Swipe on this innovative oil-balm formula using our ultra-soft fuzzy applicator for rich, luscious pigment that lasts and 12 hours of plumping hydration. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_KittenP_benefits_580e022f-c4a0-467a-accc-8974f13126e1_480x480_crop_center.png?v=1715208579 50 7933030236337-CUSTOM EYELECTRIC MASCARA DUO - URCHIN & VIOLET ACT https://halfmagicbeauty.com/products/eyelectric-mascara-duo-violet-act-urchin https//halfmagicbeauty.com/cdn/shop/files/VioletAct_Urchin_large.png?v=1715281689 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear in the shade VIOLET ACT and URCHIN! https://halfmagicbeauty.com/cdn/shop/files/VIOLETACTDTC_2_987ebab6-3643-4e4b-8116-47aab2d1ad57_480x480_crop_center.png?v=1715281689 49 7934332633265-CUSTOM GLITTERPILL https://halfmagicbeauty.com/products/glitterpill https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_4d19b58d-0c8d-4fd8-abc0-ac65feda9512_large.jpg?v=1716912191 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in 8 hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_de574d8c-8d97-41d1-8fda-20472b9160c2_480x480_crop_center.jpg?v=1716912191 40652 7934336336049-CUSTOM CHROMADDICTION MATTE https://halfmagicbeauty.com/products/chromaddiction-matte https//halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_303b0d54-a8db-463b-bdca-bb920cc2faf4_large.png?v=1716916611 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONWEAREALIENS_2c7b147d-5902-4ca9-8cc3-b68219eccf07_480x480_crop_center.png?v=1716916611 21656 7934343970993-CUSTOM CHROMADDICTION SHIMMER https://halfmagicbeauty.com/products/chromaddiction-shimmer-1 https//halfmagicbeauty.com/cdn/shop/files/ASMRALLURETAG_22873582-480f-4171-bb63-def8ee3768e5_large.png?v=1716918329 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4)  An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG_bafba4ff-5824-4019-8b9d-74b84f8ef114_480x480_crop_center.png?v=1716918329 32826 7934350033073-CUSTOM EYELECTRIC EXTREME LENGTHENING MASCARA https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara https//halfmagicbeauty.com/cdn/shop/files/URCHINSILOD2C_899147af-03fa-4f12-a931-dae5fe761975_large.png?v=1725907785 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades.  https://halfmagicbeauty.com/cdn/shop/files/VioletActViralonTiktok-Final_480x480_crop_center.png?v=1702414720 18642 7934354292913-CUSTOM MAGIC DRIP GLITTER LIPGLOSS https://halfmagicbeauty.com/products/magic-drip-glitter-lipgloss https//halfmagicbeauty.com/cdn/shop/files/MAGIC_BROWNIE_MAGIC_DRIP_large.png?v=1717617322 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MagicDrip_1600x2160_Collection_480x480_crop_center.png?v=1723743401 67790 7934359044273-CUSTOM CHEEK FLUFF https://halfmagicbeauty.com/products/cheek-fluff-1 https//halfmagicbeauty.com/cdn/shop/files/221121_CHEEK_FLUFF-OPEN_PRODUCT_PINK-MUSHROOM_V3_1600X2160_c871109a-8032-47db-9562-4f334b10de59_large.jpg?v=1715308900 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/files/221121_CHEEK_FLUFF-OPEN_PRODUCT_MAGIC-BROWNIE_V2_1600X2160_2692def1-31f3-4089-83dc-cbbba47799b6_480x480_crop_center.jpg?v=1715308900 6147 7934359535793-CUSTOM LIGHT TRAP https://halfmagicbeauty.com/products/light-trap https//halfmagicbeauty.com/cdn/shop/files/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_4d24f272-49d3-4711-808d-f300093b505a_large.jpg?v=1715308936 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://halfmagicbeauty.com/cdn/shop/files/220406_LIGHT_TRAP_1182_HERO_SPIRITUALLY-COMPLEX_01_V3_km_55991187-21ae-4ed0-9c7e-e1f2f4eeecea_480x480_crop_center.jpg?v=1715308935 10629 7934360027313-CUSTOM FACE GEMS https://halfmagicbeauty.com/products/face-gems-1 https//halfmagicbeauty.com/cdn/shop/files/Face_gems_silo_large.png?v=1726079038 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/files/FaceGemsCrystaline_f187b2b8-f04a-48f2-b96f-a1256df64125_480x480_crop_center.png?v=1717519673 53607 7934360486065-CUSTOM FACE PEARLS https://halfmagicbeauty.com/products/face-pearls-1 https//halfmagicbeauty.com/cdn/shop/files/221121_FACE-PEARLS-BOLD-METALLIC_PACKAGING_V3_1600X2160_c032358c-49f4-4455-99a5-0b897a42490d_large.jpg?v=1715620595 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-CLASSIC-IRIDESCENT_PACKAGING_V1_1600X2160_6e15fe25-ede1-488e-a683-80c1a6594718_480x480_crop_center.jpg?v=1674252045 45571 7941096014001-CUSTOM MAGIC DRIP LIPTRIK KIT https://halfmagicbeauty.com/products/magic-drip-liptrik-kit https//halfmagicbeauty.com/cdn/shop/files/Magic_Drip_Liptrik_Kit_Frosty_B_large.png?v=1721759207 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now. Pair MAGIC DRIP in PROBLEM CHILD (Black silver), CHAOS PRONE (Cool brown), and Y2K CHERUB (Bubblegum Pink) with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré, Ur my Taupe (taupe) for a reverse halo effect. Or pair MAGIC DRIP in FROSTY BITCH and MAGIC BROWNIE with SCULPTITUDE 2-in-1 Longwear Lip Liner in I'll Pray for You/I Have Needs (Light Peachy Brown and Deep Warm Brown). https://halfmagicbeauty.com/cdn/shop/files/PROBLEMCHILDLIPTRIKKIT_7f8c4090-81cf-4e04-9a08-ff90621f9fe9_480x480_crop_center.png?v=1715636924 47 8066027094193-CUSTOM FLIK ERASER Makeup Correcting Pen https://halfmagicbeauty.com/products/magic-flik-copy https//halfmagicbeauty.com/cdn/shop/files/HMB_FlikEraser_DTC_Product_large.png?v=1721152413 The ultimate eyeliner + lip liner hack for sharper lines.The days of licking cotton swabs and messy makeup remover wipes are over. Perfect your wings, lip liner, graphic eye looks or anything in between with FLIK ERASER. Featuring our iconic paddle tip for the most precise corrections, FLIK ERASER's micellar formula removes even waterproof imperfections without smearing makeup.For best results, clean tip after each use by tapping on a tissue or makeup wipe. https://halfmagicbeauty.com/cdn/shop/files/HMB_FlikEraser_DTC_MacroTrio_480x480_crop_center.png?v=1721152413 6978 8066036302001-CUSTOM SPARKLESTIK Eye Crayon https://halfmagicbeauty.com/products/sparklestik-eye-crayon https//halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_Fauxbot_Solo_large.png?v=1721147497 12 hours of crease-proof, mega sparkle + color in one swipe. Whether you're a total newbie or a certified pro, SPARKLESTIK is your grab-and-go essential for creating a world of multidimensional looks, from smoldering smokey eyes to softly sparkling washes of pastel. Just swipe on this blendable, mess-free formula and diffuse with your finger or a brush.Available in 6 frosty, magical shades. https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_ChampagneS_Solo_480x480_crop_center.png?v=1721147270 24847 8066051047601-CUSTOM SPARKLESTIK EYE CRAYON TRIO DREAMY PASTELS https://halfmagicbeauty.com/products/sparklestik-trio-dreamy-pastels https//halfmagicbeauty.com/cdn/shop/files/HM_Sparkle_Stik_Set_Pastels_1600x2160_60d1419e-1e55-476b-9165-55deb41e2369_large.jpg?v=1722007645  The effortlessly ethereal eye looks of your dreams are just a swipe away.  12 hours of crease-proof color in three mega sparkly pastel shades: Cloud Kid, an icy baby blue, Twirlita, a precious frosty pink, and The Dreamies, a twinkling lavender. Swipe on the blendable, mess-free formula and diffuse with your finger or a brush for easy on-the-go sparkling color.   https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_Twirlita_swatch_480x480_crop_center.png?v=1721663647 49 8066081226929-CUSTOM SPARKLESTIK TRIO NEUTRAL STATEMENTS https://halfmagicbeauty.com/products/sparklestik-trio-neutral-statements https//halfmagicbeauty.com/cdn/shop/files/HM_Sparkle_Stik_Set_Neutral_1600x2160_cd92ee94-d8a8-4d73-8b08-fae8b7319259_large.jpg?v=1722006400  Let your look do the talking. 12 hours of crease-proof color in three striking, ultra-flattering shades: Champagne Snowflake, a blinding icy champagne that’s perfect for popping in the inner corners of the eye or adding a hyper-reflective sheen, Punk Pony, a navy-slate that creates sultry smokey eyes in just a few swipes, and Fauxbot, a super-wearable, shimmering and sophisticated cool-toned taupe. Swipe on the blendable, mess-free formula and diffuse with your finger or a brush for easy on-the-go sparkling color.   https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_ChampagneS_swatch_480x480_crop_center.png?v=1721147270 45 8066085290161-CUSTOM PRO SPARKLESTIK SET https://halfmagicbeauty.com/products/pro-sparklestik-set https//halfmagicbeauty.com/cdn/shop/files/HM_Pro_Set_1600x2160_81d4ccda-0413-45b2-81f9-443f4d56ce3b_large.jpg?v=1722007578 12 hours of crease-proof, mega sparkle + color in one swipe. Whether you're a total newbie or a certified pro, SPARKLESTIK is your grab-and-go essential for creating a world of multidimensional looks, from smoldering smokey eyes to softly sparkling washes of pastel. Just swipe on this blendable, mess-free formula and diffuse with your finger or a brush.Available in 6 frosty, magical shades. https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_DTC_Group_480x480_crop_center.png?v=1721147373 50 8066088272049-CUSTOM MAGIC LIP COMBO - LIGHT https://halfmagicbeauty.com/products/magic-lip-combo-light https//halfmagicbeauty.com/cdn/shop/files/HM_Magic_Lip_Combo_Light_1600x2160_07fb3664-ccc2-4b0b-857d-a7bbadb704d3_large.jpg?v=1722006401 Your ultimate trio for a pinky-perfect pout. Line lips with SCULPTITUDE, using Prancing Queen and Emo Rose to create dimensional, longwearing definition, then go in with LIP SNUGGLE in Kitten Pounce to hydrate lips with rosy pink pigment, and top it all off with MAGIC DRIP in Y2K Cherub, a high-cushion bubblegum pink gloss with ultra-fine periwinkle and pink reflects. The final result: plump, sparkling, juicy lips.   https://halfmagicbeauty.com/cdn/shop/files/MAGIC_LIP_COMBO_SWATCH_1_480x480_crop_center.png?v=1721927848 29 8066090664113-CUSTOM MAGIC LIP COMBO - MEDIUM https://halfmagicbeauty.com/products/magic-lip-combo-medium https//halfmagicbeauty.com/cdn/shop/files/HM_Magic_Lip_Combo_Medium_1600x2160_82111eca-6e51-4add-989a-971c13f61e4e_large.jpg?v=1722006781  The effortlessly iconic neutral lip combo. Line lips with SCULPTITUDE, using More Haze and Seize the Slay to create dimensional, longwearing definition, then go in with LIP SNUGGLE in Say Purr to hydrate lips with cool rose pigment, and top it all off with MAGIC DRIP in Frosty B*tch, a high-cushion icy peach gloss with ultra-fine multicolored reflects. The final result: plump, sparkling, juicy lips. https://halfmagicbeauty.com/cdn/shop/files/MAGIC_LIP_COMBO_SWATCH_2_480x480_crop_center.png?v=1722007491 50 8066092892337-CUSTOM MAGIC LIP COMBO - DEEP https://halfmagicbeauty.com/products/magic-lip-combo-dark https//halfmagicbeauty.com/cdn/shop/files/HM_Magic_Lip_Combo_Deep_1600x2160_80ba3369-683b-4f66-83d6-8c87c280750b_large.jpg?v=1722006402 Rich neutrals for a lusciously elevated lip look.  Line lips with SCULPTITUDE, using Ur My Taupe and Badassery Parade to create dimensional, longwearing definition, then go in with LIP SNUGGLE in Hail to the Cocoa to hydrate lips with rich, deep brown pigment, and top it all off with MAGIC DRIP in Chaos Prone, a high-cushion mauve brown gloss with ultra-fine multicolored reflects. The final result: plump, sparkling, juicy lips.   https://halfmagicbeauty.com/cdn/shop/files/MAGIC_LIP_COMBO_SWATCH_480x480_crop_center.png?v=1721835704 29 8090990248113-CUSTOM THE WING HACK SET https://halfmagicbeauty.com/products/flik-off-set-copy https//halfmagicbeauty.com/cdn/shop/files/flik_eraser_trio_large.png?v=1722735374 The 3 must-have products for EASY, sharp, crisp wings every single time.  With two viral best–sellers WING MAGICIAN Silicone Guide and MAGIC FLIK Liquid Eyeliner, and our newest wing-perfecting innovation FLIK ERASER, this set is the ultimate hack for snatched wings. WING MAGICIAN, a reusable guide for sharp angles and lines MAGIC FLIK, an inky black liner with a unique paddle-shaped tip for one-flick wings that effortlessly hug the lashline FLIK ERASER, a paddle-tipped makeup correcting pen filled with potent micellar water, for precision clean up of those inevitable liner mishaps in seconds. https://halfmagicbeauty.com/cdn/shop/files/HMB_FlikEraser_DTC_Duo_ea1c55d5-fa46-4f45-a1e4-7fb7aca04270_480x480_crop_center.png?v=1722729335 457 8098499920049-CUSTOM KISS ME I'M FROSTY SET https://halfmagicbeauty.com/products/kiss-me-im-frosty-set https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_frosty_large.png?v=1726171585 Two viral best-sellers for luscious, sparkling lips all season long.MAGIC DRIP Glitter Lip Gloss cocoons your lips in its plush, smooth texture for a juicy and ultra-glittery look. Try Frosty B*tch, an icy peach with multi-colored reflects and Y2K Cherub, a bubblegum pink – two angelic shades perfect for everyday. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Holiday_frosty_480x480_crop_center.png?v=1726171586 289 8098511552689-CUSTOM GLITTERPHORIA TRIO https://halfmagicbeauty.com/products/glitterphoria-trio https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_glitterforia_large.png?v=1726513158 Bring the magic to every eye look with this full-size GLITTERPILL trio in three hyper-reflective, best-selling shades: Holy Goldie, a gold holographic, Microcosm, a silver holographic, and Money Plz a rich copper. With its longwearing gel-like formula and mix of specially curated glitter sizes in complementary hues, GLITTERPILL gives maximum reflectivity with minimal fall-out. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Holiday_glitterforia_480x480_crop_center.png?v=1726513158 1096 8098514469041-CUSTOM RHINESTONE FANTASY https://halfmagicbeauty.com/products/rhinestone-fantasy https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_fantasy_large.png?v=1726592163 Adorn yourself in sparkling tiny rhinestones that stay put all day with ZERO glue! Designed by Euphoria's head makeup artist for easy and simple application, these twinkling gems are perfect for any and every eye look – from an inner corner pop to a bedazzled wing. Use our curved ADODRNMENT TWEEZERS for safe and easy application in seconds. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Holiday_fantasycopy_480x480_crop_center.png?v=1726592163 65 8098516172977-CUSTOM EYE-CONS ONLY https://halfmagicbeauty.com/products/eye-cons-only https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_eyecons_large.png?v=1726161128 Three full-size, must-have products for flawless eye looks in a flash:WING MAGICIAN –the ultimate guide to lay down the framework of your wing or serve as the perfect mascara shieldMAGIC FLIK – a unique paddle-shaped tip eyeliner designed to hug the lash line effortlessly for the sharpest and easiest wings ever EYELECTRIC –a tubing mascara for extreme lash length with absolutely zero flaking or smudging https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_model_Holiday_eyecons_480x480_crop_center.png?v=1726161128 1398 8098523742385-CUSTOM EYESHADOW SINGLES | Unicorncore https://halfmagicbeauty.com/products/eyeshadow-singles-unicorncore https//halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_solo_Duochrome_Unicorn_large.png?v=1726593077 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. Mix and match colors and finishes to create a beauty colorscape that is uniquely you. Available in four striking finishes:Silky Matte: creamy, high-pigment payoffGlossy Metallic: buttery, foiled, one-swipe colorCrystal Shimmer: a fairy-like twinkleSparkle Duochrome: color-shifitng sparkle https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_Unicorn_480x480_crop_center.png?v=1726593102 13083 8098529247409-CUSTOM EYESHADOW SINGLES | Eyelectric Butterfly https://halfmagicbeauty.com/products/eyeshadow-singles-eyelectric-butterfly https//halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_solo_Duochrome_lavender_large.png?v=1726593967 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. Mix and match colors and finishes to create a beauty colorscape that is uniquely you.Available in four striking finishes:Silky Matte: creamy, high-pigment payoffGlossy Metallic: buttery, foiled, one-swipe colorCrystal Shimmer: a fairy-like twinkleSparkle Duochrome: color-shifitng sparkle https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_lavender_480x480_crop_center.png?v=1726593984 8689 8098533146801-CUSTOM EYESHADOW SINGLES | Swamp Goddess https://halfmagicbeauty.com/products/eyeshadow-singles-eyelectric-butterfly-copy https//halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_solo_Duochrome_swamp_large.png?v=1726593471 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. Mix and match colors and finishes to create a beauty colorscape that is uniquely you. Available in four striking finishes:Silky Matte: creamy, high-pigment payoffGlossy Metallic: buttery, foiled, one-swipe colorCrystal Shimmer: a fairy-like twinkleSparkle Duochrome: color-shifitng sparkle https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_swamp_480x480_crop_center.png?v=1726593487 8510 8108016599217-CUSTOM MOUTH CLOUD LIPTRIK KIT https://halfmagicbeauty.com/products/mouth-cloud-copy https//halfmagicbeauty.com/cdn/shop/files/SELF_HELP_LIPTRIK_KIT_composite_km_large.jpg?v=1655160941 LIPTRIK KIT is the lip combo you never knew you couldn’t live without. We've paired MOUTH CLOUD, our addictive, velvety-soft lip cream, for all-day matte coverage that never looks or feels dry with SCULPTITUDE 2-in-1 Longwear Lip Liner for a statement-making tonal ombré.  https://halfmagicbeauty.com/cdn/shop/files/EDWARD_S_FANTASY_LIPTRIK_KIT_composite_km_480x480_crop_center.jpg?v=1655160903 137 8133567348913-CUSTOM GLITTERPUCK DUO https://halfmagicbeauty.com/products/all-that-sparkles-set-copy https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_Glitterpuck_1600X2160_08f6fd9d-19ee-454d-ac7b-a2fc08c1d722_large.png?v=1726698357 The grown-up glitter guaranteed to blow your mind in two magically, ethereal sparkling shades: Dopamine Sparkle, the OG viral best-seller in light peach with champagne reflects and our newest, most highly requested shade yet – Cyber Diamond, an icy platinum silver. Elevate any and every look with head-turning sparkle for eyes, face and body– with absolutely zero mess.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Glitterpuck_OG-2_480x480_crop_center.png?v=1726758665 17 8134572933297-CUSTOM SPARKLE DUOCHROME TRIO https://halfmagicbeauty.com/products/create-a-palette-set-copy https//halfmagicbeauty.com/cdn/shop/files/sparkle_duo_large.png?v=1726760271 Stock up on three NEW magical duochrome sisters to our viral best-seller Blushing Lizard – Unicorncore, an icy blue with pink reflects, Swamp Goddess, a light green with a pink shift, and Electric Butterfly, a dreamy lavender with a blue shift.  Each shade is packed with multi-dimensional, shape-shifting pearls that catch the light at every angle for head-turning, one-of-a-kind looks.  https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_lavender_480x480_crop_center.png?v=1726593984 20 8134597345457-CUSTOM SPARKLE DUOCHROME PRO SET https://halfmagicbeauty.com/products/sparkle-duochrome-trio-copy https//halfmagicbeauty.com/cdn/shop/files/sparkle_duo_pro_large.png?v=1726763372 Our viral best-seller Blushing Lizard broke the internet with her insane color-shifting sparkle in just one easy swipe. Now you can stock up your kit with a value set of all 5 of our magically sparkling duochrome eyeshadow shades! Each shadow is tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you.  https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_benefits_Duochrome_Unicorn_480x480_crop_center.png?v=1726593077 40 8151493705905-CUSTOM DIEUX AIR ANGEL DAILY MOISTURIZER GWP https://halfmagicbeauty.com/products/dieux-air-angel-gwp https//halfmagicbeauty.com/cdn/shop/files/AirAngelGWP_large.png?v=1729028049 Spend $70+ and get a full-sized Dieux Air Angel Free  Air Angel is your skin’s hydration guardian. Giving a cloud-like cocoon of moisture, this gel cream was clinically shown to hydrate skin all day long without clogging pores. Air Angel swells the skin with hydration and plumps it over time. Finish is slightly matte and perfect under makeup or a richer cream as a more hydrating step for those with drier skin types. https:files/AirAngelGWP.png 86