7504920805553-CUSTOM https://halfmagicbeauty.com/products/back-to-azul-set https//halfmagicbeauty.com/cdn/shop/files/backtoazulset_large.png?v=1692574560 Create subtle AND bold looks with an edgy twist. Our fresh take on a fall staple, denim, includes the bold CHROMADDICTION MATTE in Off the Deep End – perfect for a wash of color or for fierce graphic looks – and the everyday staple, MAGIC FLIK LIQUID EYELINER. Accent your look with our metallic FACE PEARLS —the perfect statement piece—worn on the brow, eye, nose or lip as the ultimate face jewelry or non-committal piercing. Pop all your goodies in our chartreuse makeup bag for effortless on-the-go looks. https://halfmagicbeauty.com/cdn/shop/files/IMG_0281_1_480x480_crop_center.jpg?v=1692661101 50 7504917364913-CUSTOM https://halfmagicbeauty.com/products/on-the-jeans-list-set https//halfmagicbeauty.com/cdn/shop/files/ONTHEJEANSLIST_large.png?v=1692575308 Get an A+ in slaying your back-to-school look with this set of head-turning denim blue hues. Complete with all the campus essentials you need (and Donni’s true blue favorites) for a quick sprinkle of daytime magic or nighttime glam – CHROMADDICTION MATTE in Sky Juice, ethereal CHROMADDICTION SHIMMER in Fairies are Real, sparkling GLITTERPILL in Microcosm, and our iridescent self-adhesive face gems, all tucked away in a cute chartreuse pouch – perfect for those in between class touch ups. https://halfmagicbeauty.com/cdn/shop/files/IMG_0061_480x480_crop_center.jpg?v=1694195288 3 7504920838321-CUSTOM https://halfmagicbeauty.com/products/grwm-tool-set https//halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_large.png?v=1692576146 This set includes Donni’s ride-or-die tools, specially designed so you can get razor sharp wings, multi-dimensional eye looks, and softly flushed cheeks all in a cinch. Whether you want an ethereal wash of color or bold graphic look, the PRECISION EYELINER BRUSH and PYRAMID EYESHADOW BRUSH have you covered for any and every eye look. Try using WING MAGICIAN as the ultimate guide for even crisp wings, to outline a fierce cut crease, or as a shadow shield for easy clean up. Top off any look with sparkling gems, fierce studs or pearls using our curved ADORNMENT TWEEZERS, which make safe gem application a breeze.  https://halfmagicbeauty.com/cdn/shop/files/406A3596_005deb39-2015-4091-82f9-cefe71c8d17e_480x480_crop_center.jpg?v=1692576363 49 7179916083377-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-eye-paint-liner https//halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_large.png?v=1694548201 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/01_ChromaddictionMatte-Gooping_0315_480x480_crop_center.jpg?v=1694548201 2987 7463921189041-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-fairies-are-real https//halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG-Copy_large.png?v=1695304616 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. 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Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/01_ChromaddictionMatte-Gooping_0315_db629af4-7bba-4c1e-8e17-40bc891999e4_480x480_crop_center.jpg?v=1683578023 3665 7475181879473-CUSTOM https://halfmagicbeauty.com/products/glitterpill-microcosm-1 https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_7e8d4267-ee96-455d-ada6-30e711acac8a_large.jpg?v=1685569393 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. 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Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_a4448686-cea7-474b-8134-c8828d06813d_480x480_crop_center.jpg?v=1679370018 1192 7298407366833-CUSTOM https://halfmagicbeauty.com/products/magic-flik-liquid-eyeliner https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Magic_Flik_0386_HERO_01_V3_1600X2160_7a187455-99ff-4052-8619-044162bdf7c2_large.jpg?v=1663960565 An ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Magic_Flik_0433_BRUSH-DETAIL_SIDE-01_V3_1600X2160_34e31538-1562-4250-a860-69e84a487c7f_480x480_crop_center.jpg?v=1663960565 3318 7179928469681-CUSTOM https://halfmagicbeauty.com/products/face-gems-iridescent-sparkle https//halfmagicbeauty.com/cdn/shop/files/FaceGemsIS_large.png?v=1689878394 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/220406_FACEGEMS_0013_IRIDESCENTSPARKLE_01_km_8cafb241-02ca-44ee-8fa4-f30e1f837b46_480x480_crop_center.jpg?v=1689878394 117 7179934040241-CUSTOM https://halfmagicbeauty.com/products/light-trap-duochrome-glow-powder https//halfmagicbeauty.com/cdn/shop/products/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_large.jpg?v=1679346993 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in two universally flattering shades that melt into your skin, for a truly buildable glow. https://halfmagicbeauty.com/cdn/shop/products/04_Lighttrap-Gooping_0082_480x480_crop_center.jpg?v=1650591140 1111 7463920304305-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte-serving-siren https//halfmagicbeauty.com/cdn/shop/files/SERVINGSIREN_HOVERSIZE_large.png?v=1684946251 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONEXTBACKGROUND_1_480x480_crop_center.png?v=1684946251 2010 7463919157425-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte-laviwinkle https//halfmagicbeauty.com/cdn/shop/files/LAVIWINKLE_HOVERSIZE_large.png?v=1684946613 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/LAVIWINKLEGOOPD2C_480x480_crop_center.png?v=1695745288 141 7463920009393-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte-10019 https//halfmagicbeauty.com/cdn/shop/files/FROGALINA_HOVERSIZE_large.png?v=1684946751 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in 10 bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/FROGALINAGOOPD2C_480x480_crop_center.png?v=1695745164 2100 7463920500913-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte-crown-plz https//halfmagicbeauty.com/cdn/shop/files/CROWNPLZ_HOVERSIZE_large.png?v=1684946661 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/CROWNPLZGOOPD2C_480x480_crop_center.png?v=1695744668 2109 7463921615025-CUSTOM https://halfmagicbeauty.com/products/copy-of-chromaddiction-shimmer-fairies-are-real https//halfmagicbeauty.com/cdn/shop/files/BABYBUNNYALLURETAG_14f1f2bb-fd50-4a7c-88bf-fb84692bad2b_large.png?v=1695304687 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/THALIA2B-HalfMagic1862_480x480_crop_center.png?v=1695304687 7179939709105-CUSTOM https://halfmagicbeauty.com/products/mouth-cloud-soft-matte-lip-cream https//halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_large.jpg?v=1694448011 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry.  https://halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_01_01_MAGIC-BROWNIE_V2-_1_480x480_crop_center.jpg?v=1694448011 14914 7179931484337-CUSTOM https://halfmagicbeauty.com/products/glitterpill-glitter-eye-paint-liner https//halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_large.jpg?v=1651078067 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in four hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/products/13_GlitterPill-Group_0216_8d476001-a1a6-4ea8-a0ab-dd9f69ac5716_480x480_crop_center.jpg?v=1650420128 1634 7179937972401-CUSTOM https://halfmagicbeauty.com/products/wing-magician https//halfmagicbeauty.com/cdn/shop/products/220406_WING_MAGICIAN_2250_km_large.jpg?v=1650321022 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://halfmagicbeauty.com/cdn/shop/files/406A3596_480x480_crop_center.jpg?v=1687979830 9279 7179921064113-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-eye-paint-liner-1 https//halfmagicbeauty.com/cdn/shop/files/ASMRALLURETAG_c36b6818-c641-4577-a864-13191c144d9c_large.png?v=1695304315 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/02_ChromaddictionShimmer-Gooping_0054_480x480_crop_center.jpg?v=1695304315 60 7179932958897-CUSTOM https://halfmagicbeauty.com/products/liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/MAGICBROWNIELIPTRIKKIT_composite_km_large.jpg?v=1655162749 Our bestselling MAGIC BROWNIE LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now.  Our curated twist on Y2K lips is a magical rosy brown that seemingly transforms on lips and manages to flatter every skin tone?!!  Pair it with SCULPTITUDE 2-in-1 Longwear Lip Liner in  I’ll Pray for You (deep warm brown) for a statement-making tonal ombré,  I Have Needs (light peachy brown) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https:products/MAGICBROWNIELIPTRIKKIT_composite_km.jpg 49 7179936071857-CUSTOM https://halfmagicbeauty.com/products/precision-eyeliner-brush https//halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_large.jpg?v=1650467161 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time.  https://halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_OPEN_km_480x480_crop_center.jpg?v=1650467161 5514 7179936661681-CUSTOM https://halfmagicbeauty.com/products/adornment-tweezers https//halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS, FACE PEARLS, and FACE STUDS for easy and safe application. https://halfmagicbeauty.com/cdn/shop/files/GEMS2_480x480_crop_center.png?v=1695917146 2998 7214763049137-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//halfmagicbeauty.com/cdn/shop/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://halfmagicbeauty.com/cdn/shop/products/CloudsCloseUp_km_1_480x480_crop_center.jpg?v=1652764472 25 7179923095729-CUSTOM https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//halfmagicbeauty.com/cdn/shop/products/220406_DEWLOCK_0083_01_km_large.jpg?v=1650145640 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://halfmagicbeauty.com/cdn/shop/products/13_ECP25637_VS_R2_480x480_crop_center.jpg?v=1651002772 2225 7230188355761-CUSTOM https://halfmagicbeauty.com/products/get-the-look-fly-with-me https//halfmagicbeauty.com/cdn/shop/products/FLY_WITH_ME_composite_km_large.jpg?v=1674001418 Fly away in full color with the quickest, easiest, winged eye looks. This set includes Donni’s specially designed tools to get those razor sharp wings with 24-hour wear. https://halfmagicbeauty.com/cdn/shop/products/HalfMagicBeauty16863_480x480_crop_center.jpg?v=1674001418 19 7209427271857-CUSTOM https://halfmagicbeauty.com/products/angel-rave-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/ANGELRAVELIPTRIKKIT_composite_km_large.jpg?v=1655161519 Our original ANGEL RAVE LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Dare to dream in lilac violet with sky blue and hot pink accents or re-create this iconic lip look from our HALF MAGIC film Featuring MOUTH CLOUD Soft Matte Lip Cream in Angel Rave, with a hit of Honestly, Yes and a halo of Don't Be Confused. https://halfmagicbeauty.com/cdn/shop/files/MOUTHCLOUDHANDSWATCHD2C_480x480_crop_center.png?v=1695915598 4 7179925815473-CUSTOM https://halfmagicbeauty.com/products/face-gems https//halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_large.png?v=1690421117 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://halfmagicbeauty.com/cdn/shop/products/Half_Magic_FACEGEMS_9540_METALLICSTUDS_03_km_480x480_crop_center.jpg?v=1690421117 4148 7179941642417-CUSTOM https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//halfmagicbeauty.com/cdn/shop/products/220406_SCULPTITUDE_1263_OPEN_05_UP_ATEM_BIZPLAN_large.jpg?v=1689873065 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade.   https://halfmagicbeauty.com/cdn/shop/products/220406_SCULPTITUDE_1263_OPEN_01_IHAVENEEDS_ILLPRAYFORYOU_480x480_crop_center.jpg?v=1689873065 15577 7240424587441-CUSTOM https://halfmagicbeauty.com/products/mr-chic-y-pants-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_large.jpg?v=1655162926 When you want understatement to actually make a statement, pair the warm beige of Mr. Chic-y Pants MOUTH CLOUD Soft Matte Lip Cream with a light peachy pink or terracotta shaded SCULPTITUDE 2-in-1 Longwear Lip Liner.  This guided foray into subtle ombrés and custom shade mixing speaks for itself.  As your lips luxuriate in soft velvet, they'll be silently turning heads...     https:products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km.jpg 14 7240423833777-CUSTOM https://halfmagicbeauty.com/products/edwards-fantasy-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_large.jpg?v=1655162059 Pair saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the classic red wine of MOUTH CLOUD Soft Matte Lip Cream in Edward's Fantasy with SCULPTITUDE 2-in-1 Longwear Lip Liner in burgundy plum and cherry red tones. https:products/EDWARD_SFANTASYLIPTRIKKIT_composite_km.jpg 9 7179896815793-CUSTOM https://halfmagicbeauty.com/products/makeup-bag https//halfmagicbeauty.com/cdn/shop/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https:products/220406_MAKEUP_BAG_1214_HERO_km.jpg 881 7214765899953-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-spiked https//halfmagicbeauty.com/cdn/shop/products/holographicspikes_blackspikes_km_large.jpg?v=1651515816 2 sheets of Spikey designs that serve up graphic eyelash energy. https://halfmagicbeauty.com/cdn/shop/products/SpikedCloseUp_km_1_480x480_crop_center.jpg?v=1652764481 25 7240425013425-CUSTOM https://halfmagicbeauty.com/products/spicy-queen-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/SPICYQUEENLIPTRIKKIT_composite_km_large.jpg?v=1655162827 Our SPICY QUEEN LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into tonal ombrés and custom shade mixing, this kit pairs the brick orange of MOUTH CLOUD Soft Matte Lip Cream in Spicy Queen with SCULPTITUDE 2-in-1 Longwear Lip Liner in light peach and brick tones.   https:products/SPICYQUEENLIPTRIKKIT_composite_km.jpg 9 7240423014577-CUSTOM https://halfmagicbeauty.com/products/house-wife-dreamz-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_large.jpg?v=1655162472 Unforgettable lips pleeez.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Amplify our MOUTH CLOUD Soft Matte Lip Cream in House Wife Dreamz (Neon Coral) with SCULPTITUDE 2-in-1 Longwear Lip Liner in deep coral and orange tones. https:products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km.jpg 5 7239223017649-CUSTOM https://halfmagicbeauty.com/products/invoice-attached-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_large.jpg?v=1655162662 Boardroom lips have arrived, HALF MAGIC style.  Pair MOUTH CLOUD Soft Matte Lip Cream in Invoice Attached (neon hot pink) with a guided foray into custom shade mixing.  Choose SCULPTITUDE 2-in-1 Longwear Lip Liner in Biz Plan (fuchsia) or Up & At 'Em (magenta).  Nail that next meeting while your lips bask in velvety soft victory. https:products/INVOICEATTACHEDLIPTRIKKIT_composite_km.jpg 5 7214764327089-CUSTOM https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//halfmagicbeauty.com/cdn/shop/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://halfmagicbeauty.com/cdn/shop/products/EyelectricCloseUp_km_480x480_crop_center.jpg?v=1652764462 25 7302012043441-CUSTOM https://halfmagicbeauty.com/products/the-necessities-set https//halfmagicbeauty.com/cdn/shop/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https:products/23728BF7-9A57-4297-825D-8ACCE8D51960.jpg 9 7240425406641-CUSTOM https://halfmagicbeauty.com/products/self-help-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/SELFHELPLIPTRIKKIT_composite_km_large.jpg?v=1655163054 Can't decide between true red, orange red, or blue red?  Our SELF HELP LIPTRIK KIT lets you have them all.  Pair saturated colors with addictively velvety textures to create every red lip your heart desires.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the MOUTH CLOUD Soft Matte Lip Cream in Self Help with orange red and blue red accents.   https:products/SELFHELPLIPTRIKKIT_composite_km.jpg 15 7240425799857-CUSTOM https://halfmagicbeauty.com/products/excuse-me-sir-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/EXCUSEMESIRLIPTRIKKIT_composite_km_large.jpg?v=1655161395 Learn how to rock a blue lip with our guided foray into lip halos and custom shade mixing.  Pair bold cobalt blue MOUTH CLOUD Soft Matte Lip Cream (Excuse Me Sir) with SCULPTITUDE 2-in-1 Longwear Lip Liner in violet for an instantly edgy femme take, or electric blue for a pop of playful color.  An endless number of customizable looks await. https:products/EXCUSEMESIRLIPTRIKKIT_composite_km.jpg 30 7302011257009-CUSTOM https://halfmagicbeauty.com/products/endless-sparkle-value-set https//halfmagicbeauty.com/cdn/shop/files/SPARKLES_large.png?v=1690420554 Snag a 3-pack of our best-selling Allure Best of Beauty award-winning FACE GEMS in Iridescent Sparkle—for the ultimate sparkle and value! These gems are the perfect complement to any look- from the most soft and delicate to the most bold and colorful. The multi-faceted shape reflects light from all angles for the perfect twinkle. Gem application has also never been easier – the hypoallergenic, medical-grade self-adhesive will have you sparkling all day and night. https:files/SPARKLES.png 20 7321958514865-CUSTOM https://halfmagicbeauty.com/products/flik-off-set https//halfmagicbeauty.com/cdn/shop/products/ASW22058-fall-bundle-flick-off_large.jpg?v=1664452867 This set is the perfect wing woman for all your winged looks! Our new MAGIC FLIK LIQUID EYELINER paired with WING MAGICIAN will help you get the most crisp, sharp lines AND the most snatched wings. Flip the Wing Magician around to achieve your perfect wing angle and use the unique paddle shaped tip of Magic Flik to achieve both the thinnest and thickest of lines. 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Feel free to email us at customer@halfmagicbeauty.com. https:products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46.jpg 7380413350065-CUSTOM https://halfmagicbeauty.com/products/makeup-bag-no-2 https//halfmagicbeauty.com/cdn/shop/products/Copyof220624_Bag_0525_HERO_V1_resized_large.jpg?v=1669222588 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound.  https:products/Copyof220624_Bag_0525_HERO_V1_resized.jpg 807 7399768129713-CUSTOM https://halfmagicbeauty.com/products/cheek-fluff https//halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_DONT-BE-A-DOLL_V2_1600X2160_834879bf-8022-4c6d-b33f-ba3ab2d10ce7_large.jpg?v=1673294221 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. 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The 5 bold shades create high-impact looks – from razor-sharp wings to delicate details. https:products/ASW23007-chromaddiction-matte-set.jpg 4 7416596627633-CUSTOM https://halfmagicbeauty.com/products/pro-chromaddiction-shimmer-eye-paint-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08_large.jpg?v=1674686685 Stock up your kit with a value set of all of our Chromaddiction Shimmer shades! Get all 4 intensely saturated shimmer eye paint and liners, for all-over color or a delicate fairy wing. These 4 ethereal colors catch light from every direction. https:products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08.jpg 25 7416599478449-CUSTOM https://halfmagicbeauty.com/products/pro-eyeshadow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070_large.jpg?v=1674686828 Stock up your kit with a value set of all of our eyeshadow shades! A magical set of all 7 sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. These seven shades come in three finishes - silky mattes, glossy metallics, and crystal shimmers. https:products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070.jpg 25 7416639619249-CUSTOM https://halfmagicbeauty.com/products/pro-cheek-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-cheek-set_c41dd03b-f41c-4ed3-89b3-c6c3f3e62b3d_large.jpg?v=1674686478 Stock up your kit with a value set of all of our Cheek Fluff shades! Our 5 dreamy mattes are pillowy cushions of blush that guarantee mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. https://halfmagicbeauty.com/cdn/shop/products/Eye_Shadow_Group_1600X2160_0cdbefe5-74d3-4bf3-aca4-b408ff9dd4e4_1_480x480_crop_center.jpg?v=1674686478 13 7416640962737-CUSTOM https://halfmagicbeauty.com/products/pro-forever-palette-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669_large.jpg?v=1674686876 Stock up your kit with a value set of 3 "FOREVER" Palettes! Each palette is a recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https:products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669.jpg 25 7416642666673-CUSTOM https://halfmagicbeauty.com/products/pro-dew-lock-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-dew-lock-set_large.jpg?v=1674686779 Stock up your kit with a value set of 3 Dew Lock bottles! This hydrating setting spray leaves a dewy real-skin finish, instantly setting makeup to last all day long. https:products/ASW23007-2-pro-dew-lock-set.jpg 25 7417984942257-CUSTOM https://halfmagicbeauty.com/products/grippie-brow-sculpting-gel https//halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-combined_1_large.jpg?v=1675884090 This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/image_16__1600X2160_faa4317c-1f27-427e-80bd-9a185b096738_480x480_crop_center.jpg?v=1676330300 5168 7427119808689-CUSTOM https://halfmagicbeauty.com/products/pro-grippie-brow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-closed-x3_large.jpg?v=1675714178 Stock up your kit with a value set of 3 Grippie Brow Sculpting Gels! This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-combined_1_af62e85d-2ec3-4f7f-ada1-d86760df4ad8_480x480_crop_center.jpg?v=1675884559 25 7443865600177-CUSTOM https://halfmagicbeauty.com/products/magic-drip-lip-gloss-magic-brownie https//halfmagicbeauty.com/cdn/shop/products/ASW23020-chromaddiction-magic-brownie-gloss_large.jpg?v=1678231181 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look. Available in two universally flattering shades. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheReader-0930_1_b4ea87ff-98fc-4065-a7ee-65a9a9e8e846_480x480_crop_center.jpg?v=1679518962 518 7444199702705-CUSTOM https://halfmagicbeauty.com/products/pro-magic-nudes-set https//halfmagicbeauty.com/cdn/shop/products/ASW23022-magic-nudes-pro-set_3_large.jpg?v=1680119532 Neutrals are completely reinvented in this ultimate collection of magical “nudes” in an array of matte, ultra-reflective shimmer, eye-catching pearlescent and next-level glitter finishes. Mix, match and layer to achieve stunning and vibrant nudescapes from warm to cool and everything in between. The Magic Nudes collection is meant to inspire making everyday makeup extraordinary, with the perfect dose of twinkle, sparkle and glimmer in fresh, wearable neutrals, creamy and luxurious textures. https:products/ASW23022-magic-nudes-pro-set_3.jpg 7444220772529-CUSTOM https://halfmagicbeauty.com/products/all-that-sparkles-set https//halfmagicbeauty.com/cdn/shop/products/ASW23022-all-that-sparkles-set_large.jpg?v=1679368342 The ultimate “grown-up glitter” duo – achieve the most ethereal and effortless magical sparkle on eyes, face or body with GLITTERPUCK – a water-infused powder, packed with a blend of sparkling champagne and baby peach glitters. To complete a fairy-like look, sprinkle on our newest FACE GEMS in Crystalline Nude, a timeless champagne hue.  This captivating combo will have you twinkling from miles away. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheGreeter-0231_480x480_crop_center.jpg?v=1679518380 7443868713137-CUSTOM https://halfmagicbeauty.com/products/glitterpuck-pressed-fairy-dust-eyes-face-body https//halfmagicbeauty.com/cdn/shop/products/221121_GLITTERPUCK_V4_1600X2160_b1861551-6c0e-4cb3-8007-e9514aac0476_large.jpg?v=1678230924 Sparkling pressed glitter that lends a fairy-like shimmer to your eyes, face, and body. Designed with a blend of magical champagne and baby peach glitters, this mesmerizing formula will be turning heads from miles away. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheTransformer-1089_4dda8d4a-e728-49e6-9957-6b1496c0357d_480x480_crop_center.jpg?v=1679523016 7444231061681-CUSTOM https://halfmagicbeauty.com/products/the-necessities-set-crystalline https//halfmagicbeauty.com/cdn/shop/products/ASW23022-the-necessities-set_large.jpg?v=1679428855 The perfect foray into adornments includes everything you need to become a gem master and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https:products/ASW23022-the-necessities-set.jpg 5 7444238336177-CUSTOM https://halfmagicbeauty.com/products/the-magician-set https//halfmagicbeauty.com/cdn/shop/products/16_213_large.jpg?v=1679435445 This hypnotic and bold magical look will have you conjuring awe at every glance. With two sparkling shades of rust and copper, twinkling champagne gems and MAGIC DRIP glitter lip gloss, an icy peach juicy gloss packed with pink, gold and lilac glitters, the glow and dazzle is next level – just how we like it. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheReader-0891_480x480_crop_center.jpg?v=1679508850 7444239909041-CUSTOM https://halfmagicbeauty.com/products/the-star-set https//halfmagicbeauty.com/cdn/shop/products/16_214_large.jpg?v=1679436179 Channel your inner grunge fairy with this ethereal, yet smokEy look. 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Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/01_ChromaddictionMatte-Gooping_0315_51a0b0c8-9473-4827-9f40-c0ddaf97106a_480x480_crop_center.jpg?v=1683313990 3561 7449172312241-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte-wild-caught https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONWILDCAUGHT_large.png?v=1683314180 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/01_ChromaddictionMatte-Gooping_0315_2e7aa60c-ce0f-487e-9826-b55a0fc778dc_480x480_crop_center.jpg?v=1683314180 2231 7449172967601-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte-burn-it-down https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONBURNITDOWN_large.png?v=1683577404 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/BURNITDOWN_480x480_crop_center.png?v=1695744550 3949 7449189187761-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-spirit-guide https//halfmagicbeauty.com/cdn/shop/files/SPIRITGUIDEALLURETAG_a1ba3f2e-5b22-4bda-b501-b0dcaafce2ea_large.png?v=1695304385 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/02_ChromaddictionShimmer-Gooping_0054_3656dd46-f7a4-47c9-8ca1-47811e2bd127_480x480_crop_center.jpg?v=1695304385 451 7449190695089-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-no-shame https//halfmagicbeauty.com/cdn/shop/files/NOSHAMEALLURETAG_489256b3-4a9a-4f66-994b-2b1bc7bab960_large.png?v=1695304861 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/9_DSCF6344_VS_R8_712925e7-8ee2-409b-b3e1-867970a84414_480x480_crop_center.jpg?v=1695304861 1991 7449206915249-CUSTOM https://halfmagicbeauty.com/products/light-trap-spiritually-complex https//halfmagicbeauty.com/cdn/shop/products/220406_LIGHT_TRAP_1182_HERO_SPIRITUALLY-COMPLEX_01_V3_km_21b9bf65-6bc3-455e-83d6-e6d31b733d59_large.jpg?v=1679367669 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://halfmagicbeauty.com/cdn/shop/products/04_Lighttrap-Gooping_0082_b07f4878-bbb6-4daf-b84b-970b2567a57b_480x480_crop_center.jpg?v=1679367669 3771 7449209176241-CUSTOM https://halfmagicbeauty.com/products/magic-drip-lip-gloss-frosty-bitch https//halfmagicbeauty.com/cdn/shop/products/ASW23020-chromaddiction-frosty-bitch-gloss_352273de-40d6-4b5c-bc64-d7fea04d3ab9_large.jpg?v=1679368395 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look. Available in two universally flattering shades. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheReader-0930_1_480x480_crop_center.jpg?v=1679518818 132 7449211732145-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-lil-beast https//halfmagicbeauty.com/cdn/shop/files/LILBEASTALLURETAG_34de0975-3a60-4bbc-8719-72a14483ed4f_large.png?v=1695304355 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/SHIMMERGOOP_480x480_crop_center.jpg?v=1695304355 1743 7449212649649-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-baby-phoenix https//halfmagicbeauty.com/cdn/shop/files/BABYPHOEINXALLURETAG_3d40dc25-fcd1-49ef-8a66-e720b3cc82de_large.png?v=1695304742 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in six ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/SHIMMERGOOP_aae1dbae-7916-470d-8bde-51839acac78e_480x480_crop_center.jpg?v=1695304742 7449214615729-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-cheeky-eyes https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_CHEEKY-EYES_V1_1600X2160_4f8258db-a722-4e82-91f9-a381a34074ac_large.jpg?v=1679370150 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_63ea73e9-3500-4b5d-8bf7-bfd9eb8c6d96_480x480_crop_center.jpg?v=1679370151 1447 7449214943409-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-karat-kween https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_KARAT-KWEEN_V5_1600X2160_047e8ca6-4f88-4e04-a3e8-b0e84a36efb8_large.jpg?v=1679370263 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_96060745-ae91-4ae4-ba53-5f6e082b4d93_480x480_crop_center.jpg?v=1679370263 3456 7449215140017-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-elvin-things https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_ELVIN-THINGS_V5_1600X2160_94074ef8-e7e9-4ce4-b9fe-b65381981a99_large.jpg?v=1679370359 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_e2d47d6a-a319-4f2e-a21f-6891eb8f63e7_480x480_crop_center.jpg?v=1679370359 3546 7449215500465-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-pretty-robot https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_PRETTY-ROBOT_V3_1600X2160_850e71e3-2b14-42ec-8f86-4006db30b20d_large.jpg?v=1679370469 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_a67b89cc-f46e-473f-b8ed-b1b4386b2488_480x480_crop_center.jpg?v=1679370469 771 7449215893681-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-wet-pebble https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_WET-PEBBLE_V5_1600X2160_2d8452fb-fdbe-4f98-b655-950e08903f9d_large.jpg?v=1679370567 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_5d6f4809-433b-4402-bd20-4c59fb702c95_480x480_crop_center.jpg?v=1679370567 43 7449216483505-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-glamourust https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_GLAMOURUST_V4_1600X2160_b41b5711-2f40-40dd-8323-ccd5cde9cc72_large.jpg?v=1679370689 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_d7e0d3a2-b56b-4dd5-b440-e00986177642_480x480_crop_center.jpg?v=1679370690 4285 7449217040561-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-lil-deranged https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_LILDERANGED_V4_1600X2160_424a1056-4831-40ca-abd7-ccb5f86f8947_large.jpg?v=1679370917 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_50c2368e-b59f-4564-a868-30f44bef9f1c_480x480_crop_center.jpg?v=1679370917 709 7449221267633-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte-magic-brownie https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONMAGICBROWNIE_large.png?v=1683578331 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/MAGICBROWNIEGOOPDTC_480x480_crop_center.png?v=1695745661 3741 7449511329969-CUSTOM https://halfmagicbeauty.com/products/face-gems-solid-neon https//halfmagicbeauty.com/cdn/shop/files/FaceGemsNeon_large.png?v=1689877185 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/220406_FACEGEMS_0033_BOLDNEON_01_km_353b04d5-9ca2-4e75-bd75-3e703415e97c_480x480_crop_center.jpg?v=1689877185 2273 7449511821489-CUSTOM https://halfmagicbeauty.com/products/face-gems-crystalline-nude https//halfmagicbeauty.com/cdn/shop/files/FaceGemsCrystaline_large.png?v=1689878107 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-GEMS-CRYSTALINE-NUDE_V1_1600X2160_c231c676-08c8-4bd3-9e2b-d9d00b61dc73_480x480_crop_center.jpg?v=1689878107 1077 7449972572337-CUSTOM https://halfmagicbeauty.com/products/cheek-fluff-sexual-flushtration https//halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_SEXUAL-FRUSTRATION_V1_1600X2160_1_8445bfd0-fa19-4e2b-ba79-bb3ea535c5eb_large.jpg?v=1679521034 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/halfmagic-852f_JPG_d07fc261-4db5-4866-80e0-387036fb8855_480x480_crop_center.jpg?v=1679521034 1805 7449973063857-CUSTOM https://halfmagicbeauty.com/products/cheek-fluff-only-drama https//halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_ONLY-DRAMA_V2_1600X2160_306ca39e-b656-4c02-9316-9456e4bcc7ec_large.jpg?v=1679521207 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/halfmagic-852f_JPG_542275d6-6d37-478e-9f66-9ff6646dccce_480x480_crop_center.jpg?v=1679521207 1948 7449973555377-CUSTOM https://halfmagicbeauty.com/products/cheek-fluff-magic-brownie https//halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_MAGIC-BROWNIE_V2_1600X2160_91e0c3a7-7f35-43ea-9768-1d46d354c402_large.jpg?v=1679521333 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in five dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/halfmagic-852f_JPG_c2d2bc3f-b465-47b7-8557-b1c4dc20432f_480x480_crop_center.jpg?v=1679521334 1869 7449974046897-CUSTOM https://halfmagicbeauty.com/products/cheek-fluff-pink-mushroom https//halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_PINK-MUSHROOM_V3_1600X2160_0b138755-6e51-4a05-9733-0f816a342782_large.jpg?v=1679521503 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/halfmagic-852f_JPG_f56a866f-63db-4b7b-916d-613e3b2ac227_480x480_crop_center.jpg?v=1679521503 1653 7450012745905-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-main-character https//halfmagicbeauty.com/cdn/shop/files/MAINCHARACTERALLURETAG_67625b12-c14d-4f62-a12c-eef0dbef699d_large.png?v=1695304799 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/ChromaddictionSpiritGuide_2_c06f1124-5ce2-40e6-98f1-e0bc34292c4a_480x480_crop_center.jpg?v=1695304799 1996 7450019496113-CUSTOM https://halfmagicbeauty.com/products/pro-adornment-set-2-0 https//halfmagicbeauty.com/cdn/shop/products/ASW23007-3-pro-adornment-set_2_large.jpg?v=1679585517 Stock up your kit with a value set of all our face adornments including the gems, studs and pearls! Amp up your look with something for every look and mood: sparkle, color and shine. All of our gems, studs and pearls contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https:products/ASW23007-3-pro-adornment-set_2.jpg 5 7456590397617-CUSTOM https://halfmagicbeauty.com/products/face-pearls-bold-metallic https//halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-BOLD-METALLIC_PACKAGING_V3_1600X2160_c032358c-49f4-4455-99a5-0b897a42490d_large.jpg?v=1680191158 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-BOLD-METALLIC_V1_1600X2160_c027af61-dc7a-4fd7-8ea2-bf4d34cb83ee_480x480_crop_center.jpg?v=1680191158 4262 7463921811633-CUSTOM https://halfmagicbeauty.com/products/handheld-fan-led-half-magic https//halfmagicbeauty.com/cdn/shop/files/DRYYOURMAGIC_HOVERSIZE_large.png?v=1684946113 The BFF to our CHROMADDICTION eye paints – this fun, light-up electric fan speed dries any eye paint look. Use it in between product applications to cut your eye paint dry time in half and keep cool at summer concerts and festivals.  https://halfmagicbeauty.com/cdn/shop/files/DRYYOURMAGICFAN_480x480_crop_center.png?v=1684946113 72 7464228552881-CUSTOM https://halfmagicbeauty.com/products/magic-brownie-addiction-set https//halfmagicbeauty.com/cdn/shop/files/MagicBrownieAddictionSet_large.png?v=1682962181 The Magic Brownie addiction is real! This set contains all the goodies you’ll need to create a monochromatic rosy, brown look – our best-selling creamy and longwearing eye paint + liner, a pillowy soft blurring blush, an ultra-glittery lush lip gloss and the O.G. – MOUTH CLOUD in Magic Brownie, an addictively plush matte lip cream. https:files/MagicBrownieAddictionSet.png 3 7464229339313-CUSTOM https://halfmagicbeauty.com/products/serving-fairies-set https//halfmagicbeauty.com/cdn/shop/files/ASW_servingfairiesset_050923_1_large.jpg?v=1683736204 The dynamic duo you need to become a real-life bold, yet ethereal fairy– because who says you can’t be both? Create a rich color base with our creamy, pigmented CHROMADDICTION MATTE eye paint in the shade Serving Siren, which can be worn as a wash of color or used for color blocking and graphic moments. Top off your look, with CHROMADDICTION SHIMMER in Fairies Are Real  – a twinkling baby blue with pink reflects, reminiscent of the most dainty and celestial fairy.  https:files/ASW_servingfairiesset_050923_1.jpg 10 7464229699761-CUSTOM https://halfmagicbeauty.com/products/bunnywinkle-set-1 https//halfmagicbeauty.com/cdn/shop/files/2023_Half_Magic_Bunnkywinkle_Set_2100X1600_e92d0564-8616-467b-af06-0b6079d79cc7_large.jpg?v=1684716278 The softest, most dreamy pairing – CHROMADDICTION MATTE in Laviwinkle and CHROMADDICITON SHIMMER in Baby Bunny – are the perfect duo for creating whimsical and delicate colorscapes, from a dainty sparkling lavender-pink wing to a shimmering wash of baby pink goodness. https://halfmagicbeauty.com/cdn/shop/files/Bunnywinkle_socialcoverphoto_webifsizingworks_480x480_crop_center.jpg?v=1684894834 7467228201137-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte-burn-it-down-test https//halfmagicbeauty.com/cdn/shop/products/CHROMADDICTIONBURNITDOWN_large.png?v=1683656147 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/CHROMADDICTIONSKYJUICE_480x480_crop_center.png?v=1683656199 499 7467682070705-CUSTOM https://halfmagicbeauty.com/products/gifting-paint-your-magic-set https//halfmagicbeauty.com/cdn/shop/files/2023_Half_Magic_Paint_Your_Magic_Set_Composite_1_large.jpg?v=1684713870 All the newest members of our CHROMADDICTION family under one roof. Create all the magical, vibrant and eye-catching looks of your dreams with this collection of four long-wearing, creamy eye paints in warm teal, deep lilac, frog green and lavender periwinkle hues. Try Donni Davy’s patented SPARKLE SYSTEM and layer CHROMADDICTION SHIMMER in Fairies Are Real or Baby Bunny on top to achieve euphoric and sparkling color combos that stay put day and night.  https://halfmagicbeauty.com/cdn/shop/files/RAVEN3A-HalfMagic2288_4116459e-5ce6-446c-9e87-170a22198505_480x480_crop_center.png?v=1684895870 7469565018289-CUSTOM https://halfmagicbeauty.com/products/make-it-sharp-set https//halfmagicbeauty.com/cdn/shop/files/ASW_makeitsharpset_050923_large.jpg?v=1684345710 Create head-turning razor sharp wings and precise lines with this perfect combo. CHROMADDICTION’S BFF.– THE PRECISION EYELINER BRUSH – was designed with a curved half moon shape that naturally hugs the lash line, giving you crisp wings and graphic designs every single time. Even better, it’s pocket-sized so you can stay snatched on-the-go.  https://halfmagicbeauty.com/cdn/shop/files/RAVEN3A-HalfMagic2288_480x480_crop_center.png?v=1684875370 7475181617329-CUSTOM https://halfmagicbeauty.com/products/glitterpill-goblin-1 https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_GOBLIN_01_V2_km_2ab525b9-3c8f-48c3-ac73-c56a043ef20a_large.jpg?v=1685569163 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in four hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/13_GlitterPill-Group_0216_704bcfdc-2531-453a-a41d-1f2a45064ad9_480x480_crop_center.jpg?v=1685569163 7486894440625-CUSTOM https://halfmagicbeauty.com/products/pro-glitterpill-set https//halfmagicbeauty.com/cdn/shop/files/GlitterPillProSetImage_large.png?v=1688063214 Stock up your kit with a value set of all of our hyper-reflective GLITTERPILL shades! An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. https://halfmagicbeauty.com/cdn/shop/files/ASW22040-1600-x-2160-02_60e5d8b9-81cc-4ad4-868f-0853ddb7a735_480x480_crop_center.jpg?v=1688064399 7502289371313-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-blushing-lizard https//halfmagicbeauty.com/cdn/shop/files/BlushingLizard_large.png?v=1694629768 These velvety eyeshadows are meant to be mixed and matched, layered, and blended. Silky Mattes provide a bomb of high-pigment payoff, Glossy Metallics deliver one-swipe shine, Crystal Shimmers impart a fairy-like twinkle, and Sparkle Duochromes shape shift for the ultimate chameleon color. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/BlushingLizardGoop_1_480x480_crop_center.png?v=1694630109 604 7515818197169-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-set https//halfmagicbeauty.com/cdn/shop/files/NOSHAMEALLURETAG_large.png?v=1695050852 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/LILBEASTALLURETAG_480x480_crop_center.png?v=1695050852 295 7515819704497-CUSTOM https://halfmagicbeauty.com/products/best-of-beauty-set https//halfmagicbeauty.com/cdn/shop/files/BESTOFBEAUTYSET_large.png?v=1695148228 Create dazzling, shimmery looks with this perfect, award-winning combo. CHROMADDICTION SHIMMER is an intensely saturated shimmer eye paint and liner available in eight ethereal colors that catch light from every direction. THE PYRAMID EYESHADOW BRUSH three-dimensional brush for equally multidimensional looks. Sporting a uniquely tapered pyramidal brush head, this brush is perfect for contouring creases and blending out smokey wings. Allure loves them, and you will to.  https://halfmagicbeauty.com/cdn/shop/files/ChromaddictionSpiritGuide_2_480x480_crop_center.jpg?v=1695148228