7504920838321-MODEL https://halfmagicbeauty.com/products/grwm-tool-set https//halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_large.png?v=1692576146 This set includes Donni’s ride-or-die tools, specially designed so you can get razor sharp wings, multi-dimensional eye looks, and softly flushed cheeks all in a cinch. Whether you want an ethereal wash of color or bold graphic look, the PRECISION EYELINER BRUSH and PYRAMID EYESHADOW BRUSH have you covered for any and every eye look. Try using WING MAGICIAN as the ultimate guide for even crisp wings, to outline a fierce cut crease, or as a shadow shield for easy clean up. Top off any look with sparkling gems, fierce studs or pearls using our curved ADORNMENT TWEEZERS, which make safe gem application a breeze.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_355x480_crop_center.png?v=1692576146 7179916083377-MODEL https://halfmagicbeauty.com/products/chromaddiction-eye-paint-liner https//halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_large.png?v=1694548201 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_355x480_crop_center.png?v=1694548201 7463921189041-MODEL https://halfmagicbeauty.com/products/chromaddiction-shimmer-fairies-are-real https//halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG-Copy_large.png?v=1695304616 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG-Copy_355x480_crop_center.png?v=1695304616 7449465127089-MODEL https://halfmagicbeauty.com/products/glitterpill-neptune-daddy https//halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_NEPTUNEDADDY_01_V3_km_9cf03c86-2070-4838-8fa6-a1d9fd2b0d1d_large.jpg?v=1679423059 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_NEPTUNEDADDY_01_V3_km_9cf03c86-2070-4838-8fa6-a1d9fd2b0d1d_355x480_crop_center.jpg?v=1679423059 7449173393585-MODEL https://halfmagicbeauty.com/products/chromaddiction-matte-off-the-deep-end https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONBURNITDOWN_1_large.png?v=1683578023 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints and shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONBURNITDOWN_1_355x480_crop_center.png?v=1683578023 7475181879473-MODEL https://halfmagicbeauty.com/products/glitterpill-microcosm-1 https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_7e8d4267-ee96-455d-ada6-30e711acac8a_large.jpg?v=1685569393 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_7e8d4267-ee96-455d-ada6-30e711acac8a_355x480_crop_center.jpg?v=1685569393 7449214124209-MODEL https://halfmagicbeauty.com/products/eyeshadow-singles-daydreamies https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_DAYDREAMIES_V3_1600X2160_da0fc611-abe5-4f0f-818f-571f6d545197_large.jpg?v=1679370017 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_DAYDREAMIES_V3_1600X2160_da0fc611-abe5-4f0f-818f-571f6d545197_355x480_crop_center.jpg?v=1679370017 7298407366833-MODEL https://halfmagicbeauty.com/products/magic-flik-liquid-eyeliner https//halfmagicbeauty.com/cdn/shop/files/Magicflik-viral-elle-popsugar_large.png?v=1702414598 An ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/Magicflik-viral-elle-popsugar_355x480_crop_center.png?v=1702414598 7179928469681-MODEL https://halfmagicbeauty.com/products/face-gems-iridescent-sparkle https//halfmagicbeauty.com/cdn/shop/files/FaceGemsIS_large.png?v=1689878394 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/FaceGemsIS_355x480_crop_center.png?v=1689878394 7179934040241-MODEL https://halfmagicbeauty.com/products/light-trap-duochrome-glow-powder https//halfmagicbeauty.com/cdn/shop/files/SpirituallyComplex-TZRAward_1_large.png?v=1702409062 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. 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Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/SERVINGSIREN_HOVERSIZE_355x480_crop_center.png?v=1684946251 7463919157425-MODEL https://halfmagicbeauty.com/products/chromaddiction-matte-laviwinkle https//halfmagicbeauty.com/cdn/shop/files/LAVIWINKLE_HOVERSIZE_large.png?v=1684946613 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/LAVIWINKLE_HOVERSIZE_355x480_crop_center.png?v=1684946613 7463920009393-MODEL https://halfmagicbeauty.com/products/chromaddiction-matte-10019 https//halfmagicbeauty.com/cdn/shop/files/FROGALINA_HOVERSIZE_large.png?v=1684946751 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/FROGALINA_HOVERSIZE_355x480_crop_center.png?v=1684946751 7463920500913-MODEL https://halfmagicbeauty.com/products/chromaddiction-matte-crown-plz https//halfmagicbeauty.com/cdn/shop/files/CROWNPLZ_HOVERSIZE_large.png?v=1684946661 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/CROWNPLZ_HOVERSIZE_355x480_crop_center.png?v=1684946661 7463921615025-MODEL https://halfmagicbeauty.com/products/copy-of-chromaddiction-shimmer-fairies-are-real https//halfmagicbeauty.com/cdn/shop/files/BABYBUNNYALLURETAG_14f1f2bb-fd50-4a7c-88bf-fb84692bad2b_large.png?v=1695304687 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/BABYBUNNYALLURETAG_14f1f2bb-fd50-4a7c-88bf-fb84692bad2b_355x480_crop_center.png?v=1695304687 7179939709105-MODEL https://halfmagicbeauty.com/products/mouth-cloud-soft-matte-lip-cream https//halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_large.jpg?v=1694448011 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_355x480_crop_center.jpg?v=1694448011 7179931484337-MODEL https://halfmagicbeauty.com/products/glitterpill-glitter-eye-paint-liner https//halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_large.jpg?v=1651078067 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_355x480_crop_center.jpg?v=1651078067 7179937972401-MODEL https://halfmagicbeauty.com/products/wing-magician https//halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_large.png?v=1702415810 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_355x480_crop_center.png?v=1702415810 7179921064113-MODEL https://halfmagicbeauty.com/products/chromaddiction-shimmer-eye-paint-liner-1 https//halfmagicbeauty.com/cdn/shop/files/ASMRALLURETAG_c36b6818-c641-4577-a864-13191c144d9c_large.png?v=1695304315 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/9_DSCF6344_VS_R8_e1515d74-285d-4c86-9394-b4753ec2e830_355x480_crop_center.jpg?v=1716567897 https://halfmagicbeauty.com/cdn/shop/files/ASMRALLURETAG_c36b6818-c641-4577-a864-13191c144d9c_355x480_crop_center.png?v=1695304315 7179932958897-MODEL https://halfmagicbeauty.com/products/liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/MAGICBROWNIELIPTRIKKIT_composite_km_large.jpg?v=1655162749 Our bestselling MAGIC BROWNIE LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now.  Our curated twist on Y2K lips is a magical rosy brown that seemingly transforms on lips and manages to flatter every skin tone?!!  Pair it with SCULPTITUDE 2-in-1 Longwear Lip Liner in  I’ll Pray for You (deep warm brown) for a statement-making tonal ombré,  I Have Needs (light peachy brown) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/MAGICBROWNIELIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162749 7179936071857-MODEL https://halfmagicbeauty.com/products/precision-eyeliner-brush https//halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_large.jpg?v=1650467161 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_355x480_crop_center.jpg?v=1650467161 7179936661681-MODEL https://halfmagicbeauty.com/products/adornment-tweezers https//halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS, FACE PEARLS, and FACE STUDS for easy and safe application. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_355x480_crop_center.jpg?v=1650308736 7214763049137-MODEL https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//halfmagicbeauty.com/cdn/shop/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://halfmagicbeauty.com/cdn/shop/products/CloudsModel3_km_355x480_crop_center.jpg?v=1652764472 https://halfmagicbeauty.com/cdn/shop/products/holographicclouds_silverclouds_km_355x480_crop_center.jpg?v=1651515301 7179923095729-MODEL https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//halfmagicbeauty.com/cdn/shop/files/DewLock_large.png?v=1702412440 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://halfmagicbeauty.com/cdn/shop/products/13_ECP25637_VS_R2_355x480_crop_center.jpg?v=1702412440 https://halfmagicbeauty.com/cdn/shop/files/DewLock_355x480_crop_center.png?v=1702412440 7209427271857-MODEL https://halfmagicbeauty.com/products/angel-rave-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/ANGELRAVELIPTRIKKIT_composite_km_large.jpg?v=1655161519 Our original ANGEL RAVE LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Dare to dream in lilac violet with sky blue and hot pink accents or re-create this iconic lip look from our HALF MAGIC film Featuring MOUTH CLOUD Soft Matte Lip Cream in Angel Rave, with a hit of Honestly, Yes and a halo of Don't Be Confused. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ANGELRAVELIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655161519 7179925815473-MODEL https://halfmagicbeauty.com/products/face-gems https//halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_large.png?v=1690421117 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://halfmagicbeauty.com/cdn/shop/products/IMG_0065_355x480_crop_center.jpg?v=1690421117 https://halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_355x480_crop_center.png?v=1690421117 7179941642417-MODEL https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//halfmagicbeauty.com/cdn/shop/products/220406_SCULPTITUDE_1263_OPEN_05_UP_ATEM_BIZPLAN_large.jpg?v=1706477399 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade.   https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220406_SCULPTITUDE_1263_OPEN_05_UP_ATEM_BIZPLAN_355x480_crop_center.jpg?v=1706477399 7240424587441-MODEL https://halfmagicbeauty.com/products/mr-chic-y-pants-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_large.jpg?v=1655162926 When you want understatement to actually make a statement, pair the warm beige of Mr. Chic-y Pants MOUTH CLOUD Soft Matte Lip Cream with a light peachy pink or terracotta shaded SCULPTITUDE 2-in-1 Longwear Lip Liner.  This guided foray into subtle ombrés and custom shade mixing speaks for itself.  As your lips luxuriate in soft velvet, they'll be silently turning heads...     https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162926 7240423833777-MODEL https://halfmagicbeauty.com/products/edwards-fantasy-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_large.jpg?v=1655162059 Pair saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the classic red wine of MOUTH CLOUD Soft Matte Lip Cream in Edward's Fantasy with SCULPTITUDE 2-in-1 Longwear Lip Liner in burgundy plum and cherry red tones. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162059 7179896815793-MODEL https://halfmagicbeauty.com/products/makeup-bag https//halfmagicbeauty.com/cdn/shop/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220406_MAKEUP_BAG_1214_HERO_km_355x480_crop_center.jpg?v=1650341538 7214765899953-MODEL https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-spiked https//halfmagicbeauty.com/cdn/shop/products/holographicspikes_blackspikes_km_large.jpg?v=1651515816 2 sheets of Spikey designs that serve up graphic eyelash energy. https://halfmagicbeauty.com/cdn/shop/products/NewHeader_km_355x480_crop_center.jpg?v=1652764481 https://halfmagicbeauty.com/cdn/shop/products/holographicspikes_blackspikes_km_355x480_crop_center.jpg?v=1651515816 7240425013425-MODEL https://halfmagicbeauty.com/products/spicy-queen-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/SPICYQUEENLIPTRIKKIT_composite_km_large.jpg?v=1655162827 Our SPICY QUEEN LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into tonal ombrés and custom shade mixing, this kit pairs the brick orange of MOUTH CLOUD Soft Matte Lip Cream in Spicy Queen with SCULPTITUDE 2-in-1 Longwear Lip Liner in light peach and brick tones.   https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/SPICYQUEENLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162827 7240423014577-MODEL https://halfmagicbeauty.com/products/house-wife-dreamz-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_large.jpg?v=1655162472 Unforgettable lips pleeez.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Amplify our MOUTH CLOUD Soft Matte Lip Cream in House Wife Dreamz (Neon Coral) with SCULPTITUDE 2-in-1 Longwear Lip Liner in deep coral and orange tones. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162472 7239223017649-MODEL https://halfmagicbeauty.com/products/invoice-attached-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_large.jpg?v=1655162662 Boardroom lips have arrived, HALF MAGIC style.  Pair MOUTH CLOUD Soft Matte Lip Cream in Invoice Attached (neon hot pink) with a guided foray into custom shade mixing.  Choose SCULPTITUDE 2-in-1 Longwear Lip Liner in Biz Plan (fuchsia) or Up & At 'Em (magenta).  Nail that next meeting while your lips bask in velvety soft victory. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162662 7214764327089-MODEL https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//halfmagicbeauty.com/cdn/shop/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://halfmagicbeauty.com/cdn/shop/products/Eyelectric_CloudsModels_2_km_355x480_crop_center.jpg?v=1652764462 https://halfmagicbeauty.com/cdn/shop/products/holographiclightning_blacklightning_km_355x480_crop_center.jpg?v=1651515157 7302012043441-MODEL https://halfmagicbeauty.com/products/the-necessities-set https//halfmagicbeauty.com/cdn/shop/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS FACE PEARLS, and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/23728BF7-9A57-4297-825D-8ACCE8D51960_355x480_crop_center.jpg?v=1664295975 7240425406641-MODEL https://halfmagicbeauty.com/products/self-help-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/SELFHELPLIPTRIKKIT_composite_km_large.jpg?v=1655163054 Can't decide between true red, orange red, or blue red?  Our SELF HELP LIPTRIK KIT lets you have them all.  Pair saturated colors with addictively velvety textures to create every red lip your heart desires.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the MOUTH CLOUD Soft Matte Lip Cream in Self Help with orange red and blue red accents.   https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/SELFHELPLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655163054 7240425799857-MODEL https://halfmagicbeauty.com/products/excuse-me-sir-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/EXCUSEMESIRLIPTRIKKIT_composite_km_large.jpg?v=1655161395 Learn how to rock a blue lip with our guided foray into lip halos and custom shade mixing.  Pair bold cobalt blue MOUTH CLOUD Soft Matte Lip Cream (Excuse Me Sir) with SCULPTITUDE 2-in-1 Longwear Lip Liner in violet for an instantly edgy femme take, or electric blue for a pop of playful color.  An endless number of customizable looks await. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/EXCUSEMESIRLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655161395 7321958514865-MODEL https://halfmagicbeauty.com/products/flik-off-set https//halfmagicbeauty.com/cdn/shop/files/FLikOff-TodayShowSeal_large.png?v=1702412070 This set is the perfect wing woman for all your winged looks! Our new MAGIC FLIK LIQUID EYELINER paired with WING MAGICIAN will help you get the most crisp, sharp lines AND the most snatched wings. Flip the Wing Magician around to achieve your perfect wing angle and use the unique paddle shaped tip of Magic Flik to achieve both the thinnest and thickest of lines. The ideal product pairing to help you fiercely flik-off! https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/FLikOff-TodayShowSeal_355x480_crop_center.png?v=1702412070 7321955336369-MODEL https://halfmagicbeauty.com/products/dynamic-duo-set https//halfmagicbeauty.com/cdn/shop/files/BLUSHINGLIZARDDYNAMICDUO_large.png?v=1715371587 Dominate your eye looks with this dynamic duo. Our PYRAMID EYESHADOW BRUSH paired with our velvety eyeshadow is all you need to create a simple and fresh eye look. Snag your favorite eyeshadow color and simply use one of the flat edges of the brush to swipe an all over wash of color on the lid or use the pointed tip of the brush for an inner highlight or smoky wing moment. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/BLUSHINGLIZARDDYNAMICDUO_355x480_crop_center.png?v=1715371587 7321954975921-MODEL https://halfmagicbeauty.com/products/create-a-palette-set-1 https//halfmagicbeauty.com/cdn/shop/products/ASW22058-fall-bundle-create-a-palette_large.jpg?v=1664453076 Can’t decide on your favorite shade? No need – we have you covered with an eye shadow for every day of the week! This starter palette set includes our “FOREVER” PALETTE and all 7 EYESHADOW SINGLES for an endless amount of possibilities and looks. Add in your favorite highlighters and shadows (not just ours!) and create a little family so all your favorites can live happily together in a forever home. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW22058-fall-bundle-create-a-palette_355x480_crop_center.jpg?v=1664453076 7319093444785-MODEL https://halfmagicbeauty.com/products/the-forever-palette-paper-palette https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_large.jpg?v=1663962771 A recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_355x480_crop_center.jpg?v=1663962771 7298398716081-MODEL https://halfmagicbeauty.com/products/pyramid-eyeshadow-brush https//halfmagicbeauty.com/cdn/shop/files/PyramidAllureSeal_large.png?v=1702412694 A three-dimensional brush for equally multidimensional looks. Sporting a uniquely tapered pyramidal brush head, this brush is perfect for contouring creases and blending out smokey wings. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/PyramidAllureSeal_355x480_crop_center.png?v=1702412694 7378310496433-MODEL https://halfmagicbeauty.com/products/digital-gift-card https//halfmagicbeauty.com/cdn/shop/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_large.jpg?v=1668459489 Give the gift of creative expression with Half Magic's Digital Gift Card!  Please note that all Gift Cards are final sale, non-transferable, and not eligible for sitewide sales. Have questions? Feel free to email us at customer@halfmagicbeauty.com. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_355x480_crop_center.jpg?v=1668459489 7380413350065-MODEL https://halfmagicbeauty.com/products/makeup-bag-no-2 https//halfmagicbeauty.com/cdn/shop/products/Copyof220624_Bag_0525_HERO_V1_resized_large.jpg?v=1669222588 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/Copyof220624_Bag_0525_HERO_V1_resized_355x480_crop_center.jpg?v=1669222588 7399768129713-MODEL https://halfmagicbeauty.com/products/cheek-fluff https//halfmagicbeauty.com/cdn/shop/files/Don_tBeADollSelfAward_large.png?v=1702410591 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in five dreamy mattes. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/Don_tBeADollSelfAward_355x480_crop_center.png?v=1702410591 7399772946609-MODEL https://halfmagicbeauty.com/products/baby-paw-blush-brush https//halfmagicbeauty.com/cdn/shop/products/221121_BRUSH_V2_1600X2160_2_large.jpg?v=1676331510 An ultra-plush blush brush designed to mimic the shape of a "baby paw" for the smoothest, most airbrushed color application. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/221121_BRUSH_V2_1600X2160_2_355x480_crop_center.jpg?v=1676331510 7399773405361-MODEL https://halfmagicbeauty.com/products/face-pearls https//halfmagicbeauty.com/cdn/shop/files/FacePearls_large.png?v=1694018434 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/FacePearls_355x480_crop_center.png?v=1694018434 7406235943089-MODEL https://halfmagicbeauty.com/products/blush-besties-set https//halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-magic-brownie_large.jpg?v=1683122650 Achieve the dreamiest flush with this cheeky duo. Our CHEEK FLUFF Soft Blur Blush with our BABY PAW Blush Brush is all you need to create effortless soft and diffused color.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-magic-brownie_355x480_crop_center.jpg?v=1683122650 7416596627633-MODEL https://halfmagicbeauty.com/products/pro-chromaddiction-shimmer-eye-paint-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08_large.jpg?v=1674686685 Stock up your kit with a value set of all of our Chromaddiction Shimmer shades! Get all 4 intensely saturated shimmer eye paint and liners, for all-over color or a delicate fairy wing. These 4 ethereal colors catch light from every direction. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08_355x480_crop_center.jpg?v=1674686685