7298407366833-MODEL MAGIC FLIK https://halfmagicbeauty.com/products/magic-flik-liquid-eyeliner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Magic_Flik_0386_HERO_01_V3_1600X2160_7a187455-99ff-4052-8619-044162bdf7c2_large.jpg?v=1663960565 An ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Magic_Flik_0386_HERO_01_V3_1600X2160_7a187455-99ff-4052-8619-044162bdf7c2_355x480_crop_center.jpg?v=1663960565 7179931484337-MODEL GLITTERPILL https://halfmagicbeauty.com/products/glitterpill-glitter-eye-paint-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_large.jpg?v=1651078067 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in 4 hyper-reflective shades to amplify your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/3_DSCF5589_VS_R8_355x480_crop_center.jpg?v=1650420111 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_355x480_crop_center.jpg?v=1651078067 7179916083377-MODEL CHROMADDICTION MATTE https://halfmagicbeauty.com/products/chromaddiction-eye-paint-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22072-chomeaddiction-composite_large.jpg?v=1669439044 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in 5 bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/7_DSCF4576_VS_R2_355x480_crop_center.jpg?v=1669063294 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22072-chomeaddiction-composite_355x480_crop_center.jpg?v=1669439044 7179937972401-MODEL WING MAGICIAN https://halfmagicbeauty.com/products/wing-magician https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_WING_MAGICIAN_2250_km_large.jpg?v=1650321022 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/5_ECP25530_VS_R4_b8324b0c-9483-42df-8c74-9d1c2a57df74_355x480_crop_center.jpg?v=1651156918 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_WING_MAGICIAN_2250_km_355x480_crop_center.jpg?v=1650321022 7179921064113-MODEL CHROMADDICTION SHIMMER https://halfmagicbeauty.com/products/chromaddiction-shimmer-eye-paint-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_SHIMMER_0055_GOLD_COMPOSITE_km_large.jpg?v=1665801396 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in 4 ethereal colors that catch light from every direction. ASMR is back in stock! https://cdn.shopify.com/s/files/1/0608/3464/4145/products/9_DSCF6344_VS_R8_e1515d74-285d-4c86-9394-b4753ec2e830_355x480_crop_center.jpg?v=1651251971 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_CHROMEADDICTION_SHIMMER_0055_GOLD_COMPOSITE_km_355x480_crop_center.jpg?v=1665801396 7179928469681-MODEL FACE GEMS https://halfmagicbeauty.com/products/face-studs https//cdn.shopify.com/s/files/1/0608/3464/4145/products/DB3D81DB-946B-4DE9-BEC9-CF8439859481_0661174f-a8f5-4458-b485-e1d8912ec7c9_large.jpg?v=1664296165 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/8_ECP25590_VS_R5_4d329651-13a9-4bba-a23a-a80c07150d0b_355x480_crop_center.jpg?v=1664296165 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/DB3D81DB-946B-4DE9-BEC9-CF8439859481_0661174f-a8f5-4458-b485-e1d8912ec7c9_355x480_crop_center.jpg?v=1664296165 7179932958897-MODEL MAGIC BROWNIE LIPTRIK KIT https://halfmagicbeauty.com/products/liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/MAGICBROWNIELIPTRIKKIT_composite_km_large.jpg?v=1655162749 Our bestselling MAGIC BROWNIE LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now.  Our curated twist on Y2K lips is a magical rosy brown that seemingly transforms on lips and manages to flatter every skin tone?!!  Pair it with SCULPTITUDE 2-in-1 Longwear Lip Liner in  I’ll Pray for You (deep warm brown) for a statement-making tonal ombré,  I Have Needs (light peachy brown) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/MAGICBROWNIELIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162749 7179934040241-MODEL LIGHT TRAP https://halfmagicbeauty.com/products/light-trap-duochrome-glow-powder https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_large.jpg?v=1650591146 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/9_DSCF6344_VS_R8_089f7ddc-c80c-4bfe-9bcf-5864940dec75_355x480_crop_center.jpg?v=1651252960 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_355x480_crop_center.jpg?v=1650591146 7179936071857-MODEL PRECISION EYELINER BRUSH https://halfmagicbeauty.com/products/precision-eyeliner-brush https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_large.jpg?v=1650467161 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/3_DSCF5589_VS_R8copy_30b15c0d-9b3a-4418-b3e9-119f66deade2_355x480_crop_center.jpg?v=1651157164 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_355x480_crop_center.jpg?v=1650467161 7179936661681-MODEL ADORNMENT TWEEZERS https://halfmagicbeauty.com/products/adornment-tweezers https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS and FACE STUDS for easy and safe application.   https://cdn.shopify.com/s/files/1/0608/3464/4145/products/11_DSCF5088_VS_R4_355x480_crop_center.jpg?v=1650329561 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_TWEEZERS_0133_01_km_355x480_crop_center.jpg?v=1650308736 7214763049137-MODEL DONNI x FACE LACE DECAL SET: Head in the Clouds https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/CloudsModel3_km_355x480_crop_center.jpg?v=1652764472 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/holographicclouds_silverclouds_km_355x480_crop_center.jpg?v=1651515301 7179939709105-MODEL MOUTH CLOUD https://halfmagicbeauty.com/products/mouth-cloud-soft-matte-lip-cream https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_large.jpg?v=1660664041 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_355x480_crop_center.jpg?v=1660664041 7179923095729-MODEL DEW LOCK https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_DEWLOCK_0083_01_km_large.jpg?v=1650145640 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/13_ECP25637_VS_R2_355x480_crop_center.jpg?v=1651002772 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_DEWLOCK_0083_01_km_355x480_crop_center.jpg?v=1650145640 7230188355761-MODEL FLY WITH ME SET https://halfmagicbeauty.com/products/get-the-look-fly-with-me https//cdn.shopify.com/s/files/1/0608/3464/4145/products/FLY_WITH_ME_composite_km_large.jpg?v=1674001418 Fly away in full color with the quickest, easiest, winged eye looks. This set includes Donni’s specially designed tools to get those razor sharp wings with 24-hour wear. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/FLY_WITH_ME_composite_km_355x480_crop_center.jpg?v=1674001418 7209427271857-MODEL ANGEL RAVE LIPTRIK KIT https://halfmagicbeauty.com/products/angel-rave-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ANGELRAVELIPTRIKKIT_composite_km_large.jpg?v=1655161519 Our original ANGEL RAVE LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Dare to dream in lilac violet with sky blue and hot pink accents or re-create this iconic lip look from our HALF MAGIC film Featuring MOUTH CLOUD Soft Matte Lip Cream in Angel Rave, with a hit of Honestly, Yes and a halo of Don't Be Confused. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ANGELRAVELIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655161519 7179925815473-MODEL FACE STUDS https://halfmagicbeauty.com/products/face-gems https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_FACEGEMS_5418_METALLICSTUDS_02_km_526a4b9b-62a8-43e1-bec9-0a97c60697d7_large.jpg?v=1651017115 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/IMG_0065_355x480_crop_center.jpg?v=1652764311 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_FACEGEMS_5418_METALLICSTUDS_02_km_526a4b9b-62a8-43e1-bec9-0a97c60697d7_355x480_crop_center.jpg?v=1651017115 7179941642417-MODEL SCULPTITUDE https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_SCULPTITUDE_1263_OPEN_01_IHAVENEEDS_ILLPRAYFORYOU_large.jpg?v=1660664250 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade.   https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_SCULPTITUDE_1263_OPEN_01_IHAVENEEDS_ILLPRAYFORYOU_355x480_crop_center.jpg?v=1660664250 7240424587441-MODEL MR. CHIC-Y PANTS LIPTRIK KIT https://halfmagicbeauty.com/products/mr-chic-y-pants-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_large.jpg?v=1655162926 When you want understatement to actually make a statement, pair the warm beige of Mr. Chic-y Pants MOUTH CLOUD Soft Matte Lip Cream with a light peachy pink or terracotta shaded SCULPTITUDE 2-in-1 Longwear Lip Liner.  This guided foray into subtle ombrés and custom shade mixing speaks for itself.  As your lips luxuriate in soft velvet, they'll be silently turning heads...     https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162926 7240423833777-MODEL EDWARD'S FANTASY LIPTRIK KIT https://halfmagicbeauty.com/products/edwards-fantasy-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_large.jpg?v=1655162059 Pair saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the classic red wine of MOUTH CLOUD Soft Matte Lip Cream in Edward's Fantasy with SCULPTITUDE 2-in-1 Longwear Lip Liner in burgundy plum and cherry red tones. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162059 7179896815793-MODEL MAKEUP BAG No. 1 https://halfmagicbeauty.com/products/makeup-bag https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_MAKEUP_BAG_1214_HERO_km_355x480_crop_center.jpg?v=1650341538 7214765899953-MODEL DONNI x FACELACE DECAL SET: Spiked! https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-spiked https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographicspikes_blackspikes_km_large.jpg?v=1651515816 2 sheets of Spikey designs that serve up graphic eyelash energy. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/NewHeader_km_355x480_crop_center.jpg?v=1652764481 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/holographicspikes_blackspikes_km_355x480_crop_center.jpg?v=1651515816 7240425013425-MODEL SPICY QUEEN LIPTRIK KIT https://halfmagicbeauty.com/products/spicy-queen-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/SPICYQUEENLIPTRIKKIT_composite_km_large.jpg?v=1655162827 Our SPICY QUEEN LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into tonal ombrés and custom shade mixing, this kit pairs the brick orange of MOUTH CLOUD Soft Matte Lip Cream in Spicy Queen with SCULPTITUDE 2-in-1 Longwear Lip Liner in light peach and brick tones.   https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/SPICYQUEENLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162827 7179911004337-MODEL HAIR PINS 4 pc Set https://halfmagicbeauty.com/products/hair-pin-half-magic-4-pc-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_HAIRCLIPS_0083_CHROMEHERO_V2_km_large.jpg?v=1650320970 Limited edition HALF MAGIC hair pins to style your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/8_ECP25590_VS_R5_355x480_crop_center.jpg?v=1650326252 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/220406_HAIRCLIPS_0083_CHROMEHERO_V2_km_355x480_crop_center.jpg?v=1650320970 7240423014577-MODEL HOUSE WIFE DREAMZ LIPTRIK KIT https://halfmagicbeauty.com/products/house-wife-dreamz-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_large.jpg?v=1655162472 Unforgettable lips pleeez.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Amplify our MOUTH CLOUD Soft Matte Lip Cream in House Wife Dreamz (Neon Coral) with SCULPTITUDE 2-in-1 Longwear Lip Liner in deep coral and orange tones. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162472 7216261660849-MODEL FLYING SAUCER SET https://halfmagicbeauty.com/products/get-the-look-flying-saucer https//cdn.shopify.com/s/files/1/0608/3464/4145/products/FLYING_SAUCER_Composite_km_large.jpg?v=1674000912 An otherworldy collection of bold eye paints and rhinestones, curated for your most ethereal looks. Features sky-blue and alien-green mattes, a galactic blue-purple shimmer, and neon face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/dominique_km_355x480_crop_center.jpg?v=1674000912 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/FLYING_SAUCER_Composite_km_355x480_crop_center.jpg?v=1674000912 7239223017649-MODEL INVOICE ATTACHED LIPTRIK KIT https://halfmagicbeauty.com/products/invoice-attached-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_large.jpg?v=1655162662 Boardroom lips have arrived, HALF MAGIC style.  Pair MOUTH CLOUD Soft Matte Lip Cream in Invoice Attached (neon hot pink) with a guided foray into custom shade mixing.  Choose SCULPTITUDE 2-in-1 Longwear Lip Liner in Biz Plan (fuchsia) or Up & At 'Em (magenta).  Nail that next meeting while your lips bask in velvety soft victory. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655162662 7214764327089-MODEL DONNI x FACE LACE DECAL SET: Eye-lectric https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//cdn.shopify.com/s/files/1/0608/3464/4145/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Eyelectric_CloudsModels_2_km_355x480_crop_center.jpg?v=1652764462 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/holographiclightning_blacklightning_km_355x480_crop_center.jpg?v=1651515157 7302012043441-MODEL THE NECESSITIES SET https://halfmagicbeauty.com/products/the-necessities-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/23728BF7-9A57-4297-825D-8ACCE8D51960_355x480_crop_center.jpg?v=1664295975 7240425406641-MODEL SELF HELP LIPTRIK KIT https://halfmagicbeauty.com/products/self-help-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/SELFHELPLIPTRIKKIT_composite_km_large.jpg?v=1655163054 Can't decide between true red, orange red, or blue red?  Our SELF HELP LIPTRIK KIT lets you have them all.  Pair saturated colors with addictively velvety textures to create every red lip your heart desires.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the MOUTH CLOUD Soft Matte Lip Cream in Self Help with orange red and blue red accents.   https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/SELFHELPLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655163054 7240425799857-MODEL EXCUSE ME SIR LIPTRIK KIT https://halfmagicbeauty.com/products/excuse-me-sir-liptrik-kit https//cdn.shopify.com/s/files/1/0608/3464/4145/products/EXCUSEMESIRLIPTRIKKIT_composite_km_large.jpg?v=1655161395 Learn how to rock a blue lip with our guided foray into lip halos and custom shade mixing.  Pair bold cobalt blue MOUTH CLOUD Soft Matte Lip Cream (Excuse Me Sir) with SCULPTITUDE 2-in-1 Longwear Lip Liner in violet for an instantly edgy femme take, or electric blue for a pop of playful color.  An endless number of customizable looks await. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/EXCUSEMESIRLIPTRIKKIT_composite_km_355x480_crop_center.jpg?v=1655161395 7215319122097-MODEL NEON BABY DOLL SET https://halfmagicbeauty.com/products/get-the-look-flame-resistant https//cdn.shopify.com/s/files/1/0608/3464/4145/products/NEON_BABY_DOLL_composite_large.jpg?v=1674001938 An angelic collection of eye paints and rhinestones in our sweetest shades, curated for that neon-girl-next-door look. Features pink and gold shimmers, a warm coral matte, and neon face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/8_ECP25590_VS_R5copy_568fb1c8-dd7a-427b-b99a-2237abaabd1b_355x480_crop_center.jpg?v=1674001938 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/NEON_BABY_DOLL_composite_355x480_crop_center.jpg?v=1674001938 7212694503601-MODEL CARNIVAL QUEENIE SET https://halfmagicbeauty.com/products/get-the-look-carnival-queenie https//cdn.shopify.com/s/files/1/0608/3464/4145/products/CARNIVAL_QUEENIE_full_composite_km_large.jpg?v=1674001870 The collection your eyes would find at the end of the rainbow! This look features every shade of our eye paints and liners as well as our magically iridescent face gems. https://cdn.shopify.com/s/files/1/0608/3464/4145/products/9_DSCF6344_VS_R8_km_355x480_crop_center.jpg?v=1674001870 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/CARNIVAL_QUEENIE_full_composite_km_355x480_crop_center.jpg?v=1674001870 7230854660273-MODEL BURN IT DOWN SET https://halfmagicbeauty.com/products/burn-it-down-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/BURN_IT_DOWN_composite_km_large.jpg?v=1674001474 Bring the heat with this red hot look featuring our deeply rich CHROMADDICTION MATTE in Burn It Down outlined with a strikingly shimmery copper. Use our PRECISION EYELINER BRUSH to create your best flames and go for the ultimate glow with our violet highlighter.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/BURN_IT_DOWN_composite_km_355x480_crop_center.jpg?v=1674001474 7302008897713-MODEL GEMS + STUDS TRIAL SET https://halfmagicbeauty.com/products/gems-studs-trial-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/8B9A8135-D6E6-4F7E-B643-1A6307A50F94_large.jpg?v=1664296234 This ultimate adornments set includes something for every look and mood: sparkle, color and shine. All of our gems and studs contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/8B9A8135-D6E6-4F7E-B643-1A6307A50F94_355x480_crop_center.jpg?v=1664296234 7302011257009-MODEL ENDLESS SPARKLE VALUE SET https://halfmagicbeauty.com/products/endless-sparkle-value-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/CA1904B8-805A-4C3D-89B0-DFD030706828_large.jpg?v=1664296090 Snag a 3-pack of our best-selling Allure Best of Beauty award-winning FACE GEMS in Iridescent Sparkle—for the ultimate sparkle and value! These gems are the perfect complement to any look- from the most soft and delicate to the most bold and colorful. The multi-faceted shape reflects light from all angles for the perfect twinkle. Gem application has also never been easier – the hypoallergenic, medical-grade self-adhesive will have you sparkling all day and night. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/CA1904B8-805A-4C3D-89B0-DFD030706828_355x480_crop_center.jpg?v=1664296090 7302022135985-MODEL PRECIOUS GEMS SET https://halfmagicbeauty.com/products/precious-gems-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22054-shot-5.2-precious-gems_1_large.jpg?v=1674000482 A soft and dreamy collection of pretty pinks, iridescent sparkle and rosy, brown lips. This look features three of our best-sellers and beloved favorites—our creamy matte eye paint in Wild Caught, our velvety smooth MOUTH CLOUD in Magic Brownie and our award-wining, delicate iridescent face gems for a magical sparkle. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22054-shot-5.2-precious-gems_1_355x480_crop_center.jpg?v=1674000482 7321960317105-MODEL CHROMECORE SET https://halfmagicbeauty.com/products/chromecore-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-chromecore_large.jpg?v=1670276381 Take a break from the cottage-core moment into Chromecore. This set is reminiscent of the classic fall colors, but with a metallic twist that will have your eyes glistening like your favorite cozy fall candle. The set also includes our new MAGIC FLIK LIQUID EYELINER, perfect for adding dimension and any finishing touches to your chrome-plated look. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-chromecore_355x480_crop_center.jpg?v=1670276381 7321959432369-MODEL SPICY ROBOT SET https://halfmagicbeauty.com/products/spicy-robot-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-spicy-robot_large.jpg?v=1670276450 Become Mr. Roboto’s girl crush with this set, which includes all the rich romantic hues. Achieve a delicate monochromatic look with our lilac crystal shimmer EYESHADOW SINGLE in Pretty Robot and the dreamy violet hues of LIGHT TRAP in Spiritually Complex. Top off your look with a rich pumpkin lip, fierce black eyeliner and FACE GEMS in Iridescent Sparkle to add boldness, depth and an ethereal twinkle. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-spicy-robot_355x480_crop_center.jpg?v=1670276450 7321958514865-MODEL FLIK-OFF SET https://halfmagicbeauty.com/products/flik-off-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-flick-off_large.jpg?v=1664452867 This set is the perfect wing woman for all your winged looks! Our new MAGIC FLIK LIQUID EYELINER paired with WING MAGICIAN will help you get the most crisp, sharp lines AND the most snatched wings. Flip the Wing Magician around to achieve your perfect wing angle and use the unique paddle shaped tip of Magic Flik to achieve both the thinnest and thickest of lines. The ideal product pairing to help you fiercely flik-off! https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-flick-off_355x480_crop_center.jpg?v=1664452867 7321955336369-MODEL DYNAMIC DUO SET https://halfmagicbeauty.com/products/dynamic-duo-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-dynamic-duo-daydreamies_48d692ca-0581-4260-aa7c-e50d94f9406c_large.jpg?v=1664480585 Dominate your eye looks with this dynamic duo. Our PYRAMID EYESHADOW BRUSH paired with our velvety eyeshadow is all you need to create a simple and fresh eye look. Snag your favorite eyeshadow color and simply use one of the flat edges of the brush to swipe an all over wash of color on the lid or use the pointed tip of the brush for an inner highlight or smoky wing moment. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-dynamic-duo-daydreamies_48d692ca-0581-4260-aa7c-e50d94f9406c_355x480_crop_center.jpg?v=1664480585 7321954975921-MODEL CREATE-A-PALETTE SET https://halfmagicbeauty.com/products/create-a-palette-set-1 https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-create-a-palette_large.jpg?v=1664453076 Can’t decide on your favorite shade? No need – we have you covered with an eye shadow for every day of the week! This starter palette set includes our “FOREVER” PALETTE and all 7 EYESHADOW SINGLES for an endless amount of possibilities and looks. Add in your favorite highlighters and shadows (not just ours!) and create a little family so all your favorites can live happily together in a forever home. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22058-fall-bundle-create-a-palette_355x480_crop_center.jpg?v=1664453076 7319093444785-MODEL THE "FOREVER" PALETTE https://halfmagicbeauty.com/products/the-forever-palette-paper-palette https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_large.jpg?v=1663962771 A recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_355x480_crop_center.jpg?v=1663962771 7298398716081-MODEL PYRAMID EYESHADOW BRUSH https://halfmagicbeauty.com/products/pyramid-eyeshadow-brush https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Eyeshadow_Brush_0341_V1_1600X2160_293ef256-29ac-4923-9597-fbbda499a954_large.jpg?v=1663962317 A three-dimensional brush for equally multidimensional looks. Sports a uniqulely tapered pyramidal brush head, perfect for contouring creases and blending out smokey wings. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_Eyeshadow_Brush_0341_V1_1600X2160_293ef256-29ac-4923-9597-fbbda499a954_355x480_crop_center.jpg?v=1663962317 7191197647025-MODEL EYESHADOW SINGLES https://halfmagicbeauty.com/products/eyeshadow-singles https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_EyeShadow_Single_OPEN_ELVIN-THINGS_V5_1600X2160_57278fd6-dbc6-42a9-80ad-8014dca709a1_large.jpg?v=1674173125 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Copy-of-220624_EyeShadow_Single_OPEN_ELVIN-THINGS_V5_1600X2160_57278fd6-dbc6-42a9-80ad-8014dca709a1_355x480_crop_center.jpg?v=1674173125 7323425800369-MODEL DAYDREAMIES QUAD https://halfmagicbeauty.com/products/daydreamies-quad https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22053-half-magic-fall-campaign-Daydreamies-Quad_1600X2160_7a5d38a1-b67f-47e5-84e1-3eaa8e222009_large.jpg?v=1673999224 This eyeshadow “quad” will have you daydreaming in color. Layer soft pastels and cool hues together to create the ultimate grunge fairy look. Mix and match our crystal shimmer shades in Pretty Robot and Elvin Things with our silky sky-blue matte in Daydreamies to achieve a magical colorscape. Our glossy metallic shade in Wet Pebble serves as the perfect accent color for a smoky wing or moody lashline. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22053-half-magic-fall-campaign-Daydreamies-Quad_1600X2160_7a5d38a1-b67f-47e5-84e1-3eaa8e222009_355x480_crop_center.jpg?v=1673999224 7323426717873-MODEL CHEEKY EYES QUAD https://halfmagicbeauty.com/products/cheeky-eyes-quad https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22053-half-magic-fall-campaign-set-Cheeky-Eyes-Quad_1600X2160_a3b1adcf-8f85-4820-ba41-a78f44b548cf_large.jpg?v=1674000832 The perfect “quad” for creating whimsical sunset eyes, complete with rich warm hues and all three of our velvety eyeshadow textures- crystal shimmers, silky mattes, and glossy metallics. Test out Donni’s hot tip and use shade Pretty Robot as both an inner corner and cheekbone highlight for a unicorn-like glow. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22053-half-magic-fall-campaign-set-Cheeky-Eyes-Quad_1600X2160_a3b1adcf-8f85-4820-ba41-a78f44b548cf_355x480_crop_center.jpg?v=1674000832 7354383990961-MODEL HALF MAGIC, HALF CLASSIC SET https://halfmagicbeauty.com/products/half-magic-half-classic-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Copyof220624_HALFMAGIC_BUNDLE_V2_large.jpg?v=1666967551 Donni Davy’s fresh take on the must-have products for this season’s festivities, featuring a new limited-edition shade of CHROMADDICTION MATTE in Off the Deep End for a striking blue twist on traditional holiday glam. Complete the look with a classic red lip and twinkling face gems that will last all night. All these goodies are tucked away in a collectible makeup bag designed by Brooklyn artist, Sara Rabin, making it the perfect gift or on-the-go pouch. At Half Magic, we want everyone to have some extra sparkle this holiday season, and are excited to offer extra-special pricing on our limited edition holiday sets. Holiday sets are excluded from additional sitewide discounts. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Copyof220624_HALFMAGIC_BUNDLE_V2_355x480_crop_center.jpg?v=1666967551 7354384416945-MODEL NEPTUNE DADDY SPECIAL SET https://halfmagicbeauty.com/products/neptune-daddy-special-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22050-half-magic-neptune-daddy-composite_large.jpg?v=1666965930 The ultimate deep blue, monochromatic set. Our new limited-edition shade of CHROMADDICTION MATTE in Off the Deep End and mesmerizing GLITTERPILL in Neptune Daddy will have you twinkling like a cozy winter night. Adorn your look with our metallic FACE STUDS for a bold twist and pop all your goodies in our limited-edition chartreuse makeup pouch, perfect for on-the-go glam touchups. At Half Magic, we want everyone to have some extra sparkle this holiday season, and are excited to offer extra-special pricing on our limited edition holiday sets. Holiday sets are excluded from additional sitewide discounts. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22050-half-magic-neptune-daddy-composite_355x480_crop_center.jpg?v=1666965930 7354384875697-MODEL RELIGIOUS EXPERIENCE SET https://halfmagicbeauty.com/products/religious-experience-set https//cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22050-half-magic-religious-experince-composite_large.jpg?v=1666966436 Transcend your next look with this heavenly duo, housed in a limited-edition chartreuse makeup pouch. Our two best-selling sparklers – CHROMADDICTION SHIMMER in A.S.M.R. and FACE GEMS in Iridescent Sparkle – are perfect for creating a show-stopping standalone look or the finishing touch to any holiday glam. At Half Magic, we want everyone to have some extra sparkle this holiday season, and are excited to offer extra-special pricing on our limited edition holiday sets. Holiday sets are excluded from additional sitewide discounts. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/ASW22050-half-magic-religious-experince-composite_355x480_crop_center.jpg?v=1666966436 7378310496433-MODEL Half Magic Digital Gift Card https://halfmagicbeauty.com/products/cassie-test-digital-gift-card https//cdn.shopify.com/s/files/1/0608/3464/4145/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_large.jpg?v=1668459489 Give the gift of creative expression with Half Magic's Digital Gift Card!  Please note that all Gift Cards are final sale, non-transferable, and not eligible for sitewide sales. Have questions? Feel free to email us at customer@halfmagicbeauty.com. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://cdn.shopify.com/s/files/1/0608/3464/4145/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_355x480_crop_center.jpg?v=1668459489