7504920838321-CUSTOM GRWM TOOL SET https://halfmagicbeauty.com/products/grwm-tool-set https//halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_large.png?v=1692576146 This set includes Donni’s ride-or-die tools, specially designed so you can get razor sharp wings, multi-dimensional eye looks, and softly flushed cheeks all in a cinch. Whether you want an ethereal wash of color or bold graphic look, the PRECISION EYELINER BRUSH and PYRAMID EYESHADOW BRUSH have you covered for any and every eye look. Try using WING MAGICIAN as the ultimate guide for even crisp wings, to outline a fierce cut crease, or as a shadow shield for easy clean up. Top off any look with sparkling gems, fierce studs or pearls using our curved ADORNMENT TWEEZERS, which make safe gem application a breeze.  https://halfmagicbeauty.com/cdn/shop/files/406A3596_005deb39-2015-4091-82f9-cefe71c8d17e_480x480_crop_center.jpg?v=1692576363 10 7179916083377-CUSTOM CHROMADDICTION MATTE | Sky Juice https://halfmagicbeauty.com/products/chromaddiction-eye-paint-liner https//halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_large.png?v=1694548201 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/SKY_JUICE_SMOOSH_1_480x480_crop_center.png?v=1717114212 4292 7463921189041-CUSTOM CHROMADDICTION SHIMMER | Fairies Are Real https://halfmagicbeauty.com/products/chromaddiction-shimmer-fairies-are-real https//halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG-Copy_large.png?v=1695304616 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/FAIRIESAREREALGOOPDTC_480x480_crop_center.png?v=1716569139 6582 7449465127089-CUSTOM GLITTERPILL | Neptune Daddy https://halfmagicbeauty.com/products/glitterpill-neptune-daddy https//halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_NEPTUNEDADDY_01_V3_km_9cf03c86-2070-4838-8fa6-a1d9fd2b0d1d_large.jpg?v=1679423059 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLNEPTUNEDADDYsmoosh_DTC_480x480_crop_center.png?v=1708625079 1122 7449173393585-CUSTOM CHROMADDICTION MATTE | Off The Deep End https://halfmagicbeauty.com/products/chromaddiction-matte-off-the-deep-end https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONBURNITDOWN_1_large.png?v=1683578023 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints and shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/OFFTHEDEEPENDSMOOSH_7a79ee6a-02c6-46fb-9ddd-268042478c6e_480x480_crop_center.png?v=1717113915 3930 7475181879473-CUSTOM GLITTERPILL | Microcosm https://halfmagicbeauty.com/products/glitterpill-microcosm-1 https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_7e8d4267-ee96-455d-ada6-30e711acac8a_large.jpg?v=1685569393 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. 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Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/220406_FACEGEMS_0013_IRIDESCENTSPARKLE_01_km_8cafb241-02ca-44ee-8fa4-f30e1f837b46_480x480_crop_center.jpg?v=1689878394 30258 7179934040241-CUSTOM LIGHT TRAP | Enter The Glow https://halfmagicbeauty.com/products/light-trap-duochrome-glow-powder https//halfmagicbeauty.com/cdn/shop/files/SpirituallyComplex-TZRAward_1_large.png?v=1702409062 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. 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Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/SERVINGSIRENSMOOSH_46b6f5c7-340c-432f-a057-1d9b8d4a6f78_480x480_crop_center.png?v=1717116671 1687 7463919157425-CUSTOM CHROMADDICTION MATTE | Laviwinkle https://halfmagicbeauty.com/products/chromaddiction-matte-laviwinkle https//halfmagicbeauty.com/cdn/shop/files/LAVIWINKLE_HOVERSIZE_large.png?v=1684946613 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/LAVIWINKLEGOOPD2C_480x480_crop_center.png?v=1695745288 893 7463920009393-CUSTOM CHROMADDICTION MATTE | Frogalina https://halfmagicbeauty.com/products/chromaddiction-matte-10019 https//halfmagicbeauty.com/cdn/shop/files/FROGALINA_HOVERSIZE_large.png?v=1684946751 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/FROGALINAGOOPD2C_480x480_crop_center.png?v=1695745164 1415 7463920500913-CUSTOM CHROMADDICTION MATTE | Crown Plz https://halfmagicbeauty.com/products/chromaddiction-matte-crown-plz https//halfmagicbeauty.com/cdn/shop/files/CROWNPLZ_HOVERSIZE_large.png?v=1684946661 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/CROWNPLZGOOPD2C_480x480_crop_center.png?v=1695744668 1952 7463921615025-CUSTOM CHROMADDICTION SHIMMER | Baby Bunny https://halfmagicbeauty.com/products/copy-of-chromaddiction-shimmer-fairies-are-real https//halfmagicbeauty.com/cdn/shop/files/BABYBUNNYALLURETAG_14f1f2bb-fd50-4a7c-88bf-fb84692bad2b_large.png?v=1695304687 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/BABYBUNNYGOOPDTC_480x480_crop_center.png?v=1716568810 9620 7179939709105-CUSTOM MOUTH CLOUD https://halfmagicbeauty.com/products/mouth-cloud-soft-matte-lip-cream https//halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_large.jpg?v=1694448011 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_01_01_MAGIC-BROWNIE_V2-_1_480x480_crop_center.jpg?v=1694448011 44412 7179931484337-CUSTOM GLITTERPILL | Money Plz https://halfmagicbeauty.com/products/glitterpill-glitter-eye-paint-liner https//halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_large.jpg?v=1651078067 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/MoneyPlz_480x480_crop_center.png?v=1708451649 718 7179937972401-CUSTOM WING MAGICIAN https://halfmagicbeauty.com/products/wing-magician https//halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_large.png?v=1702415810 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://halfmagicbeauty.com/cdn/shop/files/406A3596_480x480_crop_center.jpg?v=1702415810 37988 7179921064113-CUSTOM CHROMADDICTION SHIMMER | A.S.M.R. https://halfmagicbeauty.com/products/chromaddiction-shimmer-eye-paint-liner-1 https//halfmagicbeauty.com/cdn/shop/files/ASMRALLURETAG_c36b6818-c641-4577-a864-13191c144d9c_large.png?v=1695304315 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/ASMRGOOPDTC_480x480_crop_center.png?v=1716567897 14328 7179932958897-CUSTOM MAGIC BROWNIE LIPTRIK KIT https://halfmagicbeauty.com/products/liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/MAGICBROWNIELIPTRIKKIT_composite_km_large.jpg?v=1655162749 Our bestselling MAGIC BROWNIE LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now.  Our curated twist on Y2K lips is a magical rosy brown that seemingly transforms on lips and manages to flatter every skin tone?!!  Pair it with SCULPTITUDE 2-in-1 Longwear Lip Liner in  I’ll Pray for You (deep warm brown) for a statement-making tonal ombré,  I Have Needs (light peachy brown) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https:products/MAGICBROWNIELIPTRIKKIT_composite_km.jpg 47 7179936071857-CUSTOM PRECISION EYELINER BRUSH https://halfmagicbeauty.com/products/precision-eyeliner-brush https//halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_large.jpg?v=1650467161 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time.  https://halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_OPEN_km_480x480_crop_center.jpg?v=1650467161 3922 7179936661681-CUSTOM ADORNMENT TWEEZERS https://halfmagicbeauty.com/products/adornment-tweezers https//halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS, FACE PEARLS, and FACE STUDS for easy and safe application. https://halfmagicbeauty.com/cdn/shop/files/GEMS2_480x480_crop_center.png?v=1709159376 4852 7214763049137-CUSTOM DONNI x FACE LACE DECAL SET: Head in the Clouds https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//halfmagicbeauty.com/cdn/shop/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://halfmagicbeauty.com/cdn/shop/products/CloudsCloseUp_km_1_480x480_crop_center.jpg?v=1652764472 25 7179923095729-CUSTOM DEW LOCK https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//halfmagicbeauty.com/cdn/shop/files/DewLock_large.png?v=1702412440 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://halfmagicbeauty.com/cdn/shop/products/13_ECP25637_VS_R2_480x480_crop_center.jpg?v=1702412440 813 7209427271857-CUSTOM ANGEL RAVE LIPTRIK KIT https://halfmagicbeauty.com/products/angel-rave-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/ANGELRAVELIPTRIKKIT_composite_km_large.jpg?v=1655161519 Our original ANGEL RAVE LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Dare to dream in lilac violet with sky blue and hot pink accents or re-create this iconic lip look from our HALF MAGIC film Featuring MOUTH CLOUD Soft Matte Lip Cream in Angel Rave, with a hit of Honestly, Yes and a halo of Don't Be Confused. https://halfmagicbeauty.com/cdn/shop/files/MOUTHCLOUDHANDSWATCHD2C_480x480_crop_center.png?v=1695915598 4 7179925815473-CUSTOM FACE STUDS https://halfmagicbeauty.com/products/face-gems https//halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_large.png?v=1690421117 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://halfmagicbeauty.com/cdn/shop/products/Half_Magic_FACEGEMS_9540_METALLICSTUDS_03_km_480x480_crop_center.jpg?v=1690421117 4563 7179941642417-CUSTOM SCULPTITUDE https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//halfmagicbeauty.com/cdn/shop/products/220406_SCULPTITUDE_1263_OPEN_05_UP_ATEM_BIZPLAN_large.jpg?v=1706477399 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade.   https://halfmagicbeauty.com/cdn/shop/products/220406_SCULPTITUDE_1263_OPEN_01_IHAVENEEDS_ILLPRAYFORYOU_480x480_crop_center.jpg?v=1706477399 33613 7240424587441-CUSTOM MR. CHIC-Y PANTS LIPTRIK KIT https://halfmagicbeauty.com/products/mr-chic-y-pants-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_large.jpg?v=1655162926 When you want understatement to actually make a statement, pair the warm beige of Mr. Chic-y Pants MOUTH CLOUD Soft Matte Lip Cream with a light peachy pink or terracotta shaded SCULPTITUDE 2-in-1 Longwear Lip Liner.  This guided foray into subtle ombrés and custom shade mixing speaks for itself.  As your lips luxuriate in soft velvet, they'll be silently turning heads...     https:products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km.jpg 13 7240423833777-CUSTOM EDWARD'S FANTASY LIPTRIK KIT https://halfmagicbeauty.com/products/edwards-fantasy-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_large.jpg?v=1655162059 Pair saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the classic red wine of MOUTH CLOUD Soft Matte Lip Cream in Edward's Fantasy with SCULPTITUDE 2-in-1 Longwear Lip Liner in burgundy plum and cherry red tones. https:products/EDWARD_SFANTASYLIPTRIKKIT_composite_km.jpg 48 7179896815793-CUSTOM MAKEUP BAG No. 1 https://halfmagicbeauty.com/products/makeup-bag https//halfmagicbeauty.com/cdn/shop/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https:products/220406_MAKEUP_BAG_1214_HERO_km.jpg 608 7214765899953-CUSTOM DONNI x FACELACE DECAL SET: Spiked! https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-spiked https//halfmagicbeauty.com/cdn/shop/products/holographicspikes_blackspikes_km_large.jpg?v=1651515816 2 sheets of Spikey designs that serve up graphic eyelash energy. https://halfmagicbeauty.com/cdn/shop/products/SpikedCloseUp_km_1_480x480_crop_center.jpg?v=1652764481 25 7240425013425-CUSTOM SPICY QUEEN LIPTRIK KIT https://halfmagicbeauty.com/products/spicy-queen-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/SPICYQUEENLIPTRIKKIT_composite_km_large.jpg?v=1655162827 Our SPICY QUEEN LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into tonal ombrés and custom shade mixing, this kit pairs the brick orange of MOUTH CLOUD Soft Matte Lip Cream in Spicy Queen with SCULPTITUDE 2-in-1 Longwear Lip Liner in light peach and brick tones.   https:products/SPICYQUEENLIPTRIKKIT_composite_km.jpg 9 7240423014577-CUSTOM HOUSE WIFE DREAMZ LIPTRIK KIT https://halfmagicbeauty.com/products/house-wife-dreamz-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_large.jpg?v=1655162472 Unforgettable lips pleeez.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Amplify our MOUTH CLOUD Soft Matte Lip Cream in House Wife Dreamz (Neon Coral) with SCULPTITUDE 2-in-1 Longwear Lip Liner in deep coral and orange tones. https:products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km.jpg 4 7239223017649-CUSTOM INVOICE ATTACHED LIPTRIK KIT https://halfmagicbeauty.com/products/invoice-attached-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_large.jpg?v=1655162662 Boardroom lips have arrived, HALF MAGIC style.  Pair MOUTH CLOUD Soft Matte Lip Cream in Invoice Attached (neon hot pink) with a guided foray into custom shade mixing.  Choose SCULPTITUDE 2-in-1 Longwear Lip Liner in Biz Plan (fuchsia) or Up & At 'Em (magenta).  Nail that next meeting while your lips bask in velvety soft victory. https:products/INVOICEATTACHEDLIPTRIKKIT_composite_km.jpg 4 7214764327089-CUSTOM DONNI x FACE LACE DECAL SET: Eye-lectric https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//halfmagicbeauty.com/cdn/shop/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://halfmagicbeauty.com/cdn/shop/products/EyelectricCloseUp_km_480x480_crop_center.jpg?v=1652764462 25 7302012043441-CUSTOM THE NECESSITIES SET https://halfmagicbeauty.com/products/the-necessities-set https//halfmagicbeauty.com/cdn/shop/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS FACE PEARLS, and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https://halfmagicbeauty.com/cdn/shop/files/ASW23002-half-magic-pearlfection-metallic_da76daaf-114b-4b29-a290-944b30358507_480x480_crop_center.jpg?v=1715620799 320 7240425406641-CUSTOM SELF HELP LIPTRIK KIT https://halfmagicbeauty.com/products/self-help-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/SELFHELPLIPTRIKKIT_composite_km_large.jpg?v=1655163054 Can't decide between true red, orange red, or blue red?  Our SELF HELP LIPTRIK KIT lets you have them all.  Pair saturated colors with addictively velvety textures to create every red lip your heart desires.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the MOUTH CLOUD Soft Matte Lip Cream in Self Help with orange red and blue red accents.   https:products/SELFHELPLIPTRIKKIT_composite_km.jpg 2 7240425799857-CUSTOM EXCUSE ME SIR LIPTRIK KIT https://halfmagicbeauty.com/products/excuse-me-sir-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/EXCUSEMESIRLIPTRIKKIT_composite_km_large.jpg?v=1655161395 Learn how to rock a blue lip with our guided foray into lip halos and custom shade mixing.  Pair bold cobalt blue MOUTH CLOUD Soft Matte Lip Cream (Excuse Me Sir) with SCULPTITUDE 2-in-1 Longwear Lip Liner in violet for an instantly edgy femme take, or electric blue for a pop of playful color.  An endless number of customizable looks await. https:products/EXCUSEMESIRLIPTRIKKIT_composite_km.jpg 8 7321958514865-CUSTOM FLIK-OFF SET https://halfmagicbeauty.com/products/flik-off-set https//halfmagicbeauty.com/cdn/shop/files/FLikOff-TodayShowSeal_large.png?v=1702412070 This set is the perfect wing woman for all your winged looks! Our new MAGIC FLIK LIQUID EYELINER paired with WING MAGICIAN will help you get the most crisp, sharp lines AND the most snatched wings. Flip the Wing Magician around to achieve your perfect wing angle and use the unique paddle shaped tip of Magic Flik to achieve both the thinnest and thickest of lines. The ideal product pairing to help you fiercely flik-off! https://halfmagicbeauty.com/cdn/shop/files/MAGICFLIKGOOPD2C_3de244a1-5e27-4291-a4eb-80db95dc829b_480x480_crop_center.png?v=1713894302 91 7321955336369-CUSTOM DYNAMIC DUO SET https://halfmagicbeauty.com/products/dynamic-duo-set https//halfmagicbeauty.com/cdn/shop/files/BLUSHINGLIZARDDYNAMICDUO_large.png?v=1715371587 Dominate your eye looks with this dynamic duo. Our PYRAMID EYESHADOW BRUSH paired with our velvety eyeshadow is all you need to create a simple and fresh eye look. Snag your favorite eyeshadow color and simply use one of the flat edges of the brush to swipe an all over wash of color on the lid or use the pointed tip of the brush for an inner highlight or smoky wing moment. https://halfmagicbeauty.com/cdn/shop/files/MERMACULATEDYNAMICDUO_480x480_crop_center.png?v=1715371587 137 7321954975921-CUSTOM CREATE-A-PALETTE SET https://halfmagicbeauty.com/products/create-a-palette-set-1 https//halfmagicbeauty.com/cdn/shop/products/ASW22058-fall-bundle-create-a-palette_large.jpg?v=1664453076 Can’t decide on your favorite shade? No need – we have you covered with an eye shadow for every day of the week! This starter palette set includes our “FOREVER” PALETTE and all 7 EYESHADOW SINGLES for an endless amount of possibilities and looks. Add in your favorite highlighters and shadows (not just ours!) and create a little family so all your favorites can live happily together in a forever home. https:products/ASW22058-fall-bundle-create-a-palette.jpg 9 7319093444785-CUSTOM THE "FOREVER" PALETTE https://halfmagicbeauty.com/products/the-forever-palette-paper-palette https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_large.jpg?v=1663962771 A recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_Closed_1600X2160_4f21ff15-dbe8-4769-9778-15c346871912_480x480_crop_center.jpg?v=1663962771 474 7298398716081-CUSTOM PYRAMID EYESHADOW BRUSH https://halfmagicbeauty.com/products/pyramid-eyeshadow-brush https//halfmagicbeauty.com/cdn/shop/files/PyramidAllureSeal_large.png?v=1702412694 A three-dimensional brush for equally multidimensional looks. Sporting a uniquely tapered pyramidal brush head, this brush is perfect for contouring creases and blending out smokey wings. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-Eyeshadow_Brush_4914_DETAIL_V2_1600X2160_ace303e3-25c9-47d2-befd-195e74c34ff0_480x480_crop_center.jpg?v=1702412694 645 7378310496433-CUSTOM Half Magic Digital Gift Card https://halfmagicbeauty.com/products/digital-gift-card https//halfmagicbeauty.com/cdn/shop/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_large.jpg?v=1668459489 Give the gift of creative expression with Half Magic's Digital Gift Card!  Please note that all Gift Cards are final sale, non-transferable, and not eligible for sitewide sales. Have questions? Feel free to email us at customer@halfmagicbeauty.com. https:products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46.jpg 7380413350065-CUSTOM MAKEUP BAG No. 2 https://halfmagicbeauty.com/products/makeup-bag-no-2 https//halfmagicbeauty.com/cdn/shop/products/Copyof220624_Bag_0525_HERO_V1_resized_large.jpg?v=1669222588 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound.  https:products/Copyof220624_Bag_0525_HERO_V1_resized.jpg 649 7399768129713-CUSTOM CHEEK FLUFF | Don't Be A Doll https://halfmagicbeauty.com/products/cheek-fluff https//halfmagicbeauty.com/cdn/shop/files/Don_tBeADollSelfAward_large.png?v=1702410591 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in five dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/halfmagic-852f_JPG_480x480_crop_center.jpg?v=1702410591 2816 7399772946609-CUSTOM BABY PAW https://halfmagicbeauty.com/products/baby-paw-blush-brush https//halfmagicbeauty.com/cdn/shop/products/221121_BRUSH_V2_1600X2160_2_large.jpg?v=1676331510 An ultra-plush blush brush designed to mimic the shape of a "baby paw" for the smoothest, most airbrushed color application. https://halfmagicbeauty.com/cdn/shop/products/halfmagic-577f3_480x480_crop_center.jpg?v=1676331642 5635 7399773405361-CUSTOM FACE PEARLS | Classic Iridescent https://halfmagicbeauty.com/products/face-pearls https//halfmagicbeauty.com/cdn/shop/files/FacePearls_large.png?v=1694018434 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-CLASSIC-IRIDESCENT_V1_1600X2160_0d81ddbc-f390-41bc-82d5-4091ec7f03d2_480x480_crop_center.jpg?v=1694018434 2172 7406235943089-CUSTOM BLUSH BESTIES SET https://halfmagicbeauty.com/products/blush-besties-set https//halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-magic-brownie_large.jpg?v=1683122650 Achieve the dreamiest flush with this cheeky duo. Our CHEEK FLUFF Soft Blur Blush with our BABY PAW Blush Brush is all you need to create effortless soft and diffused color.  https://halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-pink-mushroom_480x480_crop_center.jpg?v=1683122650 39 7416524734641-CUSTOM PRO CHROMADDICTION MATTE EYE PAINT SET https://halfmagicbeauty.com/products/pro-chromaddiction-matte-eye-paint-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-chromaddiction-matte-set_large.jpg?v=1674686609 Stock up your kit with a value set of all of our Chromaddiction Matte shades! Get all 5 intensely saturated eye paint and liners, for all-over color or graphic designs. The 5 bold shades create high-impact looks – from razor-sharp wings to delicate details. https:products/ASW23007-chromaddiction-matte-set.jpg 9 7416596627633-CUSTOM PRO CHROMADDICTION SHIMMER EYE PAINT SET https://halfmagicbeauty.com/products/pro-chromaddiction-shimmer-eye-paint-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08_large.jpg?v=1674686685 Stock up your kit with a value set of all of our Chromaddiction Shimmer shades! Get all 4 intensely saturated shimmer eye paint and liners, for all-over color or a delicate fairy wing. These 4 ethereal colors catch light from every direction. https:products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08.jpg 9 7416599478449-CUSTOM PRO EYESHADOW SET https://halfmagicbeauty.com/products/pro-eyeshadow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070_large.jpg?v=1674686828 Stock up your kit with a value set of all of our eyeshadow shades! A magical set of all 7 sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. These seven shades come in three finishes - silky mattes, glossy metallics, and crystal shimmers. https:products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070.jpg 4 7416639619249-CUSTOM PRO CHEEK SET https://halfmagicbeauty.com/products/pro-cheek-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-cheek-set_c41dd03b-f41c-4ed3-89b3-c6c3f3e62b3d_large.jpg?v=1674686478 Stock up your kit with a value set of all of our Cheek Fluff shades! Our 5 dreamy mattes are pillowy cushions of blush that guarantee mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. https://halfmagicbeauty.com/cdn/shop/products/Eye_Shadow_Group_1600X2160_0cdbefe5-74d3-4bf3-aca4-b408ff9dd4e4_1_480x480_crop_center.jpg?v=1674686478 9 7416640962737-CUSTOM PRO FOREVER PALETTE SET https://halfmagicbeauty.com/products/pro-forever-palette-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669_large.jpg?v=1674686876 Stock up your kit with a value set of 3 "FOREVER" Palettes! Each palette is a recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https:products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669.jpg 9 7416642666673-CUSTOM PRO DEW LOCK SET https://halfmagicbeauty.com/products/pro-dew-lock-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-dew-lock-set_large.jpg?v=1674686779 Stock up your kit with a value set of 3 Dew Lock bottles! This hydrating setting spray leaves a dewy real-skin finish, instantly setting makeup to last all day long. https:products/ASW23007-2-pro-dew-lock-set.jpg 9 7417984942257-CUSTOM GRIPPIE BROW Sculpting Gel https://halfmagicbeauty.com/products/grippie-brow-sculpting-gel https//halfmagicbeauty.com/cdn/shop/files/GrippieBrowglamour_Nylonaward_large.png?v=1702410001 This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/image_16__1600X2160_faa4317c-1f27-427e-80bd-9a185b096738_480x480_crop_center.jpg?v=1702410001 13524 7427119808689-CUSTOM PRO GRIPPIE BROW SET https://halfmagicbeauty.com/products/pro-grippie-brow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-closed-x3_large.jpg?v=1675714178 Stock up your kit with a value set of 3 Grippie Brow Sculpting Gels! This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-combined_1_af62e85d-2ec3-4f7f-ada1-d86760df4ad8_480x480_crop_center.jpg?v=1675884559 9 7443865600177-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Magic Brownie https://halfmagicbeauty.com/products/magic-drip-lip-gloss-magic-brownie https//halfmagicbeauty.com/cdn/shop/products/ASW23020-chromaddiction-magic-brownie-gloss_large.jpg?v=1678231181 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheReader-0930_1_b4ea87ff-98fc-4065-a7ee-65a9a9e8e846_480x480_crop_center.jpg?v=1679518962 12081 7444220772529-CUSTOM ALL THAT SPARKLES SET https://halfmagicbeauty.com/products/all-that-sparkles-set https//halfmagicbeauty.com/cdn/shop/files/ALLTHATSPARKLESCLASSIC_large.png?v=1715372099 The ultimate “grown-up glitter” duo – achieve the most ethereal and effortless magical sparkle on eyes, face or body with GLITTERPUCK – a water-infused powder, packed with a blend of sparkling champagne and baby peach glitters. To complete a fairy-like look, sprinkle on our newest FACE GEMS in Crystalline Nude, a timeless champagne hue.  This captivating combo will have you twinkling from miles away.  https://halfmagicbeauty.com/cdn/shop/products/ASW23022-all-that-sparkles-set_480x480_crop_center.jpg?v=1715372099 98 7443868713137-CUSTOM GLITTERPUCK https://halfmagicbeauty.com/products/glitterpuck-pressed-fairy-dust-eyes-face-body https//halfmagicbeauty.com/cdn/shop/files/Glitterpuck-ViralonTikTok_large.png?v=1702416138 Sparkling pressed glitter that lends a fairy-like shimmer to your eyes, face, and body. Designed with a blend of magical champagne and baby peach glitters, this mesmerizing formula will be turning heads from miles away. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPUCKSMOOSH_DTC_480x480_crop_center.png?v=1709158571 16330 7449155535025-CUSTOM CHROMADDICTION MATTE | We Are Aliens https://halfmagicbeauty.com/products/chromaddiction-matte-we-are-aliens https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONWEAREALIENS_large.png?v=1683313990 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/WE_ARE_ALIENS_SMOOSH_480x480_crop_center.png?v=1717116401 5760 7449189187761-CUSTOM CHROMADDICTION SHIMMER | Spirit Guide https://halfmagicbeauty.com/products/chromaddiction-shimmer-spirit-guide https//halfmagicbeauty.com/cdn/shop/files/SPIRITGUIDEALLURETAG_a1ba3f2e-5b22-4bda-b501-b0dcaafce2ea_large.png?v=1695304385 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/SPIRIT_GUIDE_GOOP_DTC_480x480_crop_center.png?v=1716569615 12492 7449190695089-CUSTOM CHROMADDICTION SHIMMER | No Shame https://halfmagicbeauty.com/products/chromaddiction-shimmer-no-shame https//halfmagicbeauty.com/cdn/shop/files/NOSHAMEALLURETAG_489256b3-4a9a-4f66-994b-2b1bc7bab960_large.png?v=1695304861 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/9_DSCF6344_VS_R8_712925e7-8ee2-409b-b3e1-867970a84414_480x480_crop_center.jpg?v=1695304861 1491 7449206915249-CUSTOM LIGHT TRAP | Spiritually Complex https://halfmagicbeauty.com/products/light-trap-spiritually-complex https//halfmagicbeauty.com/cdn/shop/files/SpirituallyComplex-TZRAward_large.png?v=1702408956 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://halfmagicbeauty.com/cdn/shop/products/04_Lighttrap-Gooping_0082_b07f4878-bbb6-4daf-b84b-970b2567a57b_480x480_crop_center.jpg?v=1702408956 5063 7449209176241-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Frosty B*tch https://halfmagicbeauty.com/products/magic-drip-lip-gloss-frosty-bitch https//halfmagicbeauty.com/cdn/shop/files/FROSTY_B_SILO_DTC_1_large.png?v=1714144299 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimensions and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/FROSTY_B_SMOOSH_DTC_480x480_crop_center.png?v=1714145904 10831 7449211732145-CUSTOM CHROMADDICTION SHIMMER | Lil Beast https://halfmagicbeauty.com/products/chromaddiction-shimmer-lil-beast https//halfmagicbeauty.com/cdn/shop/files/LILBEASTALLURETAG_34de0975-3a60-4bbc-8719-72a14483ed4f_large.png?v=1695304355 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/LILBEASTGOOPDTC_480x480_crop_center.png?v=1716569416 8846 7449212649649-CUSTOM CHROMADDICTION SHIMMER | Baby Phoenix https://halfmagicbeauty.com/products/chromaddiction-shimmer-baby-phoenix https//halfmagicbeauty.com/cdn/shop/files/BABYPHOEINXALLURETAG_3d40dc25-fcd1-49ef-8a66-e720b3cc82de_large.png?v=1695304742 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/BABYPHOENIXGOOPDTC_480x480_crop_center.png?v=1716911678 6687 7449214615729-CUSTOM EYESHADOW SINGLES | Cheeky Eyes https://halfmagicbeauty.com/products/eyeshadow-singles-cheeky-eyes https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_CHEEKY-EYES_V1_1600X2160_4f8258db-a722-4e82-91f9-a381a34074ac_large.jpg?v=1679370150   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_63ea73e9-3500-4b5d-8bf7-bfd9eb8c6d96_480x480_crop_center.jpg?v=1679370151 1377 7449214943409-CUSTOM EYESHADOW SINGLES | Karat Kween https://halfmagicbeauty.com/products/eyeshadow-singles-karat-kween https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_KARAT-KWEEN_V5_1600X2160_047e8ca6-4f88-4e04-a3e8-b0e84a36efb8_large.jpg?v=1679370263   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_96060745-ae91-4ae4-ba53-5f6e082b4d93_480x480_crop_center.jpg?v=1679370263 3309 7449215140017-CUSTOM EYESHADOW SINGLES | Elvin Things https://halfmagicbeauty.com/products/eyeshadow-singles-elvin-things https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_ELVIN-THINGS_V5_1600X2160_94074ef8-e7e9-4ce4-b9fe-b65381981a99_large.jpg?v=1679370359   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_e2d47d6a-a319-4f2e-a21f-6891eb8f63e7_480x480_crop_center.jpg?v=1679370359 3898 7449215500465-CUSTOM EYESHADOW SINGLES | Pretty Robot https://halfmagicbeauty.com/products/eyeshadow-singles-pretty-robot https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_PRETTY-ROBOT_V3_1600X2160_850e71e3-2b14-42ec-8f86-4006db30b20d_large.jpg?v=1679370469   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_a67b89cc-f46e-473f-b8ed-b1b4386b2488_480x480_crop_center.jpg?v=1679370469 1844 7449215893681-CUSTOM EYESHADOW SINGLES | Wet Pebble https://halfmagicbeauty.com/products/eyeshadow-singles-wet-pebble https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_WET-PEBBLE_V5_1600X2160_2d8452fb-fdbe-4f98-b655-950e08903f9d_large.jpg?v=1679370567   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_5d6f4809-433b-4402-bd20-4c59fb702c95_480x480_crop_center.jpg?v=1679370567 8037 7449216483505-CUSTOM EYESHADOW SINGLES | Glamourust https://halfmagicbeauty.com/products/eyeshadow-singles-glamourust https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_GLAMOURUST_V4_1600X2160_b41b5711-2f40-40dd-8323-ccd5cde9cc72_large.jpg?v=1679370689   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_d7e0d3a2-b56b-4dd5-b440-e00986177642_480x480_crop_center.jpg?v=1679370690 3632 7449217040561-CUSTOM EYESHADOW SINGLES | Lil Deranged https://halfmagicbeauty.com/products/eyeshadow-singles-lil-deranged https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_LILDERANGED_V4_1600X2160_424a1056-4831-40ca-abd7-ccb5f86f8947_large.jpg?v=1679370917   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_50c2368e-b59f-4564-a868-30f44bef9f1c_480x480_crop_center.jpg?v=1679370917 4441 7449221267633-CUSTOM CHROMADDICTION MATTE | Magic Brownie https://halfmagicbeauty.com/products/chromaddiction-matte-magic-brownie https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONMAGICBROWNIE_large.png?v=1683578331 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/MAGICBROWNIEGOOPDTC_480x480_crop_center.png?v=1695745661 6135 7449511329969-CUSTOM FACE GEMS | Solid Neon https://halfmagicbeauty.com/products/face-gems-solid-neon https//halfmagicbeauty.com/cdn/shop/files/FaceGemsNeon_large.png?v=1689877185 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/220406_FACEGEMS_0033_BOLDNEON_01_km_353b04d5-9ca2-4e75-bd75-3e703415e97c_480x480_crop_center.jpg?v=1689877185 7486 7449511821489-CUSTOM FACE GEMS | Crystalline Nude https://halfmagicbeauty.com/products/face-gems-crystalline-nude https//halfmagicbeauty.com/cdn/shop/files/FaceGemsCrystaline_large.png?v=1689878107 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-GEMS-CRYSTALINE-NUDE_V1_1600X2160_c231c676-08c8-4bd3-9e2b-d9d00b61dc73_480x480_crop_center.jpg?v=1689878107 6086 7449972572337-CUSTOM CHEEK FLUFF | Sexual Flushtration https://halfmagicbeauty.com/products/cheek-fluff-sexual-flushtration https//halfmagicbeauty.com/cdn/shop/files/SexualFlushtrastion-SelfAward_large.png?v=1702410797 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_SEXUAL-FRUSTRATION_V1_1600X2160_1_8445bfd0-fa19-4e2b-ba79-bb3ea535c5eb_480x480_crop_center.jpg?v=1702410797 2243 7449973063857-CUSTOM CHEEK FLUFF | Only Drama https://halfmagicbeauty.com/products/cheek-fluff-only-drama https//halfmagicbeauty.com/cdn/shop/files/OnlyDrama-SelfAward_large.png?v=1702410663 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in five dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_ONLY-DRAMA_V2_1600X2160_306ca39e-b656-4c02-9316-9456e4bcc7ec_480x480_crop_center.jpg?v=1702410663 1823 7449973555377-CUSTOM CHEEK FLUFF | Magic Brownie https://halfmagicbeauty.com/products/cheek-fluff-magic-brownie https//halfmagicbeauty.com/cdn/shop/files/MagicBrownie-SelfAward_large.png?v=1702410639 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in five dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_MAGIC-BROWNIE_V2_1600X2160_91e0c3a7-7f35-43ea-9768-1d46d354c402_480x480_crop_center.jpg?v=1702410639 1802 7449974046897-CUSTOM CHEEK FLUFF | Pink Mushroom https://halfmagicbeauty.com/products/cheek-fluff-pink-mushroom https//halfmagicbeauty.com/cdn/shop/files/PinkMushroom-SelfAward_large.png?v=1702410774 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in five dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_PINK-MUSHROOM_V3_1600X2160_0b138755-6e51-4a05-9733-0f816a342782_480x480_crop_center.jpg?v=1702410774 2035 7450012745905-CUSTOM CHROMADDICTION SHIMMER | Main Character https://halfmagicbeauty.com/products/chromaddiction-shimmer-main-character https//halfmagicbeauty.com/cdn/shop/files/MAINCHARACTERALLURETAG_67625b12-c14d-4f62-a12c-eef0dbef699d_large.png?v=1695304799 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/products/9_DSCF6344_VS_R8_65b2d03f-b22b-4f33-9325-8a6749942cf4_480x480_crop_center.jpg?v=1695304799 1428 7450019496113-CUSTOM PRO ADORNMENT SET 2.0 https://halfmagicbeauty.com/products/pro-adornment-set-2-0 https//halfmagicbeauty.com/cdn/shop/products/ASW23007-3-pro-adornment-set_2_large.jpg?v=1679585517 Stock up your kit with a value set of all our face adornments including the gems, studs and pearls! Amp up your look with something for every look and mood: sparkle, color and shine. All of our gems, studs and pearls contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https:products/ASW23007-3-pro-adornment-set_2.jpg 4 7456590397617-CUSTOM FACE PEARLS | Bold Metallic https://halfmagicbeauty.com/products/face-pearls-bold-metallic https//halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-BOLD-METALLIC_PACKAGING_V3_1600X2160_c032358c-49f4-4455-99a5-0b897a42490d_large.jpg?v=1680191158 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-BOLD-METALLIC_V1_1600X2160_c027af61-dc7a-4fd7-8ea2-bf4d34cb83ee_480x480_crop_center.jpg?v=1680191158 6597 7464228552881-CUSTOM MAGIC BROWNIE ADDICTION SET https://halfmagicbeauty.com/products/magic-brownie-addiction-set https//halfmagicbeauty.com/cdn/shop/files/MagicBrownieAddictionSet_large.png?v=1682962181 The Magic Brownie addiction is real! This set contains all the goodies you’ll need to create a monochromatic rosy, brown look – our best-selling creamy and longwearing eye paint + liner, a pillowy soft blurring blush, an ultra-glittery lush lip gloss and the O.G. – MOUTH CLOUD in Magic Brownie, an addictively plush matte lip cream. https:files/MagicBrownieAddictionSet.png 20 7467228201137-CUSTOM CHROMADDICTION MATTE | SET https://halfmagicbeauty.com/products/chromaddiction-matte-burn-it-down-test https//halfmagicbeauty.com/cdn/shop/products/CHROMADDICTIONSKYJUICE_large.png?v=1683656199 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/CHROMADDICTIONBURNITDOWN_1_480x480_crop_center.png?v=1683656536 399 7475181617329-CUSTOM GLITTERPILL | Goblin https://halfmagicbeauty.com/products/glitterpill-goblin-1 https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_GOBLIN_01_V2_km_2ab525b9-3c8f-48c3-ac73-c56a043ef20a_large.jpg?v=1685569163 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLgoblinsmoosh_480x480_crop_center.png?v=1708452461 3180 7502282424497-CUSTOM EYELECTRIC EXTREME LENGTHENING MASCARA | Urchin https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara-urchin https//halfmagicbeauty.com/cdn/shop/files/23_08_07_HALF_MAGIC_Urchin_open__02_1_large.png?v=1695668775 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades.  https://halfmagicbeauty.com/cdn/shop/files/URCHINSMOOSHD2C_480x480_crop_center.png?v=1695668774 7462 7502284292273-CUSTOM EYELECTRIC EXTREME LENGTHENING MASCARA | Teal-Widdit https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara-teal-widdit https//halfmagicbeauty.com/cdn/shop/files/TealWiddit_large.png?v=1695678952 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades.  https://halfmagicbeauty.com/cdn/shop/files/TealWidditGoop_480x480_crop_center.png?v=1695743370 7502284423345-CUSTOM EYELECTRIC EXTREME LENGTHENING MASCARA | Violet-Act https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara-violet-act https//halfmagicbeauty.com/cdn/shop/files/VioletActViralonTiktok-Final_large.png?v=1702414720 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades. https://halfmagicbeauty.com/cdn/shop/files/VIOLETACTDTC_2_480x480_crop_center.png?v=1702414720 263 7502284554417-CUSTOM GLITTERPILL | Holy Goldie https://halfmagicbeauty.com/products/glitterpill-holy-goldie https//halfmagicbeauty.com/cdn/shop/files/HOLYGOLDIED2C_large.png?v=1695664404 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/HOLYGOLDIED2CSMOOSH_480x480_crop_center.png?v=1695664669 9867 7502284947633-CUSTOM GLITTERPILL | Merquoise https://halfmagicbeauty.com/products/glitterpill-merquoise https//halfmagicbeauty.com/cdn/shop/files/MERQUOISESILODTC_large.png?v=1695666889 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/MERQOUISESWATCHD2C_480x480_crop_center.png?v=1695666889 4356 7502289141937-CUSTOM EYESHADOW SINGLES | Mermacculate https://halfmagicbeauty.com/products/eyeshadow-singles-mermacculate https//halfmagicbeauty.com/cdn/shop/files/MERMACULATESILOD2C_large.png?v=1695668289   A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers.  ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/mermaculategoop_480x480_crop_center.png?v=1696611010 2304 7502289371313-CUSTOM EYESHADOW SINGLES | Blushing Lizard https://halfmagicbeauty.com/products/eyeshadow-singles-blushing-lizard https//halfmagicbeauty.com/cdn/shop/files/BlushingLizard_large.png?v=1694629768 These velvety eyeshadows are meant to be mixed and matched, layered, and blended. Silky Mattes provide a bomb of high-pigment payoff, Glossy Metallics deliver one-swipe shine, Crystal Shimmers impart a fairy-like twinkle, and Sparkle Duochromes shape shift for the ultimate chameleon color. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/BlushingLizardGoop_1_480x480_crop_center.png?v=1713898441 8068 7502290583729-CUSTOM EVERYDAY FIERCE SET https://halfmagicbeauty.com/products/everyday-fierce-set https//halfmagicbeauty.com/cdn/shop/files/EVERYDAYFIERCESETD2C_large.png?v=1695670760 Two viral bestsellers ideal for achieving endless head-turning looks. Create the winged eyeliner of your dreams with MAGIC FLIK – a one-of-a-kind liquid eyeliner pen designed with both a curved edge for razor-thin lines and a flat edge for bold graphic looks. Top off the look with a new shade of MAGIC DRIP – a glittering, juicy gloss in the most cool, yet wearable shade of brown that will leave your lips looking and feeling smooth and luscious. https://halfmagicbeauty.com/cdn/shop/files/EVERYDAYFIERCEGOOPD2C_480x480_crop_center.png?v=1706804289 7515818197169-CUSTOM CHROMADDICTION SHIMMER | SET https://halfmagicbeauty.com/products/chromaddiction-shimmer-set https//halfmagicbeauty.com/cdn/shop/files/NOSHAMEALLURETAG_large.png?v=1695050852 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/LILBEASTALLURETAG_480x480_crop_center.png?v=1695050852 349 7515861680305-CUSTOM GLITTERPILL | SET https://halfmagicbeauty.com/products/glitterpill-set https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_97e39e13-0d6b-4815-bbac-b8beddd7bb5f_large.jpg?v=1695052118 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in 4 hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_NEPTUNEDADDY_01_V3_km_097835ba-c103-4527-93c7-6b7758f78c9e_480x480_crop_center.jpg?v=1695052118 299 7521206304945-CUSTOM PRO EYELECTRIC MASCARA SET – URCHIN https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-urchin https//halfmagicbeauty.com/cdn/shop/files/PROURCHINSET_large.png?v=1696605952 Stock up your kit with a value set including three of our EYELECTRIC Extreme Lengthening Mascaras in the shade Urchin – the truest black for high impact lashes. Gone are the days (and nights) of racoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear.  https://halfmagicbeauty.com/cdn/shop/files/URCHINSMOOSHD2C_654e9b2f-024b-4a00-95f5-b3c07ee52bad_480x480_crop_center.png?v=1696605952 49 7521206730929-CUSTOM PRO EYELECTRIC MASCARA SET – ALL SHADES https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-all-shades https//halfmagicbeauty.com/cdn/shop/files/EYELECTRICMASCARABUNDLE_large.png?v=1696004521 Stock up your kit with a value set including all three of our vibrant, yet ultra-WEARABLE EYELECTRIC Mascara shades – Urchin, Teal Widdit and Violet Act. The tubing mascara of your wildest dreams – extreme length and definition with absolutely zero trace of racoon eyes for all day, flake-free and smudge-proof wear. https://halfmagicbeauty.com/cdn/shop/files/TealWidditGoop_1d64a0f4-3ea3-46fe-8f85-94faaabde00c_480x480_crop_center.png?v=1696005338 7544605376689-CUSTOM MAKE YOUR OWN SPARKLE SYSTEM SET https://halfmagicbeauty.com/products/sparkle-system-set https//halfmagicbeauty.com/cdn/shop/files/Makeyourownsparklesystem_large.png?v=1699281397 Achieve the dreamiest and head-turning eye looks with Donni Davy’s iconic 3-step SPARKLE SYSTEM – this mesmerizing trio will have your eyes looking vibrant and sparkling all day and all night. Our creamy and vibrant CHROMADDICTION MATTE eye paint serves as the perfect longwear eyeshadow base, whether softly blended for all over color or worn as a graphic liner. Next, layer CHROMADDICTION SHIMMER in any of our ethereal light-catching shades to elevate your look with a refined, yet ultra-reflective glimmer. Last, but certainly not least, amp up your look with next level otherworldly sparkle using GLITTERPILL– the most, airy and multi-dimensional topper packed with multi-dimensional glitters that reflect light at every angle. https://halfmagicbeauty.com/cdn/shop/files/SHOPBYCATEGORYEYES_f904fab5-1193-4884-883b-beca24410647_480x480_crop_center.png?v=1699281397 7546008240305-CUSTOM MASCARA MAGIC SET - Urchin https://halfmagicbeauty.com/products/mascara-magic-set-urchin https//halfmagicbeauty.com/cdn/shop/files/MASCARAMAGIC_1_large.png?v=1699285596 The dynamic duo you never knew you always needed for perfect lashes, every single time. Pair EYELECTRIC – our ultra-lengthening, defining and long wear mascara with WING MAGICIAN – our viral reusable silicone guide – the ultimate mascara shield for clean and effortless mascara application, giving you extra-long, magical lashes without any of the messy clean up. https://halfmagicbeauty.com/cdn/shop/files/URCHINSILOD2C_480x480_crop_center.png?v=1699285596 50 7546017185969-CUSTOM MASCARA MAGIC SET - Teal Widdit https://halfmagicbeauty.com/products/mascara-magic-set-teal-widdit https//halfmagicbeauty.com/cdn/shop/files/MASCARAMAGICTEAL_large.png?v=1699285709 The dynamic duo you never knew you always needed for perfect lashes, every single time. Pair EYELECTRIC – our ultra-lengthening, defining and longwear mascara with WING MAGICIAN – our viral reusable silicone guide – the ultimate mascara shield for clean and effortless mascara application, giving you extra-long, magical lashes without any of the messy clean up. https://halfmagicbeauty.com/cdn/shop/files/TealWiddit_f0753eef-ff79-4f44-8114-356247e6e122_480x480_crop_center.png?v=1699285709 7573766701233-CUSTOM THE PRISCILLA TRIO https://halfmagicbeauty.com/products/the-priscilla-trio https//halfmagicbeauty.com/cdn/shop/files/PriscillaTrio_large.png?v=1699925712 While our limited-edition PRISCILLA X HALF MAGIC boxed set is sold out, you can still get all the holy grail products needed to achieve Priscilla's iconic 1960s-winged eye look with ease.  Recreate the film's unforgettable beauty moments with EYELECTRIC, an ultra-black lengthening tubing mascara, our viral MAGIC FLIK Liquid Eyeliner and WING MAGICIAN Reusable Wing Guide – the ultimate duo for perfectly sharp, crisp wings. This set does not come with PRISCILLA X HALF MAGIC box or insert. https://halfmagicbeauty.com/cdn/shop/files/MAGICFLIKGOOPD2C_93c5a2f7-2cc4-45f1-a289-b88b2727c908_480x480_crop_center.png?v=1699925712 9 7606599385265-CUSTOM GLITTERPILL | Sweet Prince https://halfmagicbeauty.com/products/glitterpill-sweet-prince https//halfmagicbeauty.com/cdn/shop/files/sweetprince_3da1cf8b-8866-48d6-86a7-0727f75d31b6_large.png?v=1707844841 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/SweetPrinceSwatch_480x480_crop_center.png?v=1707844841 8536 7606600695985-CUSTOM GLITTERPILL | Pretty Puddle https://halfmagicbeauty.com/products/copy-of-glitterpill-pretty-puddle https//halfmagicbeauty.com/cdn/shop/files/PrettyPuddleSilo_large.png?v=1707245859 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLPRETTYPUDDLE_480x480_crop_center.png?v=1707324018 16567 7606602203313-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Chaos Prone https://halfmagicbeauty.com/products/magic-drip-glitter-lip-gloss-chaos-prone https//halfmagicbeauty.com/cdn/shop/files/CHAOSPRONE_8032323c-5ca8-41ca-b5f2-2ceacee4205b_large.png?v=1707848071 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/chaosproneswatch_480x480_crop_center.png?v=1707848071 6073 7606603579569-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Problem Child https://halfmagicbeauty.com/products/magic-drip-glitter-lip-gloss-problem-child https//halfmagicbeauty.com/cdn/shop/files/MagicDripProblemChildDTC_large.png?v=1707845780 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/ProblemChildSwatch_480x480_crop_center.png?v=1707845780 1396 7606604169393-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Y2K Cherub https://halfmagicbeauty.com/products/copy-of-magic-drip-glitter-lip-gloss-y2k-cherub https//halfmagicbeauty.com/cdn/shop/files/MagicDripy2kCherubDTC_large.png?v=1707505009 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/Y2KCherubSwatch_480x480_crop_center.png?v=1707850735 5127 7630747369649-CUSTOM SCULPTITUDE | UR MY TAUPE/BADASSERY PARADE https://halfmagicbeauty.com/products/sculptitude-ur-my-taupe-badassery https//halfmagicbeauty.com/cdn/shop/files/BadasseryParadesilo_e2e07989-2a5d-4b42-aa08-bd8a18fba4f1_large.png?v=1706551534 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade. https://halfmagicbeauty.com/cdn/shop/files/BadasseryParadeswatch_b15967b7-18e4-474d-a0fe-57e8dcc7cd42_480x480_crop_center.png?v=1706551534 1239 7648720486577-CUSTOM MAGIC DRIP LIPTRIK KIT | Y2K CHERUB https://halfmagicbeauty.com/products/magic-drip-liptrik-kit-y2k-cherub https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPKIT_Y2KCHERUB_1600x2160_f5c380d3-a111-43fa-a394-eccbf917a436_large.jpg?v=1708401965 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without until now. Pair our bubble gum pink, multi-dimensional sparkle lip gloss with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré,  Ur my Taupe (taupe) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://halfmagicbeauty.com/cdn/shop/files/Y2KCherubSwatch_3b37d699-8efd-4e1c-bbff-3046901da440_480x480_crop_center.png?v=1708402295 19 7648725369009-CUSTOM MAGIC DRIP LIPTRIK KIT | Chaos Prone https://halfmagicbeauty.com/products/magic-drip-liptrik-kit-chaos-prone https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPKIT_CHAOSPRONE_1600x2160_95fece27-7e40-4c68-afca-abd073aac75d_large.jpg?v=1708400232 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now. Pair CHAOS PRONE with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré,  Ur my Taupe (taupe) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://halfmagicbeauty.com/cdn/shop/files/chaosproneswatch_33f1d086-fb50-4848-a1bd-60031cb6e5f0_480x480_crop_center.png?v=1708402370 19 7648726384817-CUSTOM MAGIC DRIP LIPTRIK KIT | Problem Child https://halfmagicbeauty.com/products/magic-drip-liptrik-kit-problem-child https//halfmagicbeauty.com/cdn/shop/files/PROBLEMCHILDLIPTRIKKIT_a2701db2-abce-4579-8a01-d3d011aa2c04_large.png?v=1715619462 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without until now. Pair our newest shade PROBLEM CHILD with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré,  Ur my Taupe (taupe) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://halfmagicbeauty.com/cdn/shop/files/ProblemChildSwatch_c9d87a65-e6b2-4304-8524-3341d873285f_480x480_crop_center.png?v=1715619462 18 7648727597233-CUSTOM SPARKLE 911 SET https://halfmagicbeauty.com/products/sparkle-911-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_SPARKLE911_SET_1600x2160_c07011f4-6071-43c1-9db8-36d56daafb55_large.jpg?v=1708403944 All the newest members of our MAGIC DRIP, GLITTERPILL, AND SCULPTITUDE family under one roof. Create all the magical, vibrant, and eye-catching looks of your dreams. Because sparkle makes everything better!  https://halfmagicbeauty.com/cdn/shop/files/SPARKLE911COLLECTION_480x480_crop_center.png?v=1708445994 20 7648729202865-CUSTOM PRO GLITTERPILL SET 3.0 https://halfmagicbeauty.com/products/pro-glitterpill-set-3-0 https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_GLITTERPILL_PROSET_1600x2160_dffb67e1-e732-446c-9978-44ca4bfc44fc_large.jpg?v=1708402771 Stock up your kit with a value set of all of our hyper-reflective GLITTERPILL shades! An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLSTILL_480x480_crop_center.png?v=1708402771 4 7648730611889-CUSTOM PRO MAGIC DRIP SET https://halfmagicbeauty.com/products/pro-magic-drip-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_MAGICDRIP_PROSET_1600x2160_44278334-66b0-4696-81ce-6bbf20db0875_large.jpg?v=1708403269 Stock up your kit with a value set of all of our MAGIC DRIP shades! This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/MagicDripGoop_480x480_crop_center.png?v=1708403330 10 7658041508017-CUSTOM VIRAL BEST SELLERS SET https://halfmagicbeauty.com/products/viral-best-sellers-set https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Set_1600x2160_1_large.jpg?v=1709850769 Kick off your HALF MAGIC journey with our must-try products that broke the internet. Create head-turning looks with the viral bestsellers – GLITTERPUCK’s ethereal fairy sparkle, MAGIC FLIK’s razor-sharp lines, and WING MAGICIAN’s guiding contours – as well as our fan-favorite EYELECTRIC mascara – for the ultimate lash length and definition with zero trace of racoon eyes.  https://halfmagicbeauty.com/cdn/shop/files/GLITTERPUCKSMOOSH_DTC_f4a89cec-c0e7-4d78-b8f4-c1066db22d13_480x480_crop_center.png?v=1709850769 48 7658047963313-CUSTOM VIRAL BEST SELLERS TRIO https://halfmagicbeauty.com/products/viral-best-sellers-trio https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Trio_Set_1600x2160_1_large.jpg?v=1709850798 The internet “it” girlies have spoken. Get all of HALF MAGIC’s viral bestsellers in one magical bundle, for a one-way ticket to your most head-turning eye looks. Whether you’re dusting your lids with GLITTERPUCK’S insanely reflective sparkle or drawing razor-sharp wings with MAGIC FLIK liner and WING MAGICIAN, the ultimate wing guide – these TikTok darlings give you everything you need to create effortless eye magic. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPUCKSMOOSH_DTC_6eed14f7-b0e8-4cef-bae9-7ae7d4291d05_480x480_crop_center.png?v=1714143134 44 7726793228465-CUSTOM I CAN SAVE YOU SET https://halfmagicbeauty.com/products/i-can-save-you-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_GH_ICanSaveYou_1600x2160_aecca29f-e686-49ce-a772-59af78894e41_large.jpg?v=1712418253 On my latest project with THE GREATEST HITS film, I used Half Magic products to showcase Harriet’s (Lucy Boynton) journey when she discovers certain songs can transport her back in time — literally. We flash back in time: through Harriet’s eccentric blue eyeshadow accented with black eyeliner dots and bright pink lip, I wanted to show how playfully she expressed herself with Max, in contrast to her current day look. https://halfmagicbeauty.com/cdn/shop/files/ICansaveyou_480x480_crop_center.jpg?v=1712601972 4 7726797357233-CUSTOM ANOTHER ME SET https://halfmagicbeauty.com/products/another-me-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_GH_AnotherMe_1600x2160_68f59217-1e5b-45f3-8090-c2996c0022ba_large.jpg?v=1712079984 On my latest project with THE GREATEST HITS film, I used Half Magic products to showcase Harriet’s (Lucy Boynton) journey when she discovers certain songs can transport her back in time — literally.  The final scene captures Harriet’s look at a Los Angeles concert. Her makeup is totally different from the Harriet we’ve come to know thus far: deep burgundy lip and a dark blue winged liner. Of course I had to add some glitter because she’s in low lighting, and a little sparkle catching the light captures the magic of this final moment. https://halfmagicbeauty.com/cdn/shop/files/AnotherMe_480x480_crop_center.jpg?v=1712601922 5 7726799683761-CUSTOM LOVE OF MY LIFE SET https://halfmagicbeauty.com/products/love-of-my-life-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_GH_LoveofMyLife_1600x2160_1_large.jpg?v=1712075091 On my latest project with THE GREATEST HITS film, I used Half Magic products to showcase Harriet’s (Lucy Boynton) journey when she discovers certain songs can transport her back in time — literally. In each scene, makeup reflects the emotional state and intentions of each character.  Harriet meets Max while wearing soft iridescent eyeshadow and a single floating pearl underneath her lower lashes. This scene is ‘butterflies in your stomach’ romantic. I wanted her to look just captivating and whimsical enough to accent her playful personality, while the floating pearl becomes reminiscent of a tear, to reflect her emotional journey that spans the film. https://halfmagicbeauty.com/cdn/shop/files/LoveofMyLife_480x480_crop_center.jpg?v=1712601936 5 7771679129777-CUSTOM LIP SNUGGLE HIGH PIGMENT OIL-BALM https://halfmagicbeauty.com/products/lip-snuggle-high-pigment-oil-balm https//halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Purr_ProductSHot_large.png?v=1714494005 The holy grail high pigment lip balm for makeup lovers: 12-hour hydration and rich color that lasts. Combining the best of both worlds – the smooth glide and sheen of an oil and the moisture and comfort of a balm – LIP SNUGGLE keeps your lips cozied in nourishing luscious color. Available in six ultra-flattering neutral shades. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Kitten_ProductSHot_480x480_crop_center.png?v=1714505342 26865 7771686535345-CUSTOM BEAM TRAP ILLUMINATING BALM Light Beam/Deep Beam https://halfmagicbeauty.com/products/beam-trap-illuminating-balm-light-beam-deep-beam https//halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Product_large.png?v=1715017084 The secret to a euphoric skin glow. Loaded with Squalane and "barely there" pearls, BEAM TRAP's balm-like texture effortlessly melts into skin, transforming complexion makeup into a natural real-skin sheen. Wear under or over your go-to complexion products or directly on bare skin for an angelic skin luminescence with absolutely zero stickiness or tackiness. https://halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Swatches_480x480_crop_center.png?v=1715017084 10669 7920640590001-CUSTOM PRO LIP SNUGGLE LIP BALM SET https://halfmagicbeauty.com/products/pro-lip-snuggle-lip-balm-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_ALL_1600x2160_b0b38f31-86db-47cf-91b1-81e135bc4740_large.jpg?v=1715185577 Stock up your kit with all six of our ultra-flattering LIP SNUGGLE shades. From everyday your-lips-but-better color to statement-making moody hues, this kit has what you need for any and every look. Swipe on this innovative oil-balm formula using our ultra-soft fuzzy applicator for rich, luscious pigment that lasts and 12 hours of plumping hydration. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Shades_1_480x480_crop_center.png?v=1715187465 49 7920641376433-CUSTOM LIP SNUGGLE LIP BALM TRIO https://halfmagicbeauty.com/products/lip-snuggle-lip-balm-trio https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_TRIO_1600x2160_a117a103-50e3-48f7-9b68-fc05f2b635f0_large.jpg?v=1715194591 The essential lip trio curated for everyday wear with our most reached-for LIP SNUGGLE shades –– Kitten Pounce, a tantalizing rosy pink, Mauvie Industry, a moody deep mauve, and Killa Meows, a timeless cool taupe. Swipe on this innovative oil-balm formula using our ultra-soft fuzzy applicator for rich, luscious pigment that lasts and 12 hours of plumping hydration. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_KittenP_benefits_580e022f-c4a0-467a-accc-8974f13126e1_480x480_crop_center.png?v=1715208579 50 7933030236337-CUSTOM EYELECTRIC MASCARA DUO - URCHIN & VIOLET ACT https://halfmagicbeauty.com/products/eyelectric-mascara-duo-violet-act-urchin https//halfmagicbeauty.com/cdn/shop/files/VioletAct_Urchin_large.png?v=1715281689 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear in the shade VIOLET ACT and URCHIN! https://halfmagicbeauty.com/cdn/shop/files/VIOLETACTDTC_2_987ebab6-3643-4e4b-8116-47aab2d1ad57_480x480_crop_center.png?v=1715281689 10 7941017698481-CUSTOM MAGIC DRIP LIPTRIK KIT | Magic Brownie https://halfmagicbeauty.com/products/magic-drip-liptrik-kit-magic-brownie https//halfmagicbeauty.com/cdn/shop/files/MAGICBROWNIELIPTRIKKIT_136c1fa2-2c38-4ef5-9c80-8706ad89079d_large.png?v=1715618620 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without until now. Pair our viral shade MAGIC BROWNIE with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré,  Ur my Taupe (taupe) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://halfmagicbeauty.com/cdn/shop/files/WEBHalfMagic_230208_TheTransformer-1089_1534e661-c1b3-4078-8e2e-ebcd917f9588_480x480_crop_center.jpg?v=1715618992 20 7941026939057-CUSTOM MAGIC DRIP LIPTRIK KIT | FROSTY B*TCH https://halfmagicbeauty.com/products/magic-drip-liptrik-kit-frosty-b-tch https//halfmagicbeauty.com/cdn/shop/files/FROSTYBLIPTRIKKIT_7bd573f2-50b2-4a95-95c4-2bc4d477cec2_large.png?v=1715618604 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without until now. Pair our viral shade FROSTY B*TCH with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré,  Ur my Taupe (taupe) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://halfmagicbeauty.com/cdn/shop/files/FROSTY_B_SMOOSH_DTC_ce37a700-b470-47f6-a5ab-8d1d8a283398_480x480_crop_center.png?v=1715619028 19