7504920838321-CUSTOM GRWM TOOL SET https://halfmagicbeauty.com/products/grwm-tool-set https//halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_large.png?v=1692576146 This set includes Donni’s ride-or-die tools, specially designed so you can get razor sharp wings, multi-dimensional eye looks, and softly flushed cheeks all in a cinch. Whether you want an ethereal wash of color or bold graphic look, the PRECISION EYELINER BRUSH and PYRAMID EYESHADOW BRUSH have you covered for any and every eye look. Try using WING MAGICIAN as the ultimate guide for even crisp wings, to outline a fierce cut crease, or as a shadow shield for easy clean up. Top off any look with sparkling gems, fierce studs or pearls using our curved ADORNMENT TWEEZERS, which make safe gem application a breeze.  https://halfmagicbeauty.com/cdn/shop/files/406A3596_005deb39-2015-4091-82f9-cefe71c8d17e_480x480_crop_center.jpg?v=1692576363 10 7179916083377-CUSTOM CHROMADDICTION MATTE | Sky Juice https://halfmagicbeauty.com/products/chromaddiction-eye-paint-liner https//halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_large.png?v=1694548201 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/01_ChromaddictionMatte-Gooping_0315_480x480_crop_center.jpg?v=1694548201 6346 7463921189041-CUSTOM CHROMADDICTION SHIMMER | Fairies Are Real https://halfmagicbeauty.com/products/chromaddiction-shimmer-fairies-are-real https//halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG-Copy_large.png?v=1695304616 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/THALIA1B-HalfMagic1357_480x480_crop_center.png?v=1695304616 3344 7449465127089-CUSTOM GLITTERPILL | Neptune Daddy https://halfmagicbeauty.com/products/glitterpill-neptune-daddy https//halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_NEPTUNEDADDY_01_V3_km_9cf03c86-2070-4838-8fa6-a1d9fd2b0d1d_large.jpg?v=1679423059 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLNEPTUNEDADDYsmoosh_DTC_480x480_crop_center.png?v=1708625079 1439 7449173393585-CUSTOM CHROMADDICTION MATTE | Off The Deep End https://halfmagicbeauty.com/products/chromaddiction-matte-off-the-deep-end https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONBURNITDOWN_1_large.png?v=1683578023 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/01_ChromaddictionMatte-Gooping_0315_db629af4-7bba-4c1e-8e17-40bc891999e4_480x480_crop_center.jpg?v=1683578023 5111 7475181879473-CUSTOM GLITTERPILL | Microcosm https://halfmagicbeauty.com/products/glitterpill-microcosm-1 https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_7e8d4267-ee96-455d-ada6-30e711acac8a_large.jpg?v=1685569393 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLMICROCOSM_smoosh_DTC_480x480_crop_center.png?v=1708629703 4044 7449214124209-CUSTOM EYESHADOW SINGLES | Daydreamies https://halfmagicbeauty.com/products/eyeshadow-singles-daydreamies https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_DAYDREAMIES_V3_1600X2160_da0fc611-abe5-4f0f-818f-571f6d545197_large.jpg?v=1679370017 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_a4448686-cea7-474b-8134-c8828d06813d_480x480_crop_center.jpg?v=1679370018 831 7298407366833-CUSTOM MAGIC FLIK https://halfmagicbeauty.com/products/magic-flik-liquid-eyeliner https//halfmagicbeauty.com/cdn/shop/files/Magicflik-viral-elle-popsugar_large.png?v=1702414598 An ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Magic_Flik_0386_HERO_01_V3_1600X2160_7a187455-99ff-4052-8619-044162bdf7c2_480x480_crop_center.jpg?v=1702414598 5392 7179928469681-CUSTOM FACE GEMS | Iridescent Sparkle https://halfmagicbeauty.com/products/face-gems-iridescent-sparkle https//halfmagicbeauty.com/cdn/shop/files/FaceGemsIS_large.png?v=1689878394 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/220406_FACEGEMS_0013_IRIDESCENTSPARKLE_01_km_8cafb241-02ca-44ee-8fa4-f30e1f837b46_480x480_crop_center.jpg?v=1689878394 8212 7179934040241-CUSTOM LIGHT TRAP | Enter The Glow https://halfmagicbeauty.com/products/light-trap-duochrome-glow-powder https//halfmagicbeauty.com/cdn/shop/files/SpirituallyComplex-TZRAward_1_large.png?v=1702409062 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in two universally flattering shades that melt into your skin, for a truly buildable glow. https://halfmagicbeauty.com/cdn/shop/products/04_Lighttrap-Gooping_0082_480x480_crop_center.jpg?v=1702409062 30 7463920304305-CUSTOM CHROMADDICTION MATTE | Serving Siren https://halfmagicbeauty.com/products/chromaddiction-matte-serving-siren https//halfmagicbeauty.com/cdn/shop/files/SERVINGSIREN_HOVERSIZE_large.png?v=1684946251 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONEXTBACKGROUND_1_480x480_crop_center.png?v=1684946251 1935 7463919157425-CUSTOM CHROMADDICTION MATTE | Laviwinkle https://halfmagicbeauty.com/products/chromaddiction-matte-laviwinkle https//halfmagicbeauty.com/cdn/shop/files/LAVIWINKLE_HOVERSIZE_large.png?v=1684946613 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/LAVIWINKLEGOOPD2C_480x480_crop_center.png?v=1695745288 2635 7463920009393-CUSTOM CHROMADDICTION MATTE | Frogalina https://halfmagicbeauty.com/products/chromaddiction-matte-10019 https//halfmagicbeauty.com/cdn/shop/files/FROGALINA_HOVERSIZE_large.png?v=1684946751 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in 10 bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/FROGALINAGOOPD2C_480x480_crop_center.png?v=1695745164 1638 7463920500913-CUSTOM CHROMADDICTION MATTE | Crown Plz https://halfmagicbeauty.com/products/chromaddiction-matte-crown-plz https//halfmagicbeauty.com/cdn/shop/files/CROWNPLZ_HOVERSIZE_large.png?v=1684946661 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/CROWNPLZGOOPD2C_480x480_crop_center.png?v=1695744668 2037 7463921615025-CUSTOM CHROMADDICTION SHIMMER | Baby Bunny https://halfmagicbeauty.com/products/copy-of-chromaddiction-shimmer-fairies-are-real https//halfmagicbeauty.com/cdn/shop/files/BABYBUNNYALLURETAG_14f1f2bb-fd50-4a7c-88bf-fb84692bad2b_large.png?v=1695304687 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/THALIA2B-HalfMagic1862_480x480_crop_center.png?v=1695304687 1502 7179939709105-CUSTOM MOUTH CLOUD https://halfmagicbeauty.com/products/mouth-cloud-soft-matte-lip-cream https//halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_06_EDWARDS-FANTASY_large.jpg?v=1694448011 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_01_01_MAGIC-BROWNIE_V2-_1_480x480_crop_center.jpg?v=1694448011 17481 7179931484337-CUSTOM GLITTERPILL | Money Plz https://halfmagicbeauty.com/products/glitterpill-glitter-eye-paint-liner https//halfmagicbeauty.com/cdn/shop/products/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_large.jpg?v=1651078067 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/MoneyPlz_480x480_crop_center.png?v=1708451649 1321 7179937972401-CUSTOM WING MAGICIAN https://halfmagicbeauty.com/products/wing-magician https//halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_large.png?v=1702415810 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://halfmagicbeauty.com/cdn/shop/files/406A3596_480x480_crop_center.jpg?v=1702415810 47092 7179921064113-CUSTOM CHROMADDICTION SHIMMER | A.S.M.R. https://halfmagicbeauty.com/products/chromaddiction-shimmer-eye-paint-liner-1 https//halfmagicbeauty.com/cdn/shop/files/ASMRALLURETAG_c36b6818-c641-4577-a864-13191c144d9c_large.png?v=1695304315 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/02_ChromaddictionShimmer-Gooping_0054_480x480_crop_center.jpg?v=1695304315 4212 7179932958897-CUSTOM MAGIC BROWNIE LIPTRIK KIT https://halfmagicbeauty.com/products/liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/MAGICBROWNIELIPTRIKKIT_composite_km_large.jpg?v=1655162749 Our bestselling MAGIC BROWNIE LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now.  Our curated twist on Y2K lips is a magical rosy brown that seemingly transforms on lips and manages to flatter every skin tone?!!  Pair it with SCULPTITUDE 2-in-1 Longwear Lip Liner in  I’ll Pray for You (deep warm brown) for a statement-making tonal ombré,  I Have Needs (light peachy brown) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https:products/MAGICBROWNIELIPTRIKKIT_composite_km.jpg 46 7179936071857-CUSTOM PRECISION EYELINER BRUSH https://halfmagicbeauty.com/products/precision-eyeliner-brush https//halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_COMPOSITE_km_large.jpg?v=1650467161 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time.  https://halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_OPEN_km_480x480_crop_center.jpg?v=1650467161 4698 7179936661681-CUSTOM ADORNMENT TWEEZERS https://halfmagicbeauty.com/products/adornment-tweezers https//halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS, FACE PEARLS, and FACE STUDS for easy and safe application. https://halfmagicbeauty.com/cdn/shop/files/GEMS2_480x480_crop_center.png?v=1695917146 9685 7214763049137-CUSTOM DONNI x FACE LACE DECAL SET: Head in the Clouds https://halfmagicbeauty.com/products/donni-x-facelace-decals-head-in-the-clouds https//halfmagicbeauty.com/cdn/shop/products/holographicclouds_silverclouds_km_large.jpg?v=1651515301 This set of easy-to-apply face decals comes with 2 sheets of Cloud-inspired designs. https://halfmagicbeauty.com/cdn/shop/products/CloudsCloseUp_km_1_480x480_crop_center.jpg?v=1652764472 23 7179923095729-CUSTOM DEW LOCK https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//halfmagicbeauty.com/cdn/shop/files/DewLock_large.png?v=1702412440 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://halfmagicbeauty.com/cdn/shop/products/13_ECP25637_VS_R2_480x480_crop_center.jpg?v=1702412440 1739 7230188355761-CUSTOM FLY WITH ME SET https://halfmagicbeauty.com/products/get-the-look-fly-with-me https//halfmagicbeauty.com/cdn/shop/products/FLY_WITH_ME_composite_km_large.jpg?v=1674001418 Fly away in full color with the quickest, easiest, winged eye looks. This set includes Donni’s specially designed tools to get those razor sharp wings with 24-hour wear. https://halfmagicbeauty.com/cdn/shop/products/HalfMagicBeauty16863_480x480_crop_center.jpg?v=1674001418 10 7209427271857-CUSTOM ANGEL RAVE LIPTRIK KIT https://halfmagicbeauty.com/products/angel-rave-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/ANGELRAVELIPTRIKKIT_composite_km_large.jpg?v=1655161519 Our original ANGEL RAVE LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Dare to dream in lilac violet with sky blue and hot pink accents or re-create this iconic lip look from our HALF MAGIC film Featuring MOUTH CLOUD Soft Matte Lip Cream in Angel Rave, with a hit of Honestly, Yes and a halo of Don't Be Confused. https://halfmagicbeauty.com/cdn/shop/files/MOUTHCLOUDHANDSWATCHD2C_480x480_crop_center.png?v=1695915598 7179925815473-CUSTOM FACE STUDS https://halfmagicbeauty.com/products/face-gems https//halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_large.png?v=1690421117 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://halfmagicbeauty.com/cdn/shop/products/Half_Magic_FACEGEMS_9540_METALLICSTUDS_03_km_480x480_crop_center.jpg?v=1690421117 2255 7179941642417-CUSTOM SCULPTITUDE https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//halfmagicbeauty.com/cdn/shop/products/220406_SCULPTITUDE_1263_OPEN_05_UP_ATEM_BIZPLAN_large.jpg?v=1706477399 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade.   https://halfmagicbeauty.com/cdn/shop/products/220406_SCULPTITUDE_1263_OPEN_01_IHAVENEEDS_ILLPRAYFORYOU_480x480_crop_center.jpg?v=1706477399 23963 7240424587441-CUSTOM MR. CHIC-Y PANTS LIPTRIK KIT https://halfmagicbeauty.com/products/mr-chic-y-pants-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km_large.jpg?v=1655162926 When you want understatement to actually make a statement, pair the warm beige of Mr. Chic-y Pants MOUTH CLOUD Soft Matte Lip Cream with a light peachy pink or terracotta shaded SCULPTITUDE 2-in-1 Longwear Lip Liner.  This guided foray into subtle ombrés and custom shade mixing speaks for itself.  As your lips luxuriate in soft velvet, they'll be silently turning heads...     https:products/MR.CHIC-YPANTSLIPTRIKKIT_composite_km.jpg 14 7240423833777-CUSTOM EDWARD'S FANTASY LIPTRIK KIT https://halfmagicbeauty.com/products/edwards-fantasy-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/EDWARD_SFANTASYLIPTRIKKIT_composite_km_large.jpg?v=1655162059 Pair saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the classic red wine of MOUTH CLOUD Soft Matte Lip Cream in Edward's Fantasy with SCULPTITUDE 2-in-1 Longwear Lip Liner in burgundy plum and cherry red tones. https:products/EDWARD_SFANTASYLIPTRIKKIT_composite_km.jpg 48 7179896815793-CUSTOM MAKEUP BAG No. 1 https://halfmagicbeauty.com/products/makeup-bag https//halfmagicbeauty.com/cdn/shop/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https:products/220406_MAKEUP_BAG_1214_HERO_km.jpg 776 7214765899953-CUSTOM DONNI x FACELACE DECAL SET: Spiked! https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-spiked https//halfmagicbeauty.com/cdn/shop/products/holographicspikes_blackspikes_km_large.jpg?v=1651515816 2 sheets of Spikey designs that serve up graphic eyelash energy. https://halfmagicbeauty.com/cdn/shop/products/SpikedCloseUp_km_1_480x480_crop_center.jpg?v=1652764481 25 7240425013425-CUSTOM SPICY QUEEN LIPTRIK KIT https://halfmagicbeauty.com/products/spicy-queen-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/SPICYQUEENLIPTRIKKIT_composite_km_large.jpg?v=1655162827 Our SPICY QUEEN LIPTRIK KIT pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  A guided foray into tonal ombrés and custom shade mixing, this kit pairs the brick orange of MOUTH CLOUD Soft Matte Lip Cream in Spicy Queen with SCULPTITUDE 2-in-1 Longwear Lip Liner in light peach and brick tones.   https:products/SPICYQUEENLIPTRIKKIT_composite_km.jpg 10 7240423014577-CUSTOM HOUSE WIFE DREAMZ LIPTRIK KIT https://halfmagicbeauty.com/products/house-wife-dreamz-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km_large.jpg?v=1655162472 Unforgettable lips pleeez.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.  Amplify our MOUTH CLOUD Soft Matte Lip Cream in House Wife Dreamz (Neon Coral) with SCULPTITUDE 2-in-1 Longwear Lip Liner in deep coral and orange tones. https:products/HOUSEWIFEDREAMZLIPTRIKKIT_composite_km.jpg 5 7239223017649-CUSTOM INVOICE ATTACHED LIPTRIK KIT https://halfmagicbeauty.com/products/invoice-attached-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/INVOICEATTACHEDLIPTRIKKIT_composite_km_large.jpg?v=1655162662 Boardroom lips have arrived, HALF MAGIC style.  Pair MOUTH CLOUD Soft Matte Lip Cream in Invoice Attached (neon hot pink) with a guided foray into custom shade mixing.  Choose SCULPTITUDE 2-in-1 Longwear Lip Liner in Biz Plan (fuchsia) or Up & At 'Em (magenta).  Nail that next meeting while your lips bask in velvety soft victory. https:products/INVOICEATTACHEDLIPTRIKKIT_composite_km.jpg 5 7214764327089-CUSTOM DONNI x FACE LACE DECAL SET: Eye-lectric https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//halfmagicbeauty.com/cdn/shop/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://halfmagicbeauty.com/cdn/shop/products/EyelectricCloseUp_km_480x480_crop_center.jpg?v=1652764462 25 7302012043441-CUSTOM THE NECESSITIES SET https://halfmagicbeauty.com/products/the-necessities-set https//halfmagicbeauty.com/cdn/shop/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https:products/23728BF7-9A57-4297-825D-8ACCE8D51960.jpg 28 7240425406641-CUSTOM SELF HELP LIPTRIK KIT https://halfmagicbeauty.com/products/self-help-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/SELFHELPLIPTRIKKIT_composite_km_large.jpg?v=1655163054 Can't decide between true red, orange red, or blue red?  Our SELF HELP LIPTRIK KIT lets you have them all.  Pair saturated colors with addictively velvety textures to create every red lip your heart desires.  A guided foray into subtle ombrés and custom shade mixing, this kit pairs the MOUTH CLOUD Soft Matte Lip Cream in Self Help with orange red and blue red accents.   https:products/SELFHELPLIPTRIKKIT_composite_km.jpg 8 7240425799857-CUSTOM EXCUSE ME SIR LIPTRIK KIT https://halfmagicbeauty.com/products/excuse-me-sir-liptrik-kit https//halfmagicbeauty.com/cdn/shop/products/EXCUSEMESIRLIPTRIKKIT_composite_km_large.jpg?v=1655161395 Learn how to rock a blue lip with our guided foray into lip halos and custom shade mixing.  Pair bold cobalt blue MOUTH CLOUD Soft Matte Lip Cream (Excuse Me Sir) with SCULPTITUDE 2-in-1 Longwear Lip Liner in violet for an instantly edgy femme take, or electric blue for a pop of playful color.  An endless number of customizable looks await. https:products/EXCUSEMESIRLIPTRIKKIT_composite_km.jpg 10 7215319122097-CUSTOM NEON BABY DOLL SET https://halfmagicbeauty.com/products/get-the-look-flame-resistant https//halfmagicbeauty.com/cdn/shop/products/NEON_BABY_DOLL_composite_large.jpg?v=1674001938 An angelic collection of eye paints and rhinestones in our sweetest shades, curated for that neon-girl-next-door look. Features pink and gold shimmers, a warm coral matte, and neon face gems. https://halfmagicbeauty.com/cdn/shop/products/8_ECP25590_VS_R5copy_568fb1c8-dd7a-427b-b99a-2237abaabd1b_480x480_crop_center.jpg?v=1674001938 7302011257009-CUSTOM ENDLESS SPARKLE VALUE SET https://halfmagicbeauty.com/products/endless-sparkle-value-set https//halfmagicbeauty.com/cdn/shop/files/SPARKLES_large.png?v=1690420554 Snag a 3-pack of our best-selling Allure Best of Beauty award-winning FACE GEMS in Iridescent Sparkle—for the ultimate sparkle and value! These gems are the perfect complement to any look- from the most soft and delicate to the most bold and colorful. The multi-faceted shape reflects light from all angles for the perfect twinkle. Gem application has also never been easier – the hypoallergenic, medical-grade self-adhesive will have you sparkling all day and night. https:files/SPARKLES.png 9 7321960317105-CUSTOM CHROMECORE SET https://halfmagicbeauty.com/products/chromecore-set https//halfmagicbeauty.com/cdn/shop/products/ASW22058-fall-bundle-chromecore_large.jpg?v=1670276381 Take a break from the cottage-core moment into Chromecore. This set is reminiscent of the classic fall colors, but with a metallic twist that will have your eyes glistening like your favorite cozy fall candle. The set also includes our new MAGIC FLIK LIQUID EYELINER, perfect for adding dimension and any finishing touches to your chrome-plated look. https://halfmagicbeauty.com/cdn/shop/products/ScreenShot2022-10-12at5.42.22AM_480x480_crop_center.png?v=1670276381 9 7321958514865-CUSTOM FLIK-OFF SET https://halfmagicbeauty.com/products/flik-off-set https//halfmagicbeauty.com/cdn/shop/files/FLikOff-TodayShowSeal_large.png?v=1702412070 This set is the perfect wing woman for all your winged looks! Our new MAGIC FLIK LIQUID EYELINER paired with WING MAGICIAN will help you get the most crisp, sharp lines AND the most snatched wings. Flip the Wing Magician around to achieve your perfect wing angle and use the unique paddle shaped tip of Magic Flik to achieve both the thinnest and thickest of lines. The ideal product pairing to help you fiercely flik-off! https:files/FLikOff-TodayShowSeal.png 461 7321955336369-CUSTOM DYNAMIC DUO SET https://halfmagicbeauty.com/products/dynamic-duo-set https//halfmagicbeauty.com/cdn/shop/products/ASW22058-fall-bundle-dynamic-duo-daydreamies_48d692ca-0581-4260-aa7c-e50d94f9406c_large.jpg?v=1664480585 Dominate your eye looks with this dynamic duo. Our PYRAMID EYESHADOW BRUSH paired with our velvety eyeshadow is all you need to create a simple and fresh eye look. Snag your favorite eyeshadow color and simply use one of the flat edges of the brush to swipe an all over wash of color on the lid or use the pointed tip of the brush for an inner highlight or smoky wing moment. https://halfmagicbeauty.com/cdn/shop/products/ASW22058-fall-bundle-dynamic-duo-wet-pebble_480x480_crop_center.jpg?v=1665429653 75 7321954975921-CUSTOM CREATE-A-PALETTE SET https://halfmagicbeauty.com/products/create-a-palette-set-1 https//halfmagicbeauty.com/cdn/shop/products/ASW22058-fall-bundle-create-a-palette_large.jpg?v=1664453076 Can’t decide on your favorite shade? No need – we have you covered with an eye shadow for every day of the week! This starter palette set includes our “FOREVER” PALETTE and all 7 EYESHADOW SINGLES for an endless amount of possibilities and looks. Add in your favorite highlighters and shadows (not just ours!) and create a little family so all your favorites can live happily together in a forever home. https:products/ASW22058-fall-bundle-create-a-palette.jpg 10 7319093444785-CUSTOM THE "FOREVER" PALETTE https://halfmagicbeauty.com/products/the-forever-palette-paper-palette https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_large.jpg?v=1663962771 A recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_Closed_1600X2160_4f21ff15-dbe8-4769-9778-15c346871912_480x480_crop_center.jpg?v=1663962771 853 7298398716081-CUSTOM PYRAMID EYESHADOW BRUSH https://halfmagicbeauty.com/products/pyramid-eyeshadow-brush https//halfmagicbeauty.com/cdn/shop/files/PyramidAllureSeal_large.png?v=1702412694 A three-dimensional brush for equally multidimensional looks. Sporting a uniquely tapered pyramidal brush head, this brush is perfect for contouring creases and blending out smokey wings. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-Eyeshadow_Brush_4914_DETAIL_V2_1600X2160_ace303e3-25c9-47d2-befd-195e74c34ff0_480x480_crop_center.jpg?v=1702412694 1559 7378310496433-CUSTOM Half Magic Digital Gift Card https://halfmagicbeauty.com/products/digital-gift-card https//halfmagicbeauty.com/cdn/shop/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_large.jpg?v=1668459489 Give the gift of creative expression with Half Magic's Digital Gift Card!  Please note that all Gift Cards are final sale, non-transferable, and not eligible for sitewide sales. Have questions? Feel free to email us at customer@halfmagicbeauty.com. https:products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46.jpg 7380413350065-CUSTOM MAKEUP BAG No. 2 https://halfmagicbeauty.com/products/makeup-bag-no-2 https//halfmagicbeauty.com/cdn/shop/products/Copyof220624_Bag_0525_HERO_V1_resized_large.jpg?v=1669222588 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound.  https:products/Copyof220624_Bag_0525_HERO_V1_resized.jpg 751 7399768129713-CUSTOM CHEEK FLUFF | Don't Be A Doll https://halfmagicbeauty.com/products/cheek-fluff https//halfmagicbeauty.com/cdn/shop/files/Don_tBeADollSelfAward_large.png?v=1702410591 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in five dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/halfmagic-852f_JPG_480x480_crop_center.jpg?v=1702410591 5 7399772946609-CUSTOM BABY PAW https://halfmagicbeauty.com/products/baby-paw-blush-brush https//halfmagicbeauty.com/cdn/shop/products/221121_BRUSH_V2_1600X2160_2_large.jpg?v=1676331510 An ultra-plush blush brush designed to mimic the shape of a "baby paw" for the smoothest, most airbrushed color application. https://halfmagicbeauty.com/cdn/shop/products/halfmagic-577f3_480x480_crop_center.jpg?v=1676331642 6583 7399773405361-CUSTOM FACE PEARLS | Classic Iridescent https://halfmagicbeauty.com/products/face-pearls https//halfmagicbeauty.com/cdn/shop/files/FacePearls_large.png?v=1694018434 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-CLASSIC-IRIDESCENT_V1_1600X2160_0d81ddbc-f390-41bc-82d5-4091ec7f03d2_480x480_crop_center.jpg?v=1694018434 3820 7406235943089-CUSTOM BLUSH BESTIES SET https://halfmagicbeauty.com/products/blush-besties-set https//halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-magic-brownie_large.jpg?v=1683122650 Achieve the dreamiest flush with this cheeky duo. Our CHEEK FLUFF Soft Blur Blush with our BABY PAW Blush Brush is all you need to create effortless soft and diffused color.  https://halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-pink-mushroom_480x480_crop_center.jpg?v=1683122650 39 7406291255473-CUSTOM PEARL POWER DUO SET https://halfmagicbeauty.com/products/pearl-power-duo-set https//halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-pearl-powder-duo_large.jpg?v=1673932194 This “power couple” includes something for every look and every mood – from the most classic and delicate to the most edgy and bold. Our opalescent and metallic spheres can be used to line and decorate the eyes, adorn your brows or be scattered on the cheeks like freckles, Donni Davy’s personal favorite. Mix and match them with our award-winning FACE GEMS and FACE STUDS to create a sea of sparkle, shimmer, and shine. https://halfmagicbeauty.com/cdn/shop/products/IMG_2065f2_126d6d0b-1b73-4126-ad79-f1c125e6e802_480x480_crop_center.jpg?v=1673932245 10 7416524734641-CUSTOM PRO CHROMADDICTION MATTE EYE PAINT SET https://halfmagicbeauty.com/products/pro-chromaddiction-matte-eye-paint-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-chromaddiction-matte-set_large.jpg?v=1674686609 Stock up your kit with a value set of all of our Chromaddiction Matte shades! Get all 5 intensely saturated eye paint and liners, for all-over color or graphic designs. The 5 bold shades create high-impact looks – from razor-sharp wings to delicate details. https:products/ASW23007-chromaddiction-matte-set.jpg 5 7416596627633-CUSTOM PRO CHROMADDICTION SHIMMER EYE PAINT SET https://halfmagicbeauty.com/products/pro-chromaddiction-shimmer-eye-paint-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08_large.jpg?v=1674686685 Stock up your kit with a value set of all of our Chromaddiction Shimmer shades! Get all 4 intensely saturated shimmer eye paint and liners, for all-over color or a delicate fairy wing. These 4 ethereal colors catch light from every direction. https:products/ASW23007-chromaddiction-shimmer-set_33cc1ef5-fe81-4512-814a-2cc24f0e1d08.jpg 7416599478449-CUSTOM PRO EYESHADOW SET https://halfmagicbeauty.com/products/pro-eyeshadow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070_large.jpg?v=1674686828 Stock up your kit with a value set of all of our eyeshadow shades! A magical set of all 7 sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. These seven shades come in three finishes - silky mattes, glossy metallics, and crystal shimmers. https:products/ASW23007-pro-eyeshadow-set_bc9e491e-6aa2-424e-98cc-902b6947e070.jpg 5 7416639619249-CUSTOM PRO CHEEK SET https://halfmagicbeauty.com/products/pro-cheek-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-cheek-set_c41dd03b-f41c-4ed3-89b3-c6c3f3e62b3d_large.jpg?v=1674686478 Stock up your kit with a value set of all of our Cheek Fluff shades! Our 5 dreamy mattes are pillowy cushions of blush that guarantee mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. https://halfmagicbeauty.com/cdn/shop/products/Eye_Shadow_Group_1600X2160_0cdbefe5-74d3-4bf3-aca4-b408ff9dd4e4_1_480x480_crop_center.jpg?v=1674686478 7416640962737-CUSTOM PRO FOREVER PALETTE SET https://halfmagicbeauty.com/products/pro-forever-palette-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669_large.jpg?v=1674686876 Stock up your kit with a value set of 3 "FOREVER" Palettes! Each palette is a recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https:products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669.jpg 10 7416642666673-CUSTOM PRO DEW LOCK SET https://halfmagicbeauty.com/products/pro-dew-lock-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-dew-lock-set_large.jpg?v=1674686779 Stock up your kit with a value set of 3 Dew Lock bottles! This hydrating setting spray leaves a dewy real-skin finish, instantly setting makeup to last all day long. https:products/ASW23007-2-pro-dew-lock-set.jpg 10 7417984942257-CUSTOM GRIPPIE BROW Sculpting Gel https://halfmagicbeauty.com/products/grippie-brow-sculpting-gel https//halfmagicbeauty.com/cdn/shop/files/GrippieBrowglamour_Nylonaward_large.png?v=1702410001 This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/image_16__1600X2160_faa4317c-1f27-427e-80bd-9a185b096738_480x480_crop_center.jpg?v=1702410001 3012 7427119808689-CUSTOM PRO GRIPPIE BROW SET https://halfmagicbeauty.com/products/pro-grippie-brow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-closed-x3_large.jpg?v=1675714178 Stock up your kit with a value set of 3 Grippie Brow Sculpting Gels! This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-combined_1_af62e85d-2ec3-4f7f-ada1-d86760df4ad8_480x480_crop_center.jpg?v=1675884559 10 7443865600177-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Magic Brownie https://halfmagicbeauty.com/products/magic-drip-lip-gloss-magic-brownie https//halfmagicbeauty.com/cdn/shop/products/ASW23020-chromaddiction-magic-brownie-gloss_large.jpg?v=1678231181 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheReader-0930_1_b4ea87ff-98fc-4065-a7ee-65a9a9e8e846_480x480_crop_center.jpg?v=1679518962 1712 7444199702705-CUSTOM PRO MAGIC NUDES SET https://halfmagicbeauty.com/products/pro-magic-nudes-set https//halfmagicbeauty.com/cdn/shop/products/ASW23022-magic-nudes-pro-set_3_large.jpg?v=1680119532 Neutrals are completely reinvented in this ultimate collection of magical “nudes” in an array of matte, ultra-reflective shimmer, eye-catching pearlescent and next-level glitter finishes. Mix, match and layer to achieve stunning and vibrant nudescapes from warm to cool and everything in between. The Magic Nudes collection is meant to inspire making everyday makeup extraordinary, with the perfect dose of twinkle, sparkle and glimmer in fresh, wearable neutrals, creamy and luxurious textures. https:products/ASW23022-magic-nudes-pro-set_3.jpg 7444220772529-CUSTOM ALL THAT SPARKLES SET https://halfmagicbeauty.com/products/all-that-sparkles-set https//halfmagicbeauty.com/cdn/shop/products/ASW23022-all-that-sparkles-set_large.jpg?v=1679368342 The ultimate “grown-up glitter” duo – achieve the most ethereal and effortless magical sparkle on eyes, face or body with GLITTERPUCK – a water-infused powder, packed with a blend of sparkling champagne and baby peach glitters. To complete a fairy-like look, sprinkle on our newest FACE GEMS in Crystalline Nude, a timeless champagne hue.  This captivating combo will have you twinkling from miles away. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheGreeter-0231_480x480_crop_center.jpg?v=1679518380 16 7443868713137-CUSTOM GLITTERPUCK https://halfmagicbeauty.com/products/glitterpuck-pressed-fairy-dust-eyes-face-body https//halfmagicbeauty.com/cdn/shop/files/Glitterpuck-ViralonTikTok_large.png?v=1702416138 Sparkling pressed glitter that lends a fairy-like shimmer to your eyes, face, and body. Designed with a blend of magical champagne and baby peach glitters, this mesmerizing formula will be turning heads from miles away. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheTransformer-1089_4dda8d4a-e728-49e6-9957-6b1496c0357d_480x480_crop_center.jpg?v=1702416138 6583 7444231061681-CUSTOM THE NECESSITIES SET | Crystalline Nude https://halfmagicbeauty.com/products/the-necessities-set-crystalline https//halfmagicbeauty.com/cdn/shop/products/ASW23022-the-necessities-set_large.jpg?v=1679428855 The perfect foray into adornments includes everything you need to become a gem master and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https:products/ASW23022-the-necessities-set.jpg 14 7444238336177-CUSTOM THE MAGICIAN SET https://halfmagicbeauty.com/products/the-magician-set https//halfmagicbeauty.com/cdn/shop/products/16_213_large.jpg?v=1679435445 This hypnotic and bold magical look will have you conjuring awe at every glance. With two sparkling shades of rust and copper, twinkling champagne gems and MAGIC DRIP glitter lip gloss, an icy peach juicy gloss packed with pink, gold and lilac glitters, the glow and dazzle is next level – just how we like it. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheReader-0891_480x480_crop_center.jpg?v=1679508850 5 7444239909041-CUSTOM THE STAR SET https://halfmagicbeauty.com/products/the-star-set https//halfmagicbeauty.com/cdn/shop/products/16_214_large.jpg?v=1679436179 Channel your inner grunge fairy with this ethereal, yet smokEy look. Complete with a captivating pressed glitter in the shade Dopamine Sparkle, stunning glossy metallic moss green eyeshadow, shimmering taupe hues and more, this set will leave you covered in magical pixie dust. https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_Behind_The_Scenes-5046_480x480_crop_center.jpg?v=1679510167 20 7449155535025-CUSTOM CHROMADDICTION MATTE | We Are Aliens https://halfmagicbeauty.com/products/chromaddiction-matte-we-are-aliens https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONWEAREALIENS_large.png?v=1683313990 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/01_ChromaddictionMatte-Gooping_0315_51a0b0c8-9473-4827-9f40-c0ddaf97106a_480x480_crop_center.jpg?v=1683313990 1842 7449172312241-CUSTOM CHROMADDICTION MATTE | Wild Caught https://halfmagicbeauty.com/products/chromaddiction-matte-wild-caught https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONWILDCAUGHT_large.png?v=1683314180 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/01_ChromaddictionMatte-Gooping_0315_2e7aa60c-ce0f-487e-9826-b55a0fc778dc_480x480_crop_center.jpg?v=1683314180 2199 7449172967601-CUSTOM CHROMADDICTION MATTE | Burn It Down https://halfmagicbeauty.com/products/chromaddiction-matte-burn-it-down https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONBURNITDOWN_large.png?v=1683577404 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/BURNITDOWN_480x480_crop_center.png?v=1695744550 3845 7449189187761-CUSTOM CHROMADDICTION SHIMMER | Spirit Guide https://halfmagicbeauty.com/products/chromaddiction-shimmer-spirit-guide https//halfmagicbeauty.com/cdn/shop/files/SPIRITGUIDEALLURETAG_a1ba3f2e-5b22-4bda-b501-b0dcaafce2ea_large.png?v=1695304385 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/02_ChromaddictionShimmer-Gooping_0054_3656dd46-f7a4-47c9-8ca1-47811e2bd127_480x480_crop_center.jpg?v=1695304385 2677 7449190695089-CUSTOM CHROMADDICTION SHIMMER | No Shame https://halfmagicbeauty.com/products/chromaddiction-shimmer-no-shame https//halfmagicbeauty.com/cdn/shop/files/NOSHAMEALLURETAG_489256b3-4a9a-4f66-994b-2b1bc7bab960_large.png?v=1695304861 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/9_DSCF6344_VS_R8_712925e7-8ee2-409b-b3e1-867970a84414_480x480_crop_center.jpg?v=1695304861 1788 7449206915249-CUSTOM LIGHT TRAP | Spiritually Complex https://halfmagicbeauty.com/products/light-trap-spiritually-complex https//halfmagicbeauty.com/cdn/shop/files/SpirituallyComplex-TZRAward_large.png?v=1702408956 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://halfmagicbeauty.com/cdn/shop/products/04_Lighttrap-Gooping_0082_b07f4878-bbb6-4daf-b84b-970b2567a57b_480x480_crop_center.jpg?v=1702408956 1314 7449209176241-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Frosty B*tch https://halfmagicbeauty.com/products/magic-drip-lip-gloss-frosty-bitch https//halfmagicbeauty.com/cdn/shop/files/MagicDrip-ViralonTikTok_large.png?v=1702415408 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimensions and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/products/WEBHalfMagic_230208_TheReader-0930_1_480x480_crop_center.jpg?v=1702415408 369 7449211732145-CUSTOM CHROMADDICTION SHIMMER | Lil Beast https://halfmagicbeauty.com/products/chromaddiction-shimmer-lil-beast https//halfmagicbeauty.com/cdn/shop/files/LILBEASTALLURETAG_34de0975-3a60-4bbc-8719-72a14483ed4f_large.png?v=1695304355 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/SHIMMERGOOP_480x480_crop_center.jpg?v=1695304355 65 7449212649649-CUSTOM CHROMADDICTION SHIMMER | Baby Phoenix https://halfmagicbeauty.com/products/chromaddiction-shimmer-baby-phoenix https//halfmagicbeauty.com/cdn/shop/files/BABYPHOEINXALLURETAG_3d40dc25-fcd1-49ef-8a66-e720b3cc82de_large.png?v=1695304742 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in six ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/products/SHIMMERGOOP_aae1dbae-7916-470d-8bde-51839acac78e_480x480_crop_center.jpg?v=1695304742 3261 7449214615729-CUSTOM EYESHADOW SINGLES | Cheeky Eyes https://halfmagicbeauty.com/products/eyeshadow-singles-cheeky-eyes https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_CHEEKY-EYES_V1_1600X2160_4f8258db-a722-4e82-91f9-a381a34074ac_large.jpg?v=1679370150 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_63ea73e9-3500-4b5d-8bf7-bfd9eb8c6d96_480x480_crop_center.jpg?v=1679370151 1398 7449214943409-CUSTOM EYESHADOW SINGLES | Karat Kween https://halfmagicbeauty.com/products/eyeshadow-singles-karat-kween https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_KARAT-KWEEN_V5_1600X2160_047e8ca6-4f88-4e04-a3e8-b0e84a36efb8_large.jpg?v=1679370263 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_96060745-ae91-4ae4-ba53-5f6e082b4d93_480x480_crop_center.jpg?v=1679370263 3381 7449215140017-CUSTOM EYESHADOW SINGLES | Elvin Things https://halfmagicbeauty.com/products/eyeshadow-singles-elvin-things https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_ELVIN-THINGS_V5_1600X2160_94074ef8-e7e9-4ce4-b9fe-b65381981a99_large.jpg?v=1679370359 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_e2d47d6a-a319-4f2e-a21f-6891eb8f63e7_480x480_crop_center.jpg?v=1679370359 5185 7449215500465-CUSTOM EYESHADOW SINGLES | Pretty Robot https://halfmagicbeauty.com/products/eyeshadow-singles-pretty-robot https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_PRETTY-ROBOT_V3_1600X2160_850e71e3-2b14-42ec-8f86-4006db30b20d_large.jpg?v=1679370469 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_a67b89cc-f46e-473f-b8ed-b1b4386b2488_480x480_crop_center.jpg?v=1679370469 1111 7449215893681-CUSTOM EYESHADOW SINGLES | Wet Pebble https://halfmagicbeauty.com/products/eyeshadow-singles-wet-pebble https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_OPEN_WET-PEBBLE_V5_1600X2160_2d8452fb-fdbe-4f98-b655-950e08903f9d_large.jpg?v=1679370567 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_5d6f4809-433b-4402-bd20-4c59fb702c95_480x480_crop_center.jpg?v=1679370567 660 7449216483505-CUSTOM EYESHADOW SINGLES | Glamourust https://halfmagicbeauty.com/products/eyeshadow-singles-glamourust https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_GLAMOURUST_V4_1600X2160_b41b5711-2f40-40dd-8323-ccd5cde9cc72_large.jpg?v=1679370689 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_d7e0d3a2-b56b-4dd5-b440-e00986177642_480x480_crop_center.jpg?v=1679370690 4065 7449217040561-CUSTOM EYESHADOW SINGLES | Lil Deranged https://halfmagicbeauty.com/products/eyeshadow-singles-lil-deranged https//halfmagicbeauty.com/cdn/shop/products/220624_EyeShadow_Single_OPEN_LILDERANGED_V4_1600X2160_424a1056-4831-40ca-abd7-ccb5f86f8947_large.jpg?v=1679370917 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers. https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_EyeShadow_Single_CLOSED_V1_1600X2160_50c2368e-b59f-4564-a868-30f44bef9f1c_480x480_crop_center.jpg?v=1679370917 461 7449221267633-CUSTOM CHROMADDICTION MATTE | Magic Brownie https://halfmagicbeauty.com/products/chromaddiction-matte-magic-brownie https//halfmagicbeauty.com/cdn/shop/files/CHROMADDICTIONMAGICBROWNIE_large.png?v=1683578331 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in six bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/MAGICBROWNIEGOOPDTC_480x480_crop_center.png?v=1695745661 6632 7449511329969-CUSTOM FACE GEMS | Solid Neon https://halfmagicbeauty.com/products/face-gems-solid-neon https//halfmagicbeauty.com/cdn/shop/files/FaceGemsNeon_large.png?v=1689877185 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/220406_FACEGEMS_0033_BOLDNEON_01_km_353b04d5-9ca2-4e75-bd75-3e703415e97c_480x480_crop_center.jpg?v=1689877185 5255 7449511821489-CUSTOM FACE GEMS | Crystalline Nude https://halfmagicbeauty.com/products/face-gems-crystalline-nude https//halfmagicbeauty.com/cdn/shop/files/FaceGemsCrystaline_large.png?v=1689878107 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-GEMS-CRYSTALINE-NUDE_V1_1600X2160_c231c676-08c8-4bd3-9e2b-d9d00b61dc73_480x480_crop_center.jpg?v=1689878107 2516 7449972572337-CUSTOM CHEEK FLUFF | Sexual Flushtration https://halfmagicbeauty.com/products/cheek-fluff-sexual-flushtration https//halfmagicbeauty.com/cdn/shop/files/SexualFlushtrastion-SelfAward_large.png?v=1702410797 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_SEXUAL-FRUSTRATION_V1_1600X2160_1_8445bfd0-fa19-4e2b-ba79-bb3ea535c5eb_480x480_crop_center.jpg?v=1702410797 104 7449973063857-CUSTOM CHEEK FLUFF | Only Drama https://halfmagicbeauty.com/products/cheek-fluff-only-drama https//halfmagicbeauty.com/cdn/shop/files/OnlyDrama-SelfAward_large.png?v=1702410663 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_ONLY-DRAMA_V2_1600X2160_306ca39e-b656-4c02-9316-9456e4bcc7ec_480x480_crop_center.jpg?v=1702410663 61 7449973555377-CUSTOM CHEEK FLUFF | Magic Brownie https://halfmagicbeauty.com/products/cheek-fluff-magic-brownie https//halfmagicbeauty.com/cdn/shop/files/MagicBrownie-SelfAward_large.png?v=1702410639 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in five dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_MAGIC-BROWNIE_V2_1600X2160_91e0c3a7-7f35-43ea-9768-1d46d354c402_480x480_crop_center.jpg?v=1702410639 7449974046897-CUSTOM CHEEK FLUFF | Pink Mushroom https://halfmagicbeauty.com/products/cheek-fluff-pink-mushroom https//halfmagicbeauty.com/cdn/shop/files/PinkMushroom-SelfAward_large.png?v=1702410774 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/products/221121_CHEEK_FLUFF-OPEN_PRODUCT_PINK-MUSHROOM_V3_1600X2160_0b138755-6e51-4a05-9733-0f816a342782_480x480_crop_center.jpg?v=1702410774 36 7450012745905-CUSTOM CHROMADDICTION SHIMMER | Main Character https://halfmagicbeauty.com/products/chromaddiction-shimmer-main-character https//halfmagicbeauty.com/cdn/shop/files/MAINCHARACTERALLURETAG_67625b12-c14d-4f62-a12c-eef0dbef699d_large.png?v=1695304799 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/ChromaddictionSpiritGuide_2_c06f1124-5ce2-40e6-98f1-e0bc34292c4a_480x480_crop_center.jpg?v=1695304799 1791 7450019496113-CUSTOM PRO ADORNMENT SET 2.0 https://halfmagicbeauty.com/products/pro-adornment-set-2-0 https//halfmagicbeauty.com/cdn/shop/products/ASW23007-3-pro-adornment-set_2_large.jpg?v=1679585517 Stock up your kit with a value set of all our face adornments including the gems, studs and pearls! Amp up your look with something for every look and mood: sparkle, color and shine. All of our gems, studs and pearls contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https:products/ASW23007-3-pro-adornment-set_2.jpg 5 7456590397617-CUSTOM FACE PEARLS | Bold Metallic https://halfmagicbeauty.com/products/face-pearls-bold-metallic https//halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-BOLD-METALLIC_PACKAGING_V3_1600X2160_c032358c-49f4-4455-99a5-0b897a42490d_large.jpg?v=1680191158 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-BOLD-METALLIC_V1_1600X2160_c027af61-dc7a-4fd7-8ea2-bf4d34cb83ee_480x480_crop_center.jpg?v=1680191158 6972 7463921811633-CUSTOM DRY YOUR MAGIC FAN https://halfmagicbeauty.com/products/handheld-fan-led-half-magic https//halfmagicbeauty.com/cdn/shop/files/DRYYOURMAGIC_HOVERSIZE_large.png?v=1684946113 The BFF to our CHROMADDICTION eye paints – this fun, light-up electric fan speed dries any eye paint look. Use it in between product applications to cut your eye paint dry time in half and keep cool at summer concerts and festivals.  https://halfmagicbeauty.com/cdn/shop/files/DRYYOURMAGICFAN_480x480_crop_center.png?v=1684946113 5 7464228552881-CUSTOM MAGIC BROWNIE ADDICTION SET https://halfmagicbeauty.com/products/magic-brownie-addiction-set https//halfmagicbeauty.com/cdn/shop/files/MagicBrownieAddictionSet_large.png?v=1682962181 The Magic Brownie addiction is real! This set contains all the goodies you’ll need to create a monochromatic rosy, brown look – our best-selling creamy and longwearing eye paint + liner, a pillowy soft blurring blush, an ultra-glittery lush lip gloss and the O.G. – MOUTH CLOUD in Magic Brownie, an addictively plush matte lip cream. https:files/MagicBrownieAddictionSet.png 7464229339313-CUSTOM SERVING FAIRIES SET https://halfmagicbeauty.com/products/serving-fairies-set https//halfmagicbeauty.com/cdn/shop/files/ASW_servingfairiesset_050923_1_large.jpg?v=1683736204 The dynamic duo you need to become a real-life bold, yet ethereal fairy– because who says you can’t be both? Create a rich color base with our creamy, pigmented CHROMADDICTION MATTE eye paint in the shade Serving Siren, which can be worn as a wash of color or used for color blocking and graphic moments. Top off your look, with CHROMADDICTION SHIMMER in Fairies Are Real  – a twinkling baby blue with pink reflects, reminiscent of the most dainty and celestial fairy.  https:files/ASW_servingfairiesset_050923_1.jpg 5 7464229699761-CUSTOM BUNNYWINKLE SET https://halfmagicbeauty.com/products/bunnywinkle-set-1 https//halfmagicbeauty.com/cdn/shop/files/2023_Half_Magic_Bunnkywinkle_Set_2100X1600_e92d0564-8616-467b-af06-0b6079d79cc7_large.jpg?v=1684716278 The softest, most dreamy pairing – CHROMADDICTION MATTE in Laviwinkle and CHROMADDICITON SHIMMER in Baby Bunny – are the perfect duo for creating whimsical and delicate colorscapes, from a dainty sparkling lavender-pink wing to a shimmering wash of baby pink goodness. https://halfmagicbeauty.com/cdn/shop/files/Bunnywinkle_socialcoverphoto_webifsizingworks_480x480_crop_center.jpg?v=1684894834 10 7467228201137-CUSTOM CHROMADDICTION MATTE | SET https://halfmagicbeauty.com/products/chromaddiction-matte-burn-it-down-test https//halfmagicbeauty.com/cdn/shop/products/CHROMADDICTIONBURNITDOWN_large.png?v=1683656147 An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in ten bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/products/CHROMADDICTIONSKYJUICE_480x480_crop_center.png?v=1683656199 500 7467682070705-CUSTOM PAINT YOUR MAGIC SET https://halfmagicbeauty.com/products/gifting-paint-your-magic-set https//halfmagicbeauty.com/cdn/shop/files/2023_Half_Magic_Paint_Your_Magic_Set_Composite_1_large.jpg?v=1684713870 All the newest members of our CHROMADDICTION family under one roof. Create all the magical, vibrant and eye-catching looks of your dreams with this collection of four long-wearing, creamy eye paints in warm teal, deep lilac, frog green and lavender periwinkle hues. Try Donni Davy’s patented SPARKLE SYSTEM and layer CHROMADDICTION SHIMMER in Fairies Are Real or Baby Bunny on top to achieve euphoric and sparkling color combos that stay put day and night.  https://halfmagicbeauty.com/cdn/shop/files/RAVEN3A-HalfMagic2288_4116459e-5ce6-446c-9e87-170a22198505_480x480_crop_center.png?v=1684895870 5 7469565018289-CUSTOM MAKE-IT-SHARP SET https://halfmagicbeauty.com/products/make-it-sharp-set https//halfmagicbeauty.com/cdn/shop/files/ASW_makeitsharpset_050923_large.jpg?v=1684345710 Create head-turning razor sharp wings and precise lines with this perfect combo. CHROMADDICTION’S BFF.– THE PRECISION EYELINER BRUSH – was designed with a curved half moon shape that naturally hugs the lash line, giving you crisp wings and graphic designs every single time. Even better, it’s pocket-sized so you can stay snatched on-the-go.  https://halfmagicbeauty.com/cdn/shop/files/RAVEN3A-HalfMagic2288_480x480_crop_center.png?v=1684875370 7475181617329-CUSTOM GLITTERPILL | Goblin https://halfmagicbeauty.com/products/glitterpill-goblin-1 https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_GOBLIN_01_V2_km_2ab525b9-3c8f-48c3-ac73-c56a043ef20a_large.jpg?v=1685569163 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLgoblinsmoosh_480x480_crop_center.png?v=1708452461 640 7502282424497-CUSTOM EYELECTRIC EXTREME LENGTHENING MASCARA | Urchin https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara-urchin https//halfmagicbeauty.com/cdn/shop/files/23_08_07_HALF_MAGIC_Urchin_open__02_1_large.png?v=1695668775 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades.  https://halfmagicbeauty.com/cdn/shop/files/URCHINSMOOSHD2C_480x480_crop_center.png?v=1695668774 4695 7502284292273-CUSTOM EYELECTRIC EXTREME LENGTHENING MASCARA | Teal-Widdit https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara-teal-widdit https//halfmagicbeauty.com/cdn/shop/files/TealWiddit_large.png?v=1695678952 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades.  https://halfmagicbeauty.com/cdn/shop/files/TealWidditGoop_480x480_crop_center.png?v=1695743370 7502284423345-CUSTOM EYELECTRIC EXTREME LENGTHENING MASCARA | Violet-Act https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara-violet-act https//halfmagicbeauty.com/cdn/shop/files/VioletActViralonTiktok-Final_large.png?v=1702414720 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades. https://halfmagicbeauty.com/cdn/shop/files/VIOLETACTDTC_2_480x480_crop_center.png?v=1702414720 7502284554417-CUSTOM GLITTERPILL | Holy Goldie https://halfmagicbeauty.com/products/glitterpill-holy-goldie https//halfmagicbeauty.com/cdn/shop/files/HOLYGOLDIED2C_large.png?v=1695664404 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/HOLYGOLDIED2CSMOOSH_480x480_crop_center.png?v=1695664669 6437 7502284947633-CUSTOM GLITTERPILL | Merquoise https://halfmagicbeauty.com/products/glitterpill-merquoise https//halfmagicbeauty.com/cdn/shop/files/MERQUOISESILODTC_large.png?v=1695666889 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/MERQOUISESWATCHD2C_480x480_crop_center.png?v=1695666889 2361 7502289141937-CUSTOM EYESHADOW SINGLES | Mermacculate https://halfmagicbeauty.com/products/eyeshadow-singles-mermacculate https//halfmagicbeauty.com/cdn/shop/files/MERMACULATESILOD2C_large.png?v=1695668289 A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you. Available in three finishes - silky mattes, glossy metallics, and crystal shimmers.  https://halfmagicbeauty.com/cdn/shop/files/mermaculategoop_480x480_crop_center.png?v=1696611010 2414 7502289371313-CUSTOM EYESHADOW SINGLES | Blushing Lizard https://halfmagicbeauty.com/products/eyeshadow-singles-blushing-lizard https//halfmagicbeauty.com/cdn/shop/files/BlushingLizard_large.png?v=1694629768 These velvety eyeshadows are meant to be mixed and matched, layered, and blended. Silky Mattes provide a bomb of high-pigment payoff, Glossy Metallics deliver one-swipe shine, Crystal Shimmers impart a fairy-like twinkle, and Sparkle Duochromes shape shift for the ultimate chameleon color. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. https://halfmagicbeauty.com/cdn/shop/files/230725-HalfMagic0754_2_480x480_crop_center.png?v=1696610811 7502290583729-CUSTOM EVERYDAY FIERCE SET https://halfmagicbeauty.com/products/everyday-fierce-set https//halfmagicbeauty.com/cdn/shop/files/EVERYDAYFIERCESETD2C_large.png?v=1695670760 Two viral bestsellers ideal for achieving endless head-turning looks. Create the winged eyeliner of your dreams with MAGIC FLIK – a one-of-a-kind liquid eyeliner pen designed with both a curved edge for razor-thin lines and a flat edge for bold graphic looks. Top off the look with a new shade of MAGIC DRIP – a glittering, juicy gloss in the most cool, yet wearable shade of brown that will leave your lips looking and feeling smooth and luscious. https://halfmagicbeauty.com/cdn/shop/files/EVERYDAYFIERCEGOOPD2C_480x480_crop_center.png?v=1706804289 187 7515818197169-CUSTOM CHROMADDICTION SHIMMER | SET https://halfmagicbeauty.com/products/chromaddiction-shimmer-set https//halfmagicbeauty.com/cdn/shop/files/NOSHAMEALLURETAG_large.png?v=1695050852 An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/LILBEASTALLURETAG_480x480_crop_center.png?v=1695050852 327 7515819704497-CUSTOM BEST OF BEAUTY SET https://halfmagicbeauty.com/products/best-of-beauty-set https//halfmagicbeauty.com/cdn/shop/files/BESTOFBEAUTYSET_large.png?v=1695148228 Create dazzling, shimmery looks with this perfect, award-winning combo. CHROMADDICTION SHIMMER is an intensely saturated shimmer eye paint and liner available in eight ethereal colors that catch light from every direction. THE PYRAMID EYESHADOW BRUSH three-dimensional brush for equally multidimensional looks. Sporting a uniquely tapered pyramidal brush head, this brush is perfect for contouring creases and blending out smokey wings. Allure loves them, and you will to.  https://halfmagicbeauty.com/cdn/shop/files/ChromaddictionSpiritGuide_2_480x480_crop_center.jpg?v=1695148228 7515861680305-CUSTOM GLITTERPILL | SET https://halfmagicbeauty.com/products/glitterpill-set https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MONEYPLZ_01_km_v2_97e39e13-0d6b-4815-bbac-b8beddd7bb5f_large.jpg?v=1695052118 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in 4 hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_NEPTUNEDADDY_01_V3_km_097835ba-c103-4527-93c7-6b7758f78c9e_480x480_crop_center.jpg?v=1695052118 299 7521206304945-CUSTOM PRO EYELECTRIC MASCARA SET – URCHIN https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-urchin https//halfmagicbeauty.com/cdn/shop/files/PROURCHINSET_large.png?v=1696605952 Stock up your kit with a value set including three of our EYELECTRIC Extreme Lengthening Mascaras in the shade Urchin – the truest black for high impact lashes. Gone are the days (and nights) of racoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear.  https://halfmagicbeauty.com/cdn/shop/files/URCHINSMOOSHD2C_654e9b2f-024b-4a00-95f5-b3c07ee52bad_480x480_crop_center.png?v=1696605952 10 7521206567089-CUSTOM EYELECTRIC COLLECTION https://halfmagicbeauty.com/products/eyelectric-collection https//halfmagicbeauty.com/cdn/shop/files/eyelectriccollectiondtcsilo_large.png?v=1696565046 All the vibrant, yet WEARABLE color you need to electrify the room in new and beloved formats. Coat your lashes with the rich color of EYELECTRIC Extreme Lengthening Mascara. The tubing mascara of your wildest dreams – extreme length and definition with absolutely zero trace of racoon eyes for all day, flake-free and smudge-proof wear. Add a sprinkle of extra magic to your look with our sparkling duochrome shadows in Blushing Lizard and Mermacculate, sure to turn heads with their chameleon, shape-shifting color or amp up your look with two new stunning shades of GLITTEPRILL – Holy Goldie, the gold holographic sister to our best-selling Microcosm, and Merquoise, a stunning aqua green – perfect for powerfully eye-catching makeup looks.  https://halfmagicbeauty.com/cdn/shop/files/1_21b32165-041a-4b93-a55f-3bf976a3d28a_480x480_crop_center.png?v=1696565046 7521206730929-CUSTOM PRO EYELECTRIC MASCARA SET – ALL SHADES https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-all-shades https//halfmagicbeauty.com/cdn/shop/files/EYELECTRICMASCARABUNDLE_large.png?v=1696004521 Stock up your kit with a value set including all three of our vibrant, yet ultra-WEARABLE EYELECTRIC Mascara shades – Urchin, Teal Widdit and Violet Act. The tubing mascara of your wildest dreams – extreme length and definition with absolutely zero trace of racoon eyes for all day, flake-free and smudge-proof wear. https://halfmagicbeauty.com/cdn/shop/files/TealWidditGoop_1d64a0f4-3ea3-46fe-8f85-94faaabde00c_480x480_crop_center.png?v=1696005338 7544605376689-CUSTOM MAKE YOUR OWN SPARKLE SYSTEM SET https://halfmagicbeauty.com/products/sparkle-system-set https//halfmagicbeauty.com/cdn/shop/files/Makeyourownsparklesystem_large.png?v=1699281397 Achieve the dreamiest and head-turning eye looks with Donni Davy’s iconic 3-step SPARKLE SYSTEM – this mesmerizing trio will have your eyes looking vibrant and sparkling all day and all night. Our creamy and vibrant CHROMADDICTION MATTE eye paint serves as the perfect longwear eyeshadow base, whether softly blended for all over color or worn as a graphic liner. Next, layer CHROMADDICTION SHIMMER in any of our ethereal light-catching shades to elevate your look with a refined, yet ultra-reflective glimmer. Last, but certainly not least, amp up your look with next level otherworldly sparkle using GLITTERPILL– the most, airy and multi-dimensional topper packed with multi-dimensional glitters that reflect light at every angle. https://halfmagicbeauty.com/cdn/shop/files/SHOPBYCATEGORYEYES_f904fab5-1193-4884-883b-beca24410647_480x480_crop_center.png?v=1699281397 7546008240305-CUSTOM MASCARA MAGIC SET - Urchin https://halfmagicbeauty.com/products/mascara-magic-set-urchin https//halfmagicbeauty.com/cdn/shop/files/MASCARAMAGIC_1_large.png?v=1699285596 The dynamic duo you never knew you always needed for perfect lashes, every single time. Pair EYELECTRIC – our ultra-lengthening, defining and long wear mascara with WING MAGICIAN – our viral reusable silicone guide – the ultimate mascara shield for clean and effortless mascara application, giving you extra-long, magical lashes without any of the messy clean up. https://halfmagicbeauty.com/cdn/shop/files/URCHINSILOD2C_480x480_crop_center.png?v=1699285596 50 7546017185969-CUSTOM MASCARA MAGIC SET - Teal Widdit https://halfmagicbeauty.com/products/mascara-magic-set-teal-widdit https//halfmagicbeauty.com/cdn/shop/files/MASCARAMAGICTEAL_large.png?v=1699285709 The dynamic duo you never knew you always needed for perfect lashes, every single time. Pair EYELECTRIC – our ultra-lengthening, defining and longwear mascara with WING MAGICIAN – our viral reusable silicone guide – the ultimate mascara shield for clean and effortless mascara application, giving you extra-long, magical lashes without any of the messy clean up. https://halfmagicbeauty.com/cdn/shop/files/TealWiddit_f0753eef-ff79-4f44-8114-356247e6e122_480x480_crop_center.png?v=1699285709 7546024394929-CUSTOM HOLODAY SPARKLE SET https://halfmagicbeauty.com/products/holoday-sparkle-set https//halfmagicbeauty.com/cdn/shop/files/HoloDaySparkle_large.png?v=1699027915 The ultimate duo for head-turning holiday sparkle. This set contains our viral best-selling silver holographic glitter eye paint in Microcosm and the newest member of the GLITTERPILL family, Holy Goldie, a mesmerizing holographic gold. These GLITTERPILL toppers are packed with multi-dimensional hyper-reflective glitters and can be worn alone or layered for truly otherworldly magical eye looks, perfect for any and every look and occasion. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLMICROCOSM_480x480_crop_center.png?v=1699028500 17 7562009772209-CUSTOM EYELECTRIC DUO - TEAL WIDDIT & BLUSHING LIZARD https://halfmagicbeauty.com/products/eyelectric-duo-teal-widdit https//halfmagicbeauty.com/cdn/shop/files/eyelectricdu0-Tealwidditset_large.png?v=1699378223 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Paired with the viral duo chrome sparkle shade BLUSHING LIZARD.  https://halfmagicbeauty.com/cdn/shop/files/TealWiddit_c9845af1-77b0-44d6-b873-ec9dca02ad40_480x480_crop_center.png?v=1699378223 7562011803825-CUSTOM EYELECTRIC DUO - VIOLET ACT & MERMACULATE https://halfmagicbeauty.com/products/eyelectric-duo-violet-act https//halfmagicbeauty.com/cdn/shop/files/VIOLETACTDTC_1_40d2cef2-8044-4e6b-b95f-38f3666542e1_large.png?v=1699030155 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear in the shade VIOLET ACT. Paired with the viral duo chrome sparkle shade MERMACULATE.  https://halfmagicbeauty.com/cdn/shop/files/VIOLETACTDTC_2_48d6c149-4ab5-4805-8f63-768cee225a15_480x480_crop_center.png?v=1699030155 7573766701233-CUSTOM THE PRISCILLA TRIO https://halfmagicbeauty.com/products/the-priscilla-trio https//halfmagicbeauty.com/cdn/shop/files/PriscillaTrio_large.png?v=1699925712 While our limited-edition PRISCILLA X HALF MAGIC boxed set is sold out, you can still get all the holy grail products needed to achieve Priscilla's iconic 1960s-winged eye look with ease.  Recreate the film's unforgettable beauty moments with EYELECTRIC, an ultra-black lengthening tubing mascara, our viral MAGIC FLIK Liquid Eyeliner and WING MAGICIAN Reusable Wing Guide – the ultimate duo for perfectly sharp, crisp wings. This set does not come with PRISCILLA X HALF MAGIC box or insert. https://halfmagicbeauty.com/cdn/shop/files/MAGICFLIKGOOPD2C_93c5a2f7-2cc4-45f1-a289-b88b2727c908_480x480_crop_center.png?v=1699925712 146 7606599385265-CUSTOM GLITTERPILL | Sweet Prince https://halfmagicbeauty.com/products/glitterpill-sweet-prince https//halfmagicbeauty.com/cdn/shop/files/sweetprince_3da1cf8b-8866-48d6-86a7-0727f75d31b6_large.png?v=1707844841 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/SweetPrinceSwatch_480x480_crop_center.png?v=1707844841 8808 7606600695985-CUSTOM GLITTERPILL | Pretty Puddle https://halfmagicbeauty.com/products/copy-of-glitterpill-pretty-puddle https//halfmagicbeauty.com/cdn/shop/files/PrettyPuddleSilo_large.png?v=1707245859 An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in eight hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLPRETTYPUDDLE_480x480_crop_center.png?v=1707324018 14071 7606602203313-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Chaos Prone https://halfmagicbeauty.com/products/magic-drip-glitter-lip-gloss-chaos-prone https//halfmagicbeauty.com/cdn/shop/files/CHAOSPRONE_8032323c-5ca8-41ca-b5f2-2ceacee4205b_large.png?v=1707848071 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/chaosproneswatch_480x480_crop_center.png?v=1707848071 6455 7606603579569-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Problem Child https://halfmagicbeauty.com/products/magic-drip-glitter-lip-gloss-problem-child https//halfmagicbeauty.com/cdn/shop/files/MagicDripProblemChildDTC_large.png?v=1707845780 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/ProblemChildSwatch_480x480_crop_center.png?v=1707845780 3365 7606604169393-CUSTOM MAGIC DRIP GLITTER LIP GLOSS | Y2K Cherub https://halfmagicbeauty.com/products/copy-of-magic-drip-glitter-lip-gloss-y2k-cherub https//halfmagicbeauty.com/cdn/shop/files/MagicDripy2kCherubDTC_large.png?v=1707505009 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/Y2KCherubSwatch_480x480_crop_center.png?v=1707850735 10428 7630747369649-CUSTOM SCULPTITUDE | UR MY TAUPE/BADASSERY PARADE https://halfmagicbeauty.com/products/sculptitude-ur-my-taupe-badassery https//halfmagicbeauty.com/cdn/shop/files/BadasseryParadesilo_e2e07989-2a5d-4b42-aa08-bd8a18fba4f1_large.png?v=1706551534 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day.  Wear all over lips for longwear, all over color, or mix and match with MOUTH CLOUD Soft Matte Lip Cream for your very own custom lip shade. https://halfmagicbeauty.com/cdn/shop/files/BadasseryParadeswatch_b15967b7-18e4-474d-a0fe-57e8dcc7cd42_480x480_crop_center.png?v=1706551534 5522 7648720486577-CUSTOM MAGIC DRIP LIPTRIK KIT | Y2K CHERUB https://halfmagicbeauty.com/products/magic-drip-liptrik-kit-y2k-cherub https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPKIT_Y2KCHERUB_1600x2160_f5c380d3-a111-43fa-a394-eccbf917a436_large.jpg?v=1708401965 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without until now. Pair our bubble gum pink, multi-dimensional sparkle lip gloss with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré,  Ur my Taupe (taupe) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://halfmagicbeauty.com/cdn/shop/files/Y2KCherubSwatch_3b37d699-8efd-4e1c-bbff-3046901da440_480x480_crop_center.png?v=1708402295 31 7648725369009-CUSTOM MAGIC DRIP LIPTRIK KIT | Chaos Prone https://halfmagicbeauty.com/products/magic-drip-liptrik-kit-chaos-prone https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPKIT_CHAOSPRONE_1600x2160_95fece27-7e40-4c68-afca-abd073aac75d_large.jpg?v=1708400232 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now. Pair CHAOS PRONE with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré,  Ur my Taupe (taupe) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://halfmagicbeauty.com/cdn/shop/files/chaosproneswatch_33f1d086-fb50-4848-a1bd-60031cb6e5f0_480x480_crop_center.png?v=1708402370 45 7648726384817-CUSTOM MAGIC DRIP LIPTRIK KIT | Problem Child https://halfmagicbeauty.com/products/magic-drip-liptrik-kit-problem-child https//halfmagicbeauty.com/cdn/shop/files/PROBLEMCHILD_03a8aed3-fe84-4cab-999a-3f19bc0babef_large.png?v=1708405729 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without until now. Pair our newest shade PROBLEM CHILD with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré,  Ur my Taupe (taupe) for a reverse halo effect, or simply add your personal touch of warmth or coolness. https://halfmagicbeauty.com/cdn/shop/files/BadasseryParadeswatch_195c6aef-90c7-41e7-9c20-41ddd509f400_480x480_crop_center.png?v=1708405729 40 7648727597233-CUSTOM SPARKLE 911 SET https://halfmagicbeauty.com/products/sparkle-911-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_SPARKLE911_SET_1600x2160_c07011f4-6071-43c1-9db8-36d56daafb55_large.jpg?v=1708403944 All the newest members of our MAGIC DRIP, GLITTERPILL, AND SCULPTITUDE family under one roof. Create all the magical, vibrant, and eye-catching looks of your dreams. Because sparkle makes everything better!  https://halfmagicbeauty.com/cdn/shop/files/SPARKLE911COLLECTION_480x480_crop_center.png?v=1708445994 38 7648729202865-CUSTOM PRO GLITTERPILL SET 3.0 https://halfmagicbeauty.com/products/pro-glitterpill-set-3-0 https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_GLITTERPILL_PROSET_1600x2160_dffb67e1-e732-446c-9978-44ca4bfc44fc_large.jpg?v=1708402771 Stock up your kit with a value set of all of our hyper-reflective GLITTERPILL shades! An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. https://halfmagicbeauty.com/cdn/shop/files/GLITTERPILLSTILL_480x480_crop_center.png?v=1708402771 16 7648730611889-CUSTOM PRO MAGIC DRIP SET https://halfmagicbeauty.com/products/pro-magic-drip-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_MAGICDRIP_PROSET_1600x2160_44278334-66b0-4696-81ce-6bbf20db0875_large.jpg?v=1708403269 Stock up your kit with a value set of all of our hyper-reflective GLITTERPILL shades! An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. https://halfmagicbeauty.com/cdn/shop/files/MagicDripGoop_480x480_crop_center.png?v=1708403330 49