7504920838321-CUSTOM https://halfmagicbeauty.com/products/grwm-tool-set https//halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_large.png?v=1692576146 This set includes Donni’s ride-or-die tools, specially designed so you can get razor sharp wings, multi-dimensional eye looks, and softly flushed cheeks all in a cinch. Whether you want an ethereal wash of color or bold graphic look, the PRECISION EYELINER BRUSH and PYRAMID EYESHADOW BRUSH have you covered for any and every eye look. Try using WING MAGICIAN as the ultimate guide for even crisp wings, to outline a fierce cut crease, or as a shadow shield for easy clean up. Top off any look with sparkling gems, fierce studs or pearls using our curved ADORNMENT TWEEZERS, which make safe gem application a breeze.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_WingMagicianStencil_1600x2160_Benefits_480x480_crop_center.png?v=1723053076 10 7298407366833-CUSTOM https://halfmagicbeauty.com/products/magic-flik-liquid-eyeliner https//halfmagicbeauty.com/cdn/shop/files/Magicflik-viral-elle-popsugar_large.png?v=1702414598 An ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MagicFlikFlikkingFierce_1600x2160_Model_480x480_crop_center.png?v=1733947167 34533 7179937972401-CUSTOM https://halfmagicbeauty.com/products/wing-magician https//halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_large.png?v=1702415810 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_WingMagicianStencil_1600x2160_Benefits_480x480_crop_center.png?v=1723053076 22371 7179936071857-CUSTOM https://halfmagicbeauty.com/products/precision-eyeliner-brush https//halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_OPEN_km_large.jpg?v=1723571032 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PrecisionEyelinerBrush_1600x2160_Benefits_480x480_crop_center.png?v=1743441289 2852 7179936661681-CUSTOM https://halfmagicbeauty.com/products/adornment-tweezers https//halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS, FACE PEARLS, and FACE STUDS for easy and safe application. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_AdornmentTweezers_1600x2160_Benefits_480x480_crop_center.png?v=1723570612 19513 7179923095729-CUSTOM https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//halfmagicbeauty.com/cdn/shop/files/DewLock_large.png?v=1702412440 A hydrating setting spray with a dewy real-skin finish. 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Our CHEEK FLUFF Soft Blur Blush with our BABY PAW Blush Brush is all you need to create effortless soft and diffused color.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_BabyPawBlushBrush_1600x2160_Model_480x480_crop_center.png?v=1723570832 143 7416639619249-CUSTOM https://halfmagicbeauty.com/products/pro-cheek-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-cheek-set_c41dd03b-f41c-4ed3-89b3-c6c3f3e62b3d_large.jpg?v=1674686478 Stock up your kit with a value set of all of our Cheek Fluff shades! Our 5 dreamy mattes are pillowy cushions of blush that guarantee mistake-proof application and a soft buildable flush. 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This hydrating setting spray leaves a dewy real-skin finish, instantly setting makeup to last all day long. https:products/ASW23007-2-pro-dew-lock-set.jpg 9 7417984942257-CUSTOM https://halfmagicbeauty.com/products/grippie-brow-sculpting-gel https//halfmagicbeauty.com/cdn/shop/files/GrippieBrowglamour_Nylonaward_large.png?v=1702410001 This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_GrippieBrowSculptingGel_1600x2160_Benefits_480x480_crop_center.png?v=1740514542 5323 7427119808689-CUSTOM https://halfmagicbeauty.com/products/pro-grippie-brow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-closed-x3_large.jpg?v=1675714178 Stock up your kit with a value set of 3 Grippie Brow Sculpting Gels! This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-combined_1_af62e85d-2ec3-4f7f-ada1-d86760df4ad8_480x480_crop_center.jpg?v=1675884559 10 7443868713137-CUSTOM https://halfmagicbeauty.com/products/glitterpuck-pressed-fairy-dust-eyes-face-body https//halfmagicbeauty.com/cdn/shop/files/Glitterpuck-ViralonTikTok_large.png?v=1738029421 The viral grown-up glitter guaranteed to blow your mind. For eyes, face, and body.This sparkling pressed glitter has the glide of a gel and the staying power of a powder for effortless, ZERO-mess application. Designed with a blend of magically twinkling glitters, this mesmerizing formula can be applied lightly for an ethereal, sophisticated sparkle or layered alone or on top of eyeshadow or eye paint for an extra-intense, multidimensional sparkle. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Glitterpuck_OG-2_f1f4d5b3-556b-435d-b043-cc97d925fc97_480x480_crop_center.png?v=1738029421 22882 7449215140017-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-elvin-things https//halfmagicbeauty.com/cdn/shop/files/elvin_things_1_large.png?v=1744809649 ✨MAKE YOUR OWN MAGIC ✨  Take 20% OFF any 4 eye paints or eyeshadows. (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you.  https://halfmagicbeauty.com/cdn/shop/files/ELVIN_THINGS_8974f129-6873-477f-b29f-7854de6ee62f_480x480_crop_center.png?v=1744809649 3718 7449215500465-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-pretty-robot https//halfmagicbeauty.com/cdn/shop/files/lil_deranged_1_large.png?v=1744750374 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://halfmagicbeauty.com/cdn/shop/files/PRETTY_ROBOT_4922d425-3e43-464e-8ccf-db4b92fbb73b_480x480_crop_center.png?v=1744750374 130 7449215893681-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-wet-pebble https//halfmagicbeauty.com/cdn/shop/files/wet_pebble_1_large.png?v=1744809983 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://halfmagicbeauty.com/cdn/shop/files/WET_PEBBLE_2e6e6466-7555-457e-ba6e-c0fd2cf2fc75_480x480_crop_center.png?v=1744809983 7449216483505-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-glamourust https//halfmagicbeauty.com/cdn/shop/files/glamourust_1_large.png?v=1744750054 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://halfmagicbeauty.com/cdn/shop/files/GLAMOURUST_0bce3488-1507-49df-8cb9-93192e991cc0_480x480_crop_center.png?v=1744750054 99 7449217040561-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-lil-deranged https//halfmagicbeauty.com/cdn/shop/files/lil_deranged_2_64679cf2-7491-44a4-96ec-bb6201b6a7fd_large.png?v=1744750243 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://halfmagicbeauty.com/cdn/shop/files/LIL_DERANGED_480x480_crop_center.png?v=1744750243 5578 7450019496113-CUSTOM https://halfmagicbeauty.com/products/pro-adornment-set-2-0 https//halfmagicbeauty.com/cdn/shop/products/ASW23007-3-pro-adornment-set_2_large.jpg?v=1679585517 Stock up your kit with a value set of all our face adornments including the gems, studs and pearls! Amp up your look with something for every look and mood: sparkle, color and shine. All of our gems, studs and pearls contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https:products/ASW23007-3-pro-adornment-set_2.jpg 5 7502289141937-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-mermacculate https//halfmagicbeauty.com/cdn/shop/files/mermaculate_e5d90a6f-bb0e-4657-8038-5120e293b34e_large.png?v=1744809810 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. Mix and match colors and finishes to create a beauty colorscape that is uniquely you.  Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://halfmagicbeauty.com/cdn/shop/files/mermaculategoop_480x480_crop_center.png?v=1744809810 5763 7502289371313-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-blushing-lizard https//halfmagicbeauty.com/cdn/shop/files/Sparkle_suochrome_trio_1_large.png?v=1737565171 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. 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Pair EYELECTRIC – our ultra-lengthening, defining and long wear mascara with WING MAGICIAN – our viral reusable silicone guide – the ultimate mascara shield for clean and effortless mascara application, giving you extra-long, magical lashes without any of the messy clean up. https://halfmagicbeauty.com/cdn/shop/files/URCHINSILOD2C_480x480_crop_center.png?v=1699285596 49 7546017185969-CUSTOM https://halfmagicbeauty.com/products/mascara-magic-set-teal-widdit https//halfmagicbeauty.com/cdn/shop/files/MASCARAMAGICTEAL_large.png?v=1699285709 The dynamic duo you never knew you always needed for perfect lashes, every single time. Pair EYELECTRIC – our ultra-lengthening, defining and longwear mascara with WING MAGICIAN – our viral reusable silicone guide – the ultimate mascara shield for clean and effortless mascara application, giving you extra-long, magical lashes without any of the messy clean up. https://halfmagicbeauty.com/cdn/shop/files/TealWiddit_f0753eef-ff79-4f44-8114-356247e6e122_480x480_crop_center.png?v=1699285709 20 7592486535345-CUSTOM https://halfmagicbeauty.com/products/invisible-besties https//halfmagicbeauty.com/cdn/shop/files/220406_DEWLOCK_0083_01_EDITED_1600x2160_1_large.jpg?v=1701806681 Your new invisible besties have arrived! GRIPPIE BROW, Donni's desert island product, is a game-changing, clear eyebrow gel that achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. DEW LOCK is a hydrating setting spray with a dewy real-skin finish.  https://halfmagicbeauty.com/cdn/shop/files/image_16__1600X2160_3e455fdb-e158-4f0e-849b-97cb9b549820_480x480_crop_center.jpg?v=1701807406 550 7648730611889-CUSTOM https://halfmagicbeauty.com/products/pro-magic-drip-set https//halfmagicbeauty.com/cdn/shop/files/PRO_MAGIC_DRIP_large.png?v=1739310367 Stock up your kit with a value set of all of our MAGIC DRIP shades! This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MagicDrip_Y2KCherub_1600x2160_Benefits_480x480_crop_center.png?v=1739310367 5 7658041508017-CUSTOM https://halfmagicbeauty.com/products/viral-best-sellers-set https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Set_1600x2160_1_large.jpg?v=1709850769 Kick off your HALF MAGIC journey with our must-try products that broke the internet. Create head-turning looks with the viral bestsellers – GLITTERPUCK’s ethereal fairy sparkle, MAGIC FLIK’s razor-sharp lines, and WING MAGICIAN’s guiding contours – as well as our fan-favorite EYELECTRIC mascara – for the ultimate lash length and definition with zero trace of racoon eyes.  https://halfmagicbeauty.com/cdn/shop/files/GLITTERPUCKSMOOSH_DTC_f4a89cec-c0e7-4d78-b8f4-c1066db22d13_480x480_crop_center.png?v=1734109555 7658047963313-CUSTOM https://halfmagicbeauty.com/products/viral-best-sellers-trio https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Trio_Set_1600x2160_1_large.jpg?v=1709850798 The internet “it” girlies have spoken. Get all of HALF MAGIC’s viral bestsellers in one magical bundle, for a one-way ticket to your most head-turning eye looks. Whether you’re dusting your lids with GLITTERPUCK’S insanely reflective sparkle or drawing razor-sharp wings with MAGIC FLIK liner and WING MAGICIAN, the ultimate wing guide – these TikTok darlings give you everything you need to create effortless eye magic. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MagicFlikFlikkingFierce_1600x2160_Application_480x480_crop_center.png?v=1733945981 527 7771679129777-CUSTOM https://halfmagicbeauty.com/products/lip-snuggle-high-pigment-oil-balm https//halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Purr_ProductSHot_large.png?v=1714494005 The holy grail high pigment lip balm for makeup lovers: 12-hour hydration and rich color that lasts. Combining the best of both worlds – the smooth glide and sheen of an oil and the moisture and comfort of a balm – LIP SNUGGLE keeps your lips cozied in nourishing luscious color. Available in six ultra-flattering neutral shades. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_SayP_Model_480x480_crop_center.png?v=1733946609 40005 7771686535345-CUSTOM https://halfmagicbeauty.com/products/beam-trap-illuminating-balm-light-beam-deep-beam https//halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Product_large.png?v=1715017084 The secret to a euphoric skin glow. Loaded with Squalane and "barely there" pearls, BEAM TRAP's balm-like texture effortlessly melts into skin, transforming complexion makeup into a natural real-skin sheen. Wear under or over your go-to complexion products or directly on bare skin for an angelic skin luminescence with absolutely zero stickiness or tackiness. https://halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Swatches_480x480_crop_center.png?v=1715017084 5923 7920640590001-CUSTOM https://halfmagicbeauty.com/products/pro-lip-snuggle-lip-balm-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_ALL_1600x2160_b0b38f31-86db-47cf-91b1-81e135bc4740_large.jpg?v=1715185577 Stock up your kit with all six of our ultra-flattering LIP SNUGGLE shades. From everyday your-lips-but-better color to statement-making moody hues, this kit has what you need for any and every look. Swipe on this innovative oil-balm formula using our ultra-soft fuzzy applicator for rich, luscious pigment that lasts and 12 hours of plumping hydration. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Shades_1_480x480_crop_center.png?v=1715187465 50 7920641376433-CUSTOM https://halfmagicbeauty.com/products/lip-snuggle-lip-balm-trio https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_TRIO_1600x2160_a117a103-50e3-48f7-9b68-fc05f2b635f0_large.jpg?v=1715194591 The essential lip trio curated for everyday wear with our most reached-for LIP SNUGGLE shades –– Kitten Pounce, a tantalizing rosy pink, Mauvie Industry, a moody deep mauve, and Killa Meows, a timeless cool taupe. Swipe on this innovative oil-balm formula using our ultra-soft fuzzy applicator for rich, luscious pigment that lasts and 12 hours of plumping hydration. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_KittenP_benefits_580e022f-c4a0-467a-accc-8974f13126e1_480x480_crop_center.png?v=1715208579 49 7933030236337-CUSTOM https://halfmagicbeauty.com/products/eyelectric-mascara-duo-violet-act-urchin https//halfmagicbeauty.com/cdn/shop/files/VioletAct_Urchin_large.png?v=1715281689 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear in the shade VIOLET ACT and URCHIN! https://halfmagicbeauty.com/cdn/shop/files/VIOLETACTBEFORE_AFTERD2C_1_0215ddf9-6da7-4962-9da0-c2c60b6a8605_480x480_crop_center.png?v=1733948040 49 7934332633265-CUSTOM https://halfmagicbeauty.com/products/glitterpill https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_4d19b58d-0c8d-4fd8-abc0-ac65feda9512_large.jpg?v=1716912191 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in 8 hyper-reflective shades to amplify your look. https://halfmagicbeauty.com/cdn/shop/files/MicroCosm_20e275f8-bbb5-4ee0-8fd5-691c333408a0_480x480_crop_center.png?v=1733942849 32902 7934336336049-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-matte https//halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_303b0d54-a8db-463b-bdca-bb920cc2faf4_large.png?v=1716916611 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_Chromaddiction_Matte_SkyJuice_1600x2160_Model_480x480_crop_center.png?v=1733947204 15814 7934343970993-CUSTOM https://halfmagicbeauty.com/products/chromaddiction-shimmer-1 https//halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG_bafba4ff-5824-4019-8b9d-74b84f8ef114_large.png?v=1733946848 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_Chromaddiction_Shimmer_FairiesRRL_1600x2160_Model_480x480_crop_center.png?v=1733946848 77719 7934350033073-CUSTOM https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara https//halfmagicbeauty.com/cdn/shop/files/URCHINSILOD2C_899147af-03fa-4f12-a931-dae5fe761975_large.png?v=1725907785 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_Eyelectric_Urchin_1600x2160_Benefits_480x480_crop_center.png?v=1733945534 62470 7934354292913-CUSTOM https://halfmagicbeauty.com/products/magic-drip-glitter-lipgloss https//halfmagicbeauty.com/cdn/shop/files/y2k_cherub_large.png?v=1739307646 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MagicDrip_Y2KCherub_1600x2160_Model_480x480_crop_center.png?v=1739310367 28212 7934359044273-CUSTOM https://halfmagicbeauty.com/products/cheek-fluff-1 https//halfmagicbeauty.com/cdn/shop/files/221121_CHEEK_FLUFF-OPEN_PRODUCT_SEXUAL-FRUSTRATION_V1_1600X2160_1_535038f0-7f04-49c5-abee-12d639cf5cfd_large.jpg?v=1739393948 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://halfmagicbeauty.com/cdn/shop/files/221121_CHEEK_FLUFF-OPEN_PRODUCT_PINK-MUSHROOM_V3_1600X2160_c871109a-8032-47db-9562-4f334b10de59_480x480_crop_center.jpg?v=1739393948 12340 7934359535793-CUSTOM https://halfmagicbeauty.com/products/light-trap https//halfmagicbeauty.com/cdn/shop/files/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_4d24f272-49d3-4711-808d-f300093b505a_large.jpg?v=1715308936 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://halfmagicbeauty.com/cdn/shop/files/220406_LIGHT_TRAP_1182_HERO_SPIRITUALLY-COMPLEX_01_V3_km_55991187-21ae-4ed0-9c7e-e1f2f4eeecea_480x480_crop_center.jpg?v=1715308935 20437 7934360027313-CUSTOM https://halfmagicbeauty.com/products/face-gems-1 https//halfmagicbeauty.com/cdn/shop/files/Face_gems_silo_large.png?v=1726079038 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://halfmagicbeauty.com/cdn/shop/files/FaceGemsCrystaline_f187b2b8-f04a-48f2-b96f-a1256df64125_480x480_crop_center.png?v=1717519673 39330 7934360486065-CUSTOM https://halfmagicbeauty.com/products/face-pearls-1 https//halfmagicbeauty.com/cdn/shop/files/221121_FACE-PEARLS-BOLD-METALLIC_PACKAGING_V3_1600X2160_c032358c-49f4-4455-99a5-0b897a42490d_large.jpg?v=1715620595 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://halfmagicbeauty.com/cdn/shop/products/221121_FACE-PEARLS-CLASSIC-IRIDESCENT_PACKAGING_V1_1600X2160_6e15fe25-ede1-488e-a683-80c1a6594718_480x480_crop_center.jpg?v=1674252045 20602 7941096014001-CUSTOM https://halfmagicbeauty.com/products/magic-drip-liptrik-kit https//halfmagicbeauty.com/cdn/shop/files/PROBLEMCHILDLIPTRIKKIT_7f8c4090-81cf-4e04-9a08-ff90621f9fe9_large.png?v=1739309419 Our MAGIC DRIP LIPTRIK KIT is the lip combo you never knew you couldn’t live without.  Until now. Pair MAGIC DRIP in PROBLEM CHILD (Black silver), CHAOS PRONE (Cool brown), and Y2K CHERUB (Bubblegum Pink) with SCULPTITUDE 2-in-1 Longwear Lip Liner in Badassery Parade (Black Brown) for a statement-making tonal ombré, Ur my Taupe (taupe) for a reverse halo effect. Or pair MAGIC DRIP in FROSTY BITCH and MAGIC BROWNIE with SCULPTITUDE 2-in-1 Longwear Lip Liner in I'll Pray for You/I Have Needs (Light Peachy Brown and Deep Warm Brown). https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MagicDrip_ProblemChild_1600x2160_Model_480x480_crop_center.png?v=1740513771 61 8066027094193-CUSTOM https://halfmagicbeauty.com/products/flik-eraser-makeup-correcting-pen https//halfmagicbeauty.com/cdn/shop/files/HMB_FlikEraser_DTC_Product_large.png?v=1721152413 The ultimate eyeliner + lip liner hack for sharper lines.The days of licking cotton swabs and messy makeup remover wipes are over. Perfect your wings, lip liner, graphic eye looks or anything in between with FLIK ERASER. Featuring our iconic paddle tip for the most precise corrections, FLIK ERASER's micellar formula removes even waterproof imperfections without smearing makeup.For best results, clean tip after each use by tapping on a tissue or makeup wipe. https://halfmagicbeauty.com/cdn/shop/files/HMB_FlikEraser_DTC_Model_480x480_crop_center.png?v=1733947816 34 8066036302001-CUSTOM https://halfmagicbeauty.com/products/sparklestik-eye-crayon https//halfmagicbeauty.com/cdn/shop/files/HMB_sparkleStik_DTC_Frosti_solo_1_large.png?v=1742835598 12 hours of crease-proof, mega sparkle + color in one swipe. Whether you're a total newbie or a certified pro, SPARKLESTIK is your grab-and-go essential for creating a world of multidimensional looks, from smoldering smokey eyes to softly sparkling washes of pastel. Just swipe on this blendable, mess-free formula and diffuse with your finger or a brush.Available in ten magical shades.  https://halfmagicbeauty.com/cdn/shop/files/HMB_sparkleStik_DTC_frosti_Graphic_480x480_crop_center.png?v=1742835598 84384 8066051047601-CUSTOM https://halfmagicbeauty.com/products/sparklestik-trio-dreamy-pastels https//halfmagicbeauty.com/cdn/shop/files/HM_Sparkle_Stik_Set_Pastels_1600x2160_60d1419e-1e55-476b-9165-55deb41e2369_large.jpg?v=1722007645  The effortlessly ethereal eye looks of your dreams are just a swipe away.  12 hours of crease-proof color in three mega sparkly pastel shades: Cloud Kid, an icy baby blue, Twirlita, a precious frosty pink, and The Dreamies, a twinkling lavender. Swipe on the blendable, mess-free formula and diffuse with your finger or a brush for easy on-the-go sparkling color.   https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_CloudKid_application_480x480_crop_center.png?v=1742835598 50 8066081226929-CUSTOM https://halfmagicbeauty.com/products/sparklestik-trio-neutral-statements https//halfmagicbeauty.com/cdn/shop/files/HM_Sparkle_Stik_Set_Neutral_1600x2160_cd92ee94-d8a8-4d73-8b08-fae8b7319259_large.jpg?v=1722006400  Let your look do the talking. 12 hours of crease-proof color in three striking, ultra-flattering shades: Champagne Snowflake, a blinding icy champagne that’s perfect for popping in the inner corners of the eye or adding a hyper-reflective sheen, Punk Pony, a navy-slate that creates sultry smokey eyes in just a few swipes, and Fauxbot, a super-wearable, shimmering and sophisticated cool-toned taupe. Swipe on the blendable, mess-free formula and diffuse with your finger or a brush for easy on-the-go sparkling color.   https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_ChampagneS_application_480x480_crop_center.png?v=1742835598 44 8066085290161-CUSTOM https://halfmagicbeauty.com/products/pro-sparklestik-set https//halfmagicbeauty.com/cdn/shop/files/HM_Pro_Set_1600x2160_81d4ccda-0413-45b2-81f9-443f4d56ce3b_large.jpg?v=1722007578 12 hours of crease-proof, mega sparkle + color in one swipe. Whether you're a total newbie or a certified pro, SPARKLESTIK is your grab-and-go essential for creating a world of multidimensional looks, from smoldering smokey eyes to softly sparkling washes of pastel. Just swipe on this blendable, mess-free formula and diffuse with your finger or a brush.Available in 6 frosty, magical shades. https://halfmagicbeauty.com/cdn/shop/files/HMB_SparkleStik_PDP_DTC_Group_480x480_crop_center.png?v=1721147373 10 8066088272049-CUSTOM https://halfmagicbeauty.com/products/magic-lip-combo-light https//halfmagicbeauty.com/cdn/shop/files/MAGIC_LIP_COMBO_LIGHT_large.png?v=1739307421 Your ultimate trio for a pinky-perfect pout. Line lips with SCULPTITUDE, using Prancing Queen and Emo Rose to create dimensional, longwearing definition, then go in with LIP SNUGGLE in Kitten Pounce to hydrate lips with rosy pink pigment, and top it all off with MAGIC DRIP in Y2K Cherub, a high-cushion bubblegum pink gloss with ultra-fine periwinkle and pink reflects. The final result: plump, sparkling, juicy lips.   https://halfmagicbeauty.com/cdn/shop/files/y2kcherubmodel_8cbf0f3f-516e-4ceb-b2f3-567804646493_480x480_crop_center.png?v=1739307421 29 8066090664113-CUSTOM https://halfmagicbeauty.com/products/magic-lip-combo-medium https//halfmagicbeauty.com/cdn/shop/files/HM_Magic_Lip_Combo_Medium_1600x2160_82111eca-6e51-4add-989a-971c13f61e4e_large.jpg?v=1722006781  The effortlessly iconic neutral lip combo. Line lips with SCULPTITUDE, using More Haze and Seize the Slay to create dimensional, longwearing definition, then go in with LIP SNUGGLE in Say Purr to hydrate lips with cool rose pigment, and top it all off with MAGIC DRIP in Frosty B*tch, a high-cushion icy peach gloss with ultra-fine multicolored reflects. The final result: plump, sparkling, juicy lips. https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_SayP_Model_00e84ab7-aa4e-4641-9881-75b5f040389e_480x480_crop_center.png?v=1733948329 50 8066092892337-CUSTOM https://halfmagicbeauty.com/products/magic-lip-combo-dark https//halfmagicbeauty.com/cdn/shop/files/MAGIC_LIP_COMBO_DEEP_large.png?v=1739308512 Rich neutrals for a lusciously elevated lip look.  Line lips with SCULPTITUDE, using Ur My Taupe and Badassery Parade to create dimensional, longwearing definition, then go in with LIP SNUGGLE in Hail to the Cocoa to hydrate lips with rich, deep brown pigment, and top it all off with MAGIC DRIP in Chaos Prone, a high-cushion mauve brown gloss with ultra-fine multicolored reflects. The final result: plump, sparkling, juicy lips.   https://halfmagicbeauty.com/cdn/shop/files/BadasseryParade_2aeeecb8-fa01-443a-8d22-5e308e3ec9ec_480x480_crop_center.png?v=1739308512 29 8090990248113-CUSTOM https://halfmagicbeauty.com/products/wing-hack-set https//halfmagicbeauty.com/cdn/shop/files/flik_eraser_trio_large.png?v=1722735374 The 3 must-have products for EASY, sharp, crisp wings every single time.  With two viral best–sellers WING MAGICIAN Silicone Guide and MAGIC FLIK Liquid Eyeliner, and our newest wing-perfecting innovation FLIK ERASER, this set is the ultimate hack for snatched wings. WING MAGICIAN, a reusable guide for sharp angles and lines MAGIC FLIK, an inky black liner with a unique paddle-shaped tip for one-flick wings that effortlessly hug the lashline FLIK ERASER, a paddle-tipped makeup correcting pen filled with potent micellar water, for precision clean up of those inevitable liner mishaps in seconds. https://halfmagicbeauty.com/cdn/shop/files/HMB_FlikEraser_DTC_Duo_ea1c55d5-fa46-4f45-a1e4-7fb7aca04270_480x480_crop_center.png?v=1722729335 414 8098511552689-CUSTOM https://halfmagicbeauty.com/products/glitterphoria-trio https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_glitterforia_large.png?v=1726513158 Bring the magic to every eye look with this full-size GLITTERPILL trio in three hyper-reflective, best-selling shades: Holy Goldie, a gold holographic, Microcosm, a silver holographic, and Money Plz a rich copper. With its longwearing gel-like formula and mix of specially curated glitter sizes in complementary hues, GLITTERPILL gives maximum reflectivity with minimal fall-out. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Holiday_glitterforia_480x480_crop_center.png?v=1726513158 612 8098514469041-CUSTOM https://halfmagicbeauty.com/products/rhinestone-fantasy https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_fantasy_large.png?v=1726592163 Adorn yourself in sparkling tiny rhinestones that stay put all day with ZERO glue! Designed by Euphoria's head makeup artist for easy and simple application, these twinkling gems are perfect for any and every eye look – from an inner corner pop to a bedazzled wing. Use our curved ADODRNMENT TWEEZERS for safe and easy application in seconds. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Holiday_fantasycopy_480x480_crop_center.png?v=1726592163 8098516172977-CUSTOM https://halfmagicbeauty.com/products/eye-cons-only https//halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_ProductSolo_Holiday_eyecons_large.png?v=1726161128 Three full-size, must-have products for flawless eye looks in a flash:WING MAGICIAN –the ultimate guide to lay down the framework of your wing or serve as the perfect mascara shieldMAGIC FLIK – a unique paddle-shaped tip eyeliner designed to hug the lash line effortlessly for the sharpest and easiest wings ever EYELECTRIC –a tubing mascara for extreme lash length with absolutely zero flaking or smudging https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Holiday_eyecons_480x480_crop_center.png?v=1733947777 22 8098523742385-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-unicorncore https//halfmagicbeauty.com/cdn/shop/files/unicorncore_1_large.png?v=1744750608 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_Unicorn_480x480_crop_center.png?v=1744750608 99 8098529247409-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-electric-butterfly https//halfmagicbeauty.com/cdn/shop/files/electric_butterfly_1_large.png?v=1744751050 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged   https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_lavender_480x480_crop_center.png?v=1744751050 1332 8098533146801-CUSTOM https://halfmagicbeauty.com/products/eyeshadow-singles-eyelectric-swamp-goddess https//halfmagicbeauty.com/cdn/shop/files/swamp_goddess_1_large.png?v=1744810126 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://halfmagicbeauty.com/cdn/shop/files/HMB_BB_PDP_swatch_Duochrome_swamp_480x480_crop_center.png?v=1744810126 8108016599217-CUSTOM https://halfmagicbeauty.com/products/mouth-cloud-liptrik-kit https//halfmagicbeauty.com/cdn/shop/files/EDWARD_S_FANTASY_LIPTRIK_KIT_composite_km_large.jpg?v=1739308911 LIPTRIK KIT is the lip combo you never knew you couldn’t live without. We've paired MOUTH CLOUD, our addictive, velvety-soft lip cream, for all-day matte coverage that never looks or feels dry with SCULPTITUDE 2-in-1 Longwear Lip Liner for a statement-making tonal ombré.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MouthCloud_EdwardsFantasy_1600x2160_Model_480x480_crop_center.png?v=1739506640 398 8133567348913-CUSTOM https://halfmagicbeauty.com/products/glitterpuck-duo https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_Glitterpuck_1600X2160_08f6fd9d-19ee-454d-ac7b-a2fc08c1d722_large.png?v=1726698357 The grown-up glitter guaranteed to blow your mind in two magically, ethereal sparkling shades: Dopamine Sparkle, the OG viral best-seller in light peach with champagne reflects and our newest, most highly requested shade yet – Cyber Diamond, an icy platinum silver. Elevate any and every look with head-turning sparkle for eyes, face and body– with absolutely zero mess.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_campaign_Glitterpuck_OG-2_480x480_crop_center.png?v=1726758665 500 8134572933297-CUSTOM https://halfmagicbeauty.com/products/sparkle-duochrome-trio https//halfmagicbeauty.com/cdn/shop/files/Sparkle_suochrome_trio_large.png?v=1736538261 Stock up on three NEW magical duochromes – UNICORNCORE, an icy blue with pink reflects, SWAMP GODDESS, a light green with a pink shift, and ELECTRIC BUTTERFLY, a dreamy lavender with a blue shift. Each shade is packed with multi-dimensional, shape-shifting pearls that catch the light at every angle for head-turning, one-of-a-kind looks.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_duochrome_shadesmodels_unicorncore_480x480_crop_center.png?v=1744750608 8134597345457-CUSTOM https://halfmagicbeauty.com/products/sparkle-duochrome-pro-set https//halfmagicbeauty.com/cdn/shop/files/sparkle_duo_pro_large.png?v=1726763372 Our viral best-seller Blushing Lizard broke the internet with her insane color-shifting sparkle in just one easy swipe. Now you can stock up your kit with a value set of all 5 of our magically sparkling duochrome eyeshadow shades! Each shadow is tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you.  https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_PDP_duochrome_shadesmodels_swamp_480x480_crop_center.png?v=1744810126 8201797664945-CUSTOM https://halfmagicbeauty.com/products/bare-it-all-complexion-set https//halfmagicbeauty.com/cdn/shop/files/BEAM_TRAP_DEW_LOCK_GRIPPIE_BROW_large.png?v=1735586688 This winter’s must-have products that will sculpt, hydrate and illuminate for a natural angelic luminescence.  BEAM TRAP Skin Illuminating Balm: Loaded with Squalane and "barely there" pearls, this balm-like texture effortlessly melts into skin for an angelic skin luminescence with absolutely zero stickiness or tackiness. DEW LOCK Hydrating Setting Mist: Hydrates and protects your skin barrier with 12-hr setting power so your makeup lasts all day long. Dermatologist-tested, non-comedogenic.  GRIPPIE BROW Sculpting Gel: This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Benefits_480x480_crop_center.png?v=1743178189 550 8201798975665-CUSTOM https://halfmagicbeauty.com/products/heavenly-glow-duo https//halfmagicbeauty.com/cdn/shop/files/BEAMTRAP_DEWLOCK_large.png?v=1735583686 The secret to your angelic glow this winter. These two complexion products contain skin-loving ingredients that hydrate and illuminate for a your skin-but-better dewy finish.  BEAM TRAP: loaded with Squalane and "barely there" pearls, this  balm-like texture effortlessly melts into skin for an angelic skin luminescence with absolutely zero stickiness or tackiness. DEW LOCK: hydrates and protects your skin barrier with 12-hr setting power so your makeup lasts all day long. Dermatologist-tested, non-comedogenic.   https://halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_B_A_Erika_480x480_crop_center.png?v=1743178195 549 8227523166385-CUSTOM https://halfmagicbeauty.com/products/crystal-butter-lip-balm https//halfmagicbeauty.com/cdn/shop/files/HMB_CrystalLipButter_DTC_Shell-ebrity_Product_large.jpg?v=1738689867 Your basic lip balm could never. CRYSTAL BUTTER takes the lip care you need daily and supercharges it with high-impact glitter with none of the grit. The super buttery, ultra-hydrating formula is infused with ethereal sparkle through and through—so it’s extremely comfortable to wear and packs a punch until the very last swipe, whether you're looking for one-swipe soft color + shimmer or buildable high-intensity sparkle. The crystal-like shape of the bullet lets you swipe the magic on the go, but also offers precision on the lip line or cupid’s bow when you want it. https://halfmagicbeauty.com/cdn/shop/files/HMB_CrystalLipButter_DTC_Shell-ebrity_ModelApplication_480x480_crop_center.jpg?v=1740420945 1538 8227525492913-CUSTOM https://halfmagicbeauty.com/products/crystal-butter-lip-balm-pro-set https//halfmagicbeauty.com/cdn/shop/files/ALL_SHADES_CRYSTAL_BUTTER_large.png?v=1740420945 Indulge in four shades of CRYSTAL BUTTER, becuase your basic lip balm could never. CRYSTAL BUTTER takes the lip care you need daily and supercharges it with high-impact glitter with none of the grit. The super buttery, ultra-hydrating formula is infused with ethereal sparkle through and through—so it’s extremely comfortable to wear and packs a punch until the very last swipe, whether you're looking for one-swipe soft color + shimmer or buildable high-intensity sparkle. The crystal-like shape of the bullet lets you swipe the magic on the go, but also offers precision on the lip line or cupid’s bow when you want it. https://halfmagicbeauty.com/cdn/shop/files/HMB_CrystalLipButter_DTC_Group_fe02ca49-5a77-4b79-8d28-a939e17e3451_480x480_crop_center.jpg?v=1740420945 8239479193777-CUSTOM https://halfmagicbeauty.com/products/mouth-cloud-1 https//halfmagicbeauty.com/cdn/shop/products/220406_MouthCloud_0015_01_01_MAGIC-BROWNIE_V2-_1_large.jpg?v=1739311254 An addictive, velvety-soft lip cream, for all day matte coverage that never looks or feels dry. https://halfmagicbeauty.com/cdn/shop/files/HMB_DTC_MouthCloud_MagicBrownie_1600x2160_Model_480x480_crop_center.png?v=1739506640 38168 8244977926321-CUSTOM https://halfmagicbeauty.com/products/disco-diva-eye-duo https//halfmagicbeauty.com/cdn/shop/files/FESTIVALBUNDLE1_large.png?v=1740698014 Give your eyes a dose of magic.  Start your festival makeup look off with our EYESHADOW SINGLE in Blushing Lizard, a sparkle duochrome mauve taupe with blue reflects. Then pile on as many of our award-winning Classic Iridescent FACE GEMS as you please, with the included curved ADORNMENT TWEEZERS and medical-grade self adhesive. Applying our “tiny rhinies” is easy, and they’ll stay on you like an all-access wristband.  Bonus: These shadows are good for the planet too—pop your favorite shades into a custom “FOREVER” PALETTE and let either curbside recycling or home composting give your PaperFoam® compacts another life.   https://halfmagicbeauty.com/cdn/shop/files/FESTIVAL_BUNDLES_480x480_crop_center.png?v=1741717584 536 8244978647217-CUSTOM https://halfmagicbeauty.com/products/365-sparkle-girl-set https//halfmagicbeauty.com/cdn/shop/files/FESTIVALBUNDLE2_large.png?v=1741036611 Give all-out party vibes from sunrise to sunset (to afters) without having to touch-up or reapply your makeup in the desert heat. This festival starter kit has everything you need for a full-on iridescent effect: GLITTERPUCK in Dopamine Sparkle; our new CRYSTAL BUTTER LIP BALM in Sugarhead, FACE GEMS in Classic Iridescent, plus our custom curved ADORNMENT TWEEZERS to apply. Wear it as an ensemble or amp up certain features. With pigments that pack a punch, formulas that never feel heavy or tacky, and design that makes it easy, your festival aesthetic has never been better. https://halfmagicbeauty.com/cdn/shop/files/FESTIVAL_BUNDLES_1_480x480_crop_center.png?v=1741723222 544 8268702646449-CUSTOM https://halfmagicbeauty.com/products/triple-duochrome-set https//halfmagicbeauty.com/cdn/shop/files/NEW_SPARKLE_DUOCHROME_TRIO_1_large.png?v=1743544492 Our magical duochrome shadows are packed with multi-dimensional, shape-shifting pearls that catch the light, all with a velvety texture. We’ve paired BLUSHING LIZARD, a mauve tone with blue reflects, ELECTRIC BUTTERFLY, a dreamy lavender with a blue shift, and UNICORNCORE, an icy blue with pink reflects to start or add to your collection. Psst. Use code HALFSECRET for 15% off!  https://halfmagicbeauty.com/cdn/shop/files/HMB_ULTA_PDP_duochrome_model_blushing-1_480x480_crop_center.png?v=1743544492 294