7504920838321-MODEL https://halfmagicbeauty.com/products/grwm-tool-set https//halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_large.png?v=1692576146 This set includes Donni’s ride-or-die tools, specially designed so you can get razor sharp wings, multi-dimensional eye looks, and softly flushed cheeks all in a cinch. Whether you want an ethereal wash of color or bold graphic look, the PRECISION EYELINER BRUSH and PYRAMID EYESHADOW BRUSH have you covered for any and every eye look. Try using WING MAGICIAN as the ultimate guide for even crisp wings, to outline a fierce cut crease, or as a shadow shield for easy clean up. Top off any look with sparkling gems, fierce studs or pearls using our curved ADORNMENT TWEEZERS, which make safe gem application a breeze.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/GRWMTOOLS_355x480_crop_center.png?v=1692576146 7298407366833-MODEL https://halfmagicbeauty.com/products/magic-flik-liquid-eyeliner https//halfmagicbeauty.com/cdn/shop/files/Magicflik-viral-elle-popsugar_large.png?v=1702414598 An ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/Magicflik-viral-elle-popsugar_355x480_crop_center.png?v=1702414598 7179937972401-MODEL https://halfmagicbeauty.com/products/wing-magician https//halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_large.png?v=1702415810 Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/WingMagician-ViralonTikTok_1_355x480_crop_center.png?v=1702415810 7179936071857-MODEL https://halfmagicbeauty.com/products/precision-eyeliner-brush https//halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_OPEN_km_large.jpg?v=1723571032 A pocket-sized eyeliner brush that hugs your lash line and gives you perfect wings every time.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220406_PRECISIONEYELINER_3219_OPEN_km_355x480_crop_center.jpg?v=1723571032 7179936661681-MODEL https://halfmagicbeauty.com/products/adornment-tweezers https//halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_large.jpg?v=1650308736 Tweezers specifically designed to grip our FACE GEMS, FACE PEARLS, and FACE STUDS for easy and safe application. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220406_TWEEZERS_0133_01_km_355x480_crop_center.jpg?v=1650308736 7179923095729-MODEL https://halfmagicbeauty.com/products/dew-lock-hydrating-set-refresh-spray https//halfmagicbeauty.com/cdn/shop/files/DewLock_large.png?v=1702412440 A hydrating setting spray with a dewy real-skin finish. Instantly sets makeup to last all day long. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/DewLock_355x480_crop_center.png?v=1702412440 7179925815473-MODEL https://halfmagicbeauty.com/products/face-gems https//halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_large.png?v=1690421117 Edgy silver and rose gold studs that stay put all day (and all night) to amp up your look. Try pairing our spikes with FACE GEMS and FACE PEARLS for a multidimensional look. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/FACESTUDS_2_355x480_crop_center.png?v=1690421117 7179941642417-MODEL https://halfmagicbeauty.com/products/sculptitude-2-in-1-lip-liner https//halfmagicbeauty.com/cdn/shop/files/HMB_Sculptitude_DTC_productsolo_emorose_large.png?v=1722532533 A 2-in-1 longwear lip liner in complementary shades, formulated to define lips and keep color in place all day. Wear all over lips for longwear color, or mix and match with MAGIC DRIP, LIP SNUGGLE, MOUTH CLOUD or your favorite lip to create your perfect custom color or lip combo. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/HMB_Sculptitude_DTC_productsolo_emorose_355x480_crop_center.png?v=1722532533 7179896815793-MODEL https://halfmagicbeauty.com/products/makeup-bag https//halfmagicbeauty.com/cdn/shop/products/220406_MAKEUP_BAG_1214_HERO_km_large.jpg?v=1650341538 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound. Get yours before they're gone forever! https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/220406_MAKEUP_BAG_1214_HERO_km_355x480_crop_center.jpg?v=1650341538 7214764327089-MODEL https://halfmagicbeauty.com/products/donni-x-facelace-decal-set-eye-lectric https//halfmagicbeauty.com/cdn/shop/products/holographiclightning_blacklightning_km_large.jpg?v=1651515157 2 sheets of Lightning Bolt-inspired designs to electrify your look. https://halfmagicbeauty.com/cdn/shop/products/Eyelectric_CloudsModels_2_km_355x480_crop_center.jpg?v=1652764462 https://halfmagicbeauty.com/cdn/shop/products/holographiclightning_blacklightning_km_355x480_crop_center.jpg?v=1651515157 7302012043441-MODEL https://halfmagicbeauty.com/products/the-necessities-set https//halfmagicbeauty.com/cdn/shop/products/23728BF7-9A57-4297-825D-8ACCE8D51960_large.jpg?v=1664295975 The perfect foray into adornments includes everything you need to become a gem or stud master (you choose which!) and create embellished looks in seconds.  Say goodbye to painstaking application with lash glue and use our curved ADORNMENT TWEEZERS for speedy, safe and simple application. Our award-winning FACE GEMS FACE PEARLS, and FACE STUDS are made with hypoallergenic, medical-grade self-adhesive for quick and easy application that truly lasts. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/23728BF7-9A57-4297-825D-8ACCE8D51960_355x480_crop_center.jpg?v=1664295975 7321958514865-MODEL https://halfmagicbeauty.com/products/flik-off-set https//halfmagicbeauty.com/cdn/shop/files/FLikOff-TodayShowSeal_large.png?v=1702412070 This set is the perfect wing woman for all your winged looks! Our new MAGIC FLIK LIQUID EYELINER paired with WING MAGICIAN will help you get the most crisp, sharp lines AND the most snatched wings. Flip the Wing Magician around to achieve your perfect wing angle and use the unique paddle shaped tip of Magic Flik to achieve both the thinnest and thickest of lines. The ideal product pairing to help you fiercely flik-off! https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/FLikOff-TodayShowSeal_355x480_crop_center.png?v=1702412070 7319093444785-MODEL https://halfmagicbeauty.com/products/the-forever-palette-paper-palette https//halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_large.jpg?v=1663962771 A recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/Copy-of-220624_Forever_Palette_OPEN_1600X2160_9604e2c4-17c5-455e-ad73-b5caae9ea4b2_355x480_crop_center.jpg?v=1663962771 7298398716081-MODEL https://halfmagicbeauty.com/products/pyramid-eyeshadow-brush https//halfmagicbeauty.com/cdn/shop/files/PyramidAllureSeal_large.png?v=1702412694 A three-dimensional brush for equally multidimensional looks. Sporting a uniquely tapered pyramidal brush head, this brush is perfect for contouring creases and blending out smokey wings. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/PyramidAllureSeal_355x480_crop_center.png?v=1702412694 7378310496433-MODEL https://halfmagicbeauty.com/products/digital-gift-card https//halfmagicbeauty.com/cdn/shop/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_large.jpg?v=1668459489 Give the gift of creative expression with Half Magic's Digital Gift Card!  Please note that all Gift Cards are final sale, non-transferable, and not eligible for sitewide sales. Have questions? Feel free to email us at customer@halfmagicbeauty.com. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/Half_Magic_Giftcards-02_64a4f4a4-bd36-4ab7-b94e-13e29fb27d46_355x480_crop_center.jpg?v=1668459489 7380413350065-MODEL https://halfmagicbeauty.com/products/makeup-bag-no-2 https//halfmagicbeauty.com/cdn/shop/products/Copyof220624_Bag_0525_HERO_V1_resized_large.jpg?v=1669222588 Limited edition makeup bag, designed by Brooklyn artist Sara Rabin, to keep all your HALF MAGIC goodies safe and sound.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/Copyof220624_Bag_0525_HERO_V1_resized_355x480_crop_center.jpg?v=1669222588 7380413808817-MODEL https://halfmagicbeauty.com/products/makeup-bag-no-3 https//halfmagicbeauty.com/cdn/shop/products/ScreenShot2022-11-23at1.48.38PM_Resizedforsite_large.png?v=1669229389 Limited edition felt, ultra-compact makeup pouch, to keep all your HALF MAGIC goodies safe and sound.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ScreenShot2022-11-23at1.48.38PM_Resizedforsite_355x480_crop_center.png?v=1669229389 7399772946609-MODEL https://halfmagicbeauty.com/products/baby-paw-blush-brush https//halfmagicbeauty.com/cdn/shop/products/221121_BRUSH_V2_1600X2160_2_large.jpg?v=1676331510 An ultra-plush blush brush designed to mimic the shape of a "baby paw" for the smoothest, most airbrushed color application. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/221121_BRUSH_V2_1600X2160_2_355x480_crop_center.jpg?v=1676331510 7406235943089-MODEL https://halfmagicbeauty.com/products/blush-besties-set https//halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-only-drama_large.jpg?v=1673929593 Achieve the dreamiest flush with this cheeky duo. Our CHEEK FLUFF Soft Blur Blush with our BABY PAW Blush Brush is all you need to create effortless soft and diffused color.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW23002-half-magic-only-drama_355x480_crop_center.jpg?v=1673929593 7416639619249-MODEL https://halfmagicbeauty.com/products/pro-cheek-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-cheek-set_c41dd03b-f41c-4ed3-89b3-c6c3f3e62b3d_large.jpg?v=1674686478 Stock up your kit with a value set of all of our Cheek Fluff shades! Our 5 dreamy mattes are pillowy cushions of blush that guarantee mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-cheek-set_c41dd03b-f41c-4ed3-89b3-c6c3f3e62b3d_355x480_crop_center.jpg?v=1674686478 7416640962737-MODEL https://halfmagicbeauty.com/products/pro-forever-palette-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669_large.jpg?v=1674686876 Stock up your kit with a value set of 3 "FOREVER" Palettes! Each palette is a recyclable "forever" home for all your favorite HALF MAGIC goodies – from our EYESHADOW SINGLES to our LIGHT TRAP highlighter powders. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW23007-pro-forever-palette_e0c02c84-b7e5-49bd-b48f-037b6200b669_355x480_crop_center.jpg?v=1674686876 7416642666673-MODEL https://halfmagicbeauty.com/products/pro-dew-lock-set https//halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-dew-lock-set_large.jpg?v=1674686779 Stock up your kit with a value set of 3 Dew Lock bottles! This hydrating setting spray leaves a dewy real-skin finish, instantly setting makeup to last all day long. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW23007-2-pro-dew-lock-set_355x480_crop_center.jpg?v=1674686779 7417984942257-MODEL https://halfmagicbeauty.com/products/grippie-brow-sculpting-gel https//halfmagicbeauty.com/cdn/shop/files/GrippieBrowglamour_Nylonaward_large.png?v=1702410001 This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/GrippieBrowglamour_Nylonaward_355x480_crop_center.png?v=1702410001 7427119808689-MODEL https://halfmagicbeauty.com/products/pro-grippie-brow-set https//halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-closed-x3_large.jpg?v=1675714178 Stock up your kit with a value set of 3 Grippie Brow Sculpting Gels! This game-changing, clear eyebrow gel achieves the ultimate 12-hour laminated brow, but without the dreaded "dandruff effect" or stiffness. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW23012-half-magic-grippie-closed-x3_355x480_crop_center.jpg?v=1675714178 7443868713137-MODEL https://halfmagicbeauty.com/products/glitterpuck-pressed-fairy-dust-eyes-face-body https//halfmagicbeauty.com/cdn/shop/files/Glitterpuck-ViralonTikTok_large.png?v=1738029421 The viral grown-up glitter guaranteed to blow your mind. For eyes, face, and body.This sparkling pressed glitter has the glide of a gel and the staying power of a powder for effortless, ZERO-mess application. Designed with a blend of magically twinkling glitters, this mesmerizing formula can be applied lightly for an ethereal, sophisticated sparkle or layered alone or on top of eyeshadow or eye paint for an extra-intense, multidimensional sparkle. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/Glitterpuck-ViralonTikTok_355x480_crop_center.png?v=1738029421 7449215140017-MODEL https://halfmagicbeauty.com/products/eyeshadow-singles-elvin-things https//halfmagicbeauty.com/cdn/shop/files/elvin_things_1_large.png?v=1744809649 ✨MAKE YOUR OWN MAGIC ✨  Take 20% OFF any 4 eye paints or eyeshadows. (Use code MAGIC4) A magical collection of sumptuously pigmented eyeshadows, each tucked away in a pocket-sized compostable compact. Mix and match to create a beauty colorscape that is uniquely you.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/elvin_things_1_355x480_crop_center.png?v=1744809649 7449215500465-MODEL https://halfmagicbeauty.com/products/eyeshadow-singles-pretty-robot https//halfmagicbeauty.com/cdn/shop/files/lil_deranged_1_large.png?v=1744750374 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/lil_deranged_1_355x480_crop_center.png?v=1744750374 7449215893681-MODEL https://halfmagicbeauty.com/products/eyeshadow-singles-wet-pebble https//halfmagicbeauty.com/cdn/shop/files/wet_pebble_1_large.png?v=1744809983 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/wet_pebble_1_355x480_crop_center.png?v=1744809983 7449216483505-MODEL https://halfmagicbeauty.com/products/eyeshadow-singles-glamourust https//halfmagicbeauty.com/cdn/shop/files/glamourust_1_large.png?v=1744750054 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/glamourust_1_355x480_crop_center.png?v=1744750054 7449217040561-MODEL https://halfmagicbeauty.com/products/eyeshadow-singles-lil-deranged https//halfmagicbeauty.com/cdn/shop/files/lil_deranged_2_64679cf2-7491-44a4-96ec-bb6201b6a7fd_large.png?v=1744750243 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/lil_deranged_2_64679cf2-7491-44a4-96ec-bb6201b6a7fd_355x480_crop_center.png?v=1744750243 7450019496113-MODEL https://halfmagicbeauty.com/products/pro-adornment-set-2-0 https//halfmagicbeauty.com/cdn/shop/products/ASW23007-3-pro-adornment-set_2_large.jpg?v=1679585517 Stock up your kit with a value set of all our face adornments including the gems, studs and pearls! Amp up your look with something for every look and mood: sparkle, color and shine. All of our gems, studs and pearls contain medical-grade self-adhesive for quick and easy application that truly lasts. Pop ‘em on your eyes, brows, nose and face as the ultimate accessory to any look. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/products/ASW23007-3-pro-adornment-set_2_355x480_crop_center.jpg?v=1679585517 7502289141937-MODEL https://halfmagicbeauty.com/products/eyeshadow-singles-mermacculate https//halfmagicbeauty.com/cdn/shop/files/mermaculate_e5d90a6f-bb0e-4657-8038-5120e293b34e_large.png?v=1744809810 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. Mix and match colors and finishes to create a beauty colorscape that is uniquely you.  Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/mermaculate_e5d90a6f-bb0e-4657-8038-5120e293b34e_355x480_crop_center.png?v=1744809810 7502289371313-MODEL https://halfmagicbeauty.com/products/eyeshadow-singles-blushing-lizard https//halfmagicbeauty.com/cdn/shop/files/Sparkle_suochrome_trio_1_large.png?v=1737565171 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life. Sparkle DuochromeUnicorncoreSwamp GoddessElectric ButterflyBlushing LizardMermacculate Crystal ShimmerElvin ThingsPretty Robot Glossy MetallicWet PebbleGlamourustLil Deranged https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/Sparkle_suochrome_trio_1_355x480_crop_center.png?v=1737565171 7521206304945-MODEL https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-urchin https//halfmagicbeauty.com/cdn/shop/files/PROURCHINSET_large.png?v=1696605952 Stock up your kit with a value set including three of our EYELECTRIC Extreme Lengthening Mascaras in the shade Urchin – the truest black for high impact lashes. Gone are the days (and nights) of racoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/PROURCHINSET_355x480_crop_center.png?v=1696605952 7521206730929-MODEL https://halfmagicbeauty.com/products/pro-eyelectric-mascara-set-all-shades https//halfmagicbeauty.com/cdn/shop/files/EYELECTRICMASCARABUNDLE_large.png?v=1696004521 Stock up your kit with a value set including all three of our vibrant, yet ultra-WEARABLE EYELECTRIC Mascara shades – Urchin, Teal Widdit and Violet Act. The tubing mascara of your wildest dreams – extreme length and definition with absolutely zero trace of racoon eyes for all day, flake-free and smudge-proof wear. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/EYELECTRICMASCARABUNDLE_355x480_crop_center.png?v=1696004521 7648730611889-MODEL https://halfmagicbeauty.com/products/pro-magic-drip-set https//halfmagicbeauty.com/cdn/shop/files/PRO_MAGIC_DRIP_large.png?v=1739310367 Stock up your kit with a value set of all of our MAGIC DRIP shades! This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/PRO_MAGIC_DRIP_355x480_crop_center.png?v=1739310367 7658041508017-MODEL https://halfmagicbeauty.com/products/viral-best-sellers-set https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Set_1600x2160_1_large.jpg?v=1709850769 Kick off your HALF MAGIC journey with our must-try products that broke the internet. Create head-turning looks with the viral bestsellers – GLITTERPUCK’s ethereal fairy sparkle, MAGIC FLIK’s razor-sharp lines, and WING MAGICIAN’s guiding contours – as well as our fan-favorite EYELECTRIC mascara – for the ultimate lash length and definition with zero trace of racoon eyes.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Set_1600x2160_1_355x480_crop_center.jpg?v=1709850769 7658047963313-MODEL https://halfmagicbeauty.com/products/viral-best-sellers-trio https//halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Trio_Set_1600x2160_1_large.jpg?v=1709850798 The internet “it” girlies have spoken. Get all of HALF MAGIC’s viral bestsellers in one magical bundle, for a one-way ticket to your most head-turning eye looks. Whether you’re dusting your lids with GLITTERPUCK’S insanely reflective sparkle or drawing razor-sharp wings with MAGIC FLIK liner and WING MAGICIAN, the ultimate wing guide – these TikTok darlings give you everything you need to create effortless eye magic. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/2024_Half_Magic_Best_Seller_Trio_Set_1600x2160_1_355x480_crop_center.jpg?v=1709850798 7771679129777-MODEL https://halfmagicbeauty.com/products/lip-snuggle-high-pigment-oil-balm https//halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Purr_ProductSHot_large.png?v=1714494005 The holy grail high pigment lip balm for makeup lovers: 12-hour hydration and rich color that lasts. Combining the best of both worlds – the smooth glide and sheen of an oil and the moisture and comfort of a balm – LIP SNUGGLE keeps your lips cozied in nourishing luscious color. Available in six ultra-flattering neutral shades. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/HMB_LipSnuggle_DTC_Purr_ProductSHot_355x480_crop_center.png?v=1714494005 7771686535345-MODEL https://halfmagicbeauty.com/products/beam-trap-illuminating-balm-light-beam-deep-beam https//halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Product_large.png?v=1715017084 The secret to a euphoric skin glow. Loaded with Squalane and "barely there" pearls, BEAM TRAP's balm-like texture effortlessly melts into skin, transforming complexion makeup into a natural real-skin sheen. Wear under or over your go-to complexion products or directly on bare skin for an angelic skin luminescence with absolutely zero stickiness or tackiness. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/HMB_BeamTrap_DTC_Product_355x480_crop_center.png?v=1715017084 7920640590001-MODEL https://halfmagicbeauty.com/products/pro-lip-snuggle-lip-balm-set https//halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_ALL_1600x2160_b0b38f31-86db-47cf-91b1-81e135bc4740_large.jpg?v=1715185577 Stock up your kit with all six of our ultra-flattering LIP SNUGGLE shades. From everyday your-lips-but-better color to statement-making moody hues, this kit has what you need for any and every look. Swipe on this innovative oil-balm formula using our ultra-soft fuzzy applicator for rich, luscious pigment that lasts and 12 hours of plumping hydration. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/Half_Magic_LIPSNUGGLE_ALL_1600x2160_b0b38f31-86db-47cf-91b1-81e135bc4740_355x480_crop_center.jpg?v=1715185577 7934332633265-MODEL https://halfmagicbeauty.com/products/glitterpill https//halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_4d19b58d-0c8d-4fd8-abc0-ac65feda9512_large.jpg?v=1716912191 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An airy, buildable blend of longwearing, multidimensional glitters, for powerfully eye-catching makeup looks. Available in 8 hyper-reflective shades to amplify your look. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/220403_GLITTERPILL_1253_MICROCOSM_01_V3_km_4d19b58d-0c8d-4fd8-abc0-ac65feda9512_355x480_crop_center.jpg?v=1716912191 7934336336049-MODEL https://halfmagicbeauty.com/products/chromaddiction-matte https//halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_303b0d54-a8db-463b-bdca-bb920cc2faf4_large.png?v=1716916611 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An intensely saturated eye paint and liner, for all-over color or graphic designs. Available in eight bold shades to create high-impact looks – from razor-sharp wings to delicate details. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/SkyJuiceSilo_303b0d54-a8db-463b-bdca-bb920cc2faf4_355x480_crop_center.png?v=1716916611 7934343970993-MODEL https://halfmagicbeauty.com/products/chromaddiction-shimmer-1 https//halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG_bafba4ff-5824-4019-8b9d-74b84f8ef114_large.png?v=1733946848 ✨MAKE YOUR OWN MAGIC ✨ Take 20% OFF any 4 eye paints or shadows (Use code MAGIC4) An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing. Available in eight ethereal colors that catch light from every direction. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/FAIRIESRREALALLURETAG_bafba4ff-5824-4019-8b9d-74b84f8ef114_355x480_crop_center.png?v=1733946848 7934350033073-MODEL https://halfmagicbeauty.com/products/eyelectric-extreme-lengthening-mascara https//halfmagicbeauty.com/cdn/shop/files/URCHINSILOD2C_899147af-03fa-4f12-a931-dae5fe761975_large.png?v=1725907785 The tubing mascara of your wildest dreams – extreme length in vibrant, WEARABLE color. Gone are the days (and nights) of raccoon eyes – this ultra-defining and ultra-lengthening formula coats each lash in rich color that lasts all day for flake-free and smudge-proof wear. Available in three universally flattering shades.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/URCHINSILOD2C_899147af-03fa-4f12-a931-dae5fe761975_355x480_crop_center.png?v=1725907785 7934354292913-MODEL https://halfmagicbeauty.com/products/magic-drip-glitter-lipgloss https//halfmagicbeauty.com/cdn/shop/files/y2k_cherub_large.png?v=1739307646 This ultimate, high-cushion glitter gloss is packed with insanely sparkling dimension and luscious shine. The formula cocoons your lips in its plush texture for a juicy and ultra-glittery look.  https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/y2k_cherub_355x480_crop_center.png?v=1739307646 7934359044273-MODEL https://halfmagicbeauty.com/products/cheek-fluff-1 https//halfmagicbeauty.com/cdn/shop/files/221121_CHEEK_FLUFF-OPEN_PRODUCT_SEXUAL-FRUSTRATION_V1_1600X2160_1_535038f0-7f04-49c5-abee-12d639cf5cfd_large.jpg?v=1739393948 A pillowy cushion of blush that guarantees mistake-proof application and a soft buildable flush. The unique hybrid cream-powder formula magically blurs on application to infuse your cheeks with diffused color. Available in 5 dreamy mattes. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/221121_CHEEK_FLUFF-OPEN_PRODUCT_SEXUAL-FRUSTRATION_V1_1600X2160_1_535038f0-7f04-49c5-abee-12d639cf5cfd_355x480_crop_center.jpg?v=1739393948 7934359535793-MODEL https://halfmagicbeauty.com/products/light-trap https//halfmagicbeauty.com/cdn/shop/files/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_4d24f272-49d3-4711-808d-f300093b505a_large.jpg?v=1715308936 A magical duochrome highlighter that color-shifts at every angle for a uniquely ethereal glow. Available in 2 universally flattering shades that melt into your skin, for a truly buildable glow. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/220406_LIGHT_TRAP_1182_HERO_ENTER-THE-GLOW_01_km_4d24f272-49d3-4711-808d-f300093b505a_355x480_crop_center.jpg?v=1715308936 7934360027313-MODEL https://halfmagicbeauty.com/products/face-gems-1 https//halfmagicbeauty.com/cdn/shop/files/Face_gems_silo_large.png?v=1726079038 Sparkling rhinestones that stay put all day (and all night) to amp up your look. Available in iridescent crystals and bold neons. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/Face_gems_silo_355x480_crop_center.png?v=1726079038 7934360486065-MODEL https://halfmagicbeauty.com/products/face-pearls-1 https//halfmagicbeauty.com/cdn/shop/files/221121_FACE-PEARLS-BOLD-METALLIC_PACKAGING_V3_1600X2160_c032358c-49f4-4455-99a5-0b897a42490d_large.jpg?v=1715620595 Lustrous face pearls that turn "classic" on its head to amp up any look. Add an opalescent shimmer with our dreamy iridescents, or turn heads with our bold metallics. https://cdn.shopify.com/s/files/1/0608/3464/4145/files/hm-feed-placeholder.jpg?v=1653278888 https://halfmagicbeauty.com/cdn/shop/files/221121_FACE-PEARLS-BOLD-METALLIC_PACKAGING_V3_1600X2160_c032358c-49f4-4455-99a5-0b897a42490d_355x480_crop_center.jpg?v=1715620595